Sinopsis
The Remodeling Mastery podcast series with host and industry leader, Mark Richardson, makes sense of the complex business of home remodeling, with sharp insights and straightforward guidance to help entrepreneurs grow their business.Mark has presented to thousands of business and sales leaders across the country. From construction to healthcare, manufacturing to retail, individuals from countless industries have found Marks wisdom relevant and delivery powerful. Richardson is a Fellow at Harvard University Joint Center for Housing Studies, lectures at MBA programs and writes columns for Professional Builder and Professional Remodeler. Mark was named Ernst and Young Entrepreneur of the Year in 2006 and is a member of NAHBs Hall of Fame. Mark and his family live outside Washington, DC.
Episodios
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25% Chance | Interview with Josh Kelly
15/03/2019 Duración: 37minThank you for listening to Remodeling Mastery! Become one of the 48,000 listeners by subscribing today at https://www.surefirelocal.com/remodeling-mastery-subscribe/ or by searching for Remodeling Mastery on your podcast app of choice. (1:45) In This Episode: How Do You Look at Things When It Comes to Your Business? A recent Reuters poll of economists says there is a 25% chance of a recession later this year or early into 2020. What does this mean for the home services vertical? According to Mark, it is critical that businesses learn how to look at forecasts like this—more so, in fact, than simply seeking outright answers from an expert. Tune in to hear his seven tips on processing and responding to growing concerns over a future recession. “You don’t have to abandon [your] priorities and goals just because you have to change how you get there.” —Mark G. Richardson. (13:06) Thought Leader Interview with Josh Kelly, Former Marketing Director for Parker & Sons and Founding Member of RevuKangaroo Josh talks
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Do You Scream Value?
01/03/2019 Duración: 50minThank you for listening to Remodeling Mastery! Become one of the 45,000 listeners by subscribing today at https://www.surefirelocal.com/remodeling-mastery-subscribe/ or by searching for Remodeling Mastery on your podcast app of choice. (0:30) In This Episode: Do You Scream Value? One of the biggest mistakes a business can make is to assume everyone sees the value in you and your product or service. You may offer value, but are you actually communicating it to your customer? Ultimately, it is the perception of value that opens doors to brand recognition, stronger sales and customer loyalty. That’s why it’s more important than ever that your business screams value. In this episode, Mark offers a seven-point checklist that will help you do just that. “People buy when the value is greater than the price.” —Sales Adage (14:34) What’s Happening? with Kermit Baker, Chief Economist for the American Institute of Architects and Project Director of the Remodeling Futures Program at Harvard University Kermit is back
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Hope for the Best but Prepare for the Worst
15/02/2019 Duración: 43minThank you for listening to Remodeling Mastery! Become one of the 40,000 listeners by subscribing today at https://www.surefirelocal.com/remodeling-mastery-subscribe/ or by searching for Remodeling Mastery on your podcast app of choice. (0:29) Episode: Hope for the Best but Prepare for the Worst Hoping for the best but preparing for the worst is a simple adage that Mark believes all business owners and remodelers should be thinking about. In this episode, Mark talks through some of the storm clouds and issues facing the home contracting industry in 2019 and how they could affect your bottom line. The key, according to Mark, is to prepare and focus on making Q1 and Q2 of 2019 the best it can be. He offers a few proven tips for how you can do just that, such as focusing on sales training, being conservative with your forecasts and invest more in marketing to drive better leads. (8:25) What’s Happening with Erika Taylor, Director of Content at Professional Remodeler Erika joins Mark to share what she sees hap
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Time Mastery + 2020 & Beyond Predictions + Thought Leader Interview with Todd Jackson
01/02/2019 Duración: 46minThank you for listening to Remodeling Mastery! Become one of the 40,000 listeners by subscribing today at https://www.surefirelocal.com/remodeling-mastery-subscribe/ or by searching for Remodeling Mastery on your podcast app of choice. (0:23) Episode: Time Mastery. One of the best habits you can learn and build into your everyday routine is the ability to control your day and mastering your time. As you get started, understand that not everyone is on the same level when it comes to time mastery, and that's okay! No matter which level you're at, this episode will help you get to that next level and higher. And it starts by asking yourself, “What percentage of your time is proactive (time you control) and how much is reactive (time others control)?” (12:40) What’s Happening? with Kermit Baker, Chief Economist for the AIA and head of Harvard’s Remodeling Futures Program. Mark Richardson welcomes back Kermit Baker for another segment of What’s Happening? to talk about the pulse of the current environment and
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How Fit + 2019 Marketplace Predictions + Interview with Vince Nardo
18/01/2019 Duración: 49minThank you for listening to Remodeling Mastery! Become one of the 40,000 listeners by subscribing today at https://www.surefirelocal.com/remodeling-mastery-subscribe/ or by searching for Remodeling Mastery on your podcast app of choice. In this episode: (0:24) How Fit: What defines a fit business? It’s easy to tell what health fitness looks like and the factors that play a role, but what is less clear is what are the defining factors that determine whether or not a business is fit. This has been a topic Mark has talked about for the past 15 to 20 years, and he’s been crafting the process to serve as the ultimate guide to help you understand what is a fit business. Take a listen as Mark walks through the fitness criteria that’ll help you determine how capable your business is for long-term growth. (17:13) What’s Happening with Kermit Baker: Mark welcomes back Kermit Baker (Chief Economist for the AIA and head of Harvard’s Remodeling Futures Program) for another thought-provoking discussion on 2019 predictions
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Are You Ready?
04/01/2019 Duración: 46minThank you for listening to Remodeling Mastery! Become one of the 40,000 listeners by subscribing today at https://www.surefirelocal.com/remodeling-mastery-subscribe/ or by searching for Remodeling Mastery on your podcast app of choice. In 2019, Mark G. Richardson takes his popular podcast series to the next level with a fresh new format in store for listeners. Mark will be integrating interviews with thought leaders who have experienced tremendous success in the industry and growing their own businesses to share snippets of wisdom to help you achieve the same. Additionally, Mark is bringing in some experts to share key indicators that they're seeing out there in the marketplace that could have a monumental impact on your business. In this episode… (0:23) The theme of this episode is: Are You Ready. It's all about how you get into 2019. One of the interesting things about 2019 and New Year’s, in particular, is that 92% of New Year’s resolutions fail. They don't fail because they're stupid ideas or for a la
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World-Class Meetings
26/12/2018 Duración: 31minMeetings are a key element in building a company, improving a business, and accomplishing goals. Mark G. Richardson offers various insights into how to hold successful meetings in his last episode of 2018.
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Positioning 2019
06/12/2018 Duración: 38minThe last thing you want to do when ending the year is chasing yourself around in a tailspin. Use the 3 tips in this episode to make sure you finish out the year on a strong note so you can set yourself up for success in the new year.
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Cost of Time
16/11/2018 Duración: 18minThe topic of time and the cost of time is so important. We all know that we get 24 hours of time everyday. We have an interesting time that we live in. There are a lot of disrupter and products and services that take more time to accomplish. Many might know of the famous quote by Ben Franklin, ‘time is money’. Time is something you can’t see, touch or feel, so you want to make sure it is memorable.
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The Final Leg of 2018
26/10/2018 Duración: 20minAs we get closer to the end of the year, we start to think back to the beginning of 2018. Now is an important time to collect your thoughts and make sure you are still on track to completing your goals by the end of this year. Every plan has a beginning, middle, and end. You want to make sure you are staying on track at every point.
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Planning For 2019
10/10/2018 Duración: 28minIn this episode, you will learn the right strategies and skill sets you will need to get your business winning in 2019! Read more -> https://www.surefirelocal.com/blog/2018/10/remodeling-mastery-podcast-planning-for-2019/
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Show Me The Money
02/10/2018 Duración: 38minWe’re at a point where unemployment is low, stock market is strong, the scarcity of new homes is becoming less. It is definitely creating a buzz for remodeling. Just because there is a lot more demand doesn’t mean money is going to be thrown at you. The cost of remodeling projects today include, material cost, labor cost, subcontractor cost, over and business cost. The biggest challenge is seeing a rise in these costs as well.
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The Notion of When
19/09/2018 Duración: 26minWe tend to focus on more of the what, why and how, but we never really focus or ask questions on the when. Mark unveils questions that come along with the notion of when. When you understand the when a little bit better and weave it into the questions, you will start to see more success for your business.
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Get Aligned
06/09/2018 Duración: 18minFor your business to be successful, you need to be aligned and in sync with what’s going on around you. The level of alignment can be a little tricky. Some people might not be as attuned to the remodeling industry as you are.
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Designing Your Ideal Day
30/08/2018 Duración: 27minThis topic is very important for being successful in your life and career. Mark explains how you can plan out your ideal day, by simply taking a step back and breaking down your schedule so it can best fit into your day. This will keep you on track for success.
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Why Businesses Fail
20/08/2018 Duración: 51minOften, many times when you think about failures relating to business it’s so much different than what happens during your normal everyday. Remodeling businesses tend to have more failures than any other business out there. It is one of the most easy entry businesses out there. You could launch into that profession within 2-3 months by just having a few things.
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Cash Crunch
09/08/2018 Duración: 41minOne of the elements that Mark talks about in his book, How Fit Is Your Business, is the cash flow and the ability to control the cash flow in your business. Your business, in general, is usually pretty predictable. Watching the cash flow is key for those within this industry. Mark goes into why this is so important and encourages people to really focus in on it.
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Handling Objections
27/07/2018 Duración: 31minMark discusses the reasons homeowners would have an objection during a home project and how you can handle them. They can cause a tremendous amount of time and can cause loss of money for the project if not handled properly.
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RM Remodeling Cost Crisis
12/07/2018 Duración: 16minIn this episode, Mark G. Richardson goes into the topic of remodeling cost crisis. He goes into his top tips for what you should deal when dealing with every project you’ve dealt with whether it was 5 years ago or today. You have to keep your cost of the project to what the client is expecting
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Next Steps
28/06/2018 Duración: 19minTake the next steps in your career or life by listening to Mark's top 10 tips.