Her Ceo Journey

Prerna and Mayank Malik are the founders of Content Bistro, a conversion copywriting agency. They are the creators of Profits on Tap ® – the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini, and when they aren’t working on launches with clients or on profit optimization with service-based businesses, they’re traveling the world and eating all the food! In this episode, Prerna and Mayank shared:➤  Behind the scene thought process to pivot from Social Media Direct to Content Bistro (6:37)➤  How their core value of sustainable scaling translate into their services and investments (14:40)➤ The process to arrive at an internal hourly rate (16:00)➤ The financial planning process to transition to Content Bistro (22:59)➤ Why they waited 8 years to launch Profits On Tap program (26:54)➤ How they managed the launching process and investments for Profits on Tap program (31:30)➤ The financial process they put in place to build a