Author U Your Guide To Book Publishing

The savvy author knows that eBooks have dropped again in sales; print books have increased and leading the JUMP in sales in AudioBooks. A lot has happened over the last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation. Richard is an expert in working with the self publishing and indie published author/publisher. If you want to compete in the "book industry" ... add an audiobook now to your mix. Host Judith Briles is now moving her current books all to audio ... are you? - learn about the Audiobook Revolution (Audible listening up 38%, audiobook sales up 20% worldwide 2 years in a row) -what the top audiobook genres are -whether you should narrate your own book, and how -how to get a great narrator -how to produce your audiobook at the lowest cost -how to promote your audiobook -how to work with Amazon’s ACX (Audiobook Creation Exchange) and other publishers Richard Rieman, author of "The Author's Guide to AudioBook Creation"

In today’s crowded marketplace it’s becoming more and more challenging for authors and publishers to generate buzz for a book and let readers know it’s out there. Many authors and small presses don’t know where to start – in particular if they are on a tight budget or conducting their own marketing outreach. In book marketing, we like to say that nothing sells a book better than a book! Getting your book in the hands of readers and reviewers is vital to starting to build awareness and visibility. Joining Judith this week is Bethany Brown, President of The Cadence Group, a design, editorial, marketing and book consulting firm for authors and publishers. With a background in traditional publishing by way of Adams Media and Sourcebooks and close to a decade of working directly with authors and small presses on their publishing and marketing plans, Bethany understands the challenges (and benefits!) facing self-publishers and indie presses today. Getting started with a book review campaign can seem overwhelmi

Your book is coming. How are you going to shout it out? By yourself ... or are you going to bring in a publicity specialist? Today's author needs to know what's working in publicty; how to get it; when to avoid it; what to do when an interview goes sour and so much more. The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert Lynda Bouchard, founder of BookingAuthorsInk.com, specializing in regional publicity for books and authors. Authors want attention ... is it the right attention, at the right place, and that will sell books? You will learn ... When Authors should begin the marketing process. How to align your marketing and writing for greater success. How to position social media versus traditional media. When to hire a publicist and when to transition to the DIY model. How to differentiate yourself in a busy book world. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to

This week on AuthorU-Your Guide to Book Publishing, Judith Briles will explore BOOK AWARDS for authors. It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have ... others are worthless. The questions are: should you enter or shouldn't you? And if you do, what do you do if you win? Your take-aways include: -Learn what Book Awards can do for you and your book. -ID which ones are the right fit for your book. -How to determine the costs. -How to market your award once you win one. -Timelines and submission deadlines are critical. Joining Judith is Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.

WOWSA ... Authors should be doing the happy dance because of Amazon and what it offers. The question is: are you as the author using all its bells and whistles. The Book Shepherd is Judith Briles. This week with Amy Collins, publishing expert and owner of New Shelves Books, they will create a road map of you to use to take advantage of the Amazon book machine. -How to "understand" the dollars and sense of Amazon. -How to work with Author Central. -How to maximizing using Goodreads (its owned by Amazon) to goose your book sales. -Why you shouldn't use Goodreads Giveaways. -What and what not to put on your Review Page. -How to do a crossover and link your Amazon reviews to Goodreads. -How to use the Wish List on Amazon. -How to link your Kindle and Paper books. -What to do when someone zaps you with a negative book review. -How to get eyeballs on your books. -How to drive traffic to your site, your books and nail the "buy." Another informative and stimulating show with Judith Briles and AuthorU-Your Guide to

Holy Moley ... Amazon has created a powerhouse of tools for authors to use to move massive eyeballs to books. The result: book sales and huge search engine rankings. This edition of AuthorU-Your Guide to Book Publishing is all about marketing and sales of books. Joining Judith Briles, The Book Shepherd is Amy Collins, publishing expert and owner of New Shelves Books. - the latest on Amazon Marketing Services - how to get eyeballs on your books - how to drive traffic to your site, your books and nail the "buy" - Tips on "gaming" Amazon - the 7 parts of the new Amazon Marketing Services ... all for a fee Another informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.

Publishing is confusing. Knowing what elements you need in your book is one thing; understanding what all the jargon means is anothe . Within this edition of AuthorU – Your Guide to Book Publishing, Judith Briles begins to walk through the maze of jargon in simple English and how-to examples. You will learn: -learn what belongs on your copyright page plus bonus items to include to set you apart from most self-publishers. - Learn 3 elements that can be included in your bar coding to increase your book sales. - How to use ARCs-Advanced Reader Copies and what you need to include on your cover copy. - What the critical elements are of both Front Matter and Back Matter and what you should add to enhance yourself and your book sales. - How to use BISAC categories for your book categories and which ones do you select? Listen to podcast.. it's another great addition for authors with Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.

The business of authoring and publishing can be expensive. Within this edition of AuthorU – Your Guide to Book Publishing, Judith Briles has Stephanie Chandler as her guest expert. You will learn: -how to get advertisers for your website; -how to build an online community; -how get corporate sponsors to support; how to create information products that not only soar your expertise but create moneys. Listen to podcast.. it's another great addition for authors with Judith Briles

How would you like to get reporters to ring your phone off the hook or load your email up with "I want you!" Ever since Dan Janal wrote the first book about Internet marketing in 1993, he’s been pushing the boundaries and trying to see how to sell more books with less effort. His latest book is called, Reporters Are Looking for YOU! More than 15 years ago, he was the first person to offer a PR service to match reporters with authors who are looking for publicity. Check it out at PRLEADS.com. On this edition of AuthorU-Your Guide to Book Publishing, Judith Briles, The Book Shepherd, and master PR strategist Dan Janal will reveal Dan's latest experiments are showing that can help you sell more books. Get ready to turn your book into news ... -How authors can piggyback their books onto breaking news stories. -How authors can use proven formulas to convince reporters to write about their books. Then, get ready to use Facebook ads to sell books ... -How to create your ads so they get attention on Facebook.

Today's show on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd, is jammed-packed with information that includes the HOW-TOs of creating the perfect pitch for your book: -how to create the perfect pitch; - steps for create the ideal 3 words to get anyone's attention about you and your book; -ways to publicize your book to any audience anywhere; -methods to find the ideal model to mimic for your pitch; -and so much more. Get ready for plenty of note taking--another great show on AuthorU-Your Guide to Book Publishing.

Today's show on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd, is jammed-packed with information that includes ALL the MUST HAVES in publishing your book: -how to get ISBN, -how to get LCCN, -how to get CIP DATA, -copyright page must haves, -when to get new ISBNs, -what to know about publishing contracts, -what to avoid with publishing contracts,- how to revert your book publishing rights, -and so much more. Get ready for plenty of note taking--another great show on AuthorU-Your Guide to Book Publishing.

Is it possible to sell your book to bookstores, libraries, airport stores and online in less than three hours a week? Yup! Today’s radio show with Amy Collins and The Book Shepherd Judith Briles looks at the process of selling your book to the market place and outline a plan that will allow you to sell your book using 20 minutes a day. They will cover: The facts and figures of today’s market that will let you go after the best fish in the least amount of time. -How to position yourself for a “yes” -How to get around a “no". -How to schedule your sales efforts for maximum effect. -How to research the market you are going after. -How to pace yourself and set the stage for a long-term sales arc that will yield longer-term results. · Joining Dr. Judith Briles is publishing consultant Amy Collins from New Shelves Books. Another great show on AuthorU-Your Guide to Book Publishing.

Quick ... how many reviews do you have posted on Amazon for your book? What steps are you taking to actively pursue additional ones. Would you like to know about an awesome low cost tool that ferrets out the key book reviewers along with their real names, emails and phone numbers? Today, Judith Briles' guest Debbie Drum has created one and you will learn how you can access it as well. Today's AuthorU-Your Guide to Book Publishing show is all about getting the coveted Amazon Book Review ... lots of them! You do not want to miss it! -What authors need to know now. -How do you find book reviewers who count? -What resources and tools do authors have available to connect with them? -When should you encourage readers to post video reviews. -Are there methods to deep dive into key reviewers? -What will Amazon do for authors when over 100 reviews are posted? -What are the magic numbers that authors need to get Amazon's cross support? -and as always, so much more. Joining Dr. Judith Briles is online marketing exp

Holy Moley ... has your book walked the the free download plank? Have book pirates taken your book hostage? Do you know ... have you checked? You don't want to miss this WILD episode of AuthorU-Your Guide to Book Publishing. Book publicist, and author Rhonda Rees was a victim of pirates. Hear how she took charge and sunk their ship as she joins Judith Briles for an essential “how to” indiscovering and turning the canon on these steaths of the high pubishing seas. Today's AuthorU-Your Guide to Book Publishing show is book piracy. You do not want to miss it! -What authors need to know now. -Which form of legal recourse does an author have (if any)? -What resources and recourse do authors have and what should they do if theft has occurred? How much money is stolen each year. -Why pirates offer "free downloads" of your book. -Where can authors turn to immediately for help -and as always, so much more. Joining Dr. Judith Briles is author Rhonda Rees, who survived a piracy attack and now tells about it. Anoth

Attorney Helen Sedwick (author of Self-Publisher’s Legal Handbook and creator of Publishing Business in a Box) joins Judith Briles for an essential “how to” in setting up a publishing business; selecting a name; determining what legal form is really best to start out as; how to protect yourself if your characters are based on real people and so much more—Helen is a great resource.. Today's AuthorU-Your Guide to Book Publishing show is all about setting up your publishing business and loaded with plenty of dos and don't ... as in how to stay out of hot water. -What writers and authors need to know about the essentials of publishing. -Which form of legal structure should an author take? -Should writers and authors adopt a business/imprint name and how to do you select one? -What about contracts and hiring free-lancers? -Which elements of publishing should the author control? and as always, so much more. Joining Dr. Judith Briles is publishing attorney Helen Sedwick. Another great show on AuthorU-Your Guide

Are you ready to develop Superfans ... that wait for every new item you create? Ready to devour it as soon as it's available? Books, Products ... you name it. When they hear that you have something "new" out, they are first in line to get your latest. Today's AuthorU-Your Guide to Book Publishing is all about creating the Super Reader and SuperFan. You will get tricks and tips that will soar your marketing exposure and buys -What are Super Readers and Superfans, and why do you want them? -How many Superfans do you need? -AND, how many are there anyway? -How do I connect with them? -Are there specific actions I should be doing while I'm writing? -What about pre launch of the book? -What are the 4 stages of book buying? -What are the 3 things every author should be doing now to ensure book success? Joining Dr. Judith Briles is Bill Van Orsdel, the Chief Marketing Officer of BookFuel.com. Another great show on AuthorU-Your Guide to Book Publishing.

This edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd, lots of- excellent ways for #authors to NOT kiss off money in launching a #book; the 3 essential steps to create book success; plus ways to help the book buying world discover author and book—don’t miss it! -What no one tells you about creating the author and book platforms. -What content marketing and its integration will do across social media to soar your book sales. -Essential steps on creating a knock-the-book-socks off launch for authors. -Insider tips on how to help the #book buying world discover author and book. -What no one tells authors why a digital platform is essential to author success. -Get an insider’s steps on how to get ahead of other author’s books. Excellent ways for #authors to NOT kiss off money in launching a book. Yes! You will get plenty of essential tips on how to create a kickass author platform with Dr. Judith Briles, your Book Shepherd and her expert guest, Lisa Trank, author consul

How would you like the secret sauce to creating books that readers talk about and re-read? How about getting the secret sauce to write from your heart instead of producing just OK copy? How would like like the secret sauce and steps to writing amazing lines and chapters? It's yours in this issue of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her guest, writing muse, Anne Randolph, developer of Kitchen Table Writing. You will learn: -How to soar your book reviews with awesome writing. -Insider tips and tricks from a writing muse to really connect with your reader. -How to move from so-so writing to hot copy! -10 essential steps to create fabulous writing for your books. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

How would you like the secret sauce to creating your author and book platforms? How about getting the secret sauce to building a successful blog ... and getting raving fans? How would like like the secret sauce and steps to selling more books? It's yours in this issue of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her guest, content marketing consultant, Beth Hayden. You will learn: -How to soar your discoverability using your author and book platforms. -Insider tricks on growing a successful blog to induce book sales. -How to get your email list to grow. -3 critical steps you need to do to launch your book. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.

The Book Shepherd Dr. Judith Briles' personal theme for her clients this year is to "dare greatly ... don't be a dreamer, be a doer" ...it's all part of the being a successful author. This week's show on AuthorU-Your Guide to Book Publishing tackles the variables in printing. With her is Tom Campbell, VP of Publishing and Sales for King Printing. After listening, your will come away with a variety of "smart" printing strategies. You will learn: -Why you need to have copies of your native files. -Why all book printers are not equal. -How color printing is shifting. -What the perfect binding is for today's books is and why it's superior to a sewn book. -Why and How you can get the ideal weight for handling shipping books. -And as always, much more. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing