Alliance Aces

The digital workspace looks a lot different than how workspaces used to operate — Today, ecosystems must coexist with others, each providing capabilities to the overall solution.  Think of how Blockbuster operated in comparison to the Netflix of today. Without these partnerships, each enterprise would crumble. And that’s exactly what Lax Gopisetty, Vice President - Business Applications & Digital Work Spaces at Infosys, is here to expand on. In this episode, Lax gives insight into just how important it is to foster these partnerships.  Join us as we discuss:What Infosys focuses on & the digital workspaceNurturing partnerships for the overall solution & shared economyGlobal system integrators and the consumerThe ways go-to-market has changed   Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering wi

When you’re a fast-growing startup that wants to start a partnership or alliances organization, how do you get the attention of hyperscalers? You bring them a strategic customer. That’s exactly how Jackie Maldonado, AVP of Strategy - Cloud Alliances at Turing, approached it, and her organization’s subsequent success speaks for itself.  In this episode, she talks about the steps they took to architect a thriving partnership organization. Join us as we discuss:How to get the attention of hyperscalersWorking with AWS and Google Cloud on co-selling opportunitiesProviding value through talent in joint solutionsPartnerships in an established company versus a fast-growth startup     Here are some additional episodes featuring other ecosystem leaders that might interest you:#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow#122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda#106 The Secrets

In an age where everything is moving to the cloud, those who can migrate your data safely and efficiently are vital. And for them, success means having strong partnerships with hyperscalers like Microsoft and AWS. Just ask Chris Cochran, Vice President Cloud Strategy and Alliances at Data Dynamics, where alliances are helping him provide customers with everything they need for a successful migration. Join us as we discuss:How Data Dynamics are making cloud migration easy for customersHow Chris approaches partnering with hyperscalers The importance of customer-centricity   Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem

Partnering is all about coming together to create more value than you can by yourself. So, what’s better than a podcast dedicated to collecting the wisdom of the sharpest minds in partnering? Partnering with another podcast with the same mission. That’s why I joined Jared Fuller, Member of the Board of Directors at Cloud Software Association, on his podcast, PartnerUp, to share some of the most important lessons we’ve learned across more than 200 podcast episodes. Join us as we discuss:Why partnerships are having their momentHow partners can be a proxy for the marketWhy trust is the main ingredient in any partnership     Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Microsoft with David Totte

Not too long ago, bespoke products were all the rage. Now, whatever isn’t “as a service,” soon will be. The death of the SKU has arrived. That’s something Ashley Speight, Co-Founder of Channelyze.io, has been thinking about for a long time. He joins the show to discuss what this means for partner ecosystems everywhere. Join us as we discuss:How Channelize is giving visibility across the entire channelThe death of the SKU and what it means for youWhat’s next for Channelize    Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft #97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior

Whether it’s expanding to new markets or tackling crises…Everything is easier with the right partner by your side.Just ask Brian Allison, Vice President of Global Channels and Alliances at Snow Software, whose career has spanned everything from scrappy startups to leviathan corporations — and he has never seen one that couldn’t be improved by the right partners.Join us as we discuss:- How to categorize partners- The 3 C’s of a good partner- The challenges of scaling — and how partners help you overcome them- Why customer success is the key to partner successHere are some additional episodes featuring other ecosystem leaders that might interest you:- #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow- #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda- #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft

There is always going to be inherent conflict in partnerships. After all, you don’t always share the same strategies, objectives or end goals. But according to Amy Guarino, VP Global Alliances at Ironclad and our guest on today’s show, if you can figure out how to overcome those conflicts and find that intersection between what your partner does, what you do, and how that benefits the customer, it can become an incredible competitive advantage. In this episode, we discuss:How Ironclad approaches choosing right-fit partnersHow to find the right strategy for co-sellingWhy conflict and synergy are synonyms   Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technol

If you want true differentiation in the complex industries underpinning today’s world…You can’t go it alone.Today, I’m joined by the team at HARMAN, Brinda Robin, JK Sharma, Prakash Desai, and Keerthi Kumar, to learn how they’re crafting an ecosystem built to shape the future of our most vital industries, from healthcare to communications to manufacturing.Join us as we discuss:How HARMAN’s is building a platform to facilitate a partner-driven futureThe 3 types of ecosystemThe real-world applications for their platform in health, communications and manufacturing  Here are some additional episodes featuring other ecosystem leaders that might interest you:#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow#122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda#106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft#

You’ve heard of an MQL — but what about an EQL? In a world where 30% of all trade is slated to go through ecosystems by 2025, the go-to-market exercise can no longer be thought of as simply marketing and sales. Ecosystems are the true top of the funnel — and it’s time we acknowledge it. Today’s guest, Allan Adler, Managing Partner at Digital Bridge Partners, is one of the few out there sounding the alarm on this and other ways the shifting role of ecosystems will shape the coming decade. Join us as we discuss:How ecosystems have fundamentally altered the go-to-market landscapeWhy ecosystems are a CEO functionThe evolution of the funnel and the rise of EQLs   Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing All

Every partnership demands a unique approach because every partnership is different… And if you want an alliance to succeed, you need to understand what makes your partnership unique. But you can’t do that unless you know what you’re trying to achieve in the first place. That’s how Parul Chheda, Vice President Strategic Alliances at CoreStack, approaches alliances with hyperscalers — a unique kind of partner with unique needs. Join us as we discuss:Why hyperscalers are an ideal partner for CoreStack and their customersThe unique demands that come with working with hyperscalersThe smart way to approach automation  Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief

A fruitful partnership, just like any relationship, is a two-way street. Both parties need to benefit from it. That’s why heavily investing in the success of your partners is the best way to ensure a profitable, mutually-beneficial and long-term partnership. Kieran Krohn, Principal Channel Account Manager at Hubspot, lives by this philosophy and it has served him well in his career. With a wealth of knowledge on the topic of partnering, he shares his many insights with us today. In this episode, we discuss:Hubspot's partner ecosystemThe importance of goal setting and investing in partner successUnderstanding your partner’s sales processHow Hubspot approaches co-selling  Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to

The three stages of creating a robust partner ecosystem are start-up, scale-up, and scale-out. A start-up is going after joint accounts, scale-up is opening the door a bit more, and scale-out is really expanding. Which stage are you in? In this episode, we speak with Satish Shenoy, Regional Vice President, Strategic Technology Alliances & Partnerships at Blue Prism, about building a technology partner ecosystem that creates true innovation. In this episode, we discuss:Criteria for creating good sales-in opportunitiesCreative steps for co-selling3 stages for building a partner ecosystem to be proud ofIncentives, measurement, and higher ROI  Here are some additional episodes featuring other ecosystem leaders that might interest you: #97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior Vice President at the Global Partner Organization over at SAP#106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft

Helping people safely and securely access the connected world through the internet is no small feat, but one of the highest importance. To achieve this, it takes the right kind of leadership and the right partners. Ben Goodman, Senior Vice President, Global Business and Corporate Development at ForgeRock, discusses the challenges of aligning partners, scaling, tracking the pipeline, and what’s next for the company. In this episode, we discuss:The current projects at ForgeRock and what’s on the horizonManaging and aligning 130 partnersScaling with intention  Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft #9

Handling a partner ecosystem is a complex undertaking on the best of days.  Handling a partner ecosystem as your organization is experiencing hyper-growth adds even more complexity. But the rewards for overcoming the challenges posed by this complexity are well worth the effort. Just ask today’s guest, Ally Murtlow, National Channel Director at Dialpad, a company whose channel team has increased over 400% since the beginning of 2020.  In this episode, we discuss:The interplay between rapid growth and alliance ecosystemsWhy everyone in Dialpad’s channel team has to be demo-certifiedHow hiring strategically has fueled Dialpad’s tremendous growth  Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Mi

In any partnership, both parties need to trust and understand each other — and they both need to have a stake in the outcome. But in an alliance ecosystem, there are often key stakeholders that get neglected, whose buy-in is critical to success. And a partnership will never sail without getting every stakeholder on board. Andrew Massad, Vice President, Alliances & Corporate Development at Leanplum   In this episode, we discuss:Why partnerships require every stakeholder’s involvementWhy it’s not what your partners can do for you, but what you can do for themHow to take a data-driven approach to choose partners Here are some additional episodes featuring other ecosystem leaders that might interest you: #121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief

When it comes to alliances, it used to be the case that many were waiting on the technology to catch up.Now, we’re waiting for people to catch up to the technology — which means leadership needs to craft partner-centric cultures that align with these advancements.But it’s worth the effort — because a core competency in partnering is a core competency in anything.So says Mark Birgman, Author, Sp eaker & CEO at PARTNERNOMICS , who joins the show today to share the many insights he gained from a long career in partnering that spans heading Sprint’s program to his current role helping others with a sound methodology for creating their own. In this episode, we discuss:The challenges, complexities, and, ultimately, rewards in the partner spaceThe need for top-down vision to shape a partner-oriented cultureThe plans you need in place before ever signing a partnership dealHere are some additional episodes featuring other ecosystem leaders that might interest you:#121 Aligning Ecosystem Strategy with Your Customer

There are lots of different ways to inject new life into a company.One of the best is implementing a partner program.The right partners can make a 50-year-old company feel like a startup.At least, that’s what happened for today’s guest, Lisa Conway, VP of Sales Operations and Strategic alliances at Telos, where her partner program and a recent IPO has reinvigorated the company after a half-century in business.In this episode, we discuss:How and why Telos have integrated with AWS and AzureWhy package solutions are in-demandHow Telos are using partners to find new product use casesHere are some additional episodes featuring other ecosystem leaders that might interest you:#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Eco

Every business is transforming. Every company is becoming a tech company. 75% of CEOs say their businesses will be unrecognizable in 5 years.In this landscape, you can’t do it all yourself. You know you can’t survive without partnerships.But without trust, you don’t have a partnership — you have a transaction.This is one of the key insights today’s guest, Vince Menzione, Founder at Ultimate Partnerships, stresses to all of the clients who go to him for his partnering expertise. He joins the show to explain why trust is ultimately the foundation for any business thriving in this new world.In this episode, we discuss:The growing recognition of the necessity of partnershipsWhy the rise of marketplaces is a boon for alliancesMicrosoft’s approach to partneringWhy trust is the most important component of any successful partnershipHere are some additional episodes featuring other ecosystem leaders that might interest you:#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Par

Sometimes, the best strategic alliances come from inherent partners — those who are already a key part of your business strategy.But just because these partners are the easiest to identify doesn’t mean you have to stop there.Just ask my latest guest, Bogdan Petrescu, Director of Strategic Alliances at Nylas, a company with a business model that ensures plenty of organic partnerships. Bogdan isn’t content to stop there, though — he draws upon many diverse partners to drive pipeline, scalability and, ultimately, revenue.In this episode, we discuss:The role of strategic alliances at Nylas How partners can drive scalability Why pipeline revenue are the main measurement Brandon concentrates onHere are some additional episodes featuring other ecosystem leaders that might interest you:#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #10

After building successful partner programs at Cisco, Citrix, and Huawei, today Greg is creating Reliant’s ecosystem strategy to co-build, co-innovate, and co-sell optimal edge computing solutions.In this episode, Greg Fox, Director of Business Development & Strategic Alliances at Reliant, joins Ecosystem Aces and discusses how he builds a best-of-breed partner program.Greg shares:How Reliant creates their ecosystem strategyHow Reliant finds the right partnersHis advice and best practices for partner leadersHere are some additional episodes featuring other ecosystem leaders that might interest you:#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow #122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda #106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft #97 Why Quality Always Beats Quantity in Software E