By All Means

From farmers market novelty to grocery store mainstay: Minnesota-made Maazah, a line of Afghan-style chutney sauces, is poised to break through through the global foods aisle to become a mainstream condiment, much like Sriracha. Founder Yasameen Sajady takes us from her mom’s kitchen, where she got the idea to bottle up the flavors of her family dinners that weren’t readily available at Western stores, to inflection point: Maazah is now sold in more than 150 stores nationwide and expects to double that by the end of the year. “The industry is ripe for this shakeup—a woman-run, global product on the shelf," Sajady says. "It represents so much that we do: the way customers are shopping, and eating. Sajady talks about the benefits of accelerator programs, raising her first venture round, the challenge of relying on co-packers, spending on a publicist, and scaling up for a national opportunity with Kroger stores. “Every three or four months, everything gets so much bigger,” Sajady says. “And it takes capit