Inside Independent Publishing (with Ibpa)

Judy Baker of Book Marketing Mentor discusses how branding your book can help you grow your readership and establish yourself as an expert in your field This podcast looks at branding your book and the benefits it brings. Books, especially nonfiction, are where experts can showcase their expertise. The book becomes a starting place for building a business, and can lead to follow-up series, workshops, podcasts, and other related activities. By engaging your readers you build your community and become familiar to them, and this enhances your credibility as an author and makes your books even more desirable. Judy is also active in BAIPA, the Bay Area Independent Publishers Association, based in Marin County north of San Francisco. Judy talks about how BAIPA has grown and what is offered at its monthly meetings. BAIPA is also an IBPA affiliate: Judy notes the many benefits that affiliate publishing associations get from IBPA, such as discounts, speakers, and access to information and expertise. Find out more abou