Conquer Local With George Leith

Gretchen Rubin is the author of several books, including the #1 New York Times and international bestseller, The Happiness Project. Her books have sold over 3.5 million copies and have been published in more than thirty languages. Her "Four Tendencies" personality framework on sustaining happiness divides people into Upholders, Questioners, Obligers, and Rebels. More than 500,000 people have taken the quiz to figure out which tendency they hold, and you can to here. Millions of people read her blog each year, where she reports on her daily adventures in the pursuit of happiness and habits. As you can probably tell, Gretchen is the real deal and we could go on and on. The last note is that listening to her podcast Happier with "Gretchen Rubin" has been referred to as "one of the 10 life-changing things to do" by BuzzFeed.Gretchen dives into her Four Tendencies framework, going over how you can self-assess and determine which one you fall under. This is determined by how you react to int

Do you have a mind for sales? Mark Hunter joins us to discuss this very topic. Mark was recognized as one of the top 50 most influential sales & marketing leaders in the world. He is the Author of 3 books, High-Profit Prospecting, High-Profit Selling, and his newest book, A Mind for Sales. He has an online program “The Sales Hunter University” which is ranked as one of the top 10 sales learning programs due to his unique style of coaching and engagement. He spoke on 5 continents and travels more than 200 days per year working with people, helping to show them how to find and retain better prospects. His integrity-centered sales strategies are used each day by thousands of salespeople from “Fortune 100” firms to small start-ups. Regardless of the industry, his strategies work. He’s known for his engaging style that empowers sales teams to move to a higher level.In this episode, Mark is going to teach us about what it takes to be a salesperson, a genius process to getting more referrals, and his renowned 10

Long-time Vendasta Partner and Principal at Creative Canvas Media, Cathy Poturny joins George Leith this week to offer a reimagination and new approach to navigate opportunity. With great admiration, we don't think we've met anyone quite as tenacious, blunt, and having quite the "go for it" attitude that Cathy has. There's a famous saying, "it can always be worse". This allows you to find comfort in potential roadblocks. Our guest this week flips the script, transversely saying, "it can always be better". Listen to Cathy as she discusses the strategy behind her 92% close rate (yes, you read that correctly), how she leverages the Vendasta Community (Conquer Local) in running her digital marketing agency, and the importance of finding your niche and specification. REGISTER HERE If you enjoy our Podcast, you’re going to love our Conference. We are inviting you to join our action-packed, half-day conference, Conquer Local Connect on December 9 beginning at 11:00 AM EST (GMT -5)

Vendasta CCO and Conquer Local Podcast Host, George Leith is taking us to school this week with another Master Sales Series episode. Finding success in our careers is all about development. It's that self-awareness and knowing where you excel and where you need to invest more time. Those tasks you've been wanting to cross off, the conversations you've been wanting to have, why aren't they happening? We get so focused in execution mode, where we just "do", "do", "do". However, it's imperative we debrief now and then to assess how we are operating and HOW we can be better. George is going to go through the following top 10 skills to win at work and discuss how you can implement them today:Ability to self-manageStay organized Emotional intelligence Focus on teamworkBeing able to make decisions Dive deepActive listening Good writing Speaking NetworkingREGISTER HERE If you enjoy our Podcast, you're going to love our Conference. We are inviting you to join our action-

In this episode, you’re going to hear John Hoskins and George Leith discuss topics from John's book; Level 5 Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams. John has experienced many levels of leadership. He started his career as an account executive with Xerox Learning Systems and moved to Director of US Sales and Marketing, joined Omega Performance as EVP Sales and Marketing, and then founded Advantage-Performance Group and The Real Learning Company which grew to serve over 300 clients and were eventually acquired by Stockholm-based BTS Group AB. From his vast experience in different levels of leadership, he developed an analysis of leadership that involves the 5 levels individuals may find themselves at (Buddy, Parent, Boss, Expert Coach, then Partner in Performance) and how to guide the progress through each. He also discusses his ASPIRE model to leadership, how anybody can be a coach, and how we use this model with our sales teams, sales leaders, and executives.REGISTER HERE

David Pearson is the CEO and Partner of Level Five Selling, an organization that has mastered quality sales calls planning and execution skills that deliver top-line revenue growth for sales teams all over the globe. Prior to joining Level Five Selling, David was the Chief Operating Officer of Vistage Worldwide, the world’s largest CEO executive coaching and leadership development organization, with over 23,000 members. Looking back even further, he was Senior Vice President for TrueBlue, a $2.7 billion global talent solutions company. He led sales of a $1.6 billion business unit, leading the selling efforts of 1,000 sellers, serving over 120,000 customers. He also served as president of TrueBlue’s $100M+ aviation business under the brand name PlaneTechs.In this episode, you're going to hear David Pearson and George Leith discuss topics from the books; Level 5 Coaching and Level 5 Selling. So, what is the Level 5 coaching system? David walks us through how to move from a Professional Visitor (Level 1) to

This week we welcome Robert Davis, Vendasta Partner and CEO of KOR Unlimited. KOR stands for Knowledge, Opportunity, and Results. Robert has 25 years of sales and marketing experience within the financial services industry. As a financial advisor, he provided sophisticated financial solutions to 250+ high-net-worth individuals and families, as well as small-to-mid-sized businesses. The opportunity presented itself to start his own agency. He approached this new venture with the same results-oriented, incredibly methodical, and passionate demeanor he carried throughout his financial career. In this episode, Robert takes us through his psychology to starting and running an agency. This includes; the 3 P’s to keeping your sanity, why positioning matters and how to position your agency, how to structure your day with categorized tasks and time allotment, prospecting with efficient funneling, and real-time, in the wild Google My Business audits (a must-listen tactic).Conquer Local is presented by Vendasta. We have

DrRissysWriting.com is ranked #1 in PR and top ten in Social Media and SEO for New York and New Jersey. Dr. Morissa Schwartz (aka Dr. Rissy) has been featured on Forbes and MTV. She speaks professionally about inspiring others through words and entrepreneurship, and through her publishing, was named the “Voice of Generation Z” by Community Magazine. Dr. Rissy talks with George Leith about 360-degree marketing; SEO, Social Media, Ads, PR, and how these 4 pillars need to work together in your marketing strategy. She discusses trials and tribulations such as lacking confidence in your content creation and the 95% "no" response rate she got when approaching publishers before she became a proprietor with GenZ Publishing. This episode will make you reimagine what it means to think "inside" the box, "outside" the box, or what this box people keep speaking of is? Is there even a box? Dr. Rissy doesn't think so. All this and more in this episode of the Conquer Local Podcast.Conquer Local is

In this episode, George Leith and Chris Bondarenko discuss data and instinct and their role in mastering predictive sales. Chris is a software sales leader and self-proclaimed "math geek" with over 15 years of experience, currently responsible for leading Docebo's North American sales organization. Previously, Chris held sales leadership roles at high growth start-ups BERA Brand Management and Maropost, in addition to nearly 10 years with Vision Critical (now Alida); where he built best-in-class sales teams, consistently led significant client growth, and played key management roles in Toronto and New York office locations. Listen to George and Chris discuss data-driven sales; how to ensure your sales tech stack is all working together (Salesforce, Outreach, Gong, etc.), understanding predictive data, and your intuition's part in it all.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ channel partners. Learn more about Vendasta and we c

Have you ever felt like you were spreading yourself thin across the hundreds of social media platforms? Are you trying to apply one social media strategy across too many platforms? Krista Neher is a social media pioneer. She is a 6-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot Camp Digital. Krista has written 6 books on digital marketing, including a textbook and a “Dummies” book on social media marketing. She has worked with companies like Facebook, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press. Krista is passionate about digital marketing and created one of the first accredited certification programs in the world.In this episode, George Leith and Krista Neher discuss specializing on just one platform and perfecting it, adapting content to different cultures and considering i

Why should you stop selling and start evangelizing? Donald Kelly, a once struggling salesperson and now a top-performing seller. Donald hosts a popular sales podcast called “The Sales Evangelist”. The show has over 2.3 million all-time downloads and is heard in over 150 countries. Donald and his podcast have also been mentioned in Entrepreneur Magazine, Forbes, Inc, and HubSpot as a top B2B sales podcast. In this episode, Donald discusses how becoming a sales evangelist allowed him to incorporate sales as part of his identity, which gave him no option for failure. He goes over how he engages his message recipient's senses when making contact, creating affirmations in order to do more than you ever thought possible (proven), and how to show your best self on LinkedIn in order to create word of mouth and infinite referral value. Visit Donald's Blog to hear more about his unique evangelization of sales or inquire with Donald on how he can help you generate more revenue consistently with his Sales Trainin

A renowned thought-leader on the fundamentals of managing salespeople and Co-Founder of Janek Performance Group, Nick Kane joins George Leith this week on the Conquer Local Podcast. At just 21 years of age, he managed 1,000 salespeople. Nick is widely regarded for his ability to distill the sales process and block out the excess smoke and mirrors. He lives in quantitative results and direct, A to B relationships- continuously enhancing what works. He has trained 15,000+ professionals worldwide and Co-Authored the book Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals. In this episode, he and George go over emotion and defensiveness in handling objections, how to reduce complacency in high performers, and how research has truly become Nick's best friend. Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.Conquer Local is presented by Vendasta. We have proudly served 5+ million local businesses through 50,000+ ch

Customer loyalty initiatives are expected. What isn't expected are banks spawning software companies to let you know which day is garbage day. Darby Sieben is currently head of RBC Ampli Inc, an engagement cashback platform that connects consumers with merchants. Ampli.ca is part of the RBC Ventures which is the beyond banking arm of Royal Bank of Canada. Leading a team of 60, Ampli was launched in July 2019 and since then has grown to a national brand and has established itself as an effective platform for merchants to acquire and reward its customers. Listen to George Leith and Darby discuss RBC Royal Bank’s new-age customer loyalty programs including an app that informs you when to roll out the garbage bin, an app that streamlines the incorporation process for business owners, and an app that walks users through the immigration process to Canada. This “beyond banking” is all about solving bigger problems and it's yielding massive results.**For Canadian listeners only: Download the Ampli App and use

Every job is a sales job but nobody wants to be a "salesperson". Even right now, we are trying to sell you on this episode through a cleverly written description and perhaps some great anecdotes from the episode. We are all salespeople- so, how do we recognize these processes and become better?This week’s guest is an internationally renowned business and motivational speaker and is the Author of the Wall Street Journal Bestseller, Every Job is a Sales Job: How to Use the Art of Selling to Win at Work. Cindy McGovern aka "Dr. Cindy" is the Founder, CEO, and First Lady of Sales at Orange Leaf Consulting. She is an expert in the areas of sales, leadership, and management, and has a Doctorate in Organizational Communication. Dr. Cindy helps take the ‘ick’ out of sales and empowers people to embrace their inner 5-year-old to use the art of selling to achieve their personal and professional goals.In this episode, George Leith and Dr. Cindy go over her 5 steps in becoming a better salesperson:Creatin

This week an A-List transformational leader joins us, James Ciuffetelli. Our host George Leith and James discuss the importance of adopting new technology and investing in your tech stack backed by real-world examples of great success and undisputed numbers, how the baby boomer generation is approaching an exit in 2021 with their long-established businesses, and how prepping your business for exit is strikingly similar to prepping your house for sale.Establishing show notes for this week's guest was a pick-and-choose from a long list of incredibly large numbers and tremendous accomplishments. James Ciuffetelli is a transformational leader with 30+ years of experience. He is the Co-Founder and CEO of Whiteark, a consulting firm based in Melbourne, Australia. James was a digital transformation lead for a $1Billion Telco/Marketing Services business, a member of the carve-out of an $800Million turnover business from an ASX Top 50 to Private Equity, and has led teams of 1000+. James also generated >$1.8Bill

We are taking a break this week from our regular schedule to pay tribute to one of our own. We said goodbye to our good friend and fellow Vendastian last week, Paul Plant. We want to share his episode from season 3 and revisit his passion for people, and the ever-changing digital environment.Paul was described as an absolute pleasure to have around. He immensely cared about the people and projects he was involved with, which is showcased in the words of many Vendastians as they described Paul as “a great laugh”, “incredibly unique”, “an absolute pleasure”, and “Vendasta’s most interesting man in the world”. We thank Paul for not only his significant contributions at an organizational level but his “make others better” mentality. It didn’t matter if you were a complete stranger or if he had known you for years, he would do whatever he could to see you succeed. Paul Plant, thank you for everything you’ve done for Vendasta, and for everything you’ve done for our people.Paul was an experienced Strategic Marketer,

Outsourced marketing is becoming a common theme as business owners are realizing the necessity that is digital marketing, and how diverse it is. This week's guest takes it a step further and fully divulges into the role of her client's outsourced CMO, internalizing goals and truly operating as if her client's business was her own.We are happy to welcome a Vendasta Partner, Stephanie Krummenacker of MediaBrush Marketing, on the Conquer Local Podcast with George Leith. It quickly becomes apparent in Stephanie's discussion that MediaBrush Marketing’s doubling growth rate year over year, primarily on organic referrals, is no accident. She truly internalizes the notion of joining her client’s team, acting as an outsourced CMO. In this episode, expect a robust conversation about taking that step and starting your own agency, battling the “salesperson mentality”, what it means to become an in-house marketer for clients and its benefits, and recognizing when we need to “break up” with a client. If you

This week our host, George Leith, goes over 39 ideas for you to pick and choose from the next time you’re struggling with what to post on social media. Now, this list isn't to be implemented all in one day. However, it's important to understand that this is social media, and content can come from absolutely anywhere. Don't get stuck thinking you must post your offering and only your offering. Social media is a place to connect with your audience. Be authentic, be honest, and most importantly- be confident. Show the world who you are and what you're up to and watch opportunity unravel.The 39 ideas for when you don't know what to post on social media:Remind people of who you are, write a post about how you startedBehind the scenesPersonal story or struggleShare a quote from someone who inspires youShare your morning routineShare what inspired you to create your product, service, or brandAsk a questionPost a poll on a subjectShare a review of your favorite bookAsk for recommendations (apps, t

Sales integrity means aligning needs, not enforcing yours. “The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins, and the other loses.” - Ian Altman, Same Side SellingIn this week's podcast, George Leith hosts Amazon #1 best-selling author of Same Side Selling, Ian Altman. Ian highly values sales integrity and the effective communication needed in order to ensure both parties winning, or in some cases understanding that the buyer and seller aren't a good fit. We explore how to communicate effectively with buyers, how to show your buyer what they want to see when they want to see it, the integral part layout of a contract plays in decision making, the relationship of price and value for price-focused buyers, and integrity-based negotiations.Ian started, sold, and grew his prior companies from zero to over $1 Billion in value. He has since spent more than a decade helping others to achieve explosive gro

Outcome based selling requires understanding where satisfaction comes from, and what if we always knew exactly what to say in this process? Don't get us wrong, there's a bit more to it than that. But when incredible feats were being accomplished, this week's guest recalls, “I would never say wow, I’d simply ask how. And then dig in and say yea- but really, how?”. This is how Phil M. Jones molded a robust, outcome based, and quite frankly very impressive career. George Leith speaks with Phil M. Jones, Philmjones International on this week’s podcast. Phil takes great pride in adding value. He discusses at what point we should celebrate a sale, outcome based selling, preparation, and understanding an audience's capacity to understand your message. Phil went from single-handedly washing cars at weekends to hiring a fleet of friends working on his behalf, resulting in him earning more than his teachers by the time he was 15. Soon after, at just 18, Phil was offered the role of Sales Manager at fash