Podcast Neil Wilkins

Neil Wilkins helps us understand key techniques and approaches for marketing reporting (monthly, quarterly and annual reports). Key Points include: Start Early and Organise: Begin gathering data and insights well before the reporting deadline. Organise your findings in a structured manner, categorising them into relevant themes such as sales growth, customer engagement, and campaign effectiveness. Highlight Key Achievements and Learnings: Focus on the most impactful results and learnings from the year. Use visual aids to emphasise successes and also candidly address areas for improvement, offering a balanced view of the year's performance. Tailor the Content for Your Audience: Understand the needs and interests of your audience, whether they are management teams or clients. Customise the report to highlight the information that is most relevant and valuable to them, using language and visuals that resonate with their perspectives. This webinar is part of the support for apprentices at Cambridge Marketi

Alexander De Ridder is an entrepreneur, technologist, and visionary focused on leveraging AI to transform marketing and business. As Co-Founder and CTO of INK Content, Inc., he currently leads the development of Smyth OS, an operating system for collaborative AI agents. Alexander joins Neil on the Neil Wilkins Podcast to discuss how AI agents may transform how we serve customers, run our businesses and our marketing. Connect with Alexander https://www.linkedin.com/in/adridder/ https://twitter.com/adridder For more content and interviews like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins http://neilwilkins.online

Melinda Byerley is a serial entrepreneur, and the CEO of Fiddlehead™, a seven figure consultancy she founded virtually from her San Francisco home in 2014. Melinda is a pioneer of growth marketing in Silicon Valley, where she’s held B2B and B2C marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software. Melinda is a storyteller and speaker who has keynoted the Social Media Strategies Summit, led numerous panels on digital marketing analytics and content at the Growth Marketing Conference and has been a contributor to VentureBeat, GrowthHackers.com, and The Growth Marketing Conference blog, as well as creating viral posts on Silicon Valley culture for Medium and LinkedIn, while maintaining a popular (and feisty) Twitter presence. In this episode of the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Neil and Melinda explore Mindful AI and how a thoughtful, conscious and people-centric appro

Colin Kingsmill joins Neil Wilkins for a second conversation, reflecting on 2023. At the end of a year of chaos, change and uncertainty for many, Neil and Colin explore how we can use mindfulness, clarity of thought and flow, to manifest a positive and grounded 2024. Connect with Colin Kingsmill https://colinkingsmill.com Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

Did you know? According to online carbon calculator Website Carbon, the average website produces 1.76g of CO2 for every page view; So a site with 10,000 page views per month emits 211kg of CO2 every year. That’s equivalent to: As much CO2 as boiling water for 28,591 cups of tea; Emitting the amount of carbon that 10.7 trees absorb in a year; 500.41Kwh energy, which is enough electricity to drive an electric car 3,524km or from Bristol to Cairo. Global Bay Design founder Jon Basker, talks to Neil Wilkins about the hidden carbon in your supply chain and how to go about hosting climate positive websites. For full details about ensuring the digital part of your supply chain is climate positive, visit Global Bay Design http://globalbay.design For an example of a climate positive website, visit The Mindful Collective http://mindfulcollective.net

Ann Carden has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur. She has built 7 successful businesses (selling five) and is the current owner of two. Her first business started out of financial hardship after leaving her corporate career and income to stay home and raise her kids. That first business went global. Ann has been coaching and consulting for the past thirteen years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over sixty different types of businesses to further their success. Who better for Neil Wilkins to talk to about how to start a business. As you'll hear, it's way more than simply have a desire or a skill. Running a successful business of your own is all about careful pragmatic planning and emulating entrepreneurs and business owners who have gone before you. In this practical episode of the Neil Wilkins Podcast, you'll learn if you

Top 5 Tips for Mastering The Art of Story-telling Embrace the Power of Storytelling: Use narratives to enhance the impact of your visuals and create lasting memories. Craft Compelling Story Arcs: Build tension and deliver a climactic finish that resonates with your audience. Bridge Visuals and Emotions: Connect what the eyes see with what the heart feels through emotive storytelling. Use Metaphors and Symbols: Add depth and layers of meaning to your stories through thoughtful symbolism. Stay Adaptable and Innovative: Keep abreast of emerging trends and technologies in storytelling. These tips and many more, as well as 3 incredible techniques for writing like a Hollywood scriptwriter or best selling author, are also included in this webinar recording for Cambridge Marketing College apprentices http://marketingcollege.com For more content like this, visit Neil Wilkins Online http://neilwilkins.online

Growth Architect, Beate Chelette gives us honest and hard-hitting truths about how to grow your business, in this impactful episode of the Neil Wilkins Podcast. Honesty, resilience, reverse-engineering, avoiding hype, and a wealth of other topics are covered in this essential viewing for business owners, entrepreneurs and marketers seeking to grow their business in these tough economic times. According to Beate there is ample opportunity out there to be realised, we just need to be more honest, smart and pragmatic to make it happen. For more content like this, visit Neil Wilkins Online http://neilwilkins.online Beate Chelette is the Growth Architect and Founder of The Women’s Code and provides visionaries and leaders with proven strategies, blueprints and growth maps that provide clear steps to improve business systems, strengthen leadership skills and teams so that our clients and audiences can maximise profits and scale their impact. Beate is known as a straight shooter and her ability to inspire, empower a

For 35 years, Pamela Wilson has worked closely with some of the fastest-growing small businesses in the United States. She leverages smart marketing strategies so clients' websites, social presence, offline marketing, and email marketing work to generate more profit with less effort. In this episode of The Neil Wilkins Podcast, Pamela talks to Neil about AI Writing Tools. How to strategise with them, ethically, and how to use them, tactically, to improve content marketing efficiency and effectiveness. As we all search for best practice in AI writing techniques and planning, this conversation will give you a host of ideas and tips for how to optimise your time and energy in this emerging hot topic. For more content like this, visit Neil Wilkins Online http://neilwilkins.online Find Pamela's books, articles, and resources at PamelaWilson.com http://pamelawilson.com

Manuj Aggarwal joins Neil on the Neil Wilkins Podcast to discuss what AI means for humans in an exploration of the potential of artificial intelligence and how to see it as a profound opportunity in our lives rather than fear the potentially negative consequences. For more content like this, visit Neil Wilkins Online https://neilwilkins.online/category/metaverse-marketing/ Connect with Manuj Aggarwal https://manujaggarwal.com

Neil Wilkins focuses in this episode of The Neil Wilkins Podcast on things you can do for boosting growth on a budget. Top 5 Tips for Boosting Growth on a Budget Focus on Lean Marketing Harness Digital Marketing and SEO Embrace Partnerships and Networking Measure and Adjust These and many more techniques are discussed in this practical webinar recording for Cambridge Marketing College http://marketingcollege.com/events

Kyle Gillette joins Neil again on the Neil Wilkins Podcast to discuss planning for YOU.As we come into what might be termed planning season, it's a time that we focus on our business for next year, but as Kyle and Neil discuss, the most important element in your plans should actually be you. To connect with Kyle, visit https://blueshirtcoaching.com/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins For more content like this, visit http://neilwilkins.online

Tips for Effective Revision Embrace Technology and Innovation: Utilise digital tools, apps, and AI to enhance your revision process. They offer personalised, interactive, and engaging ways to learn. Understand Your Learning Style: Tailor your revision techniques to suit your individual learning style, whether it's visual, auditory, reading/writing, or kinesthetic. Balance is Key: While focusing on revision, don’t forget the importance of a balanced approach that includes proper nutrition, rest, and time for relaxation and hobbies. This balance is crucial for maintaining motivation and mental well-being. Listen to these and a host of models, tools and research in effective revision techniques in this episode of the Cambridge Marketing College webinar series http://marketingcollege.com/events

Anti-Greenwash Charter founder and CEO, Charlie Martin, joins Neil Wilkins to discuss that now is the time for marketers, business owners and entrepreneurs to adopt a green claims policy and sign up to a sustainability charter to help inform and guide suitable and appropriate marketing and communications. For more details, visit The Anti-Greenwash Charter website http://antigreenwashcharter.com For more sustainability content like this, visit The Mindful Collective website http://mindfulcollective.net For more content and discussion with Neil Wilkins Online http://neilwilkins.online

In this episode of the Neil Wilkins Podcast, Neil talks to a Cambridge Marketing College audience about the nuances of running international marketing campaigns and the considerations beyond marketing to a more familiar, local audience. Key Takeaways to Focus on: - Understand Local Regulations: Prioritise learning about regional marketing regulations, such as GDPR in Europe or the CCPA in California, to ensure compliance in every target market. - Cultural Sensitivity and Localisation: Remember the importance of adapting marketing messages to local cultures and languages for better audience engagement and brand resonance. - Leverage AI and Data Analytics: Utilise AI tools and data analytics to gain deeper insights into customer behaviour, tailor marketing strategies, and optimise campaign performance in different markets. - Effective Cross-Cultural Communication: Develop strategies for effective communication and coordination within international marketing teams, using tools that support collaboration across

Chief Executive Boss Lady at Eat My Words, Alexandra Watkins, joins Neil on the Neil Wilkins Podcast to talk about Brand Names and how important they are for businesses, products and services. Alexandra shares a host of tools and techniques to help marketers and business owners audit their existing brand names as well as create new and engaging ones that help to cut through the noise that is our every day lives. Eat My Words: www.eatmywords.com Hello, My Name Is Awesome Book: https://eatmywords.com/brand-names-book Free SMILE & SCRATCH Name Evaluation Test: https://eatmywords.com/free-name-evaluation-test/ Free Brand Names Mini Masterclass: https://eatmywords.com/learn-about-brand-names-class How To Create Super Sticky Brand Names Online Course: https://eatmywords.com/brand-names-course LinkedIn: www.linkedin.com/in/alexandrawatkins/ Before & After Name Makeovershttps://vimeo.com/508625645?share=copy More content like this http://neilwilkins.online

International best selling author Charles Vogl joins Neil Wilkins on the podcast to discuss The Art of Community, Charles' book that changed the way we view connection, interpersonal relationships and the necessity for humans of being part of a community. Neil and Charles dig deep into this subject and explore purpose, values and practical things we can all do to add value to those around us and encourage everyone to contribute to a sense of community for enhanced wellbeing for all. Visit Charles Vogl http://charlesvogl.com Visit Neil Wilkins http://neilwilkins.online

In this Cambridge Marketing College webinar for marketing apprentices, Neil Wilkins shares his thoughts and practical tips for establishing effective team dynamics, whether you are a team leader or team member. Embrace and Leverage Diversity: Recognise the strength that lies in diverse perspectives and backgrounds. Cultivate an inclusive environment where every team member feels valued and heard. This diversity fosters creativity and innovation, essential for a dynamic marketing team. Balance Skills and Encourage Continuous Learning: Assess and balance the mix of creative, analytical, strategic, and operational skills within your team. Encourage continuous skill development and cross-training to keep the team adaptable and resilient in the face of changing market demands. Prioritise Effective Communication and Conflict Resolution: Foster open and honest communication channels within the team and with management. Equip your team with conflict resolution skills and adopt a collaborative approach to prob

Nico Lagan and Neil Wilkins discuss the philosophy of AI content and pose the question, what does it mean for humans. AI content creation is a new way to think about content marketing, but Nico and Neil caution against thinking it's the ultimate answer and believe that a combination of AI and human input is essential to preserve quality, authenticity and integrity. For more content like this, subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins Connect with Nico Lagan https://plproduction.co/tacblueprint/

In this webinar by Neil Wilkins at Cambridge Marketing College, we unpack the intricacies of ethics in business and understand how to integrate integrity into the fabric of our organisational culture. Overview of the Session: Defining Ethical Behaviour and Integrity The Importance of Ethics in Business Building an Ethical Organisation: Strategies and Leadership Case Studies: Ethics in Action Tools and Resources for Ethical Practice For more webinars like this visit http://marketingcollege.com/events