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On a quiet and reflective Maundy Thursday—coinciding with the sacred rhythms of Passover—veteran broadcaster and coach Stan Hustad took a moment not to preach, but to think out loud. What emerged was less a formal message and more a seasoned conversation—part reflection, part reminder, part rallying cry for living wisely in a world shaped by rapid change, artificial intelligence, and ongoing global tension. Drawing from a piece of his own work rediscovered from several years ago, Stan revisited a simple but powerful question: What are the real skills—the "pro skills"—that actually help us live well? A Moment Between Shadows and Hope Set against the solemn backdrop of Maundy Thursday—the day marking the Last Supper and the beginning of Christ's suffering—Stan framed the moment with honesty: The scene is dark. The world feels uncertain. But even in black, there's a thread of red—hope running through it. With a touch of humor (and his "granny greeting glasses"), he invited listeners into a rediscovery—not of som

A deeper look at the overlooked days that reveal the heart of the story—and the choices we must make. Introduction We often move quickly from Palm Sunday to Maundy Thursday, Good Friday, and Easter Sunday. But in doing so, we can miss something profoundly important. Holy Week is not just about the final events—it is about the unfolding decisions that lead to them. Monday, Tuesday, and Wednesday are not empty days. They are the days where truth is declared, tension rises, and loyalties are revealed. Let's step into those days together—and discover what they mean for us today. Holy Monday — Confrontation and Cleansing On Monday, Jesus returns to Jerusalem and immediately confronts what is broken. He enters the Temple and drives out the money changers, declaring that God's house is meant to be a place of prayer, not profit. Then, in a symbolic act, He curses a fig tree—an image of outward life with no inward fruit. This is a day of spiritual clarity. It asks us a powerful question: What needs to be cleans

Greetings, ladies and gentlemen... friends... and yes, even the occasional foe or two. Let me begin with a confession—and a bit of an edge. Years ago, I floated an idea to my daughter. I said, "I think I might write another book... maybe a follow-up to my marketing book." She paused. That's always dangerous when an editor pauses. Then she said something I've never forgotten: "Dad... yes, you could write another book. It might even be better than most. But let me tell you something... Yes Dad .... Just what the world needs?... another damn book on marketing?! Don't do that. Write the book that only you can write." Ouch. And thank God for that moment. The Problem We Don't Talk About Let's be honest. We live in a world flooded with "another _________ _________." Another business. Another podcast. Another coaching program. Another course. Another "me too" idea dressed up in slightly better graphics. And here's the danger... Most people—good people, talented people, even faithful people—end up building so

Ladies and gentlemen, let me begin with a confession. For the past week, I've been dealing with something I call broadcaster's block. Even those of us who talk for a living can sometimes struggle to find the words, the angle, the energy. And that got me thinking… What if the real issue isn't just what we say—but how interesting we are when we say it? Because here's the truth: We are now living in what I call a performance economy. And in this economy, it's not enough to be good. You have to be interesting. The Problem: You Might Be Offering… But Not Engaging A friend of mine recently said, "Stan, I keep offering my books online—and nobody's buying." I told him something that may sound a bit blunt: "You're not selling. You're offering. And your offer is boring." In today's world, if you want attention, impact, and income… you cannot afford to be boring. You must bring energy. You must bring edge. You must bring something that delights, disrupts, or provokes thought. The Breakthrough: 10 Types of Id

Here we go, the What It Takes Radio Company presents Stan, that's me, and why don't you have a professional broadcaster in your business? Today, every business needs to consider that a professional broadcaster may be vital to your marketing and business success. May I tell you my story? Greetings once again ladies and gentlemen, this is Stan, Stan the Radioman. Now people say, but just radio? Let me tell you, radio means everything in terms of electronic communication. Radio, video, whatever you call it, it is all radio. It is electronic radiation that goes into the air or goes through the wire and makes things happen. And in particular, in our modern era, it makes communication happen.   In fact, radio, video, radio and television, digital communication, all of that is radio and it is the way that most of us communicate today. Just think about that. Your iPhone, it's a radio.   Your Apple Watch, it's a radio. They all are done as a result of something that a man named Tesla, heard about him? Did many years a

Some ideas don't announce themselves with flashing lights. In fact, this one is about what happens when the lights aren't there at all. This week on Inconvenient Ideas, I found myself talking about Tucson, Arizona — a place my wife Karen and I once called home for nearly sixteen years — and a current news story that stopped me cold. An elderly woman has gone missing in Tucson. She happens to be the mother of a very well-known broadcaster, which is why the story caught national attention. But what really caught my attention was something deeper, quieter, and frankly more unsettling. Light pollution. Or rather… the lack of it. If you've never lived in Tucson, you might not know this: much of the city — especially the desert communities — is intentionally dark. No streetlights. Limited exterior lighting. Strict rules designed to protect the night sky. Tucson is one of the great stargazing cities in the world, home to observatories, astronomers, and people who truly treasure the stars. When Karen and I moved ther

Just for fun this a 3rd person article but written by me In a world racing toward artificial intelligence, automation, and unprecedented technological power, a provocative question is quietly unsettling leaders, entrepreneurs, and everyday workers alike: If Jesus were here today, would He use AI in his work and business? That question sits at the heart of a recent episode of The Jesus Entrepreneur Experience, a weekly exploration that looks at the life and leadership of Jesus not only as a spiritual figure — but as a model for meaningful, mission-driven entrepreneurship. Hosted by veteran broadcaster and business performance coach Stan Hustad, the program challenges listeners to rethink success, work, and contribution in an age where technology increasingly shapes the marketplace. Rather than offering simplistic answers, the episode invites careful reflection. Jesus built his mission without exploiting supernatural shortcuts. He worked within human limits, relied on relationships, gathered people, develope

The storm is coming. You can feel it—not just outside, but everywhere. Schools closing. Churches canceling. Flights disappearing from the board like magic tricks gone wrong. We're all being gently (or not so gently) told: stay home, stay put, stay warm. Which is exactly what I'm doing—sitting in my little radio studio, which also happens to be a television studio, a video studio, and a worldwide broadcasting station. No tower. No transmitter building. No million-dollar equipment. Just a good microphone, a decent camera, an internet connection, and a lifetime spent loving radio. I started in the kind of radio that had mystery and majesty—big towers, humming transmitters, and studios that felt like sacred ground. There was romance in it. There still is. Old radio guys even swap pictures of their favorite towers now, like proud grandparents showing photos of the grandkids. Guilty as charged. But radio has changed. And in some wonderful ways, it's come home. Now, during a snowstorm, you can sit in your own house

In a culture crowded with slogans, outrage, and instant opinions, a recent radio program in The Jesus Entrepreneur Experience does something surprisingly rare: it asks people to stop, imagine, and think. The program poses a single, provocative question—not to shock or inflame, but to awaken reflection: If Jesus were here today—now, in our time and place—and if He were a young man living in Israel, what kind of man would He be if required to serve in the Israeli Defense Forces? The result is a thoughtful, TED-Talk-length exploration that bridges history, faith, entrepreneurship, and the human condition—without preaching, ranting, or political positioning. Making Jesus Real—Not Distant At the heart of the program is a simple but profound concern: Jesus is real, but too often He feels unreal to modern people. For many, Jesus exists only in stained glass, ancient texts, or distant history—long ago, in a far-away land. The broadcast challenges that distance by re-anchoring Jesus in real life: born into polit

In this special birthday-commemoration edition of Inconvenient Ideas, broadcaster Stan Hustad invites listeners to pause, reconsider, and remember something easily overlooked in the story of one of America's greatest heroes: the full and formative identity of the Reverend Dr. Martin Luther King Jr. The program opens with a light, affectionate nod to radio history and the marvel of modern podcasting—how a single voice can now circle the globe without towers, transmitters, or billion-dollar budgets. From there, the focus turns to the meaning of this national holiday and to the man it honors. The heart of the episode centers on a deceptively simple but surprisingly powerful idea: "Dr. Martin Luther King Jr." was not his complete title. His full and proper designation was the Reverend Dr. Martin Luther King Jr. That distinction matters. Listeners are reminded that King was not merely a civil-rights strategist, political activist, or moral philosopher—though he was all of those. First and always, he was a Christia

 Protest Backfires: The Inconvenient Politics of Noise, Power, and Human Nature In this episode of Inconvenient Ideas, veteran broadcaster Stan Hustad poses a question that at first sounds almost absurd—and then increasingly unavoidable: Why do the loudest opponents of Donald Trump and ICE often end up strengthening the very people they oppose? It's a question rooted not in partisan rhetoric, but in something deeper and far more uncomfortable: human behavior, perception, and unintended consequences. A Radio Man Sounds the Alarm Drawing on more than four decades in broadcasting, Hustad opens the program the old-fashioned way—with a "sounder," a classic radio cue meant to signal urgency. In the golden age of radio, it meant one thing: stop what you're doing—this matters. And what matters here is not simply immigration policy, protest movements, or the presidency of Donald Trump. What matters is how people think, how they react, and how often they misjudge the impact of their own actions. The Minority Illusion

What kind of person pays six dollars for a newspaper in 2026? Apparently, I do. In this short episode of Inconvenient Ideas, I tell a simple story that turns out not to be simple at all—from being a 12-year-old paperboy delivering six days of news for 35 cents, to standing in a store today holding a weekend paper that costs more than I used to make in a week. Along the way, we talk about old-school radio, standing up to do a broadcast, dressing for the job even when no one can see you, and why some things that feel inconvenient—like slowing down, paying attention, or holding real paper in your hands—might actually be more valuable than ever. This isn't really about newspapers. It's about how we judge value, why inconvenient ideas often matter most, and why the things we're tempted to dismiss are sometimes the very things that help us think better, live better, and do better business. If you've ever wondered whether the "old ways" still have something to teach us—or whether inconvenient ideas are worth the tro

This is a radio program that also happens to have the studio camera on. But it's a radio show and it is about an inconvenient idea... And that's about my concern that a number of friends and others are not being careful about how they are living right now and they are in effect possibly destroying their destiny, perhaps not doing what they were truly made for and what would give them some deep gladness, ... Maybe more later. Most people don't wake up in the morning planning to ruin their future. And yet, according to this brief but pointed episode from the Inconvenient Ideas series, that may be exactly what's happening—slowly, subtly, and often unconsciously. In just a few minutes, this radio reflection confronts a troubling pattern of modern life: the quiet erosion of destiny through distraction, drift, fear, and unexamined habits. It's not a rant. It's not an alarm bell. It's more unsettling than that—it's a calm, clear mirror. The program poses a simple but unsettling thought: many people are not losing th

Reflections on Culture, Power, and the Cost of Ignoring Inconvenient Ideas In this edition of Inconvenient Ideas, veteran broadcaster and performance coach Stan Hustad draws on decades of lived experience in Minnesota to explore a troubling question: How did a state long known for "Minnesota Nice" find itself at the center of one of the largest fraud scandals in recent American history? This is not a political rant, nor is it a partisan argument. Instead, Hustad offers a reflective, sometimes uncomfortable examination of how cultural drift, failed assimilation, technological dominance, and institutional hesitation can combine to produce damaging outcomes—not just in Minnesota, but anywhere. A Personal Lens, Not a Political Agenda Hustad's perspective is shaped by time and proximity. He studied at the University of Minnesota, taught in its public schools, built a career there, and raised a family connected deeply to the state. His reflections come not from distance, but from familiarity. From the outset, he em

On the first day of 2026, The What It Takes Radio Company opens the year with a simple, thoughtful, and surprisingly powerful eight-minute radio and television program designed to help listeners pause, reflect, and begin the year with intention. Hosted by Stan Hustad, the program does not offer a list of resolutions or predictions. Instead, it centers on one clarifying question—drawn from history, philosophy, and practical coaching—that has the potential to save time, sharpen focus, strengthen relationships, and improve effectiveness in life and work throughout the year ahead. A Question Rooted in Wisdom The program begins with a story attributed to two influential American thinkers, Henry David Thoreau and Ralph Waldo Emerson, who were known to ask one another a profound question when they met: "Since we last met, what is clearer to you now?" This question, simple on the surface, becomes the centerpiece of the broadcast. Stan connects it to the modern pursuit of clarity over argument—echoing the teaching of

On the first day of December, while many people are still digesting Thanksgiving leftovers and arguing about when it's "socially acceptable" to play Christmas music, broadcaster and performance coach Stan Hustad steps up to the microphone with something more than seasonal sentiment. In his new Monday series, Inconvenient Ideas with Stan Hustad, he invites listeners into a world where what we see, hear, and even believe may be—quite literally—too real to be fake and too fake to be real. Stan begins with a memory from his days hosting the early morning show "Morning Sound" on a large international station. Every December 1, he opened with a simple declaration—"It's the first of December, welcome to Morning Sound"—and then rolled straight into Joy to the World. It was his line in the sand: Thanksgiving had been honored, and now the Christmas season could begin. That little tradition becomes a metaphor for what he's asking us to do now—mark a moment, take stock, and decide how we're going to move forward in the d

A TWiT Talk with Stan "The Radio Man" Hustad On this post-Thanksgiving "Black Friday," veteran broadcaster and performance economist Stan Hustad explores why so many people still "leave money on the table." With sharp insights and light humor, this 15-minute TWiT Talk explains the real origin of the phrase and how it applies to modern business, media, and the performance economy. Key Ideas: • The poker-table origin of "leaving money on the table" • How entrepreneurs underprice, under-offer, and underperform • The importance of full performance in the modern economy • Why follow-up is the difference between success and missed opportunity • Thanksgiving reflections on living fully alive Things to Remember: • Money is the measurement, not the meaning. • Performance beats presence. • People can't say yes if you never ask. Things to Share: • The true origin of the expression. • Insights about the performance economy. • The reminder to serve fully and offer boldly. Things to Take Note Of and Act On: • Charge a

On Thanksgiving Eve—one of the most meaningful, reflective, and even quietly complicated days on the American calendar—veteran broadcaster and business-performance coach Stan Hustad steps into the "How to Be Useful" virtual studio with a simple story and a profound invitation: Let this Thanksgiving Eve be different. Let it be useful, grateful, and transformational. In a warm and deeply human 10-minute reflection, Stan guides listeners through a practice he began years ago—a practice he now teaches in his performance coaching and encourages leaders everywhere to adopt:  Spend the Wednesday before Thanksgiving calling people who have been good to you. Not to pitch. Not to ask for anything. Simply to say, "I am thankful for you." A Gentle Story with Real-World Impact In this Thanksgiving message, Stan shares how he spent the morning calling doctors who saved his life, friends who walked with him through adversity, and people who have simply been part of his journey. Their responses ranged from warmth

As Thanksgiving week arrives, What It Takes Radio brings forward another thoughtful, 10-minute conversation from veteran broadcaster and business performance coach Stan Hustad—a message wrapped in gratitude, wisdom, a touch of humor, and a powerful challenge to do it right in life and business In this Thanksgiving meditation—part encouragement, part coaching moment—Stan reminds listeners that this season isn't just about turkey and tradition. It's about relationships, gratitude, and the courage to live and work with intentional excellence. A Summary That Stands on Its Own In "When I Think of You, I Give Thanks," Stan Hustad gently but firmly calls his listeners into a deeper way of living in the fast-paced performance economy. He speaks candidly as an entrepreneur, missionary, mentor, and world-traveled communicator who has helped build projects, organizations, and creative ventures around the world. But on this holiday week, he narrows the focus to something more intimate and far more important: Don't just d

Living on the Edge — Lessons from a Heart and a Life A Transplant Zone Reflection with Gary Register In this moving short feature from The Transplant Zone, host Stan Hustad sits down once again with Gary Register — a man living day by day in the tension between hope and uncertainty as he awaits a heart transplant. Today's conversation was framed by the news of the passing of former Vice President Richard "Dick" Cheney, who died at 84 after a long and complex journey with heart disease — a journey that, for many years, mirrored the one Gary now walks. A Shared Story of Fragile Courage Cheney's life was one of contrasts — power and vulnerability, public service and private struggle. Long before his decades in Washington, he was struck by a premature heart attack that changed the course of his life. For years he lived with assistive devices, artificial pumps, and eventually a heart transplant that extended his time, allowing him to see grandchildren grow and to continue the work he valued. For Gary, and for man