Change Creator: Better Business. Better Life. Better World.

Have you ever felt like you can't get out of your own way? How can we overcome old habits and step into a new version of ourselves for more success? This is exactly what entrepreneur and author of 3 Alarms, Eric Partaker helps CEOs and entrepreneurs do. Eric Partaker is a CEO of the Year, Top 30 Entrepreneurs in the UK, Formerly Skype, McKinsey, Serial Entrepreneur, Peak Performance Coach for CEOs and Entrepreneurs. To learn more about him, visit www.ericpartaker.com. Get more training and strategies at https://changecreator.com/gobig

You might be surprised to find out that most entrepreneurs struggle with truly understanding their niche. Join the Captivate coaches, Danielle, Amy, and Adam for this roundtable discussion about a topic they get asked about over and over and over -- do I really need to niche down? What is my niche? Here's what they will discuss... -- Why do you need clarity of self first? -- What is a niche and why do we need it? -- What does this mean to your sales? PLUS so much more. If you've been struggling to sell, to really find that core audience, you'll want to pay attention to this discussion today. Get more training at https://changecreator.com/gobig

What if we aren't aware of how our business may play a role in different forms of racism? How can we improve to live up to our value of equality? We spoke with expert Trudi Leron, Ph.D., who is a diversity, equity, and inclusion coach who teaches individuals and institutions how to build successful, anti-racist businesses. About Trudi: In the past seven years, she has grown her company, Scriptflip, into a multi-six figure machine for helping others maximize their social impact. Trudi is the host of the Business Remixed Podcast, has been featured in Forbes and was recognized as one of the Hartford Business Journal 40 Under 40 Leaders in 2016. She lives in Hartford with her two children. More training and strategies at https://changecreator.com/gobig

Why are some people so good at making money while others are not? What does it take to change that? In this interview, we talk with Barbara Stanny who is an expert in the field of financial wealth creation. She's an author and expert who has dedicated her life to helping people like you win financially.

What do you do if you only have 3 seconds to get someone's attention today for your business? This is exactly what expert, Brendon Kane, has become an expert doing. So much so, he's helped Taylor Swift, MTV, NHL, and so many other big players. More about Brendon: Brendan Kane is an outside of the box thinker, speaker, and author who empowers brands to scale by helping them stand out and beat the competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others. Get more insights and training at https://changecreator.com/gobig

The fashion industry has a lot of bad practices that need to course correct, but where you do even start? Taryn Larock went from a model to a sustainable fashion business owner. In this discussion, she explains why she made the change and the steps she had to take to make the business happen. About Taryn: Taryn Larock is the founder of the sustainable brand Sage Larock, who previously worked as a model until launching the brand in 2015. Taryn Launched the brand specifically to offer women a sustainable & ethical alternative to traditionally made apparel. Taryn previously apprenticed under eco-fashion pioneer Linda Loudermilk in Los Angeles. SAGE LAROCK was recently awarded 'Best Made in California Brand' by the Los Angeles Business Journal (PETA Nominated), and has been featured in the Zoe Report, Modern Luxury Magazine & Angeleno Magazine. Get more strategies and tips at https://changecreator.com/gobig

What if your money mindset is limiting your financial results as an entrepreneur? What can you do to change that? We connect with an expert on that topic, Wei Houng, who is the founder of the 6 Figure Academy and host of the podcast, Money Lab. About Wei: Founding Member and 6 Figure Breakthrough Coach, Wei Houng, has made it his passion, purpose, and goal to help people eliminate anxiety around money to achieve financial success and live a 6 Figure Lifestyle. And it wasn’t because he was always a 6 Figure success. Despite having his first 6 Figure business at the age of 22, he struggled for years to consistently make 6 Figures AND keep it. When he finally figured it out (along with going broke several times), he vowed to make it his mission to help others avoid as many of the pitfalls as possible to 6 Figure success. And over the last decade and a half, his desire to help others achieve financial enlightenment has evolved into a symbiotic adventure for both him and his clients. He has worked with cele

Personal beliefs vs business beliefs? Where do we draw a line between the two? Will we lose sales if they get to close? In this episode, Change Creator cofounders Adam and Amy discuss how to put your values into your business & in your marketing without losing the right people who will buy from you! They talk about misconceptions about selling, why people really buy, and if heart-led business = heart-led sales actually works. Take a stand with your brand and be a Change Creator > https://changecreator.com/gobig

Why are so many big companies now jumping on the "good business" bandwagon? Because that's what the market wants! But how do you do it? We spoke with an expert, Lisa McLeod about her work helping big companies make the transition and why it's so important to their sustainable success. -- Lisa McLeod is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. Her work debunks the myth that money is the primary motivation for most employees. She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001. She helps leaders at organizations lik

Many of us believe that if we have a website, numerous social media accounts, and learn a few marketing 'tactics' our business will suddenly take off. We spend so much time on tactics and distribution (should I start a podcast? what about Pinterest? What about Instagram?) that we MISS OUT on the #1 ingredient in your marketing... Today, Adam and Amy will talk about what the # 1 missing ingredient is in your marketing. We'll cover: -- The counterintuitive way you need to look at your marketing strategy -- How do you know you are 'missing' the number 1 ingredient -- Why we tend to focus on the wrong things, at the wrong time in our business Need a little help to get started, download our Storytelling Roadmap (FREE) today: http://changecreator.com/storytellingroadmap/

What does it take to start making a real difference in the world? Do you have the confidence and belief in yourself to pursue your dream? We decided to speak with the co-founder of Grow Ensemble, Cory Ames, about his transition from CEO of a marketing agency to pursuing his own business driven by smart marketing. -- Having figured out early on that a traditional path didn’t appeal to me, I left college early and joined a mutli-million dollar marketing agency where I ultimately became CEO. I enjoyed the work and learned a lot, but there was something I wasn’t getting from that work: fulfillment of what I saw as my social responsibility as a business person. I decided to combine what I’m good at (marketing, with an expertise in SEO) with what I’m most passionate about––improving the world through social impact. I started Grow Ensemble in 2018, a digital marketing, training & consulting company that helps nonprofits, social enterprises & social entrepreneurs market their mission online. Get more at https://ch

What is the backbone of a great marketing strategy? Adam and Danielle discuss what every business MUST have to position their business right, create smart content, build relationships and ultimately win the hearts and wallets of the people they serve! Learn more at https://changecreator.com/gobig

Should you be thinking about your companies exit from the start? What does that do for your business? We spoke with the founder of Boss Capital and serious entrepreneur (14 companies sold!) to find out the strategies you need to know! GREG SHEPARD is the CEO and founder of BOSS Capital Partners. He is a Serial Entrepreneur, Author, Speaker and Angel Venture Capital Investor with a legacy of building and running sustainable growth businesses. Driven by a transformational leadership style, Greg has spearheaded multiple company exits in the BioTech, TransitTech, AdTech and MarTech space. Two of his former companies were acquired by eBay Enterprise Marketing Solutions in January 2016 as a part of a cross-brand deal totaling largely over $900M. The transaction comprised the purchase and sale of numerous companies, two of which were Greg’s. He has won: Tech Deal of the Year Over $250 million, Private Equity Deal of the Year Over $500 million to $1 billion and Cross Border Deal of the Year Over $500 million to $1

Do we really need to tell personal stories in our business? Should we? And when is it too much? This is a question that comes up a lot with students in Captivate. So, Danielle and Adam tackle it head on to share some important considerations. Visit us for more at https://changecreator.com/gobig

What are the world's biggest priorities today and how can you help? We hooked up with the head of Global Strategy and Leadership at PricewaterHousecoopers who's leading the charge on this very topic to find out. Blair Sheppard is the global leader for strategy and leadership at PwC, a network of professional services firms committed to building trust in society and solving important problems. He is also the Dean Emeritus and Professor Emeritus of Duke University’s Fuqua School of Business, where he taught for thirty-three years. He was the principal force behind opening Duke's campus in China, and the founder and CEO of Duke Corporate Education. Blair is a regular speaker at high-caliber international forums including the Global Solutions Summit, the St. Petersburg International Economic Forum, and Slush. He was born in Hamilton, Ontario (Canada) and lives in Durham, North Carolina (US). More at https://changecreator.com/gobig

What if you have an idea to do something HUGE, like start your own gym but don't know how to make sure it works? Well, Cory Lee and his wife built 4 gyms and 2 health clinics in 5 years and sold them, so we decided to talk to them about how it all worked. Cory Lee is an entrepreneur, business builder, and leader developer. He was trained and mentored by the world-renowned leadership expert John Maxwell and is now an executive director with The John Maxwell Team. In 2012 Cory and his wife opened their first business, a physical therapy clinic located in a town of only 1,100 people, Within 5 years they were billing over $2 million per year from that one location and had opened and successfully sold 2 physical therapy clinics and 4 gyms. Cory is an accomplished speaker and is often invited to speak and train employees at companies looking to develop a culture of leadership. He also provides individual leaders with opportunities to maximize their own growth through one-on-one coaching and mastermind groups. Cory

What are digital conversations and why is it so important for you to become an expert in them? Co-creators of The Captivate Method share everything you need to know. This talk will cover... -- Digital marketing and vacuum sales -- The role stories play in our online business -- How we navigate the Story Map Visit https://changecreator.com/gobig for more goodies

The legal stuff tends to be the last thing we want to tackle as entrepreneurs, but what exactly do we need to know? We spoke with Jon Tobin who is an attorney and the founder of Counsel For Creators to find out the details. Jon Tobin is an attorney who helps creative businesses on any legal matters involving intellectual property, technology or the arts. As a former software developer and designer, Mr Tobin can give insightful legal advice not easily found elsewhere.

Have you ever felt like taking a shower after seeing so many spammy ads? It makes you not like the idea of marketing sometimes or gives the wrong impression. What if you stopped thinking like a marketer for your business? Change Creator Co-founders, Adam and Amy, discuss why you SHOULD stop thinking like a marketer and share some fresh counterintuitive perspective that will help you sell more and feel good!

What if you could increase you monthly revenues without spending more on ads? What if you could just optimize what you already have and jump your sales up monthly? We decided to talk with Jon MacDonald, who is the founder of The Good, which specifically helps brands optimize their conversion rates to get more sales from existing website traffic. Jon MacDonald is founder and President of The Good a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, br