By All Means

From farmers market novelty to grocery store mainstay: Minnesota-made Maazah, a line of Afghan-style chutney sauces, is poised to break through through the global foods aisle to become a mainstream condiment, much like Sriracha. Founder Yasameen Sajady takes us from her mom’s kitchen, where she got the idea to bottle up the flavors of her family dinners that weren’t readily available at Western stores, to inflection point: Maazah is now sold in more than 150 stores nationwide and expects to double that by the end of the year. “The industry is ripe for this shakeup—a woman-run, global product on the shelf," Sajady says. "It represents so much that we do: the way customers are shopping, and eating. Sajady talks about the benefits of accelerator programs, raising her first venture round, the challenge of relying on co-packers, spending on a publicist, and scaling up for a national opportunity with Kroger stores. “Every three or four months, everything gets so much bigger,” Sajady says. “And it takes capit

Appearing on a TV remodeling show may be the quickest path to notoriety in the interior design space today, but Bria Hammel is more interested in building an enduring business. She’s leveraged social media to cultivate a following of more than 200,000, which helped to build St. Paul, Minn.-based Bria Hammel Interiors into a national design firm. In 2018, she parlayed her expertise into a retail business, Brooke & Lou, specializing in “life friendly furniture.” And that success has led to licensing deals with other brands. “I am a risk taker, but I’m a cautious risk taker,” Hammel says. She talks about running two distinct but overlapping businesses and how EOS (the Entrepreneurial Operating System) helps in running an efficient team. She talks about the online design service that was born out of Covid, and learnings from her first brick and mortar retail pop-up. Plus, design advice including the trick to successfully styling a bookcase and why she’s glad to see the Midcentury modern trend fade in popularity.

Amin Aaser was an entrepreneur in search of a problem, and then he realized the problem that had been with him his whole life: feeling different. Embracing his faith as a Muslim while also living his best life as an American. Aaser, along with his brother, launched Noor Kids with the goal of “raising Muslims who build a better world.” Initially, that took the shape of a magazine. Then came books, and more recently, video programming, which is drawing a global audience and setting the stage for a new chapter of growth for the Minneapolis-based social enterprise startup. To date, Noor Kids has published 140 titles and reached more than a quarter of million people with its content, which is available under a “freemium” model—some is free; subscriptions can be purchased for full access. The latest product is “Noor Kids Muslim Treehouse”—think of it as Mr. Rogers for a multicultural, international audience that interacts over Zoom. You can watch it now on YouTube, and don’t be surprised if you see it soon on a s

Years before chatbots burst into the mainstream, a trio of Minneapolis-based fishing enthusiasts launched a data-driven e-commerce shopping platform for anglers that gets smarter the more people use it. Omnia Fishing, founded in 2018 is disrupting the $5 billion dollar U.S. and Canadian tackle industry by offering a shop-by-lake e-commerce experience that connects customers to the gear they need based on where they’re fishing, what they’re fishing for, and even the time of year. Co-founders Matt Johnson (CEO), Chris Morgal (COO), and Dan Wick (CTO) each bring a unique skill set and prior startup experience to Omnia. They walk us through how they’re setting up the company, which is not yet profitable, for big success, from raising $1 million right out of the gate to figuring out how to set up a warehouse and deliver merchandise to leaning on user-generated content. All told, Omnia has raised more than $6 million to date to build its tech-intensive, space-based shopping platform. “There’s so much being bandi

"If I had listened to people around me, I wouldn't have proceeded after three months. This is a risky business and maybe it isn't going to work and I'm going to look back and say I spent $300,000 and four years of my life, but I do believe the end is in sight." David Swan is the founder of PUR Golf—that stands for Producing Unmatched Results. PUR golf is a training aid designed to help golfers improve their swing. Just hitting the commercial market this year, the PUR Golf trainer was named "one of the three items golfers need in 2023" by the PGA . It sells online exclusively. Swan started his career as a basketball coach, first college, then for a professional team in Norway. His career has been a winding road since he retired from coaching in 2002. Real estate, software sales, motivational speaker, founder of Bright Day Energy, a Minneapolis-based company that specializes in LED and solar lighting. Only in the last few years did Swan add product inventor to that list, when his golf game started to tank. D

Isaac Lien was a college student in California who wanted to stay in touch with his grandma in Iowa. When popular video conferencing programs proved too complicated for her, Isaac decided to develop his own simplified software tool. It worked. Issac’s father Scott Lien immediately recognized the potential. Scott was a career corporate technologist who had worked for Target, Best Buy, and Bank of America before taking the leap to become a startup co-founder with his son. Together, they launched GrandPad as a platform that makes it easier for seniors to connect with families, friends and caregivers. Grandpad has reached 1.6 million in 120 countries so far. The company, based in Hopkins, Minn., employs 165 and has raised $31 million to scale its technology—both hardware and software, with human-centered around-the-clock customer service to back it up. The Liens talk about working with family, moving from mission to profitable company and why they believe helping people over 75—super seniors as they call them—wi

Frustrated that pills weren’t making her heart patients feel better, Minneapolis-based cardiologist Dr. Elizabeth Klodas went looking for other answers. She started with a simple question for her patients: “What are you eating?” and was shocked to find more than a decade ago ago that she was often the first medical professional to ask her patients that question. “All of a sudden it dawned on me: we talk about food as medicine, what if we took that concept and interpreted it literally? A dose of food.” She started experimenting with foods naturally high in fiber, antioxidants, plant sterols, omega-3 fatty acids and created a cereal that she shared with patients. They started feeling better. That led to the creation of Step One Foods, an e-commerce snack food brand based in Eden Prairie, Minn. that has seen 40-fold revenue growth since 2017. Of course, Dr. Klodas wanted scientific proof that her food products could improve heart health, so she sponsored a clinical trial at the Mayo Clinic, where she had traine

"If you're someone who can express yourself, be an expert, gain the trust and be an authentic with an audience, there are unlimited outlets. Media in some ways is more interesting than ever. In other ways, it's harder than ever." Straight out of journalism school, Stephen Regenold turned his passion for outdoor adventure into a newspaper column called GearJunkie. A few years later, in 2006, he launched gearjunkie.com, which built up a large and devoted audience for its expert product reviews, and became an authority on all things travel and adventure for both experts and novices. In 2020, he sold the brand to Lola Digital Media, now AllGear Digital, and became vice president of strategy. Now he identifies other niche websites to acquire and grow. Regenold talks about what audiences and advertisers are looking for, and how to build an engaging content hub today. Following our conversation, we go back to the classroom with the University of St. Thomas Opus College of Business where Alec Johnson teaches en

Twin brothers Rob and Ryan Weber famously started their first company, Freeze.com, out of a St. Cloud State dorm room. They had their first exit before graduating, and a decade later, sold tech startup NativeX to mobile ad platform mobVista for $25 million. All told, the Webers have been involved in more than 50 startups. Today, they're focused on funding them through their venture capital firm, Great North Ventures. They are fierce champions of entrepreneurship—particularly in greater Minnesota, and small towns that don't have all the resources. They share advice on being scrappy and determined; not raising too much and not selling too early; and the billion dollar idea they're still searching for. After our conversation, we go Back to the Classroom with the University of St. Thomas Schulze School of Entrepreneurship. Professor Jay Ebben teaches entrepreneurship from the investor side. "We teach students to think like investors," he says. "What stands out most about Rob and Ryan is the authenticity with whic

It took nearly a decade for Tim Murphy and his father Dennis to build Softies into a modestly profitable women’s loungewear brand, and just one mention by Oprah to catapult it into a whole new stratosphere. A career manufacturer’s rep specializing in women’s apparel, Dennis Murphy decided to start his own company in 2006. Inspired by his wife Peggy who was battling leukemia, Dennis Murphy created a line of super soft, moisture wicking sleepwear. His son Tim Murphy joined the business, based out of their Edina garage, in 2008 and together, they built a decent following. "It was enough to live on, but we were at the point where it was stagnant," Tim Murphy says. Six years ago, at a Dallas trade show, the Softies Snuggle Lounger caught the eye of Oprah’s longtime creative director Adam Glassman. Softies debuted on Oprah’s Favorite Things list is 2017 and has managed to stay on the list every year since. How does a small company prepare for an Oprah-sized spotlight and not buckle under the pressure? Tim Mur

She may be the only beauty industry executive who is also a veterinarian with a Ph.D. in molecular biology. In 2009, Dr. Simone Xavier founded Sigma Beauty with her husband Renee Filho, while working as an assistant clinical professor within the University of Minnesota’s College of Veterinary Medicine. By day, she led a lab that developed vaccines and diagnostic tests. By night, she studied beauty influencers on YouTube to learn what products they liked and where holes in the market existed. Sigma Beauty started with makeup brushes, which Xavier sent to beauty YouTubers for feedback. They responded by sharing the discovery of the new indie line making high quality brushes at prices lower than the leading brands of the day, and Sigma Beauty caught fire. Today, the company brand based in Mendota Heights, Minn. produces around 300 products including makeup, brushes and cleaning items. Sigma is sold in 70 countries around the world and in major department stores across the U.S. Xavier and her husband bootstrap

“Art is about exploration, process, potential.” A glassblower by training, Jackson Schwartz is an entrepreneur by instinct. A graduate of the Australian National University, renowned for its glass program, Schwartz returned to the Midwest to teach, and co-founded the Hennepin Made glass lighting studio in 2012 with the goal of creating jobs for his students, and himself. Today, Hennepin Made manufactures lighting for Room & Board and sells direct to consumer while also growing its business clients in commercial architecture and luxury residential design. You’d think that would be enough to keep the artist-turned-business owner occupied, but Schwartz set his sights on broader goals. He purchased a 30,000-square-foot industrial building on the edge of downtown Minneapolis to give the business plenty of room to scale, and also, to transform an underutilized pocket of the urban core, which he helped to name the Root District. “I want to see artistic production in the city,” Schwartz says. “We have the opportun

The decision Lisa Hannum made back in 1998 to leave the world of large communications agencies and start her own, to find balance as both a mother and professional, proved prescient as she scaled through the years. It made her agency especially adaptable when the pandemic hit. Beehive Strategic Communication had always been a hybrid workplace, where employees knew they could get a haircut in the middle of the day without being judged. But flexible and responsive does not mean fully remote. Beehive opened a new office in late 2022 that prioritizes gathering space, wellness, and technology. Hannum expected employees to come in one or two times per week, but they’re showing up even more than that, and clients want to meet at “The Hive” as well. Hannum walks us through the process of designing the office of the future, and creating a culture that makes employees feel trusted. “If you talk to your employees about flexibility and then don’t deliver, they will leave,” Hannum says. “Our team is so invested in the spa

"There was no one better positioned to build a solution than the three of us," says Jazz Hampton, co-founder and CEO of TurnSignl, a tech platform that provides on demand legal advice to drivers with the goal of deescalating police interactions and ensuring that everyone "gets home safe." The app launched in 2021, a year after the murder of George Floyd at the hand of a Minneapolis Police officer. At that time in Minneapolis, Hampton was working as a corporate attorney. His partners were also in rising stars in their careers, both with MBAs: Mychal Frelix worked in sales for Sony Electronics; Andre Creighton worked for major accounting firms and Cargill. Three Black professionals. "I spoke on so many panels," says Hampton," But it wasn't enough. I felt guilt as a Black lawyer in [Minneapolis] representing large companies. There were so many more opportunities to use this degree in a way that could help people." TurnSignl is now live in 25 states and expects to be in all 50 this year. In addition to selling

"A white haired gentleman came in the door and said I heard about this deal at the Minneapolis Club and I want to invest. And I'm sitting there going, I don't see and women—white haired or otherwise—knocking on the door saying I heard about this deal and I want to invest."  In 1998, Cathy Connett co-founded one of the nation’s first angel investment funds. Sofia Fund invests in high-growth, women-led businesses. Connett stepped away from a successful corporate manufacturing career with giants like Proctor & Gamble and 3M to buy a company of her own and in the process realized that women were being left out of dealmaking—an inequity she hoped to rectify. “We hope we’re making progress,” she says. Connett offers advice for would-be investors and founders, who, these days, she says, are often too quick to try to raise money. Following our conversation with Connett, we go Back to the Classroom with University of St. Thomas Opus College of Business finance professor Mary Schmid Daugherty. “Women are still u

Dan Mallin and Scott Litman have become synonymous with entrepreneurship in Minnesota. Together, they’ve co-founders several successful technology startups starting with Imaginet in the 1990s and moving on to Magnet 360, a marketing tech firm they sold to Mindtree in 2016 for a reported $50 million. In all, they’ve had four exits of their own, and advised countless others. Beyond their own companies, Litman and Mallin may be even better known as the founders of the Minnesota Cup, the state’s largest startup competition. Launched in 2005, it’s become the gold standard for startup contents—a rite of passage for many Minnesota companies that have gone on to great success and exits of their own. For the last six years, Litman and Mallin have been building another tech company: Lucy. Unlike their previous service-based businesses, this one is a product: an AI-powered management platform designed to help businesses keep track of internal files and documents and find answers quickly. But beyond innovation, this is

“I didn’t start The Stable for it to be big. But it probably had to be big because we had a big idea.” Chad Hetherington is the co-founder and CEO of The Stable, a “next generation” retail rep group that was acquired by Accenture in the summer of 2022, after just seven years in business. The Stable takes an omnichannel approach to launching products and has help digitally native brands such as The Ring and Quip go to market both online and in stores. Hetherington shares his path from Adaliade, Australia to sales rep for Quirky, a platform that crowd sourced product ideas and developed them. That experience opened his eyes to the need for a new approach to retail rep groups that would take multiple channels into a account. The Stable launched in Minneapolis in 2015 and within two years expanded to Seattle and raised venture capital—a rarity for a service agency. By the time Accenture made an offer, The Stable had grown to more than 500 employees with offices in Los Angeles, Seattle, and Bentonville, Arkansas,

For 8 million K-12 students and their parents, Infinite Campus is as essential to schooling as pencil and paper. The software platform serves as an administrative support tool for more than 2,000 school districts across the country—managing class schedules, tracking grades, collecting lunch money, scheduling conferences—all to minimize paperwork so that teachers can focus on teaching, and parents can get a real-time glimpse at how their students are doing. Charlie Kratsch started Infinite Campus in 1993—long before kids had their own iPads in the classroom. As his vision evolved, the company grew, and grew. Today, Infinite Campus, based in Blaine, Minn. employs 500 people and continues to perform at the forefront of ed tech—a category that has been growing by leaps and bounds since the onset of the pandemic. “Prior to the pandemic, it was tough to convince school districts they needed a learning management system,” Kratsch says. “Suddenly, a reluctant marketplace showed up at our door.” Kratsch talks abo

Just a little over a decade ago, Emily Pritchard’s job didn’t exist. As an undergraduate entrepreneurship student, she noticed that her friends were communicating over social media, but businesses weren’t meeting them there. In 2011, straight out of the University of St. Thomas, she and a partner launched The Social Lights, a social media agency that helps brands with strategy, content, and optimization. Today, the Social Lights works with big brands including General Mills, Pentair, Cargill, and Polaris. In just the past year, the agency has grown its revenue by 87% and its staff by 70%, now up to 43 employees. Keep in mind, Pritchard has never had a boss. She’s never worked for an advertising agency. The role of social community manager—now commonplace at many companies—did not yet have a name when the The Social Lights launched. Today, the agency offers a training program for corporate social media managers. “What we’re doing is actually having implications on traditional agencies that have been doing

On Indigenous People’s Day 2021, Minnetonka –the 76 year-old non-Native owned company known for its moccasins, publicly apologized for appropriating native culture and promised to make reparations. Guiding that work was Adrienne Benjamin, an artist, community builder, and member of the Mille Lacs Band of Ojibwe. Benjamin was suddenly thrust into the spotlight as news of Minnetonka’s apology and reconciliation work made national headlines. Since then, Minnetonka has released two hat collaborations with Benjamin and beaded moccasins designed by a native artist. The company has also donated money to Native organizations, hired Native workers and continues its journey to own and repair generations of hurt. You can read more about that at tcbmag.com. In this episode, we discuss what it means to be a reconciliation advisor, including Benjamin’s unexpected path from her childhood on a reservation to channeling her own struggles into art and unexpectedly finding her way into business. We talk about whether or not i