Inside Independent Publishing (with Ibpa)

Angela Bole, CEO of the Independent Book Publishers Association, gives an overview of IBPA and how its mission can help publishers become more successful in an ever-changing publishing landscape. Topics covered include: what is IBPA? who is IBPA for? how is publishing changing in America, and is it changing too slowly? why the era of stigmatizing self-publishers – or, author-publishers – is OVER! new models for creative publishing promotional opportunities and benefits at IBPA For more on IBPA, go to http://www.ibpa-online.org. Also, your questions on how to submit books to magazines, and is it legal to use characters from movies in fan fiction? Participants Angela Bole is chief executive officer of the Independent Book Publishers Association (IBPA), the largest book publishing association in the U.S. serving independent publishers and self-published authors. Prior to joining IBPA, Angela served two years as deputy executive director of the Book Industry Study Group (BISG), an organization that fosters conv

Anne-Marie Concepción of Seneca Design & Training presents the case for using InDesign as a p-book and e-book creation tool. Topics covered include: can Microsoft Word be used for book publishing? (the short answer: please don’t.) the importance of styles in InDesign learning InDesign using InDesign to create e-books creating Kindle books and using the Kindle Previewer designing for print vs designing for ebooks finding a designer Also, your questions on paying royalties to foreign publishers, learning more about printing and production. Sites and resources mentioned in the podcast include: Seneca Design & Training: https://senecadesign.com/ Lynda.com (search for “eBook fundamentals”) iBooks Author from Apple: https://www.apple.com/ibooks-author/ Kindle Previewer from Amazon: https://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000765261 Upwork (was Elance): https://www.upwork.com/ check out #eprdctn on Twitter InDesign Magazine issue on book design: https://indesignsecrets.com/issues/issue-10

Tom Doherty of Cardinal Publishers Group presents need-to-know pointers for independent publishers seeking distribution for their books. He covers: the different types of distributor typical working arrangements, including exclusivity, house accounts, chargebacks, and services what you need to provide to find a distributor (such as a solid marketing plan!) the importance of keeping the lines of communication open discoverability working with online retailers Also: your questions on Digital Review Copies and royalties. Participants Tom Doherty has been president of Cardinal Publishers Group since 2000 and publisher of Blue River Press since 2004. Prior to Cardinal Publishers Group Tom worked in publishing for nearly twenty years including eight years in book distribution with Time-Warner and The Hearst Corporation. During his time at Cardinal Publishers Group, a full-service distributor, Tom has launched more than a hundred new imprints. As publisher of Blue River Press he published notable New York Times be

Ian Lamont of i30 Media discusses strategies for using Amazon Marketing Services to make your book pop to the top in Amazon searches. Covered here are key concepts like bidding and budgeting, and a real-world assessment of what works and what doesn't when working with Amazon (or with Facebook and Google ads). Here’s the YouTube how-to video Ian mentions in the podcast: “How to Make Amazon Marketing Services Product Display Ads”: https://youtu.be/oQvAsSQ3tV4 Mentioned in the members’ question portion of the podcast are new classes in Copyediting and Developmental Editing at UCLA Extension. For information, go to https://www.uclaextension.edu/. Participants Ian Lamont is an award-winning technology journalist, author, and publisher, and the founder of i30 Media Corp. and IN 30 MINUTES Guides. He is also a director and treasurer of the Independent Book Publishers Association and serves on IBPA's Executive Committee. His books include Twitter In 30 Minutes and Lean Media: How to Focus Creativity, Streamline Produ