Products Of The Mind: A Conversation About The Intersection Of Business + Creativity

Informações:

Sinopsis

Business law strategist David Lizerbram hosts Products of the Mind, a podcast about the intersection of business and creativity. This show includes tips and lessons about business law strategy, how to protect your brands and business assets, and conversations with thought leaders in startups, entrepreneurship, media, marketing, the creative arts, and beyond. Whether youre a serial entrepreneur or small business owner, a creative professional, or an innovator in any field, the Products of the Mind podcast is here to provide you with tools, guidance, and inspiration.

Episodios

  • Srinivas Rao, the Unmistakable Creative

    21/01/2016 Duración: 46min

    Products of the Mind Episode 16: Srinivas Rao, the Unmistakable Creative Welcome to Episode 16 of Products of the Mind. On this episode, I speak with Srinivas Rao, author and host of Unmistakable Creative podcast. But First…Brandon Uttley Brandon Uttley joins us to talk about his new book, Pod Castaway. Podcast: Go For Launch Brandon’s book, Pod Castaway on Amazon To get the first 3 chapters for free plus a 3-part email series on how to launch a podcast, go to io/PodCastaway Srinivas Rao About his show, Unmistakable Creative: “The thread that ties them all together is that they’re just insanely interesting people that are up to fascinating things in the world…I’m a curator of insanely interesting people.” From blogging to hosting Unmistakable Creative, tune in today for Srinivas Rao—author, digital story teller, curator of interesting people, and of course—podcaster. Hear about the evolution from blog to podcast. Get insights on naming the show; using the internet to make unmistakable things; finding fascin

  • Wilco Guitarist & Jazz Legend Nels Cline

    18/01/2016 Duración: 01h25min

    Products of the Mind Episode 15: Wilco Guitarist and Jazz Legend Nels Cline Welcome to Episode 15 of Products of the Mind. On this episode, I speak with Wilco guitarist and jazz legend Nels Cline. “We wanted to be hippies; we wanted to be Rock & Roll wizards.” Not everyone who goes to L.A. makes it big, but some people who are from there can go all the way. Today we speak with Nels Cline, guitarist for indie rock megastars Wilco and longtime solo artist (including with his band The Nels Cline Singers) and collaborator with countless other music legends. Nels talks about growing up in West L.A.; being “one half” of a set of twins; cultural music lessons in public school; and inspiration from Ravi Shankar. From sitar to guitar, Nels unravels his journey to finally making it big with Wilco. Hear what it’s like to survive as an artist: Volvo trips from L.A. to the bay; the struggle to make rent; regular life “getting in the way” of the dream; and opening for Primus. And of course we learn about Nels’ inspirat

  • New York Times Bestselling Author Seth Siegel on the Water Crisis

    11/01/2016 Duración: 42min

    Welcome to Episode 14 of Products of the Mind. On this episode, I speak with Seth Siegel, author of Let There Be Water. Seth Siegel “If you have a country like Israel which is mostly desert, and it has achieved this water status of self-sufficiency of even being a water superpower, then why can’t everybody do that?”- Seth Siegel (On why he is an optimist on the future for water.) Israel is over 60% desert yet still manages their water resources better than any other place in the world. Did you know our current drought wasn’t expected to hit until 2025; or that there are over 4,600 water authorities in Texas alone? On this episode author and water expert Seth Siegel tells us about the research journey that led him from listening to a lecture from the Council on Foreign Affairs to doing over 200 hundred interviews with Israeli water experts. Seth’s book tells the success story of Israel’s ability to manage this precious resource, and this interview is an informative peek inside. We discuss topics like the socia

  • Tom Schwab + John Lee Dumas

    04/01/2016 Duración: 51min

    Welcome to Episode 13 of Products of the Mind. On this episode, I speak with Tom Schwab, Digital Marketing Engineer and John Lee Dumas of EOFire. John Lee Dumas First we hear from John Lee Dumas of EOFire. John takes a few minutes to talk about his new project, The Freedom Journal. You can check out The Freedom Journal and contribute to the Kickstarter on TheFreedomJournal.com. Tom Schwab What is inbound marketing? Should I blog or podcast for my business? How do I build-up my e-commerce business? What does nuclear engineering have to do with sales and marketing? If these questions have plagued your business, listen in to digital marketing engineer Tom Schwab. Tom tells us about his career trajectory from running nuclear reactors in the Navy, to operations, to sales and marketing for a Fortune 500 company. Tom explains the importance of systems; how he came to own his own distributorship; and how his business solution is like Preparation H. Also in this discussion: submarine life; golfing with the Emir of the

  • Jeromy Cox, Comic Book Professional, Talks Colors & Comedy

    28/12/2015 Duración: 01h02min

    Products of the Mind Episode 12: Jeromy Cox, Comic Book Professional, Talks Colors & Comedy Welcome to Episode 12 of Products of the Mind. On this episode, I speak with comic book artist and stand-up comedian Jeromy Cox. Jeromy Cox “I love artists; but if you don’t realize how crazy artists are and you’re an artist, you’re missing something.” Today we chat with Jeromy Cox: a comic book artist, comedian, and occasional TV and film actor. We discuss the history of comic book coloring and the transition from traditional book coloring to modern digital coloring. We also gain insight on companies like Image Comics, Wildstorm, and Marvel. From using dry erase markers on computer screens to developing the current hand-drawn computer animation technology, Jeromy walks us through the difficulties of coloring comics “back in the day.” We, also hear about how he used his artistic talents for video games and theme rides, “hanging out with Ted Turner,” and being nominated for an Eisner Award. Other Topics: Attack of t

  • Phil Davis, Professional Namer of Things

    21/12/2015 Duración: 40min

    Products of the Mind Episode 11: Phil Davis, Professional Namer of Things Welcome to Episode 11 of Products of the Mind. On this episode, I speak with Phil Davis of Tungsten Branding. Phil Davis, Professional Namer of Things What do businesses like P.O.D.S., Big Earth Landscape Supply, and Starmark Pet Products have in common? They all needed help naming their brand, and Phil Davis of Tungsten Branding helped them name their vision. Ever wonder how to create a commonly understood name for your brand that can still be owned? Have you had problems with restrictive domains? Do you know how the size and scope of your company can impact brand naming and recognition? Can’t decide between The Pope and Lady Gaga as your spokesperson? Listen in as Phil explores the common issues that entrepreneurs and large businesses alike deal with when it comes to naming their brand or rebranding their name. Also: what’s unique about Tom’s Shoes, how to not get stuck in the left-brain world, and how kickboxing and exercise can purg

  • Star Wars Trademarks

    16/12/2015 Duración: 17min

    Products of the Mind Episode 10: Star Wars Trademarks Welcome to Episode 10 of Products of the Mind. On this episode, I get into some of the highlights and lowlights from the ever-expanding galaxy of Star Wars trademarks. I remember eagerly waiting in line with my parents to see Star Wars Episode V: The Empire Strikes Back. It was May 1980, and I was a few months shy of 4 years old. Little did I know that 35 years ago, the world would be eagerly awaiting yet another Star Wars epic. The Star Wars movie saga began on May 25, 1977, and the Star Wars trademark saga began shortly thereafter. Let's hop on our landspeeders and take a tour of some Star Wars trademark highlights (and lowlights.) A Long Time Ago... The first trademark application including the words "STAR WARS" was filed with the United States Patent and Trademark Office on July 27, 1977. The application listed two types of goods: comic magazines and toy action figures. The first Star Wars comic book came out in July 1977, so that was no problem. Howev

  • Alissa Haight Carlton, Ruling the $3.9 Billion Quilt World and Casting Project Runway To Boot

    14/12/2015 Duración: 49min

    Products of the Mind Episode 9: Alissa Haight Carlton, Ruling the $3.9 Billion Quilt World and Casting Project Runway To Boot Welcome to Episode 9 of Products of the Mind. On this episode, I speak with Alissa Haight Carlton of the Modern Quilt Guild. Alissa Haight Carlton Did you know quilting is the largest hobby industry at $3.9 billion a year? I didn’t either. Alissa Haight Carlton informs tells us about the massive industry, its history, and the difference between modern and traditional quilting. Get Alissa’s take on living the L.A. life, and how she went from working in reality T.V. to being wrapped up in her passion: Quilting. Hear about how she utilized blogs to transform the quilt industry, elevate the status of modern quilting, and establish the Modern Quilt Guild. And just in case you were dying to know how shows like Project Runway get cast, Alissa fills us in on that process as well. Learn more about Alissa, her work, and Modern Quilting here: http://www.alissahaightcarlton.com/ Alissa on Instagra

  • Michael Skubic, Founder of Old Harbor Distilling

    10/12/2015 Duración: 26min

    Products of the Mind Bonus Episode 3: Michael Skubic, Founder of Old Harbor Distilling Welcome to Bonus Episode #3 of Products of the Mind. On this episode, I speak with Michael Skubic of Old Harbor Distilling. Michael Skubic From Bio-Chem to business admin, Michael tells us about his start at Hess Brewing after college and eventually founding Old Harbor Distilling. Want to know how to distinguish real craft spirits from the fake stuff? Michael gets into this and illuminates us on how to be creative in a highly regulated industry. Old Harbor’s website: http://oldharbordistilling.com/ Twitter: @Old_Harbor Instagram: https://www.instagram.com/oldharbordistilling/ Click here to find out more about Old Harbor’s Indiegogo campaign: https://www.indiegogo.com/projects/old-harbor-bar-barrels-campaign#/ Other things mentioned in this episode: Elmer T. Lee Bourbon: https://www.buffalotracedistillery.com/brands/elmer-t-lee-single-barrel Taphunter: http://www.taphunter.com/ Lucero: http://luceromusic.com/site/ St.

  • Joshua Krause: Exploring the Puzzles of Fine Art and Jiu-Jitsu

    07/12/2015 Duración: 53min

    Products of the Mind Episode 8: Exploring the Puzzles of Fine Art and Jiu-Jitsu with Joshua Krause Welcome to Episode 8 of Products of the Mind. On this episode, I speak with Joshua Krause. The full show notes for this episode can be found at productsofthemind.net/joshua Joshua Krause What is art? Can art be anything? Are “creative professionals” artists? When is the best time to be creative? Joshua gives us his answer to these questions and much more. We also talk about what’s happening to the art world; Joshua Tree; Death Metal; and that “fighting, struggling, joint-breaking, soul-testing, spirit-breaking, humbling, “mother-effer of a puzzle” known as jiu-jitsu. How is jiu-jitsu a puzzle? What role does the ego play in jiu-jitsu and art? What happens during ego death? Listen in for Joshua’s take on these questions and more. A few of the many things Joshua talked about in this episode include: DJ Shadow A Tribe Called Quest Lurker of Chalice and Leviathan VI Deathspell Omega Joshua Tree National Park The In

  • Howard Blackson, Urban Designer, Placemaker, Raconteur

    30/11/2015 Duración: 47min

    Products of the Mind Episode 7: Howard Blackson, Urban Designer, Placemaker, and Raconteur Welcome to Episode 7 of Products of the Mind. In this episode, I interview urban designer Howard Blackson. How does he create physical environments, and what are we not seeing when we look around our cities? Howard Blackson Howard Blackson is an urban designer; but since nobody seems to know what that is, he’s happy to educate us. In this episode we get some interesting history on urban design, including the fascinating connection between the Weimar Republic (the predecessor to Germany’s Nazi regime) and Harvard’s Design School. We’ll discuss the human habitat, also known as the “built environment,” and Howard will give us insights on issues such as: How do you start the design of a new city? Where do you put the center of a town? Is suburbia sustainable? Can we replicate the 1950’s? The discussion leads us to other quite interesting topics such as: utopianism; Frederick Law Olmsted’s plan for New York’s Central Park;

  • Dayna Rothman of Everstring on Predictive Marketing, the Bay Area Tech World, and Uber for Juggalos

    23/11/2015 Duración: 34min

    Products of the Mind Episode 6: Dayna Rothman of Everstring on Predictive Marketing, the Bay Area Tech World, and Uber for Juggalos Welcome to Episode 6 of Products of the Mind. On this episode, I speak with Dayna Rothman, Director of Content Marketing & Inbound at Everstring. About Dayna Rothman What the heck is predictive marketing? Who are your best customers? What is predictive scoring? Do you know the sizes of the companies you lost as customers? Do you know who’s looking at your competitor’s website? In this episode Dayna expands our knowledge with things we didn’t even know were possible. She takes the seemingly endless amount of raw data applicable to your business and does a bunch of fancy tech savvy stuff to make it easily digestible for marketers, business owners, and sales teams alike. Dayna also talks about the innovative culture of the tech industry; whether or not a bubble might burst; sustainable business models; East Coast versus West Coast dress codes; and of course Uber for Juggalos. I

  • Episode 5: What Is a Copyright?

    16/11/2015 Duración: 22min

    Welcome to Episode 5 of Products of the Mind. In this episode, I answer another common intellectual property question: What Is a Copyright? Copyright law protects original works of authorship. What does that actually mean? I get into the details in this episode. Like trademarks, which I discussed in Episode 2 (What Is a Trademark?), copyrights are a type of Intellectual Property (which is often shortened to “IP.”) That’s a term for a class of intangible things that an individual or a business can own. I always encourage people to think of copyrights (and IP in general) not as problems to be solved, or business expenses, but as a set of tools granted by the law that can help you own and protect what you create: the products of your mind, if you will. Understanding the basics about copyright and IP will be invaluable for the growth of your business or the success of your creative projects. This Episode Includes A brief definition of copyright. Definitions of the other forms of intellectual property (trademark,

  • POTM Bonus Episode 2: 7 Keys to Finding the Right Lawyer for Your Business

    12/11/2015 Duración: 18min

    In this Bonus Episode, I provide a brief intro to copyrights and explain how an understanding of copyright can be helpful for business or creative projects. Sooner or later, every business is going to need legal representation. A lawyer can either be an expensive line item or a huge asset for your business. As an entrepreneur, it’s up to you to make that choice. If you haven’t hired a business attorney before, the process can be intimidating. I’ve seen the process many times, having been hired by hundreds of clients to represent them over the course of my career. When the client (that’s you) is informed and knows what they’re looking for, there’s a much greater likelihood of having a positive result for both sides – the lawyer and the client. Ultimately, we both want the same thing: a mutually-beneficial long-term business relationship. To help you achieve that result, I’ve put together this list: 7 Keys to Choosing the Right Lawyer for Your Business Click here to get these 7 Keys in a handy downloadable 1 p

  • Episode 4: From Art School to NASA (and Beyond!) with Melissa Walter

    09/11/2015 Duración: 52min

    Welcome to Episode 4 of Products of the Mind. On this episode, I speak with fine artist Melissa Walter. From Art School to NASA It was fascinating learning about Melissa’s journey as an artsy kid to illustrating rave posters in art school to a 15 year career working for NASA. I hope you enjoy listening to the interview as much as I enjoyed doing it. To see images of Melissa's work with NASA and her fine art, go to the show notes page for this episode: productsofthemind.net/melissa Want to learn more about NASA’s Chandra Observatory? Go to http://chandra.si.edu/. And if you’d like to see more of Melissa Walter’s art and learn more about her, go to https://instagram.com/_melissa.walter_/. Thanks for Checking Out Products of the Mind! If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page. Also, please consider taking the few seconds it takes to leave an honest review and rating for the podcast on iTunes. They’re very helpful when it comes to th

  • Bonus 1: The Trademark Office on Pot

    05/11/2015 Duración: 11min

    If you live or do business in the United States and you want to protect the brand name of your product or service, the typical approach is to register that brand name as a trademark with the United States Patent and Trademark Office (USPTO). But what if that product isn't exactly legal? For a review of the basics of trademark law, I suggest you check out Episode 2 of Products of the Mind: "What Is a Trademark?" The USPTO has noted that the Controlled Substances Act: ...prohibits, among other things, manufacturing, distributing, dispensing, or possessing certain controlled substances including marijuana and marijuana-based preparations...The CSA also makes it unlawful to sell, offer for sale, or use any facility of interstate commerce to transport drug paraphernalia, i.e., “any equipment, product, or material of any kind which is primarily intended or designed for use in manufacturing, compounding, converting, concealing, producing, processing, preparing, injecting, ingesting, inhaling, or otherwise introduci

  • Episode 3: Jacob McKean of Modern Times Beer on Running a Rapidly Growing Startup, Creating a Utopia, and What Budweiser is Really Selling

    21/10/2015 Duración: 47min

    Episode 3: Jacob McKean of Modern Times Beer on Running a Rapidly Growing Startup, Creating a Utopia, and What Budweiser is Really Selling Welcome to Episode 3 of Products of the Mind. I’m excited to bring you the first full-length interview. On this episode, I speak with Jacob McKean, founder of Modern Times Beer. An Extremely Brief History of Craft Beer According to the Brewers Association, in 1978 there were 89 breweries operating in the United States. Today we’re at about 4,000, and that number is growing by about 500 per year. Basically, every day in America, a new brewery opens. Almost all of these are referred to as craft breweries, which has a complicated definition, but it basically means everything other than the big brands: Budweiser, Miller-Coors, you get the idea. Modern Times In 2013 Jacob founded Modern Times Beer and it’s been wildly successful from day 1. They keep doubling their capacity over and over again, but they still can’t make enough product to meet the demand. In the very crowded fie

  • Episode 2: What Is A Trademark?

    21/10/2015 Duración: 26min

    Products of the Mind Episode 2: What Is A Trademark? Welcome to Episode 2 of Products of the Mind. In this episode, I answer a question that I’m often asked – and that sometimes people are too afraid or embarrassed to ask: What Is a Trademark? Don’t worry, the concept is pretty simple. A trademark is anything that identifies the source of goods or services. Common types of trademarks are brand names, business names, logos, and slogans or tag lines. Trademarks are a type of Intellectual Property (which is often shortened to “IP.”) That’s a term for a class of intangible things that an individual or a business can own. I always encourage people to think of trademarks (and IP in general) not as problems to be solved, or business expenses, but as a set of tools granted by the law that can help you own and protect what you create: the products of your mind, if you will. Understanding the basics about trademarks and IP will be invaluable for the growth of your business or the success of your creative projects. Plus

  • Episode 1: 16 Top Podcasters Answer "When Do You Feel Most Creative?"

    17/10/2015 Duración: 19min

    Welcome to Episode 1 of Products of the Mind. This episode features something that’s never been done before (to my knowledge.) Not only is this the first episode of this podcast, it’s the first podcast I’ve ever created. I knew that I wanted to talk about creativity and business, and I listened to tons of podcasts to get inspiration on how to make this the best show that I could do. And I wanted to start out with a bang. So let’s consider this not just the first episode, but also a Very Special Episode. I decided to do something that, to my knowledge, has never been done before. I approached 16 of the top podcasters, people I really admire who’ve been successful in this medium, and asked them all the same question. I’m calling this my 1 Question Interview. The question is, “When do you feel most creative?“ In this episode you’re going to hear about creativity from podcasters including Pat Flynn, John Lee Dumas, Kate Erickson, Jaime Tardy, Michael O’Neal, Omar Zenhom, and many more. It’s like The Avengers of p

página 3 de 3