Products Of The Mind: A Conversation About The Intersection Of Business + Creativity

Products of the Mind Episode 10: Star Wars Trademarks Welcome to Episode 10 of Products of the Mind. On this episode, I get into some of the highlights and lowlights from the ever-expanding galaxy of Star Wars trademarks. I remember eagerly waiting in line with my parents to see Star Wars Episode V: The Empire Strikes Back. It was May 1980, and I was a few months shy of 4 years old. Little did I know that 35 years ago, the world would be eagerly awaiting yet another Star Wars epic. The Star Wars movie saga began on May 25, 1977, and the Star Wars trademark saga began shortly thereafter. Let's hop on our landspeeders and take a tour of some Star Wars trademark highlights (and lowlights.) A Long Time Ago... The first trademark application including the words "STAR WARS" was filed with the United States Patent and Trademark Office on July 27, 1977. The application listed two types of goods: comic magazines and toy action figures. The first Star Wars comic book came out in July 1977, so that was no problem. Howev