Sinopsis
If you have a side hustle or you've been thinking about starting one, these daily pep talks from former side-hustler turned full-time entrepreneur Shannon Mattern will educate, motivate and inspire you to take action to build a successful side hustle so that you can quit your day job and earn a living doing what you love. Growing a business while working full time is challenging, but it can also be extremely rewarding! Get Shannon's best insider tips, tactics and actionable strategies for starting a side hustle, including mindset, time management, work-life balance, relationships, marketing strategies, money, and how to grow a business while working full time. Learn more about Pep Talks for Side Hustlers and find freebies, resources and show notes at www.peptalksforsidehustlers.com
Episodios
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Ep. 176 - The Future of Pep Talks for Side Hustlers
03/10/2018 Duración: 10minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! If you’ve been with me from the beginning of this podcast, you may have noticed that my intro is just a little bit different, which brings me to today’s topic – the future of this podcast… But to give you some context, lemme take you back to how this all started in the first place. When I started the Pep Talks for Side Hustlers podcast back in March of 2018, it was designed to be a daily flash briefing for the Amazon Alexa. Flash briefings are short episodes that are supposed to be no more than 10 minutes long. When I first was introduced to the concept of a flash briefing from my business coach, I totally poo-pooed the idea. If you want to hear that story in detail, you can check out episodes 22 and 23. But once I came around to the idea, I thought, “Easy Peasy. I can
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Ep. 175 - Applying the 7 Elements of a Successful Web Design Business to Your Side Hustle
02/10/2018 Duración: 08minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! The final episode in this seven day series, where I’m sharing with you a replay of a masterclass I held for freelance web designers all about the 7 elements of a successful web design business. But the principles I teach don’t just apply to web design businesses, they are universal to any side hustle – so as you listen, think about how you can apply the lessons to your own side hustle! How to apply the 7 Elements of a Successful Web Design Business to any side hustle!
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Ep. 174 - The Most Important Element of a Successful Side Hustle
01/10/2018 Duración: 23minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Over the next several episodes I’m sharing with you a replay of a masterclass I held for freelance web designers all about the 7 elements of a successful web design business. But the principles I teach don’t just apply to web design businesses, they are universal to any side hustle – so as you listen, think about how you can apply the lessons to your own side hustle! If you want your side hustle to be successful, there’s one key element that you must put in place in order to meet your goals. Find out what it is in this episode!
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Ep. 173 - What Happened When I Refused to Work With Clients
30/09/2018 Duración: 08minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Over the next several episodes I’m sharing with you a replay of a masterclass I held for freelance web designers all about the 7 elements of a successful web design business. But the principles I teach don’t just apply to web design businesses, they are universal to any side hustle – so as you listen, think about how you can apply the lessons to your own side hustle! Find out what happened when I decided to quit working with clients in my web design business.
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Ep. 172 - Creating Additional Streams of Revenue in Your Side Hustle
29/09/2018 Duración: 09minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Over the next several episodes I’m sharing with you a replay of a masterclass I held for freelance web designers all about the 7 elements of a successful web design business. But the principles I teach don’t just apply to web design businesses, they are universal to any side hustle – so as you listen, think about how you can apply the lessons to your own side hustle! How additional streams of revenue can actually get you more clients.
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Ep. 171 - Why Your Side Hustle Shouldn't Serve Everyone
28/09/2018 Duración: 07minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Over the next several episodes I’m sharing with you a replay of a masterclass I held for freelance web designers all about the 7 elements of a successful web design business. But the principles I teach don’t just apply to web design businesses, they are universal to any side hustle – so as you listen, think about how you can apply the lessons to your own side hustle! Why you should consider exclusivity in your side hustle.
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Ep. 170 - My Best Three Pieces of Advice for Marketing Your Side Hustle
27/09/2018 Duración: 14minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Over the next several episodes I’m sharing with you a replay of a masterclass I held for freelance web designers all about the 7 elements of a successful web design business. But the principles I teach don’t just apply to web design businesses, they are universal to any side hustle – so as you listen, think about how you can apply the lessons to your own side hustle! Do you struggle to describe your skills and services? Here’s how to flip the script and make it easier to market yourself!
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Ep. 169 - My Side Hustle Origin Story
26/09/2018 Duración: 18minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Over the next several episodes I’m sharing with you a replay of a masterclass I held for freelance web designers all about the 7 elements of a successful web design business. But the principles I teach don’t just apply to web design businesses, they are universal to any side hustle – so as you listen, think about how you can apply the lessons to your own side hustle! Find out how my side hustle was born in the first part of a replay of my recent masterclass, the 7 Elements of a Successful Web Design Business.
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Ep. 168: The Anatomy of a Side Hustle Sales Funnel 401
25/09/2018 Duración: 11minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! In episodes 165, 166 and 167, we talked about what a sales funnel is and what it isn’t over the next few episodes I’m going deep into the components of a sales funnel – so if you haven’t listened to that go back and listen to episode 165 and then I’ll meet you right back here. Go ahead, I’ll wait. So we talked about Awareness and how to generate it, we talked about what Interest REALLY is and how to create it, and about what it takes Decision and how to lead our customer to making one that’s right for them. But just because I was able to get my ideal customer to make the decision that YES, they want to become a customer doesn’t mean they’ll actually follow through. I’m totally guilty of this. I’m shopping online, I put a bunch of stuff in my cart… but my credit card is
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Ep. 167: The Anatomy of a Side Hustle Sales Funnel 301
24/09/2018 Duración: 05minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! In episodes 165 and 166, we talked about what a sales funnel is and what it isn’t over the next few episodes I’m going deep into the components of a sales funnel – so if you haven’t listened to that go back and listen to episode 165 and then I’ll meet you right back here. Go ahead, I’ll wait. So we talked about Awareness and how to generate it, we talked about what Interest REALLY is and how to create it, today we’re going to talk about Decision and how to lead our customer to making one. The common mistake most people make at this point is believing that EVERYONE who is aware and interested should make the decision to become a customer. And that’s why you not only see really pushy gross sales tactics but YOU also feel gross doing it too but you feel like they’re what y
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Ep. 166: The Anatomy of a Side Hustle Sales Funnel 201
23/09/2018 Duración: 08minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! In episode 165 we talked about what a sales funnel is and what it isn’t over the next few episodes I’m going deep into the components of a sales funnel – so if you haven’t listened to that go back and listen to episode 165 and then I’ll meet you right back here. Go ahead, I’ll wait. Okay, so the components of a sales funnel are Awareness, Interest, Decision and Action. Once we’ve generated awareness, how do we turn that into interest? Think about what piques your interest. If you’re researching a particular problem or need that you have, what piques your interest is the seeing a potential solution to that problem or the resolution of the need, right? Like, the perfect match. So to generate interest, we’ve gotta know what the problems and needs are desires of our ideal c
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Ep. 165: The Anatomy of a Side Hustle Sales Funnel 101
22/09/2018 Duración: 16minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! So I’m heading of to Austin Texas next week to mastermind with 5 other girlbosses – in fact, I’m probably there at the time this episode goes live. It’s going to be an awesome weekend of planning and goal setting and big dreams and probably big glasses of wine too! In preparation for this retreat, the six of us met on a Zoom call to talk about our goals and some things that are holding us back from reaching them and a few of the girls mentioned funnels as the thing that they need to pay attention to and figure out in their business. And I hear this a lot, especially in online entrepreneur/blogger space. I need to set up my sales funnel. The people that sell funnel software and teach about funnels make some big claims about them, specifically that “the right sales funnel
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Ep. 164: The Importance of Asking for Critical Feedback in Your Side Hustle
21/09/2018 Duración: 11minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Have you ever received feedback that you didn’t expect and immediately felt defensive? I know I have… So why would you ever ask for it? In this episode I’m going to break down how to find the gold in critical feedback and use it to your advantage! So I was working on a client website the other day and to keep myself focused, I typically have some kind of podcast or TV going on in the background. This particular day it happened to be a show called “In Depth with Graham Bensinger” where he was interviewing NASCAR driver Dale Earnhardt Jr. I knew nothing about NASCAR until I met my husband, and then my Sundays would be spent reading a book while he watched the race, and I’d take what I’d call “NASCAR Naps” because the sound of the cars just put me right to sleep. I actuall
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Ep. 163: Creating a Long Term Vision for Your Side Hustle
20/09/2018 Duración: 17minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! So back in episodes 155-160, I walked you through a strategic planning process for your side hustle to help you plan for the next year. But what about the next two years? Five years? Even ten years? Do you have a long-term vision for your side hustle? One of the things that I’ve never been great at is looking at the future. I remember when I was in a long-term relationship with a guy in college and my sister would ask me, “So what’s up with you guys? Are you planning to get married?” and I’d be like “I don’t have any plans. We’re going to a concert next month, so I imagine we’ll still be together then…” And even when it came to going to college, it wasn’t like I had this whole plan mapped out. It was more like, “High school’s over. College is next. Job comes after that.
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Ep. 162: Self Talk and Your Side Hustle
19/09/2018 Duración: 05minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! So you know that inner voice you have, the one that’s constantly chattering in your mind, giving you a play by play of everything you’re doing and analyzing every decision? You know, all the things that you’re constantly thinking but not saying out loud? Whether that inner voice is negative or positive will have a huge impact on the success of your side hustle. So what even brings this topic up today is that I have been totally obsessed with the Great British Baking Show on Netflix the past couple of weeks. It’s something that I’ll turn on while I’m building websites or answering emails and stuff because I feel like I’m more focused when I have background noise. If it’s just quiet, oh how my inner voice wanders. I like to give it something fun to focus on while I get st
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Ep. 161: Creating a Strategic Plan for Your Side Hustle - Bonus Resources
18/09/2018 Duración: 10minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Today I have a bonus episode of Pep Talks for Side Hustlers for you! Over the last 6 episodes, I took you behind the scenes of my strategic planning process, from setting big goals to getting into the weeds with data to planning and budgeting and making sure it’s all serving our WHY. So if you missed them, it’s episodes 155 – 160 and be sure to subscribe so you don’t miss another episode! Today, I’m going to share 9 books with you that have completely changed my life and put me on the path I’m on today. I’ll link all of these up in the show notes for you. I highly recommend you grab the audio version of each book from Audible if it’s available, especially if you’re a busy side hustler so you can listen on the go. First on the list, PUSH by Chalene Johnson. I talk about
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Ep. 160: Creating a Strategic Plan for Your Side Hustle - Budget
17/09/2018 Duración: 12minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! This is the last in a series of episodes of Pep Talks for Side Hustlers where I’m going to take you behind the scenes of my strategic planning process – so be sure that you’re subscribed so that you don’t miss a step – and tomorrow I’m going to share with you a bonus episode of my favorite planning and strategy resources to help you grow your side hustle strategically. From setting big goals to getting into the weeds with data to planning out what I’m doing next and and when it’s going to happen, I’m going to break it all down for you, and share the insights I’ve uncovered along the way. In episode 155, I shared with you some key metrics that you’ll need to pull together so that you can figure out where to focus your time and money in the upcoming year, and a formula fo
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Ep. 159: Creating a Strategic Plan for Your Side Hustle - Planning
16/09/2018 Duración: 11minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! We’re nearing the end of a series of episodes of Pep Talks for Side Hustlers, I’m going to take you behind the scenes of my strategic planning process – so be sure that you’re subscribed so that you don’t miss a step! From setting big goals to getting into the weeds with data to planning out what I’m doing next and and when it’s going to happen, I’m going to break it all down for you, and share the insights I’ve uncovered along the way. In episode 155, I shared with you some key metrics that you’ll need to pull together so that you can figure out where to focus your time and money in the upcoming year, and a formula for figuring out what to focus on based on the numbers. In episode 156, we talked about how to survey our current email list to find out who is buying from
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Ep. 158: Creating a Strategic Plan for Your Side Hustle - Goals
15/09/2018 Duración: 18minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! We’re right in the middle of a series of episodes of Pep Talks for Side Hustlers where I’m going to take you behind the scenes of my strategic planning process – so be sure that you’re subscribed so that you don’t miss a step! From setting big goals to getting into the weeds with data to planning out what I’m doing next and and when it’s going to happen, I’m going to break it all down for you, and share the insights I’ve uncovered along the way. In episode 155, I shared with you some key metrics that you’ll need to pull together so that you can figure out where to focus your time and money in the upcoming year, and a formula for figuring out what to focus on based on the numbers. In episode 156, we talked about how to survey our current email list to find out who is buy
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Ep. 157: Creating a Strategic Plan for Your Side Hustle - Time
14/09/2018 Duración: 17minBuild a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Over the next several episodes of Pep Talks for Side Hustlers, I’m going to take you behind the scenes of my strategic planning process – so be sure that you’re subscribed so that you don’t miss a step! From setting big goals to getting into the weeds with data to planning out what I’m doing next and and when it’s going to happen, I’m going to break it all down for you, and share the insights I’ve uncovered along the way. In episode 155, I shared with you some key metrics that you’ll need to pull together so that you can figure out where to focus your time and money in the upcoming year, and a formula for figuring out what to focus on based on the numbers. In episode 156, we talked about how to survey our current email list to find out who is buying from us, who isn’t a