Her Ceo Journey

Can social impact and profit go together? Balancing the two is challenging, and many companies find themselves choosing one or the other. However, Ecosia shows that it’s possible. Ecosia is a green search engine, and they found a way to get their paid advertising revenue work for their social impact goals — planting trees in some of the harshest places around the world.In this episode, Ruby Au joins us to talk about Ecosia’s positive impacts on the environment and paid advertising. She shares the sustainable projects that the company has started. Along the way, they’re able to generate high revenue. Ruby also reveals the goals and measures that will guide a business towards or away from its mission. Finally, we discuss how to get paid advertising work and how people can start partnering with Ecosia.  This episode is part two of the Growth Marketing Series. It aims to show you that business finance and marketing come together to focus on your purpose. If you invest in paid advertising, your marketing team shou