Social Entrepreneur With Nathan A Webster

Is AI coming for your marketing job? In this episode of Let's Talk Marketing with NDUB, Nathan Webster sits down with the "PDX Godfather of Marketing," Kent Lewis, to discuss the seismic shifts happening in the industry. After selling his agency and transitioning into a contract CMO role, Kent shares his unique perspective on why the "billable hour" is dying and how low-code apps and AI force multipliers are the future of scaling. Whether you're a college student, a seasoned agency pro, or a blue-collar entrepreneur, this episode provides a masterclass on staying relevant in a rapidly changing economy. Connect with Kent Lewis: Website: https://kentjlewis.com/ SEO and Branding via Thought Leadership: https://www.youtube.com/watch?v=vIpyVfiLXQ0 Next Northwest: https://nextnw.org/ Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist. #ai #marketing #aicareeradvice

Nathan is sharing five key business tips to help you navigate the current economy and achieve long-term success. This is essential business advice for anyone looking to understand how to make money effectively in today's world. Are you famous on social media but broke in the bank? If you have the followers and the aesthetic but your accounts aren't growing, it's time to change what you're measuring. Nathan shares 5 specific, high-level metrics that every key decision-maker needs to track to survive the new economy. From the death of standard ROAS to the rise of "Share of Answer" in AI search, this is the data-driven blueprint for 2026. #IROAS #AISEO #marketingstrategy Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

EP 294 - How I Rebuilt My Business (And Life) In 24 Months "The risk is not taking the risk." Two years ago, I almost lost it all. I took a "dream job" that turned into a 100-hour-a-week nightmare, dried up my sales funnel, and stopped my outbound marketing. I was playing small, and it was killing my business and my health. In this episode, I'm breaking down the 3 scariest high-stakes risks I took to pivot from burnout to building a high-leverage business. If you're stuck in the "old economy" way of doing things, you're leaving millions on the table. The Lessons: Stop playing small. The new economy rewards the bold.  #businessstrategy #scalingabusiness #marketingmistakes Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.  

Nathan Webster sits down for a "Take 2" with  @CrystalHaight  of Northwest Book Pros. Crystal and Nathan dive into why "working harder" is often a trap and how to identify the right kind of "hard" to focus on. They discuss the power of digital transitions, why Nathan pushed Crystal to start her own YouTube channel, and the importance of showing up as your authentic self to build trust with clients. Whether you're a business owner struggling with people-pleasing or looking to better understand the ROI of personal growth, this conversation offers a raw look at the intersection of business strategy and personal development.  Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Are you feeling overwhelmed by the flood of AI-generated content? Nathan Webster breaks down why your authentic voice is more valuable now than ever. As we move deeper into the AI era, the internet is becoming saturated with "garbage" content. Nathan explains why user-generated content (UGC) and human authenticity are the keys to standing out, building trust, and attracting your ideal clients or employers. Whether you're a business owner, a side-hustler, or a professional looking for your next career move. Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

EP 290 - Sean Combs: The Reckoning - Documentary Review Nathan and Réland tackle the 50 Cent documentary of Diddy: The Reckoning. They asked the question: how did a master of marketing and sales build an empire that effectively shielded his crooked personal life for decades? They discuss Diddy's "God complex," his origins at Uptown Records, his role in the East Coast/West Coast rivalry (allegedly), and the tragic power dynamics involving Cassie and other artists. This episode serves as a cautionary tale for marketers on the importance of ethics, logistics, and accountability in business. Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Nathan invites Amanda back on as we approach 2026. The marketing landscape is shifting from traditional linear funnels to a complex, AI-driven "pinball machine" journey. Amanda shares her Pubcon Cyber Week presentation, revealing why even advanced teams are struggling with broken pixels, mismatched attribution, and the challenges of "Legacy Tech." Learn why your first-party data signals are more critical than ever and how to audit your systems to ensure your AI agents are learning from the right information. Website: https://aimclear.com/ Social: linkedin.com/in/amandafriedt Email: amanda@aimclear.com

EP 288 - The First Steps in Creating a Podcast Studio Nathan takes the podcast on the road to  @CrystalHaight 's Northwest Book Pros accounting firm (Vancouver, WA) to build out the podcast studio. He invited Réland to focus on the design, equipment, and budgeting necessary to create a functional and aesthetically pleasing space. We talked about the importance of flexibility in design, audio, types of microphones, soundproofing, and the right lighting to enhance the recording experience. Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

EP 287 - How to Scale when Revenue Goes Flat Nathan welcomes back Don Elliott from Gravitate to drop some absolute diamonds on the reality of running a marketing agency in today's economy. Don gets incredibly transparent about Gravitate hitting a plateau, the struggle of selling high-ticket websites to small businesses, and the major pivot they are making to fix it. We dive deep into "Home Care Web Solutions," a new subscription-based model designed specifically for the trades (Roofing, HVAC, Plumbing). Plus, we geek out on the future of search. If you haven't heard of LLM.txt or GEO (Generative Engine Optimization), you are falling behind. Don explains why "pretty" websites don't rank anymore and what you need to do to future-proof your digital presence. Watch the full episode.  Guest Name: Don Elliot Title: CEO | Co-Founder | Writer Company: Gravitate | Pour Choices Expertise: Website Development and Digital Marketing Website: https://www.gravitatedesign.com/ Website: https://pourchoices.pub/ Website: https

Nathan invites Laurier back on to discuss premium pricing and positioning for those businesses not leveraging this tactic. Laurier's daily newsletter spurred the conversation because he knows the need for businesses to articulate their unique value proposition clearly. For any good business, understanding your positioning strategy is key. Watch the full video HERE. Guest Name: Laurier Mandin Title: President & Principal Consultant Company: Graphos Expertise: He's a thought leader in product marketing, entrepreneurship, and brand strategy. Website: https://graphosproduct.com/ Podcast: @https://www.youtube.com/channel/UC8YCNz0cDXhZyRorkiLBuQQ   Watch the LTM Podcast Shorts playlist.    

Nathan Webster brings on Jay and Rae talk about last-minute holiday marketing strategies for B2B businesses. Please don't stop creating engaging content! Continue to leverage AI tools and understand client relationships to maximize success during the holiday season. Rae emphasized the priority on making timely offers and maintaining marketing efforts even during slower periods. Watch the full video HERE. #branding #messaging #storytelling Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49   Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drives results. Website:

Nathan invites Walter T Geer III, Chief Creative Officer at VML who shares his extensive career in advertising, a life-altering experience he had with a stroke, diversity in advertising and the need for community support, particularly for Black and Brown talent. LinkedIn: https://www.linkedin.com/in/3rdgeer/ Watch the full episode on YouTube. Watch the LTM Podcast Shorts playlist.

Feeling stuck? Nathan shares the (3) unexpected places to help you break through the noise. 1. Promotion: Get aggressive! Tweak your approach to push your brand to new heights. 2. Advertisement: Utilize both your time and your money to get noticed in people's feeds. 3. Social Media: Use the free platform data (views, retention, engagement) to measure success and make simple, effective adjustments. Watch the full episode on YouTube.  Watch the LTM Podcast Shorts playlist.

Nathan invited sales expert Kevin M. Downey to share his B2B lead generation problem. Kevin explains the difference between a Sales Rep and a Business Development Rep. Learn how he created a solution for businesses to stop relying on referrals and build a scalable system using cost-effective, full-time reps, including outsourcing to Latin America, to book more qualified calls for your business. Watch the full episode on YouTube.  Guest Name: Kevin Downey  Title: Strategic Advisor Company: Kevin M Downey Expertise: a sales consultant running a premier recruitment firm providing a faster path to high-performing sales and business development reps. Website: https://www.kevinmdowney.com/ Social: https://www.linkedin.com/in/kevinmdowney/ Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.  

Nathan is joined once again by the incredibly authentic and vulnerable business owner, Crystal, as they go into why marketing shouldn't be ignored and focus on the personal benefits. Crystal shares personal stories, including a hilarious exchange with her engineer husband, that reveal how embracing marketing has helped her in her personal life as well. Watch the full episode on YouTube.    Guest Name: Crystal Haight |  @CrystalHaight  Title: Fractional CFO Company: NW Book Pros Expertise: she helps business owners produce positive recurring revenue. Website: https://nwbookpros.com/ Workshops: https://www.skool.com/profitcurator Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Nathan invites Crystal back on, but this time to share about her marketing journey. She shares the importance of self-investment and personal branding as crucial elements for growth and success in her business, as she helps other businesses. They discuss how authenticity plays a significant role in building a brand and the necessity of having coaches to provide honest feedback. The conversation highlights the journey of personal development and the positive outcomes that can arise from investing in oneself.  Watch the full episode on YouTube.    Guest Name: Crystal Haight |  @CrystalHaight  Title: Fractional CFO Company: NW Book Pros Expertise: she helps business owners produce positive recurring revenue. Website: https://nwbookpros.com/ Workshops: https://www.skool.com/profitcurator Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Nathan brings back his besties, Jay and Rae. They discuss the importance of brand visibility and messaging consistency. The topic was on focused on the visibility of a Brand's vibe, and the conversation was on how AI can assist in branding, the significance of storytelling, and the need for trust in the branding process. They shared personal stories on the necessity of having a clear brand presence and the challenges faced by businesses in achieving this. Watch the full video HERE. #branding #messaging #storytelling Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49   Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertis

Nathan welcomes back Don Elliott from Gravitate. They discuss the challenges and changes in the marketing industry over the past few years, including the impact of the COVID-19 pandemic and the recent economic downturn. Don shares how his agency adapted its business model, pivoting from tech startups to nonprofits, improved client management, the effects of AI on marketing, new tax regulations in Washington state, and the importance of maintaining a healthy work-life balance as an entrepreneur. Watch the full episode.  Guest Name: Don Elliot Title: CEO | Co-Founder | Writer Company: Gravitate | Pour Choices Expertise: Website Development and Digital Marketing Website: https://www.gravitatedesign.com/ Website: https://pourchoices.pub/ Website: https://donelliott.us/   On November 13, the best business conference in the Pacific Northwest #letsconnectconference. Check it out, https://letsconnectpnw.com/2025-conference/. Get your tickets. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind pla

Nathan brought Jay back to dive deeper into the intricacies of LinkedIn advertising, discussing the challenges and strategies involved in B2B marketing. From the differences between B2B and B2C marketing, the significance of budget allocation in ad campaigns, and best practices for optimizing LinkedIn profiles, Jay shares his journey into digital marketing, emphasizing the role of targeted messaging and audience understanding in successful campaigns. They also chat about AI. Watch the full episode.  Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drive results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/   On November 13, the best business conference in the Pacific Northwest #letsconnectconference. Check it out, https://letsconnectpnw.com/2025-conference/. Get your tickets. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.  

Nathan brought back Keith to discuss the challenges faced by purpose-driven entrepreneurs, including the importance of serving others while maintaining personal well-being. The conversation was about balance in entrepreneurship, the significance of letting go of certain expectations, and the value of authentic networking at conferences. Watch the full video, click here.  Guest Name: Keith Sconiers Title: Payment Consultant Company: PaySuite Expertise: provides entrepreneurs, software providers, and associations with the payment processing technology they need to easily manage payments. Website: https://gopaysuite.com/ Social: https://www.linkedin.com/in/keithsconiers/   Watch the LTM Podcast Shorts playlist.   Watch the The Entrepreneur Grind playlist.