Wait What Really Ok With Loren Weisman

Start your book the right way with a brand strategy blueprint. In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I break down what it means to plan your book with purpose and clarity. Many people rush to write a book for the wrong reasons. Some want to look like an authority. Some use AI or quick prompts to get it done fast. But if you want your story to stand out and build real credibility, you need a strong foundation.I share some practical steps for authors and professionals who value transparency, authority, and longterm stability. I talk about the risks of shortcuts, self-publishing scams, and the truth behind the “Amazon bestseller” label. I explain why building a brand strategy blueprint for your book matters as much as the writing itself. This episode covers publishing options, the importance of chapter titles, and how to protect your intellectual property from the start.You’ll hear how to use your book to support speaking, consulting, and other services. I walk thro

Can AI truly replace humans, or is there a better path forward? I’m Loren Weisman, a Brand Communications and Optics Strategist, and in this episode of Wait What Really OK, titled “Honest AI Will Not Replace Humans: A Hope for the Future of Ethical AI,” I dive into this pressing question. This podcast video targets Creators, Coaches, Investors, Strategists, Consultants, Small Businesses, Startups, and Professionals who value trust and transparency. Let’s explore Honest AI, the strongest keyword phrase, and why I believe it’s key to balancing tech with human values. I focus on bridging authenticity with strategy, and in this discussion, I share my views on Honest AI as a tool for collaboration, not replacement. Think Human AI Collaborations that lift your work, or Blockchain AI for secure systems. I touch on Machine Learning, Digital Transformation, and Truthful AI as paths to growth. And I break down concepts like Advanced Multimodal AI Systems, Agentic AI and Autonomous Agents, plus Quantum AI for Specialize

Hey there, I’m Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life and career.Fatherhood shifted everything for me. It reshaped my views on ethical business practices and business integrity. I share stories from my past in music and TV, where deception often trumped authenticity. Those experiences left me uneasy. But becoming a dad made me rethink my path. I wanted to build a legacy of brand authenticity and transparency in business for her.I talk about rejecting unethical tactics and focusing on authentic leadership. My goal now is working with folks who value social responsibility over shortcuts. I also touch on personal challenges like health struggles and divorce, and how they’ve reinforced my stand on honesty.This episode dives into why ethical marketing matters. I critique the opportunism in today’s business world and push

Fake amazon reviews and ways to navigate through them. Wait What Really OK Season 10, Episode 5, Show 145.* Loren WeismanA Brand Communications & Optics Strategist Illuminating Authoritative Intelligence & Amplifying Authentic Experts.Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics,  content, communication, perceptions and presence, can offer the greatest chance for the desired response. This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible. By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking

First Discovery steps I take with clients and onboarding approaches.Wait What Really OK Season 10, Episode 4, Show 144.* Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.” https:/lorenweisman.com/ * © 2025 Loren Weisman. All Rights Reserved ® ℗ *

Where has all the vetting gone is S.10 E.3 n.143 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman.This was unscripted and in the moment. One take. One shot. All mistakes still in there. No Generative AI used for the content. Recorded on MOTIV Audio and a light mastering on BandLab, posted onto Spreaker and distributed from there. *Loren Weisman is a Messaging and Optics Strategist. starting as a session/ghost drummer and then music producer, loren has 700 album credits across major and indie labels as drummer and producer. He then shifted to TV production with credits for ABC, NBC, FOX, CBS, TLC and more including reality shows, infomercials, movies and documentaries. Loren wrote three internationally published and distributed books, including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf's “The Artists Guide to Success in the Music Business.” https:/lorenweisman.com/ * © 2024 Loren Weisman / Fish Stewarding Group All Rig

Discerning and Defining a product manager Role is S.10 E.2 n.142 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by Messaging and Optics Strategist Loren Weisman. Derrick is the guest on this episode of Wait What Really OK. Together Loren and Derrick dig in to the ins, outs, ups and downs of Product Managers. In this episode, Derrick helps with the discerning and defining when it comes to an effective product manager as well as some red flags to watch out for and many of the attributes to look for. This podcast is raw, real and true. Done in one take, a little EQ and up… Proud of the flubs, the ums and the uhs. This was unscripted and in the moment.  Derrick did not have the questions in advance. Derrick Boudwin is a Qualified Director of Product Engineering with over 15 years experience leading international cross-functional teams, using people-centric strategies to develop software resulting in successful, patented, and disruptive products. Derrick is also versed in the Programming Langu

Google it or googling it does not provide authority answers. S.10 E.1 n.141 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.When you Google dig deeper. When you tell people to Google, give them a directive to seek truth over just popularity. This podcast is raw, real and true. Done in one take. This was unscripted and in the moment. Auphonic was used for levels and breath reduction. Still, one take. Errors, pauses and energy are all authentic and this took 18 minutes to record and 5 minutes to put up. Take it for what it is or how it might resonate with you. Loren Weisman is the FSG messaging and optics strategist for the Fish Stewarding Group.* *Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK. Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentic

Artificial Intelligence Statement from FSG. How we use AI is the title of S.09 E.07 n.140 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.In the wild west of new AI or artificial intelligence applications that are showing up more and more these days. It has become even more of a thing, while being around for years and year… but perhaps not as known to much of the public. To me, the positive side of Artificial Intelligence or AI shows itself in automation options and wonderful elements that can simplify certain types of work, research and intelligence gathering and organizing. These tools can be very useful for businesses at all levels and all sizes. Now on the dark side of AI or how I see the dark side of artificial intelligence if you will, those that are using it to create content or creating words, audios, videos and images that are not from your knowledge, wisdom, or experience can set a bad standard. And in the end, it is good to ve

What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman.In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story. This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.It is a person that looks to serve as a unbiased third party to help with a discovery that includes a research analysis of patterns, similarities, differences, tones, tempos and temperatures of what is in place, what is required before marketing and what is missing.This can include interviews asking if in the communication, messaging and optics from both an online and offline standpoint as well as helping to present a messaging performance outline for the business, the product, the service or person.With this information,

Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists. Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK. It is available on most sites, stations and apps where you may like to listen to podcasts. * Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group ** Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.** Fish Stewarding Group * FSG Messaging and Optics * FSG Development * FSG living * FSG Africa * * 649 Scott Street, Suite #101A, Tye, Texas, 79563-2225, USA * * https://lorenweisman.com ** https://fishstewarding.com ** © 2022 Loren Weisman/Fish Stewarding Group. A

Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. Does it ever seem like there are way too many authors claiming to be best sellers of books you’ve never heard of”Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem to have no skill win promoting the book it self?Also, have you noticed when you search how to become an Amazon best seller, there are hundreds of services that will guarantee a momentary ranking so you can claim to have an Amazon Best selling book, but none of these seem to be selling all that many books?And have you noticed that some of the ebook rankings are actually referring to free downloads over actual sales?Did you know authors can buy reviews? And are you aware there are 16000 book categories on Amazon? And that some book promotion companies will advise you to list in a sub

More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.Lately, it feels like We have more coaches on the sidelines than players on the field.When it comes to coaches though, consider asking yourself...Are they supporting, strengthening, grounding and proving they have:the Authenticity and Authority...the Practices and Posture...the Stability and Security...the experience and education...the Humility and the honesty...Along with the intelligence and strategies for you to learn, maintain and sustain your efforts and growth after you are not working with them anymore?Or are they only marketing with foolish promises, false hype and empty claims?Be careful. Vet and double check in to any and every coach or program.Loren discusses some of the areas to look at online and off including...Their accountability and humility Their experience and authority Their contracts and terms...Their authentic ability...Their market

Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK.In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts. In considering not only your intention, but also all that your messaging and content could be perceived as, it may help to expand your reach in a more authentic way over the pressure and pushing of many others. Taking the extra moment to pause and look at the content on a web page to the messaging in a video, to the presentation and differentiation of facts and opinions in a podcast may be a way to stand out and disarm some that might at first perceive you to be another voice that is only selling. This ties in to compliance online too. In the lack of making claims, promises and presenting statements or facts that

Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the FSG messaging and optics podcast, Wait What Really OK.From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to understand the authority in what people are feeling, over the popularity of what people are being told people are feeling. Some of the issues are in communication. We see individuals sharing op-eds. One sided views of opinions that are placed in to editorial format instead of learning the Op Agg story… the aggregation of authentic opinions collected for the authority data that it could provide. Art, like music, like food is opinion. It is subjective and while there are popular opinions, a great deal of that popularity h

Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the FSG Brand Messaging Podcast, Wait What Really OK.If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results.When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results. “Invite by explaining about you and you

A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging and opitic podcast.There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future of our business. In a little flip on words and a focus on brand messaging, I would call my Brand Messaging Mission Statement; the things we say and do not think… about. This is my brand messaging mission statement. My view on what I do and why I do it, as well as why I believe part of the root issue lays in how we say what we think we are supposed to say, what we are told to say and what to say in order to funnel, entice, and sell. Still, to me what is missing in the messaging of many is the authenticity, the autho

Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast.There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch. The right launch includes an array of factors. In these factors, it may require a greater patience than some are used to in certain areas, while at the same time, a push to move a little more expediently than they might prefer. And while the world is full of motivational success books from top tier CEO’s all the way down to false prophets that took a course online and now market themselves as success gurus, there is no one correct formula. This can even come down to the delivery and performance of your message to investors to media and to others. “Sometimes the messaging and story are

Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast.The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked. “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong."In the end, I believe if we invite, share, explain and engage what voting can do, why people should consider voting and moving away from the attacks, insults and belittling, it may draw that many more people to get involved and vote. Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK podcast.* Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group, FSG MnO and FSG Development * * Weisman is a

Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK.By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that messaging. It is not about creating a narrative that everyone will understand, because that is impossible. Still, to adjust a narrative to consider the comparative, competitive, compliant, connotation as well as the oversaturated, and over used words, we can dial in something that can reach more. So, in short, messaging that is practically perfect in every way when it comes to perception, but by no means, everyone. It will neglect some, but worlds less. “By keeping your intended messaging personal, humble and professional when