By All Means

119. Quebracho Empanadas Founder/CEO Belén Rodríguez

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Sinopsis

Feeling homesick drove Argentinian native Belén Rodríguez into entrepreneurship. But grit and tenacity have helped this first-generation immigrant take her grandmother’s empanadas recipe from backyard parties to farmers markets to the frozen foods case of major grocery stores in just five years. By the end of 2022, St. Paul-based Quebracho Empanadas expects to be in 250 stores throughout the Midwest, with plans to reach 3,000 stores nationwide within five years. The Spanish pastry filled with savory ingredients captures the flavors of Rodríguez’s childhood in the Argentine Pampas, adapted for modern convenience. Healthy frozen foods used to be an oxymoron, but Rodríguez says Quebracho Empanadas is part of a movement to bring better-for-you ingredients to the freezer case. On the precipice of launching this fall with Cub Foods, Rodríguez talks about her unlikely path from medical interpreter to founder and CEO of a fast growing consumer product goods, and how the pandemic completely changed Quebracho’s bu