Her Ceo Journey

Do you know what it takes to build a successful brand? Perhaps you're looking for some practical solutions, or maybe you're in the process of building a brand but have met roadblocks. However, if you're not actively thinking about building your brand, then it's time to start. In addition to meeting your sales goals, there's so much more you can do if you have a clear idea of your brand's identity.Remember: your branding and marketing strategy evolves along with your financial strategy. Brand impact metrics help you forecast your revenue growth and make business decisions without making uneducated guesses. Your company’s brand reflects what you and your business believe in. Through it, you can strengthen your relationship with your customers, inspire and recruit talent, work with people whose vision is aligned with yours, and separate yourself from your competition.In this episode, Shelley Mayer discusses the importance of building your brand as a foundation to reaching your compa