Inner Sircle

On this episode, I rant a little about brands not doing apples to apples comparisons when assessing their own social media success against other brands in the space.  The biggest mistake is centered around paid social. Some brands invest heavily and reap the benefits while others do not invest and then wonder why their accounts seem dormant. If you want to improve your social media results, then you need to invest more time and money into Facebook and Instagram Ads.

On this episode, I talk about influencer pricing and the market in general. This piece on socialmediatoday.com lists out the prices some macro influencers and celebrities are earning and it is worth checking out.  Very impressive numbers for sure! Kinda nutty!

On this episode, I break down this piece put out by Open Sponsorship. It breaks down 3 kets to crushing Influencer Marketing and I couldn't agree with them more. They are: 1. #DitchThePost 2. Introduce The Boost 3. Represent With Content Enjoy...

On this episode, I talk about follower count not being the metric for success AND the value of using Twitter Search to get involved in conversations on the platform.

On this episode, I talk about doing some competitor analysis to help you make some decisions for your social media strategy. If you are on the fence about certain topics or tactics, look at what some industry leaders are doing and then follow suit. I reference some ideas mentioned in this Social Media Today article.  Here are some top suggestions: 1. Sign up to receive email updates 2. Analyze video content 3. Track social media presence 4. Review top-performing content 7. Monitor changes to a competitor’s site

On this episode, I talk about the importance of standing out from the clutter on IG. To that end, I like this piece on the Later Blog because it breaks down Overlay stickers and treatments that a layman can add to images to make them pop and be more memorable.  

On this episode, I talk about how engagement rates on Instagram are way down. I have been saying it for a long time, but now Andrew Hutchinson published a piece on Socialmediatoday.com that supports it. Hopefully now, more brands will listen. 

On this episode, I talk Instagram Stories and hacks for increasing consumption. 1- Ask simple either/or questions 2- Add a Tap for More Prompt 3- Increase Time Spent on a Story With Hold to Read 4- Build Text via Consecutive Posts 5- Tap for more -- leading users to your Instagram feed or giveaway. 

On this episode, I talk about the importance of putting your packaging (SKUs, logo, etc.) front and center more in your content. If you want to facilitate consideration and trial at retail, you need to make it easier for the consumer to remember and find you!

On this episode I break down an article from Socialmediatoday.com that talks about some compelling stats on social you shouldnt ignore: 1- "47% of social media marketers say that developing strategies which support business goals is their top challenge" 2- "71% of social media marketers say that they are able to provide consumer insights from social media channels to other departments" 3- "77% of consumers say they are more likely to buy from a brand they follow on social media over one they do not" 4- "67% of consumers say that they are more likely to increase their spending with a brand they follow on social media" 5- "50% of consumers follow brands on social to learn about new products or services" 6- "45% of consumers are more likely to research a product or service when a brand’s employees post about that product or service" 7- "63% of social media marketers believe listening will become more important over the upcoming year" 8- The most Important one in my eyes: "40% of social media marketers believe pr

On this episode, I talk about Pinterest and how it might be worth exploring for some of your social media marketing efforts. We have focused a little bit less on this social network in the past year or so but now that the company has gone public and the social network is showing some promise, especially with influencers - I think it is worth investigating for brands looking for exposure.

On this episode, I talk about Instagram rolling out branded content ads. Now you can use the great content made by influencers in your own advertising as long as they go into the advanced settings on their account and allow your brand to run their content as ads. Take advantage!

On this episode, I talk about how engagement is the most important element when it comes to your social media strategy. Many brands, social media managers and influencers just don’t get it. Stand out from the pack and lean in heavily on engaging with users.

On this episode, I talk about the importance of not sending potential customer words backwards in the sales journey. You need to do an audit and make sure that your website, your Amazon listings, your store locator and all of your social platforms are up-to-date and working as they should. Don’t allow a user to land on any of these and think that you’re closed for business or just sloppy, which will allow for attrition.

On this episode, I talk about the importance of supporting your main sales channel. Whether it is retail, e-commerce or Amazon you must have a digital support plan in place if you want to succeed.

On this episode I talk about the Facebook ad library and your ability to go in there and poke around to see what your competition is doing with ads. You can also look at industry leaders and forward thinking brands to get some ideas and inspiration that you could apply on your own account. Definitely a very useful tool for advertisers.

On this episode, I talk about some compelling stats around influencer marketing. The bottom line is if you are a brand of selling products or services you need to be investing time and funds into influencer marketing. And once you’re in the game we would recommend working with more micro influencers that you can develop deeper more tactical relationships with.

On this episode, I talk about having a smart plan of attack for your influencer relationships. First off, you have to be in the game. Then, once in the game, you need to reverse engineer what you want to have happen and then be very smart and tactical about how you go about getting there. My opinion is that whether you use an agency like Sircle Media or an internal person it should be high touch, granular and personal. Don’t overpay a PR firm or Influencer Agency to do the work you should be doing.

On this episode I give a quick heartache on the new @shop feature on Instagram. As they continue to push into E-commerce consumers and brands should pay attention.

On this episode I talk about a hack to get your Amazon and/or retail customers through your domain so then you can start to create a direct marketing relationship with them. It’s a simple step, that can have profound results.