Sunny Side Up

In this episode, Maureen joins the conversation to bring new perspectives about brand strategy. It’s common to think that “the customer is always right,” but how will you create an experience worth for them without treating your employees correctly? With her expertise in Alignable, Maureen sets forth to tell the world that customer is not the only piece of the puzzle, employees too!  Contact Maureen Plowman | Follow us on LinkedIn.

In this episode, Unnikrishnan talks about global strategy and local adoption. He explains the criticality of marketing and the changes on Funnel Systems. He shares the importance of the narrative strategy and much more. Tune in! Contact Unnikrishnan KP | Follow us on LinkedIn.

In this episode, Sultan Semlali talks about applying Agile to sales management. He shares with us what the Agile methodology is, how it can be applied to business teams, like sales and marketing, as well as how Sultan has experimented with applying Agile to his business. He also speaks on the technologies that help the applications of Agile, how to keep your existing goals while leveraging Agile, and what his future plans are for further implementing Agile in his team. Contact Sultan Semlali | Follow us on LinkedIn.

In this episode, Sebastian Scrofina discusses efficient GTM strategies and how they are used in his company. He aptly airs his views and the extents of segmentation while in the process, also making understand how it is practiced in the workplace.  We also learn about organizational silos and some tips on balancing the segmentation model in any company. For those who wish to understand the need to adopt emerging marketing strategies for better products and sales, this episode is just right for you. Tune in! Contact Sebastian Scrofina | Follow us on LinkedIn.

In this episode, Amy Slater shares her wealth of knowledge in making us understand all of that which makes a successful career. It wouldn't be wrong to ask ourselves in this fast-paced environment of today what we would like to do with our careers next - to switch companies or to stick with the present, to scale or to pivot, how to find out what to do next. Happiness, mindfulness, and growth mindset are perhaps your driving factors too. If you wish to find out ways to propel your career and invest in your choices rightly, this episode is for you. Tune in! Contact Amy Slater | Follow us on LinkedIn.

In this episode, Angela Earl talks about generating content that converts leads into loyal customers. Angela shares insight into the best ways to approach content creation and how to get started, while giving valuable tips for creating engaging, authentic content and starting your own podcast. Contact Angela Earl | Follow us on LinkedIn.

In this episode, Amarnath Lingam talks about AI, ML and DevOps and how it is building momentum in these times. He also connects his insights into the B2B world, making known why modern AI and analytics may not completely replace the dashboards for solving certain problems. Amar also talks about data analytics, internal and external data and strategies for managing them. To know more about how these technologies are revolutionizing businesses and customers today, listen in to the entire conversation with our guest! Contact Amarnath Lingam | Follow us on LinkedIn.

In this episode, Lisa Horner walks us through her winding career through services and marketing, sharing all that she finds most important for her role and company. We learn why employee well-being is fundamental to any business and how investing in culture can take your company forward at all times. COVID hit companies and careers hard. Do you want to know how AppFolio managed it well even then? Tune in! Contact Lisa Horner | Follow us on LinkedIn.

In this episode, Bhaskar Roy talks about how to achieve a data-driven organization that operates at scale. He explains what it means to be a data-driven company, why it’s important, and the main elements of becoming data-driven, including insights into pitfalls to avoid and the potential time you can save with automation. Contact Bhaskar Roy | Follow us on LinkedIn.

In this episode, Ryan Bearden talks about how to avoid checkbox marketing in order to accomplish your goals and grow your business. Ryan explains what checkbox marketing is, how companies are using it against themselves, and how to pivot to work that makes a greater impact. He also breaks down how to balance speed and focus in your marketing strategy and how to provide hard work to your teams while keeping them feeling accomplished. Contact Ryan Bearden | Follow us on LinkedIn. 

In this episode, Ryan O’Neil talks about Sales focused Marketing and how he has been into it. We learn how bringing the sales and marketing teams together can increase the frequency of qualified sales opportunities for the business. Ryan also talks about Marketing Qualified Leads, Personalization, and how he has integrated the principles into everyday practice. If you have been wanting to know how you can increase your company’s sales outcomes, this episode is for you! Tune in to the episode for actionable tips and invaluable insights to stepping up your career or company goals! Contact Ryan O’Neil | Follow us on LinkedIn.

In this episode, Jay Bowden talks about why growth is the result of velocity and thoughtfulness and this thinking behind that formula. He shares what he’s heard from marketers and learned in 2020, gives recommendations for marketing leaders who want to activate a growth mindset, and gives advice to those marketing executives who want to accelerate and level up their career.  Contact Jay Bowden | Follow us on LinkedIn.

In this episode, Jake Hofwegen talks about what it takes to be a leading Chief Revenue Officer (CRO), as well as the significance of operational deficits or debt in business, how revenue operations have changed over time, and when the best time to invest in revenue operations is. Contact Jake Hofwegen | Follow us on LinkedIn.

In this episode, Melissa Schneider discusses her journey as a product manager and how she’s evolved to become a major in the profession. She talks about her learnings from the role and why she loves doing what she does at GoDaddy. Also, we learn the significance of small businesses in the global economy and the importance of having an exceptional customer service team in any business. Understanding, empathy, and good communication will take you a long way in your career as a product management professional. Listen in for insightful advice and actionable tips to mastering the skills required to become a top-notch product manager! Contact Melissa Schneider | Follow us on LinkedIn.

In this episode, Uday Nayar dives into the intricacies behind buyer enablement. He examined its crucial components, how companies enable their buyers, the significance of robust organizational design, and the mindset that companies should adopt to enable their buyers and improve their customer’s experience.  Contact Uday Nayar | Follow us on LinkedIn.

In this episode, Frederic Page talks about leveling up as an executive, explaining why having a growth mindset is key to having a remarkable career in life. He discusses how self-awareness and openness to receiving feedback are the first steps to developing a growth mindset and why failures are your stepping stones to success and development. If you wish to know how you can upgrade your skills as a professional, and build the right mindset for your goals, tune in to the episode today and take with yourself some amazing ideas to think upon! Contact Frederic Page | Follow us on LinkedIn.

In this episode, Rob Giglio talks about the new customer experience that mixes physical and digital experiences, discussing lessons learned in adapting customer experience for the next era of business. He addresses the importance of trust and transparency, how to build resilience in marketing, how to leverage new digital tools to meet customers where they’re at in their journeys, and how to find the right voice for your brand. Contact Rob Giglio | Follow us on LinkedIn.  

In this episode, Vik Mediratta talks about simplifying sales enablement while explaining the core elements of sales enablement and providing tips and tricks for creating successful sales enablement experiences. Vik details the importance of empathy in sales, touching on how to incorporate empathy into sales enablement, as well as who should be involved in curating sales enablement content, and much more!  Contact Jaime Punishill | Follow us on LinkedIn.

In this episode, Vik Mediratta talks about Sales Enablement Simplified, while explaining the core elements of sales enablement and providing tips and tricks for creating successful sales enablement experiences. Vik details the importance of empathy in sales, touching on how to incorporate empathy into sales enablement, as well as who should be involved in curating sales enablement content, and much more! Contact Vik Mediratta | Follow us on LinkedIn.

In this episode, Brenda Hodge talks about unlocking go-to-market strategy. She breaks down the critical elements of her go-to-market strategy framework, shares what she finds the most interesting about the strategic process, and offers advice for marketers on developing strategies and gaining cross-functional alignment between sales and marketing.  Contact Brenda Hodge | Follow us on LinkedIn.