Conquer Local With George Leith

Informações:

Sinopsis

Welcome to the Conquer Local podcast, hosted by Chief Revenue Officer at Vendasta and international sales educator George Leith. On this podcast, you'll get insider content geared specifically toward helping you better serve local businesses, from interviews with industry experts and stories from the SMB trenches to fireside chats and data-backed case studies hot off the press, as well as exciting new ideas to improve your digital revenue dramatically. Subscribe now to start conquering.

Episodios

  • 649: 2023 Year in Review | Brendan King

    27/12/2023 Duración: 25min

    What were some of the biggest milestones achieved by Vendasta in 2023?On this special year-in-review episode of the Conquer Local Podcast, we are joined by Brendan King, the co-founder and CEO of Vendasta Technologies.Brendan shares the milestones achieved by Vendasta in 2023, including the acquisition of Broadly and the release of new products in the customer engagement space. He also discusses the changing economic landscape and the importance of profitable growth in today's market.Tune in as Brendan highlights the exciting trends to watch in 2024, particularly the advancements in AI and its potential to revolutionize customer relationship management. Join us on the latest episode to gain valuable insights and get a sneak peek into Vendasta's roadmap for the upcoming year!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners, agencies, and enterprise-level organizations. Learn more about Vendasta, and we can help your organizati

  • 648: Building a Successful Agency and Establishing Long-Term Client Partnerships | David Reske

    20/12/2023 Duración: 28min

    Are you looking to build a successful agency and establish long-term partnerships with your clients?In this episode of the Conquer Local Podcast, Jeff Tomlin chats with David Reske, the founder and CEO of Nowspeed Marketing, about building a successful agency and establishing long-term partnerships with clients. They delve into the importance of team-building, packaging services and managing risk in the agency world.David, with a background in sales and website design, has successfully led his company to expand its services and acquire other digital marketing firms. He brings a unique perspective to the field and has shared his knowledge through his book "Digital Marketing in the Zone" and his podcast "In the Now." As an Adjunct Professor at Boston College, he also teaches a course on business planning.Listen as David shares his insights on hiring the right people, creating scalable service packages, and leveraging AI to create world-class content. Tune in to learn how to build long-term relat

  • 647: Leverage the Lighthouse Strategy to Attract High-Profile Clients | Dennis Yu

    12/12/2023 Duración: 29min

    Ready to explore and build groundbreaking digital marketing strategies?In this episode of the Conquer Local Podcast, Jeff Tomlin welcomes Dennis Yu, a digital marketing expert and pioneer in search engine technology. With a background in search engine engineering and advertising, Dennis has managed over a billion dollars in ad spend for enterprise clients like Nike and Red Bull. He is known for developing the "6 Phase Dollar a Day Program," a streamlined approach to digital marketing strategies. Dennis shares insights on customer acquisition costs, the importance of high customer lifetime value, and the power of the lighthouse strategy for agency growth. He also discusses the $1-a-day strategy for testing and scaling digital marketing campaigns. Tune in to gain practical strategies and tips from Dennis' extensive experience in the digital marketing space! Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about

  • 646: Boosting Non-Profit Impact with Affiliate Marketing Tactics | Chandler Boyce

    06/12/2023 Duración: 28min

    What are the strategies to effectively communicate your organization's mission and engage with your target audience?Join us on the latest Conquer Local Podcast as we chat with Chandler Boyce, Founder & CEO of The Business Co-op, a full-service agency specializing in developing custom-tailored marketing strategies for leaders.With a focus on the non-profit sector, Chandler helps organizations effectively communicate their mission and engage with their target audience. He is also an affiliate marketer, utilizing his platform to recommend and endorse products and platforms that he believes in.Tune in to learn more about Chandler's passion for storytelling and how he has helped others drive success in both the agency and affiliate marketing landscape!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listene

  • 645: Boost Sales and Monetize Your Online Presence with Effective Strategies | Stefano Colonna

    29/11/2023 Duración: 26min

    Discover the keys to effective small business marketing and sales growth in the latest Conquer Local Podcast episode!Jeff Tomlin is joined by Stefano Colonna, the Founder and CEO of Movylo, an entrepreneur with a remarkable digital journey. Stefano, known for founding multiple companies in the mobile and marketing sectors, shares insights into his entrepreneurial path. Having secured investments from angels, institutional, and corporate VCs in the US and the EU, his expertise spans three continents.In this episode, Stefano unveils the inspiration behind Movylo, a marketing automation service crafted for small and medium-sized businesses while advocating for simplicity in marketing solutions. Tune in to learn more about the need for effective lead capture to drive sales and monetize online presence, and how Movylo is transforming marketing for small businesses.To learn more about Stefano and Movylo, visit www.movylo.com/vendastaConquer Local is presented by Vendasta. We have proudly served 5.5+ million local b

  • 644: Scaling Global Brands to 10+ Figures Using Omnichannel Marketing | Justin Brenner

    22/11/2023 Duración: 29min

    Are you curious about the secrets behind profitably scaling global brands to 10+ figures through a holistic approach?Join us on the Conquer Local Podcast as we welcome Justin Brenner, an entrepreneur, brand builder, and community leader.With over 15 years of experience, Justin has earned a reputation as an accomplished entrepreneur and marketer. His expertise lies in developing and implementing proven strategies that have successfully scaled numerous global brands to 10+ figures. His approach is comprehensive and utilizes omnichannel tactics to drive profitability and growth.Currently serving as the Chief Operating Officer of AdLeaks, Justin plays a pivotal role in managing one of the world's largest digital marketing communities. AdLeaks has over 290,000 members across 12 Facebook groups, serving as a testament to Justin's leadership and ability to foster thriving online communities.Get ready to gain insights into Justin's journey, learn from his experiences, and discover the strategies that have

  • 643: Transform your Agency with Proven PR Strategies | Catherine Bangel

    15/11/2023 Duración: 27min

    Have you wondered what it takes to blend a successful PR career with a passion for advocacy?Join us on the Conquer Local Podcast as we welcome Catherine Bangel, the founder of Bangel PR, a boutique agency specializing in PR, media, content creation, and social media management. With over a decade of experience as a former CBC and Global Television reporter, Catherine brings a wealth of expertise. Beyond her professional achievements, she founded Bangel PR when her eldest was just nine months old.Catherine's advocacy extends to supporting families with children with disabilities, collaborating with organizations like the Cerebral Palsy Association of Alberta. And her efforts have resulted in successful fundraising campaigns, securing government funding for essential drugs. Holding degrees in Political Science and Journalism, Catherine is passionate about storytelling, both professionally and personally.Tune in to discover her inspiring journey, blending entrepreneurship, PR prowess, and a commitment to pos

  • 642: LinkedIn Strategies that Double Lead Generation | Geoff Chaney

    08/11/2023 Duración: 23min

    Are you looking to boost your lead generation efforts on LinkedIn?In this episode of the Conquer Local Podcast, we are excited to introduce Geoffrey Chaney, a seasoned professional with over 13 years of experience in SAAS technology.Currently a partner at Relentless Venture Studio, Geoff's expertise has played a crucial role in multiple private-sector M&A transactions. He previously achieved remarkable success by overseeing licensee training and business development for SMS Masterminds, resulting in an Inc. 5000 award and a significant merger.Today, he leads CASTANET, a LinkedIn lead generation platform, and is renowned for his commitment to creating value, delivering exceptional results, and cultivating enduring relationships with clients and partners.Tune in for an insightful discussion on SAAS, automation, and relationship-building with Geoff Chaney.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendast

  • 641: Mastering Success in Finance: Insights from a Renowned Business Coach | Geraldine Carter

    01/11/2023 Duración: 26min

    Are you ready to conquer the world of finance and find the perfect work-life balance?In the latest episode of the Conquer Local Podcast, we're thrilled to introduce Geraldine Carter, a renowned business coach specializing in helping overworked solo CPAs and firm owners achieve a better work-life balance without sacrificing revenue.With over 100,000 downloads, her podcast, "Business Strategy for CPAs," ranks among the top ten podcasts for financial professionals on Apple Podcasts, providing invaluable insights and guidance.Geraldine holds a BS in Engineering from Cornell University and is a co-founder of a company where her cashflow forecasting models have made significant contributions to climate change efforts. Beyond her impressive career, she enjoys outdoor adventures like mountain biking and chasing after her two children in Ketchum, Idaho.Join us on the Conquer Local Podcast to learn from Geraldine Carter as she shares her insights on achieving balance, revenue, and life satisfaction in the f

  • 640: Boosting Consultancy Success: Strategies for Navigating Today's Business Dynamics | Chris Knudsen

    25/10/2023 Duración: 27min

    Ready to uncover the secrets of thriving in the dynamic world of entrepreneurship?Join us in welcoming Chris Knudsen to the Conquer Local Podcast. As a published author, university instructor, inventor, and consultant, Chris brings a wealth of experience, currently serving as an independent fractional CMO and CEO at StoicYeti, an advertising agency with a direct-to-consumer focus.With a successful tenure as the former CMO of Purple Mattress and experience in founding and selling businesses, including 3DplusMe, a venture-funded consumer 3D printing and scanning company, Chris is also the author of the book "Trust Me, I'm a Consultant."His primary consulting focus is to help businesses and ideas thrive in an ever-evolving technological landscape. Tune in to learn from Chris's remarkable journey and gain insights into his experiences that have influenced the worlds of business and technology!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,00

  • 639: Key Steps and Strategies to Prepare Your Agency for Sale | Richard Parker

    18/10/2023 Duración: 25min

    Today, we have industry expert Richard Parker joining us to chat about Mergers and Acquisitions. With over three decades of experience, Richard has been turning business aspirations into reality, leaving a significant global impact through his renowned program, 'How To Buy A Good Business At A Great Price.' This transformative program has made its mark in 80 countries, selling over 100,000 copies and empowering countless aspiring business owners.Richard is not only a program creator but also a hands-on business acquirer. He's been at the helm of 13 acquisitions, ranging from $50,000 to over $200 million. In addition to his hands-on experience, he has played advisory roles in transactions surpassing $2 billion. Richard's insights and know-how have earned him recognition in top-tier publications like Forbes and The New York Times. He's even authored more than 300 articles, showcasing his authority in the field.Join us as we dive deep into the world of mergers and acquisitions. Get ready for

  • 638: Achieving Agency Success with Direct Mail | Brian Davidson

    11/10/2023 Duración: 25min

    Join us as we explore the power of direct mail in the digital age with our guest, Brian Davidson. With over two decades of marketing experience, Brian's expertise spans both traditional and digital realms. He excels in creating comprehensive marketing strategies that boost sales and customer loyalty, benefiting clients from national banks to local restaurants.Behind Brian's remarkable success is a deeply personal motivation. Witnessing a friend's failure due to poor marketing inspired Brian to establish Light Switch Media, a visionary agency focused on empowering business owners with time-saving solutions to foster genuine, impactful relationships, growth, and success.Brian's mission is to bridge the gap between Main Street businesses and corporate marketing agencies, fostering authentic one-on-one relationships. Whether you're a local gem or an aspiring entrepreneur, listen in to learn how Brian Davidson and Light Switch Media are propelling businesses to new heights! Giveaway: Download t

  • 637: Unlocking the Secrets of Brand Positioning for Business Growth | Master Training Series

    04/10/2023 Duración: 10min

    Ever wondered how to unlock the secrets of brand positioning for business growth?Join Jeff Tomlin in the latest Conquer Local Podcast Master Training Series on branding. Learn more about uncovering the mysteries of effective branding as Jeff answers your questions about brand positioning, shares insights into Twitter's innovative brand X, and reveals common branding mistakes to avoid.Don't miss this opportunity to gain valuable branding knowledge and strategies that will help you connect with your audience and elevate your brand. Tune in and let Jeff lead you on a journey to brand success.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

  • 636: Mastering the Art of Public Speaking | Brenden Kumarasamy

    27/09/2023 Duración: 30min

    In this episode of the Conquer Local Podcast, we are thrilled to introduce Brenden Kumarasamy, the visionary founder of MasterTalk. With a remarkable passion for empowering individuals through effective communication, Brenden's journey began when he started coaching public speaking at just 19 years old. Recognizing the lack of accessible resources for those unable to afford coaching, he embarked on a mission to bridge this gap.Brenden's dedication led him to create MasterTalk, a transformative YouTube channel providing free, practical communication guidance. His goal is to ensure that everyone, regardless of age or background, becomes an exceptional communicator. Brenden firmly believes that the next visionary can emerge with the right communication skills.Join us as we explore Brenden Kumarasamy's inspiring journey, his vision for a more communicative world, and the profound impact he's making through MasterTalk. Discover his commitment to democratizing communication skills and empowering ind

  • 635: Streamlining Business Operations with Virtual Personnel | Barry Coziahr

    20/09/2023 Duración: 27min

    Tune in to learn from Barry Coziahr, an accomplished consultant and educator who has influenced over 10,000 small business owners through consulting and training, delivering more than 1,000 seminars and workshops across the United States.Barry's presentations provide practical insights into business growth and marketing, supported by real-world examples and case studies, benefiting small businesses, authors, and non-profits striving for successful expansion.His expertise also includes optimizing small businesses by implementing efficient personnel and systems to enable effective scaling. Barry's experience spans engagements with INC 500 companies, international corporations, and nonprofit organizations. His appearances on podcasts and speaking engagements for reputable organizations such as Chambers of Commerce, The U.S. Small Business Administration, and more, underscore his dedication to supporting small businesses and nonprofits.As the co-founder of Freetime.Solutions, a virtual personnel agency, B

  • 634: Solution-Based Selling: A Powerful Sales Strategy for Small Businesses | Kaylene Grieve

    13/09/2023 Duración: 23min

    On the latest episode, we are thrilled to have Kaylene Grieve joining us today. Kaylene is the Managing Director of Sales, SEO, and Social Media (SSSM), a renowned marketing services agency based in Sydney, Australia. With an impressive track record of over 25 years in sales and marketing, Kaylene and her team at SSSM have consistently delivered exceptional results for numerous companies.One of their remarkable achievements is their ability to identify the perfect volume and target markets, ensuring a consistent flow of 8-10 sales-qualified leads per month for their clients.Through a strategic blend of inbound and outbound techniques, Kaylene and her team have consistently generated additional sales and marketing-qualified leads, providing invaluable consistency to businesses.Tune in to learn from Kaylene's extensive expertise as she shares her insights, strategies, and experiences in the world of sales and marketing!Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local busines

  • 633: Transforming Sales Coaching with AI | Michael Miranda

    06/09/2023 Duración: 23min

    On our latest episode, Michael Miranda, CEO and Founder of OpTonal, an AI software that automates post-call tasks for sales teams, joins us on the Conquer Local Podcast.Michael launched his sales career in Pennsylvania and New Jersey as a closer for a door-to-door company. Transitioning to software, he joined GitLab as a Sales Development Representative (SDR) and quickly became an overachiever, ascending through various Account Executive (AE) roles, distinguishing himself as a top performer in each position.Having experienced first-hand the challenges and inefficiencies faced by sales teams, Mike founded OpTonal with a mission to leverage AI to drive results across revenue teams. Backed by leading investors, including GitLab's CEO, OpTonal had an impressive start.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how ou

  • 632: Transitioning from Hourly Billing to Effective Pricing Models | Jonathan Stark

    30/08/2023 Duración: 28min

    On this episode of the Conquer Local Podcast, we're joined by Jonathan Stark, who has over 15 years of experience in software development, consultancy, and training. He's delivered sold-out talks on three continents, authored five books including "Hourly Billing Is Nuts," and hosts the popular podcast "Ditching Hourly." Jonathan collaborated with major brands like Staples, Time, T-Mobile, Cisco, and Intel during his consulting tenure. He curates a daily newsletter focused on pricing strategies for independent professionals, and as the President of Jonathan Stark Consulting, he's passionately dedicated to eradicating hourly billing and promoting fairer pricing practices worldwide.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off refer

  • 631: Future-Proof Your Career: Why You Need to Prioritize Upskilling in Today's Economy | Master Training Series

    23/08/2023 Duración: 09min

    Join Jeff Tomlin on the Conquer Local podcast as he discusses the significance of upskilling in today's evolving job market. Upskilling involves acquiring new competencies or enhancing existing ones through various learning avenues.This episode emphasizes the importance of prioritizing upskilling in light of the constantly changing technological and economic landscape. As job demands shift rapidly, cultivating new skills becomes crucial for sustained career growth. Especially during economic uncertainty, upskilling offers a competitive advantage, enabling professionals to secure roles and clients effectively.Tune in for an expert's insights on leveraging upskilling as a dynamic tool for career empowerment amidst change.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up

  • 630: Engaging Customers through Compelling Content | Rish Bhandari

    16/08/2023 Duración: 33min

    Rish Bhandari is the Founder & CEO of Content Beta, a creative-as-a-service platform for tech companies. He is a Growth Hacker with a background in Investment Management and Engineering.In addition to his role as CEO, Rish hosts two popular podcasts: "The Product Marketing Show" and "New Things in Customer Education," where he engages with thought leaders and industry experts to discuss strategies for scaling and growing through product marketing and customer education.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta’s Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

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