Sales Reinvented

Cold-calling is valuable because it’s the fastest and most efficient way to connect with a prospective client—and it’s becoming one of the least common prospecting channels. Too many people are intimidated by phone calls and avoid it entirely. If you’re one of the few salespeople still willing to pick up the phone, you have an advantage. Learn how to leverage that advantage in this episode of Sales Reinvented.  Outline of This Episode [1:07] What is cold-calling? Is it still relevant? [2:53] Is cold-calling an art and a science? [3:48] Block cold-calling time in your calendar  [5:23] Jamie’s effective opening lines and techniques  [7:42] How to keep a cold call engaging [9:34] Tools, technology, and metrics [12:26] Jamie’s top cold-calling dos and don’ts [16:16] How Jamie handles objections and rejections Resources & People Mentioned ChatGPT Cognism Connect with Jamie Wood jamie(at)boostmedia.com.au Connect on LinkedIn Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio

Cold-calling is an opportunity to plant seeds that you can nurture. It allows you to build meaningful new business relationships. Simone Laraway believes that as long as it’s part of a wider campaign, it’s still incredibly relevant.  But how do you approach cold-calling? What makes it more effective? Simone shares her strategies in this episode of Sales Reinvented. Outline of This Episode [0:52] What is cold-calling? Is it still relevant? [1:46] Is cold-calling an art and a science? [2:55] How Simone prepares for cold-calling  [5:16] Simone’s opening lines and techniques  [6:14] How to keep a cold call engaging [7:42] Tools, technology, and metrics [10:22] Simone’s top cold-calling dos and don’ts [12:58] How Simone handles objections and rejections Resources & People Mentioned LinkedIn Sales Navigator MailChimp Connect with Simone Laraway Connect on LinkedIn Follow on X Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK ht

Cold-calling success hinges on your ability to listen and ask great questions. The more good questions you ask, the more likely you are to get your prospect to say “yes” to a meeting. It can be too easy to interrupt and be combative when you know they don’t understand what you’re saying. Ashleigh’s process will help you move beyond baseless objections to that elusive “yes.” She details her strategy in this episode of Sales Reinvented.  Outline of This Episode [0:58] What is cold-calling? Is it still relevant? [2:26] Is cold-calling an art and a science? [3:32] Get into the performance mindset [5:06] Ashleigh’s opening lines and techniques  [6:30] How to keep a cold call engaging [8:05] Tools, technology, and metrics [10:50] Ashleigh’s top cold-calling dos and don’ts [12:56] How Ashleigh handles objections and rejections Connect with Ashleigh Early Connect on LinkedIn Follow on X Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK

Cold-calling isn’t easy. You face constant rejection. But it’s all part of the process. The only thing you can control is doing your research so you know your prospects. You consistently make the calls and speak to the prospect’s pain points.  What happens after your call is out of your control. Once you accept and embrace this fact, the pressure subsides. So how do you measure the process? Scott Cowley shares his strategy in this episode of Sales Reinvented.  Outline of This Episode [0:42] What is cold-calling? Is it still relevant? [1:45] Is cold-calling an art and a science? [2:41] How Scott prepares for cold-calling [4:41] Scott’s opening lines and techniques  [6:14] Keeping a cold call engaging [8:29] Tools, technology, and metrics [10:58] Scott’s top cold-calling dos and don’ts [14:19] How Scott handles objections and rejections Connect with Scott Cowley Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by

Tyler Hickey is a science guy. He tried to make cold-calling a science. Eventually, he realized there’s an art to it as well—and you have to master both. If you start by mastering your scripts, learning frameworks, and digging deeper into objections, you’ll be well on your way. Tyler shares his trade secrets in this episode of @SalesReinvented.  Outline of This Episode [0:45] What is cold-calling? Is it still relevant?  [2:31] Is cold-calling an art and a science? [4:11] How Tyler prepares for cold-calling [5:15] Opening lines and techniques  [6:07] How Tyler keeps cold-calling engaging [7:57] Indispensable tools and technology  [10:03] Tyler’s top cold-calling dos and don’ts [12:49] How Tyler handles objections/rejections Resources & People Mentioned Outreach Lead IQ Phone Ready Leads Connect with Tyler Hickey Connect on LinkedIn Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

According to Rex Biberston, as long as people still pick up their phones, there will be value in cold-calling. Obviously, it’s truer for someone where using the phone is a normal part of their workday. If they’re talking to customers daily, they’re likely still answering unanticipated phone calls.  That being said, there is a procedure and methodology to cold-calling that can make you more effective. The reality is that most of it can be learned and improved upon. Rex shares some of his expert tips in this episode of Sales Reinvented.  Outline of This Episode [0:52] What is cold-calling? Is it still relevant? [2:07] Is cold-calling an art and a science? [2:59] How Rex prepares for cold-calling [4:30] Rex’s opening lines and techniques [6:15] How to keep cold calls engaging [8:50] Tools and technology to leverage [10:53] How Rex measures effectiveness [12:39] The risks of using a parallel dialer [14:22] Rex’s top cold-calling dos and don’ts [17:10] How Rex faces objections/rejections Resources & People M

Dillon emphasizes that you have to be articulate and understand that everyone you talk to is different. You have to learn the art of people. You’re a random person—it should be expected that you’ll get hung up on. To avoid the probability of that, you have to understand their business, ask the right questions, and say the right things.  You need to learn more about the prospects than ever before. Knowing their title isn’t enough. You need to be able to offer them something of value. It all starts and ends with research. Learn Dillon’s research-backed cold-calling process in episode #415 of Sales Reinvented.  Outline of This Episode [0:51] What is cold-calling? Is it still relevant today?  [1:33] Is cold calling an art and a science? [3:05] How Dillon prepares for cold calling [4:56] The opening lines Dillon uses [6:08] How to keep a cold call engaging  [7:23] Tools, technology, and metrics [8:52] Dillon’s top cold-calling dos and don’ts [11:42] How Dillon handles objections Resources & People Mentioned

Cold-calling currently remains the only personal approach to interacting with a prospect that can’t be replicated by AI. That’s why the conversation you have is incredibly important. Valentyn Kokoshko believes that if you follow some simple rules on your calls. Valentyn lays out his efficient and effective process in this episode of Sales Reinvented.  Outline of This Episode [0:52] What is cold-calling? Is it still relevant?  [2:05] Is cold-calling an art and a science? [3:00] How Valentyn prepares for cold-calling [6:06] How Valentyn uses permission-based openers [8:07] How to keep a cold call engaging  [20:05] Tools, technology, and metrics [11:53] Valentyn’s top cold-calling dos and don’ts [13:35] How Valentyn handles objections Connect with Valentyn Kokoshko Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Joe Pici is direct. He believes you need to have great skills and an overall strategy with everything you’re doing related to cold-calling. In fact, Joe won’t put anyone on a phone until they’ve had 4–7 hours of in-depth strategy, skills, and scripting training.  His three-day sales bootcamp is ranked #1 in the world. The first day, they only focus on communication styles (and how to adapt). On day two, they focus on value proposition, target market, and scripting. On day three, they make two hours of cold calls.  They average a 77% conversion to appointments. They get 50–60 return phone calls the same day. So what does Joe do differently? Learn more in this episode of Sales Reinvented.  Outline of This Episode [1:01] What is cold calling? Is it still relevant? [1:30] The strategy and skill of cold calling [2:34] How Joe prepares for cold-calling [4:18] Joe’s most effective opening line [5:43] Why Joe scripts cold calls [7:23] Joe’s favorite tool: a Focus Board [12:11] Joe’s top cold-calling dos and don’ts 

You can give two sellers the same script. One seller sounds like they’re reading the script in a monotone voice. The other achieves amazing results because they modulate their voice. You can also control tonality.  You can vary the pitch of your voice. You can increase the flow of your breath to change how you sound. If you drill down and really strive to understand these things, they move from the realm of art and become a science. That’s why Arlo believes that your voice is your #1 cold-calling tool. When used properly, your voice can propel you toward the results you desire. Arlo shares the methods and techniques he uses to master cold-calling in this episode of Sales Reinvented.  Outline of This Episode [1:08] What is cold-calling? Is it still relevant?  [2:07] The art and science of cold-calling  [3:18] How Arlo prepares for a cold-calling session  [6:49] Effective opening lines and techniques  [9:47] Scripting or not scripting? [10:38] Tools, technology, and metrics [11:23] Arlo’s top cold-calling dos

Cold-calling may not be the cornerstone of sales like it used to be but it’s still relevant, according to Giulio Segantini. But we must adapt it to today’s world. He believes that it comes down to science.  There is psychological evidence to backup the best way to cold-call. It’s obvious what you should and shouldn’t do. You have to listen and ask the right questions and let the person sell to themselves.  So how does Giulio do it? He shares his cold-calling techniques in this episode of Sales Reinvented. Outline of This Episode [0:45] What is cold-calling? Is it relevant today? [1:19] The science of cold-calling [2:25] How Giulio prepares for cold-calling [3:34] Giulio’s effective opening techniques  [4:32] How to keep a cold call engaging [6:55] The ideal length of a cold-call  [7:55] Tools and technology to leverage [10:26] Giulio’s top cold-calling dos and don’ts [12:45] How Giulio handles objections/rejections Resources & People Mentioned Trellus Connect with Giulio Segantini Connect on LinkedIn

Cold-calling is the fastest way to build rapport and get answers—if you know what you’re doing. If you’re still struggling with cold-calling and feeling ineffective, Tom Bertrand has some great strategies you can quickly learn to transform your results. Sometimes, it takes doing the unexpected to get the results you’re looking for. Listen to learn more.  Outline of This Episode [1:02] What is cold-calling? Is it still relevant?  [1:16] The art and science of cold-calling  [2:01] How Tom prepares for a cold-calling session  [3:30] What are hooks and triggers? [4:31] Effective opening lines and techniques  [5:34] How to keep the conversation engaging  [7:30] Tools, technology, and metrics [9:27] Tom’s top cold-calling dos and don’ts [12:01] How Tom handles objections/rejections Resources & People Mentioned Art Sobczak Chris Voss ZoomInfo Apollo Cognism Salesloft Connect with Tom Bertrand Connect on LinkedIn Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and

Now, more than ever, there’s an element of authenticity that must be present when you make cold calls. People are beyond frustrated with AI-generated calls. You know the ones—where there’s dead space at the beginning of the call before someone connects. They have to know that you’re genuinely interested in the result of the call and what they need. Lisa shares how she empathizes, connects, and directs the cold-call conversation in this episode of Sales Reinvented.  Outline of This Episode [1:02] What is cold-calling? Is it still relevant?  [2:32] The art and science of cold-calling  [5:04] How to prepare for a cold-calling session  [7:09] Effective opening lines and techniques  [11:31] How to keep the conversation engaging  [15:42] Tools, technology, and metrics [18:51] Lisa’s top cold-calling dos and don’ts [22:01] Empathize, connect, and direct Resources & People Mentioned Gong Connect with Lisa Schnare Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to

Lester Sydney firmly believes that you need a multi-threaded approach when it comes to prospecting. Cold-calling must be a part of your overall prospecting toolkit. So how do you prepare for cold-calling? How do you keep a cold call engaging and reach your objective of scheduling a follow-up? Lester shares his fun strategy in this episode of Sales Reinvented.  Outline of This Episode [0:42] What is cold-calling? Is it still relevant?  [1:58] The art and science of cold-calling [3:02] How Lester prepares for cold-calling [4:32] Lester’s unique opening technique [6:15] How Lester keeps a cold call engaging [7:58] Tools, technology, and metrics [10:24] Lester’s top 3 cold-calling dos and don’ts [14:26] How Lester handles objections and rejections Connect with Lester Sydney Connect on LinkedIn Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

When used correctly and strategically, cold-calling is always relevant. According to Scott Channell, cold-calling is an outbound call to your highest probability group—done methodically—to maximize the odds of an effective conversation. So how does he do it? Scott shares his secrets in this episode of Sales Reinvented.  Outline of This Episode [0:42] What is cold-calling? Is it still relevant?  [1:58] The art and science of cold-calling [5:03] How Scott prepares for cold-calling [9:52] Scott’s opening techniques [13:16] Why Scott scripts cold calls [17:19] Tools, technology, and metrics [19:53] Scott’s top 3 cold-calling dos and don’ts [22:33] How Scott handles objections and rejections Connect with Scott Channell Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

To Nick Kane, cold-calling is most effective when accompanied by all cold outreach, including emails, canvassing in person, networking, and social selling activities. They must all work together to prospect for new business. How you approach will vary depending on numerous factors, including your industry. But the key to ultimate effectiveness is that your outreach must be consistent. Nick shares more about his cold outreach process in this episode of Sales Reinvented. Outline of This Episode [1:01] What is cold-calling? Is it still relevant? [1:47] The art and science of cold-calling? [2:42] How Nick prepares for cold-calling [4:03] Nick’s favorite opening lines [5:20] How Nick keeps a cold call engaging [7:01] Tools and technology to leverage [8:40] Nick’s top cold-calling dos and don’ts [11:55] How Nick handles objections/rejections Resources & People Mentioned HubSpot Sales Connect with Nick Kane Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALE

Mary conducted a survey on the future of phone communication in business. She sent it to 724 Senior Executives around the world with a 15% response rate. The comments indicated that when it came to sales, cold-calling was still the preferred method of starting communication.  So how do you make your cold calls effective? Mary Jane—better known as “The Phone Lady”—shares her strategies in this episode of Sales Reinvented.  Outline of This Episode [0:47] What is cold-calling? Is it still relevant? [2:55] Is cold-calling an art and a science? [4:10] How Mary Jane prepares for cold-calling [5:47] Mary Jane’s effective opening lines [8:14] How to keep the conversation going  [9:27] Indispensable tools, technology, and metrics [12:00] Mary Jane’s top cold-calling dos and don’ts [15:23] How Mary Jane handles objections  Connect with Mary Jane Copps Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK

David Walter doesn’t believe that cold-calling is an art or a science. Instead, he emphasizes that you simply need a blueprint to follow and a desire to want to do the work. He takes a different approach than most, especially when it comes to objection handling. David emphasizes aggressive agreement. Learn his process in this episode of Sales Reinvented. Outline of This Episode [1:07] What is a cold-call? Is cold-calling still relevant?  [2:21] Is there an art and science to cold-calling? [2:43] How David prepares for cold-calling  [4:35] David’s favorite way to capture a prospect’s interest [5:39] How to keep a cold-call conversation engaging [6:56] Indispensable tools and technologies  [8:22] David’s top cold-calling dos and don’ts [10:10] How David handles objections and rejections Resources & People Mentioned Zoom Info LinkedIn Navigator Seamless.ai How to Win Friends & Influence People Connect with David Walter Connect on LinkedIn Connect With Paul Watts  LinkedIn Twitter  Subscribe to SA

According to Amy Franko, cold-calling is simply intentional outreach. Whether you know them or not, it is intentional. You have to find a connection point to take a cold conversation and warm it up. Cold-calling is one of the best and highest uses of your time. Learn how to conquer cold-calling in this episode of Sales Reinvented. Outline of This Episode [0:52] Is cold-calling still relevant?  [1:50] Is cold calling an art and a science?  [2:56] How Amy prepares for cold-calling [4:35] Amy’s effective opening lines [6:01] How to keep a cold call engaging [7:22] Indispensable tools & technology [9:26] Amy’s top cold-calling dos and don’ts [12:24] How Amy combats cold-call rejection Connect with Amy Franko Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

According to Art Sobczak, cold-calling is dead. He has a better way: Smart-calling. A “smart” call is calling people that you know something about and you have customized, tailored, and personalized a message so it’s relevant to them. This leads to a better chance of engaging with them and moving them to a conversation.  Smart-calling is still relevant. It sets you apart from digital messages, which are often ignored. When a good call comes in, it’s refreshing. Art shares how to follow his smart-calling process in this episode of Sales Reinvented! Outline of This Episode [1:02] Why Art believes that “Cold” calling is dead [4:23] The art and science of smart calling [5:24] How Art prepares for a smart calling sessions [7:58] The Smart Calling process [11:48] How to keep a smart call engaging  [14:15] Tools and technology to leverage [16:46] Art’s top smart-calling dos and don’ts [21:35] The difference between objections and resistance Resources & People Mentioned FREE Smart Calling script template Smart