Sunny Side Up

This episode of Sunny Side Up features someone who has his finger on the pulse of today's television viewing habits – which in this world of streaming, browsing, and multiple devices is a more complicated accomplishment than ever. In his role as EVP at Nielsen and MD Demand Side Media, David Hohman has found new ways to understand and leverage both Nielsen's longtime role as America's source of advertising metrics as well as leading-edge access to viewer behavior as it's quickly evolving today. This conversation touches on an overview of CTV terminology, consumer privacy requirements and constraints, the most effective ways for B2B marketers to leverage ad buy (Hint: Integrating as much as possible with content is a big one) and what advantage Nielsen derives from its unique partnership with Roku, the #1 device in America for enabling TV and movie streaming services. Connect David Hohman | Follow us on LinkedIn

In this episode of Sunny Side Up, the focus is on career success as anything but a straight line. For Utkalika Badu, Managing Vice President for Global Sales Strategy and Operations at Gartner®, the trajectory has been steep and often unexpected. She shares her journey from preconceived notions based on university classes to on-the-ground experiences that have shaped an entirely different conception of what it takes to be a successful leader. Along the way, she has picked up a wide range of skill sets, always prompted by curiosity and a willingness to stretch and take a risk. Utkalika offers advice to would-be leaders on their ascent and uses lessons from sports as a great metaphor for business success through collaboration and team building. You'll also enjoy some evergreen book recommendations! Connect Utkalika Badu | Follow us on LinkedIn

This episode of Sunny Side Up highlights not only a huge marketing success story (a 50% increase in demand generation in under three years!) but also the step-by-step strategy our guests used to get there. Alberto Cantor, senior director of demand generation & corporate marketing at ArisGlobal, has taken the company's historically sales/product-led culture from virtually no marketing function to a sophisticated, multi-pronged program. The B2B SaaS company, which is based in the life sciences sector, has enjoyed organic, sustained growth as well as branding awareness and improved user acquisition and engagement. Alberto has grown his team 6x over in his brief tenure and acquired buy-in among the top executive ranks. How has he done it? This conversation reveals his process – from the initial campaign to secure buy-in with metrics and demonstrated results to reinventing marketing basics (such as email and website content) to the massive overhaul of a legacy CRM system that – once cleaned up – started to yie

This episode of Sunny Side Up brings the latest and greatest data from McKinsey & Co., where guest Liz Harrison is a partner specializing in all things B2B marketing and commercial growth. She provides insights from recently released research that will shape how B2B decision-makers choose to interact with customers going forward. The number of available sales and marketing channels has exploded, which has crowded and complicated the field. Liz sorts out where resources should be allocated (which generally follows what she calls “the rule of thirds”) and why, despite huge leaps in e-commerce adoption, the “personal touch” still matters. You’ll also be interested to hear about how companies best leverage data analytics and what key leadership style elements many “super-executives” to share. Connect Liz Harrison | Follow us on LinkedIn

This episode of Sunny Side Up features Jeff Perry, chief revenue officer at Carta, a cloud-based provider of equity management solutions. This fast-growing company started out as a provider of software products but has grown to include an equity management platform now serving more than 20,000 companies (at all stages of growth) as well as more than 2 million investor, law firm, and employee accounts. Originally known as eShares, the company's initial focus was on capitalization tables and valuation software. But these days, Jeff is responsible for marshaling core products and burgeoning new frontiers related to investor relations and data and computational tools. Learn about Carta's latest offerings, sales strategies for keeping up with what's on the horizon, and recommended reading for anyone interested in the world of business. Connect Jeff Perry | Follow us on LinkedIn

This episode of Sunny Side Up features Shivani Bhatt, who has made the art of integrating data science across marketing team functions. In her role as Director of Analytics at Zuora, she is laser-focused on the integration of data analytics, strategic marketing, and growth operations. She shares insights into the role metrics have to play and where they inevitably fall short if all stakeholders are not brought along throughout the process. Shivani believes the tools and insights data science affords very often originate in the service of marketing functions but ultimately, as organizations scale and evolve, can play a centralized role across the enterprise. You'll hear about some of the people who have influenced her development as well as recommend reading for anyone who shares her passion for all things marketing: demand generation, performance metrics, and growth strategy. Connect Shivani Bhatt | Follow us on LinkedIn

This episode of Sunny Side Up features Aimee Johnson, a marketing dynamo whose career portfolio has included a unique mix of consumer and tech brands. She shares insights about what it takes to build and maintain a marketplace niche that resists erosion. As CMO at Seattle-based Zillow, an online real estate platform, Aimee is daily tasked with protecting a brand that is vulnerable to a perpetual onslaught of challenges from competitors and generalized social media noise. Her leadership style, developed through personal reflection and evolution, is a big part of what Aimee brings to the table. She’s constantly assessing the landscape and figuring out how to identify corporate brand and marketing needs. Another primary focus is empowering those around her, especially in the C-suite, to nurture, grow and protect one of their company’s most valuable assets: Brand identity. Enjoy this lively conversation with a marketing pro who’s sharing wisdom along with tactics for ascending to that next rung on the managerial

Advertisers and agencies both need to come to the table – and right from the outset when it comes to optimizing outcomes. How, when, and why that should happen is the focus of this episode of Sunny Side Up, which features Earl Potter, Senior VP of Media Analytics at Quad. He brings extensive experience with technology and analytics, helping clients get the most out of their market investments by finding the right combination of technology, method, and analytical framework to optimize media spend. Before joining Quad in 2019, Earl worked in senior positions at some of the largest global media analytics firms, including Gain Theory, a marketing effectiveness consultancy that is part of WPP, and Mediabrands, the media and data arm of Interpublic group. He shares insights on advertisers and agencies – how they can best leverage ad dollars and maximize ROI through candid communication, planning, research, and transparency. Connect Earl Potter | Follow us on LinkedIn

In this episode of Sunny Side Up, Alina Gubavu, Director of Analytics and B.I. at Microsoft, shares her change management philosophy. A voraciously curious lifelong learner, she has expanded her roots in Romania and taken flight in the world of business intelligence. Reflecting on the key elements of her success, Alina recognizes the power both in being a mentor and staying perpetually open to mentoring. Progress comes in pieces, she says, and it takes a network pulling together to identify, sort, and leverage those pieces. Change management is a cornerstone to Alina’s work, helping organizations optimize operations through business information, data analysis, and decision-making support. But none of it works without intentionality, clearly identifying goals and mitigating risks. Productivity means different things to different companies, but there’s always a value-add available if you can get buy-in and stay open to what’s on the horizon. “See change happening,” she says, “and embrace new waves of change in

Aditya will talk to us about helping marketing and sales teams evolve and stay updated on new trends by bringing together real-world insights. He will also help us understand the achievements of ratings and what is beyond the quadrants. Connect Aditya Modi | Follow us on LinkedIn

Andres Ceballos is a trusted district advisor and manages initiators and programs that focus on Salesforce's portfolio growth and adoption. In this episode, Andres shares his experience in leadership roles from the past 20 years. He defines the difference between a mentor and a leader, highlights the significance of inner work, details how to change our thought process effectively. Connect Andres Ceballos | Follow us on LinkedIn

This episode of Sunny Side Up highlights a pioneering Chief Data Officer who shares what the role means and why it has grown increasingly important within the enterprise. Inderpal Bhandari, named Chief Data Officer of the Year 2017 by the CDO Club, has moved through several roles at IBM, but none has been more transformational than his current C-suite presence as CDO. He and his teams have been empowered to accomplish in-house at IBM what companies of all sizes want most to see: Growth in the top line, expansion of the bottom line, and overall risk reduction. Data transformation, AI, and cybersecurity are the three main pillars for getting there. With his methodology, Inderpal has found ways not only to leverage data in myriad ways but also to create transformation within the IBM culture – that adoption piece without which, says Inderpal, there can be no meaningful or sustainable implementation. You’ll enjoy Inderpal’s front-line observations and some recommended resources for learning yet more about what’s o

Call it what you like: Paradigm Shift, Transformation, Revolution. Whatever the term, the pandemic has prompted a global realignment. The concept of remote work, which used to be doled out reluctantly, overnight became the new standard. This episode of Sunny Side Up invites guest Jo Powell to assess the results. Change has been perhaps most profound among public institutions once known as lumbering and committee-heavy. Thanks to Covid19, the landscape changed completely. Decision-making was accelerated, and deployment of resources is agile by necessity. Technology was leveraged to improve data management and quality of life. Enjoy this conversation about the future of remote work in a world that will never go back entirely to business as usual. Jo is among those embracing change, getting creative, and adapting in ways that will benefit workers and organizations alike. Connect Jo Powell | Follow us on LinkedIn

Aaron talks about the competitive market space and how to adapt and adjust to the fast pace B2B market changes to stay ahead in the game. He explains how to build a revamping go-to-market strategy, design a successful marketing campaign to promote your products, and boost sales. Aaron also shares some of his personal experiences, use cases, and tips to speed up with the evolving changes. Connect Aaron George | Follow us on LinkedIn

Andy Niemann will discuss with us how the world has changed for B2B since the pandemic, the challenges, and how to overcome these challenges in new innovative ways. Connect Andy Niemann | Follow us on LinkedIn

Eduardo will be talking to us on starting and accelerating digital transformation initiatives and will walk us through how we help small and large-scale companies to go through the digital transformation. Connect Eduardo de Carvalho | Follow us on LinkedIn

Jieun Chung will be discussing with us the art of succeeding events, constant pushback and will take us through the journey of her career path and what the challenges she faced and how she successfully overcame them. She will talk about the cultural norms she has come across and how one can adapt and learn new things. Connect Jieun Chung | Follow us on LinkedIn

Giorgia Favaretto today will explain to us how to think on your feet and pivot on a dime and learn how to survive a real crisis, sharing her experience on how to offer value to customers, how to communicate and support them. She also talks about managing clients and employees and encouraging them to practice a work-life balance. Connect Giorgia Favaretto | Follow us on LinkedIn

Ratul Sengupta today will be discussing with us about driving business impact using data from a customer experience perspective, solutions that empower brands to build strong relationships with their end customers through meaningful connections that boost their brand value that create shareholder value. ​​He also talks about how to create innovative solutions and reduce customer effort driving a higher customer experience engagement plan. Connect Ratul Sengupta | Follow us on LinkedIn

Mark Turner explains go-to-market planning for a brand new division with zero historical data. How do we upscale a business using the first-party intent data and analyze customer behavior patterns to understand their pain points and offer solutions? Connect Mark Turner  | Follow us on LinkedIn