Her Ceo Journey

Jessica Rhodes is the leading expert on how to leverage podcast guesting for increased brand awareness, more leads and higher profits. She created the podcast booking industry in 2013 when she founded Interview Connections, the first and leading agency of its kind.Along with her business partner, Margy Feldhuhn, Jessica has quickly scaled Interview Connections to over $1M in annual revenue with nearly no direct marketing or advertising. Their team of in house Booking Agents are the podcast powerhouses behind many successful entrepreneurs and businesses including Ali Brown, Perry Marshall, Aweber, USA Financial and more.Jessica has done hundreds of podcast interviews both as a guest, and co-host of Rock the Podcast. She is the acclaimed author of Interview Connections: How to #RockThePodcast From Both Sides of the Mic and has been a featured speaker at Podfest Multimedia Expo and FinCon.In this episode, Jessica shared:➤Why podcast interview is an effective marketing channel (7:02)➤ When should you consider to

Glain Roberts-McCabe is the founder and President of The Roundtable. This McCabe financial group is a company where leaders cultivate their leadership, together. The Roundtable is best known for its group and team-based coaching and mentoring systems.They help organizations break down silos, increase collaboration, and accelerate business all while building leadership capability.Awards And AcolladesIn 2014, The Roundtable was awarded a Gold Award by the Canadian Awards for Training Excellence in partnership with PepsiCo Foods Canada for their Roundtable for Leaders peer coaching and mentoring program. In 2016, they were named Best External Consulting Advisory in Canada at the Canadian HR Awards.In 2018, Glain was named one of Canada’s Women Entrepreneurs of the Year. All experiences were kind of like winning an Oscar but without having to wear sequins. Glain is the author of the Amazon best-selling book ‘Did I REALLY Sign Up for This?!’ and believes that leadership is a privilege.Her personal mission to inspi

First of all, what is marketing? Hubspot defines marketing as follows:  “The process of getting people interested in your company’s product or service. Marketing entails product development, market research, product distribution, sales strategy, public relations, and customer support.”The next question that comes to mind if you’re a data person, how do we know if a marketing strategy is working well? The different marketing experts explain the type of marketing metrics and how these metrics help them understand what works and doesn’t work with their marketing strategy. In this episode, I shared the following key points:1.  Why marketing metric is important2.  What are the characteristics of the right marketing metric3.  How experts are using these marketing metrics in their businessesIn March, I'm running a contest where I would love for you to vote for one of Her CEO Journey who inspires you the most, only for episodes released during the first quarter of 2020. A winner for the most inspirational journe

Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author, and podcaster. She’s also a mad good hula hooper.Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. Kate runs Australia’s only dedicated annual copywriting conference COPYCON. She presents at events around the world and runs several hugely successful Facebook groups. Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.In this episode, Kate shared:➤ Started as the Jill of all Trades (5:25)➤ Leveraged the power of SEO (7:39)➤ What Google wants from you (9:50)➤ #1 Ranking in a specific keyword (12:52)➤ Focus on who you are vs. what you do (14:25)➤ The first basic steps for

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management company. They help their clients focus back on their business by taking over all aspects of Pinterest marketing. After working with over 600 Pinterest accounts, they have learned how to pin for all types of companies and niches. Kate has taught tens of thousands about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. She aims to teach simple, actionable tips to help you create forward movement in your business instead of feeling overwhelmed.In this episode, Kate shared:➤ Why Kate loves being the CEO of an agency (4:20)➤ Kate’s definition of a CEO (6:50)➤ Her struggle to find the meaning of “7 figures” goal (11:30)➤ Why the agency model works best for her (15:05)➤ How to strategically grew from an employee to 40 employees and multiple revenue streams (21:30)➤ The benefits of beta testing to identify which services work best (30:40)➤ Using Pinterest and Google Analytics to understand cus

Frequently referred to as a messaging and marketing genius and the “Harry Potter” for business, Angella blends the world of strategy and intuition together to guide entrepreneurs to make great money doing the work they love. As the creator of the Intuitive Marketing Method™ and the Soul Message Archetypes™, she blazes the path for entrepreneurs to trust themselves, break the rules, and radically change what they think is possible and make more money without the hustle or hype.Angella has a global business and works with clients privately, in her classes, events, and retreats and has shared stages with dozens of visionary leaders including Lisa Nichols, Elizabeth Gilbert, and Lynn Twist. She is known for her game-changing and simple strategies, her authentic vulnerability, and her ability to merge practical tools and strategies with deeply intuitive coaching.In this episode, Angella shared:➤ A dream live event that came with financial lessons (3:40)➤ No profit plan = no real cash (5:08)➤ Marketing and finance

Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions.In this episode, Rita shared:➤ The evolution from website developer to measurement marketing expert (2:45)➤ Why she offers facebook ads as back end service, not as front end service (3:20)➤ What is analytic and measurement marketing (5:18)➤ From analytic and measurement marketing to sales forecast (8:50)➤ The power of marketing forecast (14:05)➤ One important lesson from the 7 and 8 figures clients (20:20)➤ How to structure paid traffic for profit (30:00)➤ Long-term and impactful client relationship (34:25)➤ How she feels empowered through her clients (37:05)➤ Marketing is important, so is finance (40:22)➤ A number nerd doesn’t equal to a finance expert (46:00)➤ Beyond the numbers on the spreadsheet (50:50)➤ It’s fine to change your benchmark (54:00)➤ Why marketing metrics is an invaluab

A profitable business is the by-product of a well-oiled machine where marketing, sales, human resources, technology, and finance processes support one another. Business finance is the “bucket” that captures data points from other processes. These data points are required to make strategic business decisions. In this episode, I shared the following key points:What is financial self-careThe magic of financial clarityThe best and fastest way to gain financial confidenceAligning why to financial vision Creating financial predictability Let’s continue to grow a business that fuels the life that you want to live. Connect with Christina:➤  Website➤  Linkedin

Christina Canters is a speaker, podcast host, and communication skills trainer based in Melbourne, Australia.A former Architect, she started her business The C Method to help high performing professionals and business owners dramatically increase their influence, confidence, and impact at work, through learning powerful communication techniques. Her training encompasses public speaking, confidence-building, effective workplace communication, as well as trust & relationship building.Discover how to be a more confident and effective speaker by subscribing to her top-ranked podcast ‘Stand Out Get Noticed’ at www.thecmethod.com.Christina is also the CEO and Co-Founder of Podcast Services Australia, a business that helps companies and organizations create, launch and run engaging internal podcasts.In this episode, Christina shared: ➤ Changed her career path after reading The 4-Hour Workweek (1:52) ➤ One year of self-reinvention (5:14) ➤ Why The C Method is unique (7:43)➤ Get herself out of the comfort zone in

Have you heard about the 80/20 rule? In order for you to spend 20% of your effort to create 80% of your profit, you need to understand your profitability at the product, client, division or region level, not at the total profitability level. Total profitability is the common metric out there. However, it is more accurate for any business to analyze your profitability either by product, client, division or region. 

Prerna and Mayank Malik are the founders of Content Bistro, a conversion copywriting agency. They are the creators of Profits on Tap ® – the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini, and when they aren’t working on launches with clients or on profit optimization with service-based businesses, they’re traveling the world and eating all the food! In this episode, Prerna and Mayank shared:➤  Behind the scene thought process to pivot from Social Media Direct to Content Bistro (6:37)➤  How their core value of sustainable scaling translate into their services and investments (14:40)➤ The process to arrive at an internal hourly rate (16:00)➤ The financial planning process to transition to Content Bistro (22:59)➤ Why they waited 8 years to launch Profits On Tap program (26:54)➤ How they managed the launching process and investments for Profits on Tap program (31:30)➤ The financial process they put in place to build a

Maggie Patterson is a communications strategist, business growth consultant, and the founder of a content marketing agency, Scoop Studios. As the creator of Small Business Boss, she works with service-based business owners both one-on-one and in group programs to help them find clients, get paid and build a business that serves them. She’s the host of the Small Business Boss podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.In this episode, Maggie shared:➤ Why she loves micro-agency model (7:33)➤ Maggie’s intuitive money management system (9:54)➤ Back up your intuition with data (14:33)➤ Managing profitability at a project level (20:28)➤ A hybrid pricing model (22:59)➤ How she figured out the sweet spot for her business (25:42)➤ Plan with the end in mind when you enter into a partnership (32:45)➤ Which financial metrics are important for her busines

As the CEO of your business, it is time for you to start planning your break. If you are currently worried about how to achieve your financial goals for 2019, don't let yourself go down that rabbit hole. Instead, look back on what you have accomplished over the last 11 months and appreciate yourself. I am sure you have done something great, and you forget those little wins because you are too busy for the next thing. The holiday season doesn't last long. Don't miss the chance to take a break and enjoy this time with family and friends.Connect with me on Linkedin and let me know what is the best gift for yourself this holiday season.

Dana Kaye is a veteran publicist, social media pro, and brand manager. In 2009, she founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable.  In this episode, Dana shared:➤ Building her business through innovation and knowledge of current trends (3:35)➤ What she learned going from 0 to 30 clients in 12 months (7:42)➤ Her two businesses: Kaye Publicity vs. Branding Outside the Box (12:56)➤ Discover what is wrong in your business by 10X fast (19:59)➤ Why she believes slow growth is the way to build a business (21:10)➤ Fast growth can lead to unhappy clients (29:41)➤ Her step by step to create fin

Bloomberg wrote, "64% of Gen-X are living a financial nightmare and carrying escalating consumer debts."Connect with me on Linkedin and let me know what would you suggest to your Gen-X entrepreneurs' friends who are experiencing financial insomnia

Dallas Travers gives coaches the clarity and structure they need to attract incredible clients, sell with soul, and launch meaningful programs to make more money and help more people. She believes that most coaches complicate their business out of fear of rejection, failure, or even success.  So, they waste valuable time and money on complicated strategies that allow them to keep busy but hide from the world.  Whether it's through her signature program, Client Surge or The Six Figure Coach Club, Dallas helps her clients demystify marketing and communicate their genius without any distracting bells and whistles.  In this episode, Dallas shared: ➤ Why she chose actors as her niche at the beginning (4:19)➤ From zero to 60 actors by word of mouth (5:43)➤ 18 months to 6 figures (8:13)➤ Focused to pay one debt at a time and refused to define her worth and future by the debt (12:19)➤ Mindset alone doesn’t work. You need to have a process (17:34)➤ Built a half-million dollars brand new business in a year (25:02)

You need a vision in order to set the direction of your business. Your vision includes your financial vision. Financial vision is not about how much money is your business going to achieve, but what are you going to use the money for. Connect with me on Linkedin and let me know how do you align your WHY to your financial vision.

With more than $40MM in personal sales and leading high-performance sales teams to over $600MM in revenue, Susan McVea is an award-winning sales strategist, consultant, and speaker who now helps ambitious entrepreneurs as the founder of Sales Mastery Society. She’s on a mission to help create more millionaire entrepreneurs and establish a mentality of wealth and abundance in the world.In this episode, Susan shared:➤ The massive panic attack that led to self-discovery moment (5:08)➤ After selling $40 million and teaching others to sell over $600 million, she struggled to sell a $3,000 product (12:14)➤ I wanted it so badly for them but they are not ready even after I gave them a discount (14:35)➤ The free calls were not the problem. Here are the problems (19:04)➤ Don’t hold anyone as a hostage. Bless and release (23:08) ➤ Don’t worry about giving the how. Your knowledge will always evolve (24:50)➤ This one client experience made her changed her business model (37:34)➤ What is next process after you are able to

When a CEO let money and fame to take over the business foundation, financial mistakes were made. The falling of WeWork should be lessons learned for many entrepreneurs who believe growing fast based on false metrics such as higher revenue and multiple products are the way to have a sustainable business. Connect with me on Linkedin and let me know what advice would you give your entrepreneur friends or family who are under financial stress. 

Bonnie Gillespie built her business by demystifying the casting process and illuminating the business side of pursuing a creative career starting with her first weekly column for actors in 1999. The most popular of her books is Self-Management for Actors, which has been named one of the Top Ten Best Books on Acting Ever Written. She coaches creatives who want more structure and confidence in their lives through private coaching and membership program. In this episode, Bonnie shared:➤ It all started in the summer of 1999 (9:10)➤ Too much passion is equal to desperation (10:56)➤ The first moment she realized that her framework for actor works (11:51)➤ How she was able to get her book “Self Management for Actors” to be a curriculum for certain universities and the foundation of her online empire (14:54)➤ Repurposing interviews, columns, and answers to her audiences’ questions into her book, which become the top ten best book of acting (17:35)➤ Her money AHA moment and what she has learned from the wealthy people