Her Ceo Journey

As business leaders, we bear the brunt of the stress and pressure that comes with running a company. So, many of us have the tendency to do everything on our own. However, running a business does not have to be this way. You won't be able to be an effective leader if you are overworked. Good thing you can ask for the help of a chief financial officer for your company. Contrary to popular belief, the role of a chief financial officer or CFO entails more than just looking at your numbers. Beyond financial management, a modern CFO helps you evolve your business. For this episode, we go through five key tips on how a CFO can reimagine your company's finances and align them with your mission. We talk about what a CFO does and how they can help business owners like you. Hiring a CFO can help your business fluorish in more ways than you realize.Listen to this episode to find out why you should hire a modern CFO for your business!3 reasons why you should listen to the full episode:Understand the role of a c

Your relationship with your investors shouldn’t end after you’ve successfully raised capital. It's vital to update them on the progress of your business. After all, they placed faith in you and your vision. Being proactive in letting your investors know where the money is going will build trust and strengthen investor relationships. You can do this by having a transparent and well-constructed mid-year financial review.In this episode, we will talk about three steps you should take to successfully create a mid-year financial review. Aside from impressing your investors, doing so can also help you spot problems and solve them promptly. If you want to build up your investor relationships and create accountability for yourself, then tune in to this episode!3 reasons why you should listen to the full episode: Learn why doing a financial review after successfully raising capital can help you with investor relationships.Find out the three steps you need to take to craft a well-thought-out mid-year financial rev

As a startup company, you may choose to bootstrap your funding. In fact, some business owners find it more comfortable to do so, as was the case for Michelle Eichner and her first company. From bootstrapping her company to success, she talks about her journey to creating a financial model that works. According to Michelle, it is important to make well-researched assumptions and reasonable predictions for business growth, such as when and where to increase or reduce your financial resources. Michelle also talks about why she eventually chose to raise capital externally for her second company. Building her digital product was a more competitive venture than her previous emailing platform. She explains why bootstrapping was no longer an option in this case. Furthermore, Michelle tackles the benefits of attracting investors and using special purpose vehicles.Do you want to know which type of funding is the best fit for your business? Listen to this episode to know more! 3 reasons why you should listen to the full

There are lots of benefits to using a special purpose vehicle or SPV to raise capital. However, you undermine these advantages if you don’t familiarize yourself with its legal aspects. Handling legal affairs may be intimidating, but it is a necessary aspect of any business venture. If you want to utilize the full potential of an SPV, you need to know how to navigate its legalities.In this episode, McCall Harris talks about the legal processes involved with SPVs. She also explains from a legal standpoint why it is a favourable alternative to venture capital funds. In addition, McCall talks about the steps involved in creating and dissolving an SPV. Finally, she provides details behind the legal documents essential in these processes.If you are a mission-driven founder who wants to try SPVs for your business, this episode is for you!3 reasons why you should listen to the full episode: Understand the step-by-step process of creating an SPV.Learn the documents you need for an SPV.Find out more about dissolving an

As a founder, you need to be strategic about your plans for startup growth. Capital raising alone won’t be the solution to your cash flow problems. Instead of focusing on this, you need to know if you’re building a sustainable and profitable business. Because no matter how successful you are at capital raising, it’s pointless if you don’t know how to deploy these resources.BoomStartup's Tara Spalding joins us to discuss the important things you need to keep in mind when raising capital to ensure startup growth. She emphasizes the importance of communication and transparency between BoomStartup and its clients. Through quarterly business surveys, they can track their clients' progress and suggest improvements along the way.Tara also shares the programs they have to help founders accelerate their startup growth. We also touch upon the importance of intellectual property and high growth potential. Finally, we learn the value of SPVs in the pre-seed round and CFOs in the seed round.If you want to know h

As a business owner, you need to raise capital to grow and scale your business. I always believe there are many different ways to raise capital. However, it is easy to get lost because of the various options. If you want to raise capital and get the flexibility to control outcomes, a special purpose vehicle (SPV) may be your answer.Today on Her CEO Journey, Katie Neilson discusses capital raising using a special purpose vehicle. She helps us understand this investment vehicle and the benefits this presents for founders and investors. Katie also shares some options you can explore if you’re thinking of using SPV to raise capital.If you are a mission-driven founder who is looking for a different method of raising capital, this episode is for you.3 reasons why you should listen to the full episode: Determine the difference between a special purpose vehicle and venture capital.Learn how a special purpose vehicle can help founders raise capital.Find out the benefits of a special purpose vehicle in capital raising.

It takes hard work to move your purpose-driven business closer to your goal while ensuring that it’s sustainable. As you scale your business, you’ll realize that you need to be profitable to amplify your social impact mission. But before you think about capital raising, first and foremost, you need to understand why you need the extra capital. In this episode, I discuss five misconceptions — and a bonus sixth! — on business finance that can cloud your headspace. Clearing out these misconceptions can close gaps in your business finance process you may not even know you had. In doing so, you can make more strategic and informed business decisions for your company’s growth.If you are a mission-driven founder who wants to make the best business finance decisions, then this episode is for you!3 reasons why you should listen to the full episode: Find out five (plus a bonus one) business finance misconceptions that can cloud your business decisions.Identify the gaps in your business and take steps to create solution

We all want what’s best for our company. However, our teams may execute things differently. Often, we see tension between our marketing and finance teams: our companies' creative and analytical branches, respectively. They may not see the eye-to-eye on the best way forward. Marketing may feel that finance is trying to cut their resources. In contrast, finance thinks that marketing is spending too much without measuring results. To resolve this conflict, we need to find a common language between the two sides.In this episode, we talk about how you can bridge the gap between marketing and finance through the perspective of a CFO. We share five important questions to ask your marketing team so that you can identify the financial story behind your marketing campaigns. Knowing the answers to these questions is vital data that you need for future decisions.   If you’re an entrepreneur looking to bridge the gap between marketing and finance, then this episode is for you! Start asking the right questions so you

A website can be a bridge between your business and a potential client despite miles of distance. But people come from various walks of life — their abilities, needs, and wants all differ from each other. How can you pique their interest in what you have to offer? Joining us is Alisa Herr, CEO of Unity Web Agency. Alisa starts by sharing her journey and struggles to start Unity. She aims to show how important it is to create an accessible and sustainable website. Alisa also shares how her company implemented an equal-pay policy and what this means for her employees. Through all of this, you also need to remember that it’s vital to know your financial numbers so that you can make well-informed decisions for your company’s growth.With Alisa’s knowledge, you can equip yourself to face these challenges head-on. You now have more tools to grow your business and still look out for people and the planet. If you're in a position to make your business more accessible, this episode is for you.3 reasons why you sho

Do you know what it takes to build a successful brand? Perhaps you're looking for some practical solutions, or maybe you're in the process of building a brand but have met roadblocks. However, if you're not actively thinking about building your brand, then it's time to start. In addition to meeting your sales goals, there's so much more you can do if you have a clear idea of your brand's identity.Remember: your branding and marketing strategy evolves along with your financial strategy. Brand impact metrics help you forecast your revenue growth and make business decisions without making uneducated guesses. Your company’s brand reflects what you and your business believe in. Through it, you can strengthen your relationship with your customers, inspire and recruit talent, work with people whose vision is aligned with yours, and separate yourself from your competition.In this episode, Shelley Mayer discusses the importance of building your brand as a foundation to reaching your compa

Can social impact and profit go together? Balancing the two is challenging, and many companies find themselves choosing one or the other. However, Ecosia shows that it’s possible. Ecosia is a green search engine, and they found a way to get their paid advertising revenue work for their social impact goals — planting trees in some of the harshest places around the world.In this episode, Ruby Au joins us to talk about Ecosia’s positive impacts on the environment and paid advertising. She shares the sustainable projects that the company has started. Along the way, they’re able to generate high revenue. Ruby also reveals the goals and measures that will guide a business towards or away from its mission. Finally, we discuss how to get paid advertising work and how people can start partnering with Ecosia.  This episode is part two of the Growth Marketing Series. It aims to show you that business finance and marketing come together to focus on your purpose. If you invest in paid advertising, your marketing team shou

As a business owner, you need to understand that finance is interconnected with other business activities. A holistic approach to business finance in Toronto, Canada offers significant returns to your business. Moreover, to maximize growth, everyone in your team should be a finance ambassador. Your marketing team should know the return of investment for the growth strategies that they use. Effective information management can help you determine future marketing spending. Among these growth marketing strategies, your company may benefit from search engine optimization or SEO. However, an SEO strategy may intimidate some business owners. You may not know much about it, but don’t let this stop you from exploring its potential. An SEO strategy can help your company grow in the long term.In this episode, Anna Colibri talks about the importance of a growth marketing strategy. She gives practical tips on developing an SEO strategy to generate more leads and achieve a higher conversion rate. Anna shares tips on what

What is the first thing that comes to mind when you hear the term “business finance”? Is it money or getting revenue and sales? That’s what many people commonly think; however, finance is more than just numbers. It is deeply tied to our purpose and operations, so much that your financial statements can tell you if your purpose and profit are misaligned.In this episode, we talk about viewing business finance in a holistic way. We also examine why we need everyone in our team to become finance ambassadors. Creating this change can bring huge returns to your business, including company culture, purpose, and more. Any mindset shift starts with you, so get out there and take action!If you want to learn more about the holistic approach of business finance and finance ambassadors, then this episode is for you!3 reasons why you should listen to the full episode:1.  Understand why we need to change the way we view business finance.2.  Learn how business finance is connected to everything in our business.3.  Discover t

Growing a company goes beyond passion and creativity. Women of colour, in particular, are at a disadvantage when it comes to raising capital, especially in Toronto, Canada. Pushing boundaries means having confidence in your vision and understanding of financial numbers to provide investors with concrete answers about funding.Your financial numbers are not your enemy. By switching this mindset, you can push boundaries, empower, and pave the way for future minority leaders and entrepreneurs.In this episode, Stacey Martin introduces her fashion brand, Stacey Martin Lifestyle. She shares her journey from building a business to growing it through equity crowdfunding. Stacey also shares the value of understanding your financial numbers. As a Black woman in the fashion industry, she understands that she’s at a disadvantage. Despite this, she acknowledges that her purpose is bigger than herself and persists in pushing boundaries.If you’re an entrepreneur or investor of a business for good who wants to know more about

Do you know where your business is going in a few years? Answering this question is crucial in equity crowdfunding and any capital raising. It’s not enough to know the past story (bookkeeping) and comply to pay your taxes every year. Financial forecasts are vital to show your investors that your vision is profitable and sustainable. But here's the tricky part: it's dynamic. You need to consistently update your numbers and adapt to an ever-changing business environment.In this episode, Vivian Riley talks about her preparations before raising capital with equity crowdfunding. She notes that having solid financial records, forward-looking view and marketing strategies helped her build her network of investors. We now have more opportunities and options when raising funds, and it’s important that we’re prepared every step of the way.If you want to be ready to raise funds for your business, this episode is for you!3 reasons why you should listen to the full episode:1.  Learn the benefits of hybrid financ

Are you planning to scale your business? Perhaps you consider equity crowdfunding as a way to raise capital. While equity crowdfunding can help your business grow, first understand if equity crowdfunding can benefit your business. Furthermore, you have to be knowledgeable of the different sides of this capital raising, including the legal side. In this episode, Julie Bogle, an attorney from the Canadian law firm BLG joins us to discuss the different ways of raising capital. She notes the various exemptions and capital raising that will suit different kinds of investors. Julie encourages mission-driven female entrepreneurs and business owners to hire experts to fill in knowledge gaps in your team and lawyers to handle the legal side of your equity crowdfunding campaign. Learn to solve problems even before they appear!If you want to know more about the benefits of hiring experts and lawyers to ensure the success of your equity crowdfunding campaign, then this episode is for you!3 reasons why you should listen t

As mission-driven female entrepreneurs, we know our companies inside and out. But do we know everything we need for growth? How much is your business worth? Can you really do everything alone? Do you have all the data you need?In this episode, FrontFundr's Jaime McNally joins us to share the processes FrontFundr's Venture team executes to help companies raise capital. She also discusses the role and importance of valuing a business in equity crowdfunding. We also touch on the best practices in managing finances and data and the process of raising capital through convertible debt.Tune in to the episode to learn how to learn the best practices for achieving growth!3 reasons why you should listen to the full episode:1.  Learn the role of valuing a business in raising capital.2.  Find out some of the best practices for business growth.3.  Identify the best deal structure and common struggles ventures experience when raising capital and how to deal with them.Episode Highlights➤   [02:55] Explaining key t

As frustrating as it may seem, the reality is female business founders are significantly underfunded compared to male founders. Equity crowdfunding helps build community and excitement around a business.In this episode of Her CEO Journey, Trieste Reading talks about effective marketing for equity crowdfunding. She introduces FrontFundr, a platform you can use to raise capital for your mission-driven business. She also talks about creating a great pitch deck to attract investors.If you’re a woman with a vision, aiming to create an effective market campaign for equity crowdfunding, then this episode is for you!3 reasons why you should listen to the full episode:1.  Learn about FrontFundr as an online platform you can use to campaign for your business and raise capital.2.  Discover the critical marketing pillars for raising capital.3.  Know about the importance of a target capital raise as a predictor of a successful campaign.Episode Highlights➤   [07:08] How Trieste's journey with FrontFundr Started➤   [10

What does it take to turn your business into a force for good? To start, you need to have a powerful mission. You also need to offer services and products that help people. And you need to make a profit to affect change. But that’s not all. You also need to incorporate sustainability into your business model and practices. Making your business more sustainable isn’t easy, but it is possible—especially with help.  That’s where sustainability expert and B-corp consultant Carolina Miranda comes in. With her company, she helps businesses take the step from dreaming to action. In our conversation today, Carolina explains in detail the process of becoming B-corp certified, what the impact assessment means, and how to begin incorporating sustainable practices into your work. You’ll learn how service-based businesses can rethink their sustainability, what challenges you might face when conducting an impact assessment, and why it’s critical to prioritize profitability. About my guest:Carolina Miranda is the founder an

What qualities do you need to make a difference in the world? Obviously, you need passion, motivation, and persistence, but you also need something else. Adaptability. To make a true impact with your business, you have to be prepared to adapt your mission and goals. That’s what Cory Ames and Annie Bright did with their company, Grow Ensemble. What started as a digital marketing agency for businesses turned into a global community dedicated to social and environmental change. In our conversation today, we talk about how Cory and Annie built and adapted their business and why they’re so passionate about sustainability. Along the way, you’ll gather insight on the challenges of becoming a B-corp certified business when your business is at a start-up stage and learn why it’s important to choose your customers and strategic partners with care. About my guests:Cory Ames is the CEO and co-founder of Grow Ensemble, a company that shares resources and sustainable solutions for environmental and social causes. Annie Bri