Her Ceo Journey

Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author, and podcaster. She’s also a mad good hula hooper.Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. Kate runs Australia’s only dedicated annual copywriting conference COPYCON. She presents at events around the world and runs several hugely successful Facebook groups. Author of the popular business self-help book Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.In this episode, Kate shared:➤ Started as the Jill of all Trades (5:25)➤ Leveraged the power of SEO (7:39)➤ What Google wants from you (9:50)➤ #1 Ranking in a specific keyword (12:52)➤ Focus on who you are vs. what you do (14:25)➤ The first basic steps for