Sunny Side Up

Gender bias is a subject many companies may now be aware of but not necessarily focused on. The indications of this misconception may not even be obvious and even be driven by the subconscious. Because of this, it is important to introspect and allow for dialogue to pinpoint existing and potential areas for improvement in handling gender bias. In this conversation, Jenny Fuss shares some real-life situations of gender bias in organizations and the action steps to take as leaders to help fight against this erroneous perception. Connect with Jenny Fuss | Follow us on LinkedIn

How powerfully has AI affected the MarTech space, and how will businesses benefit from it? Today’s conversation features Vinod Kumar. Tune in to gather insights on how AI evolved remarkably and is being adopted by businesses in a wider fashion, moving closer to the business user. Listen closely as Vinod goes in-depth on what AI can do to help businesses grow and thrive in an ever-changing landscape. Connect with Vinod Kumar | Follow us on LinkedIn

With the competitive marketplace, how do we successfully build a brand? In such a chaotic environment - COVID-19, the Great Resignation, and now an economic downturn, how do we attract and retain top talent? In this episode, Julia Stead dives into the practicals on implementing a systematic marketing plan, focusing on investment, marketing research and analysis, and understanding the growth stages of the company. Listen closely as she offers advice on what leaders can do to attract and keep top talent and the ways to create a supportive work environment. Tune in! Connect with Julia Stead | Follow us on LinkedIn

Rebranding companies, especially that of a huge organizations is a big feat. What are the elements of a successful brand convergence? In this episode, we interview Mark Owen Burson, CMO of Nice North America, about demystifying brand convergence. He goes in-depth into Nice's strategy for rebranding and expanding into new markets. The key aspect of brand convergence is understanding the impact that rebranding will have on the partners, as well as the end users. Tune in for more practical advice on upholding the customer focus and company culture throughout the shift! Connect with Mark Owen Burson | Follow us on LinkedIn

Technologies are only as important and can only be as successful as the strategy and people that you have around to support it. The science of marketing strikes a balance between utilizing the latest marketing technologies and building the right team. In this episode, we talk with Jared Gardner, who has held growth in demand generation roles at other high-growth software companies. He shares how marketing teams can leverage technology to reach their full potential. Connect with Jared Gardner | Follow us on LinkedIn

In today’s episode, Jeevan Duggempudi is speaking to us about applying data fabric artificial intelligence and machine learning to make a step change improvement in business operations. He identifies the common challenges enterprises face when scaling their insights initiatives, most notably in the areas of data availability and scalability. Also, he shares his observations on the impact of decentralized data and how this structure allows teams to own their data in a much more manageable way and allows them to provide insights to the business stakeholders faster. Connect with Jeevan Duggempudi | Follow us on LinkedIn

Tune in to today’s episode and listen to our guest, Todd Bidwell, as he spills his thoughts on navigating the challenges of a company undergoing a financial, operational, or strategic transformation. He also discusses the importance of communicating your goals and strategies to all team members and the need for individuals to be passionate about the mission of the company. Todd also emphasizes the importance of hiring smart people who are willing to learn and grow in their careers. Connect with Todd Bidwell | Follow us on LinkedIn

How do you understand ego? When it comes to leadership, what does it take to be truly transformational? In today’s episode, our guest, Dena Mayne tells the story of how she overcame adversity and earned an unconventional path to a successful career in marketing. She discusses her leadership style and how it helps her cultivate talent and bring out the best in others. Connect with Dena Mayne | Follow us on LinkedIn

In this episode of Sunny Side Up, we welcome our guest, Murilo Juchem. He discusses how data science can be used in product management. He shares how data science can help position the effectiveness of a product, quantify the value created by a product, and determine the price. Listen in as he shares insights from his experience on real-world projects and working with people in the organization employing data science principles. Connect with Murilo Juchem | Follow us on LinkedIn

What does it mean when marketing responds to customer needs? In this episode of Sunny Side Up, we have Brian Wagner. Listen in as he talks about how technology has transformed and how marketing must adjust to create a fantastic customer experience. He points out that to capture a customer's post-purchase experience, marketers must have a robust technology stack that includes data analytics and customer insights. Connect with Brian Wagner | Follow us on LinkedIn

Customers are now being empowered to the point where they can walk into a dealership and know more about the product than the salesperson. How does this affect marketing strategies; how should revenue leaders approach this? Today's episode with Jay McBain is about the changing revenue cycle and how companies must consider new partnerships and strategies to keep customers engaged. He mentions that the key to success in this environment is to be cross-functional and think about your company in terms of the channels it operates. He also emphasizes the importance of being present in every channel to remain competitive. Connect with Jay McBain | Follow us on LinkedIn

In this conversation, our guest, Chris Johnson, discusses how important it is to have a good relationship with clients and partners to be successful in sales. With the data available to sales teams nowadays, it becomes easier than ever to make informed decisions about product selection and pricing. Listen closely as he also emphasizes the importance of building trust and relationships with clients and partners to create a win-win situation for all involved. Connect with Chris Johnson | Follow us on LinkedIn

In today’s episode, we welcome Kyle Robinson. Listen in as he discusses keeping operations aligned with sales goals and ensuring a seamless transition between sales and customer interactions. He also discusses how to approach change from a customer's perspective and ensure that the focus on a product is aligned with business outcomes. Connect with Kyle Robinson | Follow us on LinkedIn

In this episode of Sunny Side Up, Mariana Prado Cogan, a marketing professional with over 20 years of experience, joins the conversation to talk about how digital marketing can drive results with sales. Listen in as Mariana discusses how marketing is in a digital transformation and how technology allows marketers to build a predictable engine that can deliver on expectations. Connect with Mariana Prado Cogan | Follow us on LinkedIn

In today’s episode, get to know our guest, Ana Milicevic, a thought leader in the marketing space. She discusses the importance of third-party cookies, how they are used to connect different entities, and how privacy concerns have led to them fading in the coming years. Listen in as we discuss the changes, including browsers being able to block or restrict third-party cookies and the effects on how browsers are becoming even more privacy-friendly. Connect with Ana Milicevic | Follow us on LinkedIn

In today’s episode, Mindi Cox, discusses the importance of a deep relationship in business and how companies need to be aligned with their customers' goals if they want to be successful. When companies are not aligned, it is doomed from the start. Taking a closer look at the people involved–the employees (internally) and the customers (externally)–and focusing on their experience to allow impact is the way. Connect with Mindi Cox | Follow us on LinkedIn

Rowdy Clagg is on the show to discuss the company's recent efforts to use data analytics to improve customer experiences. He has been in the analytics space for many years and has a wealth of knowledge to share about how companies can use data to deliver better customer experiences. He discusses how using analytics can help businesses improve efficiency and performance and align teams more effectively. Rowdy shares his story of overcoming homelessness and hardship to become a successful podcaster and entrepreneur. His story provides listeners with insight into the importance of persisting through difficult times and pursuing your passions. Connect with Rowdy Clagg | Follow us on LinkedIn

Jennifer Ravalli from PandoLogic joins Harry Leavitt to discuss the importance of an integrated marketing strategy. Jennifer outlines four key content themes that ladder up to the brand message, how they align with marketing, and how they influence revenue. She also discusses how an integrated approach helps marketers deliver their message most efficiently. Listen in as she shares her perspective on the importance of MQLs as a leading indicator of successful marketing and sales integration. Connect with Jennifer Ravalli | Follow us on LinkedIn

AI systems are biased and can mimic human biases in hiring, which can lead to unfair outcomes for diverse candidates. In this episode, Lindsey breaks down the ways to prevent this. She is passionate about helping companies build good interviews that measure attributes that are important for a particular job and assess all the candidates in the same way. With the help of quantitative methods and policies that are comfortable for candidates, companies can counteract this issue. Connect with Lindsey Zuloaga | Follow us on LinkedIn

Private networking refers to the ability of businesses and consumers to connect directly with each other instead of relying on third-party providers such as cellular networks or ISPs. 5G is a significant technology shift that will allow for even faster connections between devices. Private networking is an important part of the transition to 5G, as it will allow for more efficient use of bandwidth and increased reliability. Connect with Stephen Brown| Follow us on LinkedIn