Mobile Presence On Webmasterradio.fm

[What’s the best way to reach and engage your audience with content and messaging in a meaningful way that is effective and respects their demand for an amazing experience? It’s the 64 million-dollar question and our host Peggy Anne Salz gets the answers from Anshul Kudal, Serial Intrapreneur with mobile carrier Telefónica. Anshul talks about how AI, specifically the company’s Preciso prediction engine product, is helping marketers understand the signals from the smartphone sensors that identify ideal moments to engage. They also discuss why it’s important to know--and predict--the signs of boredom and other moods to encourage interaction that will drive results. .../>

[One way to grow your app is to buy mobile advertising in a way sure to support your strategy and objectives. Up until now, the focus has been on performance and buying on a cost per install or a cost per action. But there is a better and smarter way. Our host Peggy Anne Salz from MobileGroove catches up with Sergey Grytsuk-- Lead UA Manager at Playrix, a leading mobile game development company, and Mobile Hero recognized for his app marketing expertise--to discuss why marketers should switch to buying on CPM. You get what you pay for, and Sergey tells us why buying on CPM is the best (and cheapest) way to get quality traffic at low risk. Since marketers are paying for impressions, not actions, he says, it also rules out much of mobile ad fraud from the get-go./>

[Mobile video ads are gaining traction as the most effective monetization tool for all app publishers--not just games--because they provide users content they want without having to wait or pay for it. They also get high marks from app marketers since the ad format--one that enhances ads, not interrupts them--can boost retention. Our host Peggy Anne Salz catches up with Saurabh Bhatia, CEO and Co-Founder of Chocolate, a leading mobile video advertising firm for a crash course in the basics and the benefits. Saurabh also demystifies in-app header bidding, discussing how it works and what app publishers have to gain. />

[The War For Talent is raging as companies across all verticals understand that the ability to attract, develop, and retain talent will decide whether they fly or fail. But companies are bumping up against a new reality in the war for talent: People want to find jobs and work in a way that more real-time and more like a conversation. Chatbots are gaining serious traction as a way to deliver on both counts, and our host Peggy Anne Salz from MobileGroove catches up with Luc Dudler, Founder and CEO of Jobpal, a Berlin-based tech venture specialized in the development of chatbots for the recruiting and talent acquisition. They discuss why chatbots are a fit for much more than customer service and how chatbots are blurring the lines between desktop, mobile, voice, text and--everything (!) Luc also reveals talks about the company’s top name clients in Europe and the U.S. and company plans to expand to Asia using WeChat as a platform./>

[Latin America is a huge market poised for massive growth, where analysts forecast mobile games will be the dominant force by 2019, accounting for a whopping 48% of the total gaming revenues, over $3 billion. It’s a region you need to know better and our host Peggy Anne Salz taps the expertise and firsthand knowledge of Etienne De Guebriant, User Acquisition Leader at Etermax, the leading game development company in Latin America, for a crash course. They cover what you need to know in order to focus spend and craft creatives to acquire and retain users for your gaming apps. But they also explore ways app marketers can adapt the data-driven approaches pioneered by gaming app growth marketers to reach and engage audiences at scale. It’s a lively and candid discussion with Etienne, a Mobile Hero recognized for his user acquisition expertise, packed with advice and observations you can use to make it big in LATAM./>

[Latin America is a huge market poised for massive growth, where analysts forecast mobile games will be the dominant force by 2019, accounting for a whopping 48% of the total gaming revenues, over $3 billion. It’s a region you need to know better and our host Peggy Anne Salz taps the expertise and firsthand knowledge of Etienne De Guebriant, User Acquisition Leader at Etermax, the leading game development company in Latin America, for a crash course. They cover what you need to know in order to focus spend and craft creatives to acquire and retain users for your gaming apps. But they also explore ways app marketers can adapt the data-driven approaches pioneered by gaming app growth marketers to reach and engage audiences at scale. It’s a lively and candid discussion with Etienne, a Mobile Hero recognized for his user acquisition expertise, packed with advice and observations you can use to make it big in LATAM./>

[Whether your focus is B2C or B2B content marketing is at the heart of what you say and how you say it--and video gives your brand (or your personal brand) a strong voice in the marketplace. But what do you do if you can’t afford the time and expense to organize teams to film on-location or journalists to prepare the questions? Thankfully, there is an app for that and a platform you can use to reach and engage audiences everywhere. Our host Peggy Anne Salz from MobileGroove catches up with Mario Arabov, Co-Founder and COO of LAMA, the startup behind a new video Q&A app that allows marketers to automate interviews with experts, celebrities and people with interesting stories in order to power amazing and effective content marketing. They walk through the steps to use the app and the use cases and scenarios—from consumer brands to tech founders--where video content can add value. Mario also discusses how he is using the app to acquire users and how you can benefit from exposure on the platform and e-zine he ha

[In just over one year Ira Krachanovskaya has advanced from the position of Performance Marketing Lead at Badoo, the leading dating-focused social network that allows users to chat, make friends and share interests, to take the helm as the Head of Growth Marketing. It’s a personal and professional journey that has given Ira profound insights into what women need to succeed in the mobile App Economy--a male-dominated industry characterized by an 80-20% gender split, depending on the report you read. Ira offers advice on the traits and talents women can tap to bridge the gap and shares experiences to help you improve your own leadership style. Ira, a Mobile Hero recognized for her UA expertise, also provides practical guidance around the mobile ad creatives and approaches you can use to attract and retain female users to your app, thus ensuring a healthy gender split in your audience and a positive outlook for your app./>

[With mobile ad spending in the U.S. set to grow 20% to over $70 billion--accounting to an astounding 75% of all digital ad spend--it’s important to must mobile-first. But it’s imperative to offer a multi-platform experience that drives customer connection and conversion across mobile, Web and apps. Our host Peggy Anne Salz from MobileGroove catches up with Mada Seghete, Co-Founder of Branch, a company that drives seamless mobile experiences through a linking infrastructure that powers thousands of top brands. Mada gives us a mobile-first makeover, outlining the steps and best practices you can follow to span platforms, fight fragmentation and provide customers with an ordered and unified path to purchase. She also walks step-by-step through the example of Ticketmaster, showing how the ticket sales and distribution company uses Branch to drive growth./>

[Mobile and apps are not only about driving customer connection. Smart companies are thinking beyond traditional app development to address a wider range of user requirements and business use cases. Our host Peggy Anne Salz catches up with Sarah Woodward, Director of Client Engagement at stable|kernel, a company with a strong track record architecting award-winning software for Fortune 500 company and small-biz, to discuss innovative services and exciting on-demand offers that are setting the bar. Sarah, named one of Mobile Marketer‘s “Mobile Women to Watch in 2016,” discusses how mobile app and web development technologies and practices have converged to support digital business, and provides a checklist of some of the cool technologies that can help your business push the envelope./>

[Fraudsters are where the money is--and today that space is mobile apps. The App Economy is on track to be worth a whopping $6.3 trillion by 2021. To put that in perspective, it represents an economy the size of Japan. Meanwhile, mobile ad fraud numbers are seeing meteoric growth, doubling year-over-year during the first quarter of 2018 and contributing an ever-increasing portion to overall global digital ad fraud. App Install fraud, in particular, is among the most costly and complex types of mobile ad fraud as it impacts all marketers who pay for app installs--and that is the vast majority worldwide. Our host Peggy Anne Salz catches up with Gary Danks, Managing Director & Founder at Machine Advertising, the only company entirely dedicated to stopping app install fraud, to discuss what app install fraud is and who the perpetrators are. Gary also walks us through the questions you need to ask ad partners and the red flags you need to watch. They also dive into eye-opening research, conducted by Machine Advert

[Marketers are spending more money to reach fewer people less often--which is why more consumers are choosing ad blocking tech and other ways to filter out the noise and bad customer experiences. The only way to break out of this Catch-22 is to design moments and experiences that capture our hearts, minds and wallets. Our host Peggy Anne Salz catches up with Aaron Keller, co-author of The Physics of Brand and CEO at Capsule, a strategic brand design agency, to walk through ways you can design memorable moments for each sensory channel and orchestrate efforts to deliver multi-sensory experiences that ensure your brand will survive and thrive. Aaron also tells us why impressions are outdated and irrelevant metric in a market where engagement is the prize./>

[Sweeping changes across the app stores may give a slight boost to discoverability, but they also turn up the pressure on app developers and marketers to get smarter about ASO (App Store Optimization). The drive to interrogate the data and the determination to ask the right questions are essential, and so is a firm grasp of ASO best practices. We get it all when our host Peggy Anne Salz catches up with Dave Bell, Co-Founder and CEO of Gummicube, a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers. Dave walks us through the hard numbers and the hard truths to bust myths around the ASO opportunities and obstacles you can encounter as work to take your app from good to great./>

[Mobile marketers are more concerned than ever about brand safety and ready to take action to make sure their advertisements appearing in brand-safe environments. It’s all about ensuring the match between your advertising, your audience and where your ad appears. A hit will put your brand in front of potentially valuable users and consumers. A miss will burn money, not make it--or worse--harm brand image and integrity. Our host Peggy Anne Salz catches up Amanda Carvell, Digital Marketing Manager at RetailMeNot, a leading savings destination, connecting millions of consumers to the retailers, brands and restaurants they love, both online and in-store to talk about the need for complete transparency. Based on her experience as a marketing manager and a Mobile Hero recognized for her user acquisition expertise, Amanda shares the questions mobile marketers need to ask, the policies they should follow and the importance of personal contact. In the case of RetailMeNot, an App Day for ad partners was a smart move th

[Finding out the real impact of mobile advertising is vital for marketers if they want to justify user acquisition budgets and optimize results. It’s a challenge made even harder by our reliance on sometimes misleading click and view-based measurements marketers use to gauge campaign impact and return on ad spend. Our host Peggy Anne Salz catches up with Moshi Blum, Head of User Acquisition at social chat and messaging app Viber, to talk about incremental user acquisition and the data-informed strategies and approaches marketers can follow to make sure they aren’t burning money getting users to do what they would do otherwise. Moshi, who recently gave a keynote on the topic at Mobile Spree, also shares his insights around how marketers can measure real uplift, why organic cannibalization may occur and what teams can do to filter out non-incremental activities that can muddy data and waste bud/>

[Combining marketing and product talents to get the complete picture of the customer--and the customer journey--is at the core of effective user acquisition and retention. At Pocket Gems, a company on a mission to “build the greatest games and interactive entertainment in the world,” Stara Gipson, a Performance Marketing Manager on the game Episode, and Brad Puder, a Performance Marketing Manager for War Dragons, have put this approach into practice to drive impressive results. The duo, whose app marketing expertise has earned each of them the title Mobile Hero, provide practical advice and insights around the opportunities offered by programmatic, the limitations of last-click attribution and the skills set you need to succeed./>

[In the last weeks of the World Cup soccer championships many fans around the world are forced to follow the action out-of-home and on TV sets in public places (in airport terminals, at gyms, bars and coffee shops, hospital waiting rooms, and elsewhere) where the sound is turned off. It’s a bad user experience for consumers, and it’s impossible for media companies and brands to measure their reach and impact. But now a new app from Tunity, which pulls in the sound over the internet so you can listen via your smartphone offers a solution. Our host Peggy Anne Salz catches up with Yaniv Davidson, founder of Tunity, to discuss the app, the opportunity to improve audience measurement for TV channels and advertisers, and the potential of the technology to spur a new phase of growth and innovation audio-visual advertising./>

[Money managers and app marketers harness data to drive results and --ultimately--build a winning portfolio. Harry Bienenstock, Digital Marketing Manager at leading social casino gaming company Playtika, draws powerful parallels to show how a sharp focus on diversification allows both investors and app marketers to balance risk and identify opportunities for growth. Harry, a Mobile Hero recognized for his user acquisition expertise, manages user acquisition for World Series of Poker (WSOP), the number one mobile poker game in the U.S. He speaks candidly about how his love of poker and background of finance have prepared him to reach high and win big. As he sees it: It’s all about setting benchmarks and reading results to either “pour gasoline on the fire,” or pull out of an under-performing channel altogether. Harry also shares insights on how many is too many networks and offers three key takeaways you can follow to generate ROAS (return on ad spend) better and faster than ever before./>

[Even with the 2018 World Cup tournament underway, it's not too late for marketers to prepare to take advantage of the moment and ride the wave of excitement and interest of audiences for weeks to come. Around the world consumers won't just be watching the games on TV; they’ll be interacting with content on their phones. Whether you're an app publisher looking to optimize revenues or an advertiser hoping to reach and engage a global/local audience of fans, you need a game plan to maximize your results. Our host Peggy Anne Salz catches up with Headway Digital marketing experts Eloisa Rodriguez, Senior Director of Sales, Europe & Asia, and Alex Chandler, Mobile Agency Manager, to discuss apps and brands will be the real winners at the World Cup. They also talk about the strategies companies everywhere--and every size can follow to capitalize on this mega mobile-first event. Headway, a marketing powered by technology company that delivers the right message to the right audience at the right time, has collected W

[Making the extra effort to bring product and marketing together is part of the formula for marketing success our host Peggy Anne Salz discusses with Julia Wu, Senior Digital Marketing Manager at American Well, a Boston-based telemedicine company that connects users instantly with doctors over video feed. Julia, a Mobile Hero recognized by Liftoff for her user acquisition expertise, shares how combining product and marketing teams allowed the company to increase revenues by 10% year-over-year. Julia deep dives into the steps you need to follow to get your teams talking on the same page and fully focused on improving the user journey. She also recalls her background in retail and how she balances the need to engage and re-engage people who use the app with the requirement to respect their personal privacy./>