Change Creator: Better Business. Better Life. Better World.

What if you could increase you monthly revenues without spending more on ads? What if you could just optimize what you already have and jump your sales up monthly? We decided to talk with Jon MacDonald, who is the founder of The Good, which specifically helps brands optimize their conversion rates to get more sales from existing website traffic. Jon MacDonald is founder and President of The Good a conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good to become one of Oregon's top 20 fastest growing private companies. The team at The Good have made a practice of advising brands on how to see e-commerce sales double or more. In recent years, br