Tcentrepreneur

Why Every Company Now Needs a Chief Broadcasting Officer (CBO) By Stan "The Radio Man" Hustad The What It Takes Radio Company presents another adventure… another expedition… and this one might just disrupt the way you think about your entire business. Let me start with a simple—but slightly inconvenient—idea: You are probably missing a very important person in your business today. And no… it's not your CFO. Not your CMO. Not even your AI specialist. You need a CBO. A Chief Broadcasting Officer. AI is changing everything. But we're not just entering a digital economy—we're entering a performance economy. It's not enough to know something, build something, or market something. You must communicate it—clearly, powerfully, and consistently. That's broadcasting. There's a difference between someone who does a podcast and someone who is a broadcaster. Broadcasting is not just a skill. It's a state of mind. It's curiosity. Presence. Connection. The best broadcasters are the most curious people in the room. Every per