Inner Sircle

Only selling on Amazon? Overthinking content based on what you want and not what the consumer wants? Not using paid social AND influencers? Not getting out there and listening to clients? You are doing it wrong.

On this episode, I talk once again about where you should and should not be investing your time with your social media efforts. You should be investing in paid social as well as influencer collaborations AND you should not be overthinking your content so much. You should invest in really good content, but you should have a balance of created and curated content so you don’t have all the pressure of being the original song writer for everything. Also, remember that the audience dictates the quality of the content more than you. Create and distribute rather than spending too much time being too critical at the creation phase.

On this episode I give a hot take on Facebook as a platform and some of the updates that were announced at their F8 conference this week. I strongly encourage brands as well as users to not sleep on Facebook and Mark Zuckerberg.

On this episode I talk about my current POV on influencers. The bottom line is influencers need to be part of your marketing mix, their primary use should be targeted reach and awareness at scale and you should engage them and then let them do what they do best. Don’t try to over control the narrative and compromise your results.

On this episode, I talk about my point of view on the changing landscape of Instagram. I reference an article put out on the Atlantic that talks about the Instagram aesthetic being over and how some influencers and even brands are shifting or need to shift with it. I also just talk about the concept of not being romantic about what got you here, investing heavily in what is relevant and of interest now and always keeping an eye on what’s in the future so you can be early rather than late.

On this episode I talk about Instagram potentially decreasing the prominence or value of the likes on their platform and why that is a good thing. I revisit the topic of followers not mattering as well as likes and engagement, at least not anywhere close to as what most people think. Instagram, Facebook and influencers All provide fantastic vehicles for exposure to niche audience is. Stop sweating vanity metrics and start thinking about how best to allocate your dollars for delivery of your messages to the right eyeballs.

On this episode, I talk about how context is King with social media even more than just content. Don’t write off any social network until you have a holistic understanding of how each works in the now. They all have value if you think about context first.

On this episode, I talk about Instagram adding poll stickers to their story ads. For the brands that were involved in the beta they saw a nice increase in three second video views showing that these are effective in getting users to stay for a bit and consume. With 500 million active daily users, under priced advertising and real consumption this is very compelling from a marketing point of view.

On this episode, I talk about Sircle Media’s overriding themes for Q2 2019 when it comes to your approach to social media. 1-Include your social media manager in more conversations. 2- Seek out more integrated influencer relationships over one time transactions, 3- Deploy most of your time on what’s hot and some of your time tasting and experimenting with other platforms. 4- Don’t overthink your social content and be more nimble and put out more and see what happens. 5- Continue to push out content marketing in all forms, especially video content.

On this episode, I talk about the new “about this account” feature on Instagram. It is a great way to get Intel on what your competitors and/or the market is doing when it comes to Instagram ads and more importantly you can see the type of engagement they are getting which can help inform your decisions and your roll out for your own ads. I also talk about boosting Instagram content and taking advantage of the engagement metrics that will show up right in your feed.

On this episode, I talk about LinkedIn right now and how I think it’s like Facebook three or four years ago. Organic reach is very high, people are engaged and it is a great place to share your journey and to let people behind the kimono. Use it wisely and take advantage while the going is good.

On this episode, I just give me a quick take on Checkout from Instagram. I love that they are removing some of the friction and allowing you to transact right on the platform I believe this is going to be a big deal and lead to a lot of revenue and a lot of upside for both brands of consumers.

On this episode, I talk about supporting retail relationships with paid media. If you want to help massage velocity, then you need to be spending money on Facebook and Instagram advertising as well as smart, integrated influencer collaborations.

On this episode, I talk about some updates coming out from Instagram. Specifically their branded content ads, a potential rollout of Creator profiles and their ongoing commitment to purging fake accounts and shady activity.

On this episode, I give a quick POV on why brands shouldn’t overthink their social media content. Let the audience and the data tell you what performs, be fast and be willing to be in nimble. This is especially true with Instagram Story content. They should be in the moment experimental and fun. Not over thought, super stylized or too structured!

On this episode, I talk about whether or not content marketing is actual advertising. I reference a piece from socialmediatoday.com but more specifically just go into my thoughts on content marketing and context marketing in general.

On this episode, I talk about some early Intel on some improvements to IGTV as well as potentially rolling public collections the Instagram platform. Keep a close eye on both as Instagram leans more toward IGTV visibility and E-commerce!

On this episode, a reference an article from socialmediaExaminer.com that talks about some ways to improve your Instagram Story engagement.

On this episode, I break down an article from socialmediatoday.com that talks about some of the do’s and don’ts of social media in 2019. I give my perspective based on our agency’s view and approach and I hope you find it helpful.

On this episode, I talk about the Instagram fake account purged that happened on February 12. Instagram wants to continue to clean up his platform and from time to time it will clean out these fake and fraudulent users. Brands should not sweat it as these numbers do not matter.