Social Entrepreneur With Nathan A Webster

Established brands understand that perceived value and actual value are completely different marketing concepts that can influence the consumer's purchasing decision. Nathan gives some examples because it's based on the consumer or client's personal opinions, experiences, and expectations. Perceived value can be influenced by various factors such as brand reputation, quality, features, pricing, and customer experience.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!   Podcast Sponsored by https://letsconnectpnw.com/

Nathan gives you his top three worst marketing first impressions in this episode. Here's a hint, they're for both in-person and digital. The first worst impression is around a business card, so tune in to the show to see if you're guilty.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by https://letsconnectpnw.com/  

Nathan wanted to keep this episode about the need for tangibility in your marketing. Every potential new customer will use one or more of their five senses to decide to 'act' on the promotion. Have you thought about your marketing tangibility? Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by https://letsconnectpnw.com/

In this episode, Kent drops diamonds about ChatGPT from a marketer's perspective. He uses his article as a resource. Make sure you follow along with this link, https://corp.smartbrief.com/original/2023/01/7-ways-chatgpt-can-level-up-your-marketing.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by https://letsconnectpnw.com/

One of the core principles of marketing is the 4 Ps: product, price, place, and promotion. In a changing economy with inflation looming, price is key. Nathan goes into a bit more detail about why price shouldn't hurt your marketing. Enjoy the show.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/

For another Marketing 101 topic, Nathan covers the best ways to earn organic website traffic. Listen to the short podcast and implement the three easy ways to increase your SEO.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/

Nathan breaks down a key pillar of marketing with the funnel system. In this episode, he uses a presentation created in 2020 to help clients during the height of the pandemic. Watch the video on YouTube.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review, and share! Podcast Sponsored by https://letsconnectpnw.com/

Nathan adds another marketing extraordinaire guest to the show, Jason K Williams. Jason is a sought-after global speaker and founder of E2, a Shopify focused marketing agency that helps brand scale their revenues. Numbers wise, over the past couple years they’ve generated $100M+ in sales for 450+ clients.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/

In part two of the customer journey, Nathan breaks down the customer journey lifecycle with the inclusion of goals. Two major components of any customer journey are how they receive the messages and interpret them. Hence, marketing and sales. Nathan brings in the Keller CBBE Model for a high-level operations plan of how they all coexist in a happy ecosystem of a profitable business. 

In this new economy, too many businesses are operating without a customer journey. The customer journey is a critical pillar in an organization's marketing plan. In this first episode, Nathan breaks down the customer journey lifecycle and emphasizes the Keller CBBE Model.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/

Nathan adds another guest to the Let's Talk Marketing Podcast family, Morgan Taylor. Morgan is the Co-Founder of Jolly SEO, a HARO (Help a Reporter Out) link-building service that helps businesses increase brand awareness, find their audience, and build their executives' authority online. Don't miss his

In part two, creating a marketing plan, Nathan wants everyone to get surgical about their marketing strategy. A marketing plan is crucial for businesses to: • define their avatar • segment their opportunities • set sales and marketing goals • clarify marketing objectives • allocate resources to a specific budget • measure progress and output • maximize return on investment (ROI) Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/

One of the most unspoken pillars of marketing is a specific plan of how to do it called a marketing plan. Nathan suggests starting with their marketing strategy for any leader needing to increase their efficacy and sales. Hence, why a marketing plan is crucial for businesses to: define their avatar segment their opportunities set sales and marketing goals clarify marketing objectives allocate resources to a specific budget measure progress and output maximize return on investment (ROI) Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share! Podcast Sponsored by- https://letsconnectpnw.com/

A common frequently asked question Nathan receives is, "what makes a business successful?" It's no secret. "Contacts leads to contracts." Hence, this podcast.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!   Podcast Sponsored by- https://letsconnectpnw.com/

Kent wanted to share his entrepreneurial journey. From an intern to an entrepreneur to a vice president. Kent's professional career has been a winding road. Listen to a couple of decades of Kent's positions and companies.  Click here to follow along with Kent's article.   Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!   Podcast Sponsored by- https://letsconnectpnw.com/

In this edition of Let's Talk Marketing, Réland wanted to drop an essential diamond of strategy and planning. The tedious aspect of marketing. As marketing strategists, this is a quintessential component of a great business.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!   Podcast Sponsored by- https://letsconnectpnw.com/

"Let's start the new year off with a word/theme that makes sense," says Nathan. "I have a great example because Sam Bankman-Fried jacked some stuff up." FTX founder Sam Bankman-Fried: What to know about the ex-crypto exec Sam Bankman-Fried lands in US after being extradited from Bahamas Sam Bankman-Fried funded more than 90% of a leading DC ethics group's political arm in 2021 Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!   Podcast Sponsored by- https://letsconnectpnw.com/    

For the last episode of 2022, Nathan wanted to drop the projected 2023 social media trends using Hootsuite's guide. Click here to check it out: https://blog.hootsuite.com/social-media-trends/.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!   Podcast Sponsored by- https://letsconnectpnw.com/

The last Branding 101 tip from Nathan in 2022 is a basic one. Nathan describes the value of a website and its significance of it to a company's brand. Don't miss this one if you're starting a company or website.  Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!   Podcast Sponsored by- https://letsconnectpnw.com/

The marketing and social media guru, Réland Logan, is back on the show to share some interesting insights on Black Friday and fashion. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand  Download and subscribe on Audible, Google, iHeartRadio, iTunes, Soundcloud, and Stitcher. Please rate, review and share!   Podcast Sponsored by - https://letsconnectpnw.com/