Sinopsis
The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of the complex business of home remodeling, with sharp insights and straightforward guidance to help entrepreneurs grow their business.Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Marks wisdom relevant and delivery powerful. Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHBs Hall of Fame. Mark and his family live outside Washington, DC.
Episodios
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5-Step Checklist for Having Productive & Effective Meetings
19/02/2018 Duración: 21minRaise your hand if you've ever sat through a meeting and wondered why you were even there? Today, more than ever before, time is one of a business owner's most valuable resources. A major component of managing your time efficiently is knowing how to host world-class meetings. In this episode, Mark G. Richardson outlines 5 steps to hosting a productive and efficient meeting.
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Mission Critical: 10 Mistakes to Avoid When Growing Your Business in 2018
09/02/2018 Duración: 22minMistakes happen. Oftentimes, we learn and grow only after making a mistake. Having said that, there are some mistakes that are made through carelessness that can really hurt your business. In this episode, Mark G. Richardson shares the top 10 mistakes all business owners will want to avoid this year as they look to grow their businesses. Only through planning, can one achieve greatness.
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8 Themes to Guide Your Company's Growth Plans
19/01/2018 Duración: 19minWhat will your theme for 2018 be? Mark G. Richardson consults with a number of businesses in the home improvement industry and he's seen a few growth themes become more dominant than others over the years. Why is having a theme important you might ask? Establishing a theme for the year can help provide a consistent direction and can create alignment within your company. Take a listen as Mark breaks down 8 themes proven to guide your company's growth plans and what each one means: Theme #1 - Exceed expectations Theme #2 - Listen, learn and respond Theme #3 - Synergy (1+1=3) Theme #4 - People are your greatest asset Theme #5 - Failure is not an option Theme #6 - Aggressive but realistic Theme #7 - Growth creates opportunities for all Theme #8 - The future is now But that's not all! Once you've settled on your business's theme for the year, Mark goes a step further by outlining an easy 8-step process to help you successfully implement your theme throughout your company. Would you like direct feedback from M
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Is Your Business Fit to Grow in 2018?
12/01/2018 Duración: 24minWelcome back, listeners! Today's episode is a critical one as you think about and strategize how you'll grow your business this year. Take a listen and hear from Mark G. Richardson - leading authority in the home remodeling industry - as he outlines the foundational principles (fitness factors) a business will need to sustain long-term growth.
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Top 10 Predictions for the Remodeling Industry in 2018
05/01/2018 Duración: 20minWhat better way to kick off the new year than by learning the top predictions most likely to impact your business in 2018? That's what Mark G. Richardson - leading authority in the Remodeling Industry and Author of 3 books - is here to talk about. You'll want to sit back, relax, and take some notes for this one as Mark shares his top 10 predictions all business owners will want to know.
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Manage Client Expectations & The Selection Process
20/12/2017 Duración: 19minFind out how the most successful remodeling businesses are managing client expectations by controlling the selection process with these 10 tips.
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Communicating Value: Creative Ways to Differentiate Your Business from Competitors
15/12/2017 Duración: 21minPeople buy emotionally but rationalize their decisions logically. When it comes down to it, most businesses are the same. They provide the same service - whether that is roof repair, window replacement, or so on - and the end product is similar. What can businesses do to then help convince clients to get excited about seeing their home projects through? Use your value to help them rationalize their decisions logically. In this episode, Mark G. Richardson - leading authority in the remodeling & home services industry and author of 3 critically-acclaimed books - shares creative ways businesses can communicate their value and differentiate themselves from competitors. There are many nuances in the client experience that can have monumental effects on value - from professionalism on the job site to sending personal follow ups.
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Change - If You're Not Changing, You're Not Growing
07/12/2017 Duración: 19minIf you're not changing, you're not growing. In this episode, Mark G. Richardson breaks down what this statement means and how business owners can better plan for the future as they grow their companies. To do so, you'll want to consider a few things: 1) How is the world changing - What major events are taking place around the world that could impact your industry and business? 2) How is your industry changing - What are the latest trends in technologies and tactics being used? 3) How are you changing - What are you doing personally and professionally to grow? Watch Mark's webinar at: https://webinar.surefirelocal.com/time-mastery-workshop/ 3 Steps to Smart Change Step 1: Focus on the future. Spend a few hours each week to think about how things are changing. See if you can anticipate major trends before their time. Step 2: Don't keep change a secret. In every staff meeting, make change an integral part of the discussion. Step 3: Establish a committee. Bring together forward-thinking people within your c
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Self-Generated Leads - 10 Simple Steps to Create a Business Culture That Inspires Referrals
01/12/2017 Duración: 33minThank you for tuning into Mark G. Richardson's podcast series, Remodeling Mastery! Today's episode is #76 and is brought to you by Surefire Local. IN THIS EPISODE: - Learn what baking cookies and getting referrals have in common - A 10 Step process to create a "self-generated lead" culture within an organization According to Mark, businesses that see the highest degree of success will have the ability to create self-generated leads. These are referrals from past & current clients. Now, where many fail in getting referrals is due to a lack of culture. Some don't know how to empower their sales people and others don't have the processes in place within the organization. Creating a culture that inspires referrals takes time and patience. When it comes to self-generated lead activities, you'll need to change the habits, the patterns, and the mindset of your team's thinking if you're going to be successful. That's where Mark's 10 Simple Steps to Create a Business Culture that Inspires Referrals comes into play
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People
24/10/2017 Duración: 19min"People are your greatest assets," says Mark G. Richardson. In Mark's book "Fit to Grow", he developed 12 themes that allow a business to grow. One of those themes revolves around people - the employees that are doing the work day in and day out that contributes to your success. In this episode, Mark talks through the various stages from hiring to training and building relationships with your employees that enable them to grow within the company and become leaders.
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Tesla
21/09/2017 Duración: 21minWhat does test driving a Tesla have to do with remodeling? More than you might think, according to Mark G. Richardson. Enjoy his story of the Tesla buying experience he had, and how it translates to the remodeling industry when as it relates to providing your clients a world-class client experience. We all have 24 hours in a day. How you choose to spend your limited time defines your success. Join Mark as he walks you through a process with strategies, techniques, and tools to achieve time mastery. RSVP: https://surefiresocial.lpages.co/webinar-mark-richardson-september-2017/
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Control Your Day
20/09/2017 Duración: 20minWe are all given 24 hours in a given day...how we choose to spend those hours defines our success. In this podcast, Mark G. Richardson walks through a time mastery process, complete with strategies, techniques, and tools that'll help you to control your day.
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Remodeling Business Misconceptions
25/07/2017 Duración: 20minIn this episode, Mark Richardson talks through the top 10 misconceptions in the remodeling industry. These misconceptions are often what is holding back a business from just getting by to being highly successful. As a business owner and remodeling professional, it's time to wipe away these common misconceptions!
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Stress
12/07/2017 Duración: 18minIn this episode, Mark Richardson discusses stress and the root causes of why business owners are more stressed today than ever before. He reveals 5 proven techniques to reducing stress, and how remodeling contractors can apply them to better manage stress in their own lives and businesses.
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Top Selling Mistakes
23/06/2017 Duración: 26minIn this episode, Mark Richardson lists the 10 mistakes remodeling contractors make most often as it relates to selling; and walks through steps to avoid them.
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World Class Client Experience
22/06/2017 Duración: 17minThe remodeling industry has always been driven by relationships and personal referrals. However, in today's society, it's never been easier for people to go online and write a review of a business. This dymanic shift makes it extremely important to deliver world-class client experiences. In this episode, Mark Richardson shares what remodeling contractors can do - from the start date to completion and every day in between - to provide their clients with the best possible experience.
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Future of Remodeling, Pt 2
02/06/2017 Duración: 16minIn this episode, Mark Richardson shares key takeaways remodeling contractors can learn from some of the major brands today, such as Amazon and Uber. As these brands operated with the future in mind, so too can remodeling contractors to create a competitive advantage that positions them for success today and in the future.
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Roofing Mastery: Keys to Achieving Success
30/05/2017 Duración: 16minIn this special episode of Remodeling Mastery, Mark shifts the focus to the Roofing Industry and tackles 3 main questions. 1) Why Roofing? 2) What are the keys to success? 3) How can you take your roofing business to the next level? Listen as Mark shares thoughts and insights into the advantages of getting involved in roofing, how to be successful, and proven tactics to take your roofing business to the next level.