Boutique Chat

Erik Huberman is CEO of Hawk Media, the fastest-growing marketing consultancy in the United States. Today he shares his expertise on how to drive traffic to your online store. He will cover topics such as how the new IOS changes will affect your business, what metrics matter most, and how to spot bad ad agencies. Episode Rundown: 00:01:47 Erik's Background 00:06:22 ROAS 00:14:55 How IOS changes will affect You 00:27:34 What Metrics Matter the Most 2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Learn how to boost traffic to your boutique organically with this SEO strategy for boutiques. Jeff goes over backlinks, keywords, and how to not get ripped off by ad agencies. Get ready to take some notes because this episode is packed with easy-to-follow SEO tips! Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub Episode Rundown: 00:02:38 Iron Man 00:08:54 SEO Basics 00:17:01 Backlinks 00:21:58 Keywords 00:27:25 Making an SEO Plan 00:39:21 Working with Ad Agencies 2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Working with your spouse can bring on challenges but it can also be so rewarding! Today Ashley and Eric Alderson give their insight and advice on being married and working together. This candid conversion covers setting boundaries, intimacy, and how they handle conflict. But that's not all, tune in to hear all the juicy secrets from this power couple! Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat Episode Rundown: 00:06:05 Finding Your Roles 00:10:05 Working For Your Wife 00:20:05 Ground Rules 00:25:35 Ashley & Eric's Story 00:34:40 Our First Vision Board 2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

How do you market your boutique in 2021? Morgan Phillips created a Profitable Boutique in 8 Months. Today she discusses how her business thrived so quickly, marketing on Tiktok, and how to create a community around your brand. Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub Episode Rundown: 0:06:20 Starting my Boutique 00:10:20 Outsourcing is Key 00:16:41 Marketing on Tiktok and Instagram 00:19:35 Planning Content 00:26:07 Creating Community Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ 2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/

Many entrepreneurs can feel like it's impossible to get ahead. They are working too many hours, team problems can arise, and they aren't planning for the future of business. Today Kelly goes over what keeps entrepreneurs from growing and the solutions to the common problems faced while scaling.  Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat Episode Rundown: 00:07:03 The Trap that Kills Business 00:11:26 Failure Means Growth 00:19:35 Team Culture 00:23:27 Millionaire Mindset 00:26:40 Investments Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ 2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/

Is it a challenge to set boundaries between work and family life? Today Nicole Walters discusses why balance is bogus and how one can have a more successful and fulfilling career, all while having a family. Nicole was a former top-selling corporate exec who quit her six-figure sales job in front of 10,000 people, took what she knew, and built a million-dollar business in one short year. Tune in to hear Nicole's crucial advice for entrepreneurs! Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat Episode Rundown: 00:03:15 Nicole's Story 00:10:41 3 Must-Know Tips for Business Owners 00:26:44 Money Isn't Evil 00:34:50 Balance is Bogoes Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ 2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/

Today Faith discusses the systems and processes she implemented in her 3 storefronts so can she can have the freedom to live in Costa Rica part-time. You'll learn that not only are SOPs important, but also the culture you create in your team. Tune in to hear Faith explain how you can achieve more freedom in your business! Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub Episode Rundown: 00:06:40 Buying for a Non-Apparel Boutique 00:09:10 Profit First 00:13:26 Opening Multiple Locations 00:16:56 Systems, Processes, & Team Culture 00:22:40 Employee Rewards & Pay  

Are you confused about how much you should buy and how often? Do you want to know what the future of retail entails? Today Paul covers all things retail inventory management.  Join Paul, plus more incredible speakers at this years 2021 Boutique Summit: https://theboutiquehub.com/the-boutique-summit-2021/ Episode Rundown:  00:05:28 The Future of Retail 00:09:30 How Much Inventory Do You Need 00:23:06 Sell-through & Margins 00:26:43 Markups 00:38:51 What's Trending Show Notes: https://theboutiquehub.com/retail-inventory-management/ Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

Need advice on starting a boutique? Want to learn how to scale your already growing boutique? This episode is for every boutique owner- no matter what stage you are at! NanaMacs started in a single room in the Shute's home. They have now grown into 40K sq ft warehouse. Tune in to hear their story and their advice for boutique owners! Join Jeremy and Suzy, plus even more incredible speakers at this years 2021 Boutique Summit: https://theboutiquehub.com/the-boutique-summit-2021/ Watch this Interview on Youtube: https://www.youtube.com/watch?v=wIQYf5nhTsM Episode Rundown: 00:05:28 Starting NanaMacs 00:30:25 Advice for Boutique Owners 00:37:30 If I Were to Restart, This is What I Would Do 00:47:17 Scaling Your Boutique Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/  

Are you hustling for your worth? Are you a high-achieving woman that feels like you are on the hamster wheel, you always are on to the next goal, and you struggle to put yourself before your business & loved ones? In today's episode Chrystal goes over how you can feel personal fulfillment, how to deal with negative coping mechanisms, and how to find peace in your journey. We aren't lying when we say this episode is life-changing! Episode Rundown: 00:07:48 What is a Self Love Coach 00:08:57 It's More than Mindset 00:13:39 Celebrate Your Wins 00:17:06 How to Connect to Your Body 00:24:26 How Do You Cope? 00:32:34 The Secret to Getting the Life You Want 00:38:23 How Can We Improve Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Learn More About the 2021 Boutique Summit Here: https://theboutiquehub.com/the-boutique-summit-2021/  

What are quick and easy tips that can get you on the road to eCommerce success? In today's episode, Jessica gives us all the details on how to make it happen. She covers topics like email marketing, website design, SEO, and Google Analytics. Bring along a notebook because you are going to want to jot down these motivating and easily digestible tips! Episode Rundown: 00:06:21 3 Ways to Make More Money in Your Business  00:10:27 Email Marketing 00:16:29 Video Marketing 00:22:11 Website Design 00:29:29 Google Analytics 00:34:51 SEO 00:39:03 Traits the Most Successful Retailers Have Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/  

Many entrepreneurs are scaling their business and find themselves scrambling to hire an employee. Or there wasn't time to create the proper procedures and protocol when hiring and onboarding their employees. Today Sara covers how to hire, how to onboard, and what to do when you lose an employee. But that's not all, tune in to hear more dynamite tips from Sara! Episode Rundown:  00:05:56 What Are You Passionate About, What's Holding You Back 00:11:35 Hiring 00:18:34 Onboarding 00:24:07 Team Meetings 00:32:51 How to Handle Losing an Employee Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Free Download: https://retailbootcamp.mykajabi.com/savvy-boutique-owners-dos-donts

Have you made plans for the future of your business? When will be the right time to sell your business? Lorinda has years of experience in owning and selling multiple successful businesses, including the legendary Gypsy Soule. Today she gives us all the details on how she made it happen! Episode Rundown: 00:03:52 Business Background 00:06:57 Selling Wholesale 00:09:37 Starting a Second Business 00:13:35 Private Labeling 00:21:06 Getting Knocked-off 00:29:38 The Importance of Relationships 00:31:02 Scaling Your Team 00:38:00 Selling to Big Box Stores and Boutiques 00:41:00 Selling My Businesses 00:46:28 Recreating Yourself Resources:  Join the Boutique Hub 20 Ways To Drive More Traffic To Your Business Free Download

Have you had a product that is on the verge of going viral? Do you want to know how to keep the buzz going? Well, Angela has experience in having her products go viral, and in this episode, she explains what she does to maximize the buzz she is receiving. She also discusses moving from a brick & motor to an online business, Facebook ads, and how she builds a community around her brand. Tune in to hear Angela's secrets to success! Episode Run-Down: 00:06:54 Splitting Ways with a Business Partner 00:08:09 Building a Community 00:10:42 Pivoting in Tough Times 00:13:05 Brick and Motor to Online 0014:23 Going Viral 00:17:37 Facebook Ads 00:22:22 Product Releases 00:28:56 How to Handle Negative Feeback 00:31:59 Email Marketing Resources: Click here to learn more about joining The Boutique Hub 20 Ways To Drive More Traffic To Your Business Free Download Key Tips for Creating a Successful Online Boutique Boutique Marketing to Your Audience On a Personal Level

After over 11 years of owning a Boutique, Nicole explains how sometimes going back to the basics can transform your business. She goes over how she pivoted during the pandemic, the importance of building a community, and how she utilizes time blocking. Tune in to get more details on Nicole's journey as a successful boutique owner! Episode Run-Down: 00:04:31 How I Started My Boutique 00:11:52 Back to the Basics 00:13:35 Facebook Live 00:15:44 Building Community 00:23:33 My Weekly Schedule & Time Blocking 00:29:00 Buying Plan & Product Launches 00:31:29 My Advice for Other Business Owners Resources: Is it time to take your retail business to the next level of profit, impact, and scale?  JOIN THE RETAIL BOOTCAMP WAITING LIST Click here to learn more about joining The Boutique Hub

Ashley has been in business for over 13 years and she is known for her expertise in selling shoes. She goes over the reports she uses for inventory decisions, managing purchase orders, and lessons from selling shoes. But that's not all, tune in to hear get more advice from this successful boutique owner! Links: https://retailbootcamp.mykajabi.com/retail-bootcamp https://retailbootcamp.mykajabi.com/Instagram%20Masterclass https://theboutiquehub.com/join/boutique/ Episode Rundown: 00:03:08 How I Started My Boutique 00:12:10 The Reports Used for Inventory Decisions 00:18:25 Product Category Analysis 00:21:58 Lessons From Selling Shoes 00:25:47 Managing Purchase Orders 00:33:36 Tips on Selling Shoes 00:39:42 How to Stay Unique

Crazy Train Clothing was a major disrupter in the wholesale industry! They came into the market ready to serve those with small businesses. Jentry, CEO of Crazy Train, goes over why she has chosen to do lower minimums and open packs, the controversy of pre-orders, and how a tragic event changed how she runs her business. But that's not all, tune in to get all the details! Episode Rundown: 00:01:35 Crazy Train Background 00:06:12 Pre Packs 00:09:23 Minimums 00:11:50 Inventory Management 00:16:00 Pre-orders 00:22:00 Car accident 00:26:10 Team Management 00:29:57 Building Customer Relationships   Links: https://theboutiquehub.com/join/boutique/ https://retailbootcamp.mykajabi.com/Instagram%20Masterclass

Mallory Fitzsimmons, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. She also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won't lie, this episode is filled with GOLD! Bring along your notebook and get ready to take some notes! Episode Run-Down : 00:4:05 Backstory on Being an Influencer  00:14:00 What Makes Your Audience Tick 00:17:25 Team Roles 00:20:40 Working with Influencers  00:29:15 Email Flows & Building Conversion 00:31:18 What Helped Me Scale 00:36:16 Lightning Round Links: https://theboutiquehub.com/join/boutique/ https://theboutiquehub.com/how-to-simultaneously-grow-your-boutique-personal-brand/ https://retailbootcamp.mykajabi.com/Instagram%20Masterclass

Today on the Boutique Chat Podcast Shannon Gordon, the Social Media Manager at the Boutique Hub, joins us for How to Grow Your Instagram Account. This episode is filled with Instagram tips that will help boost your business's following and engagement. Shannon goes over topics like content planning, the 5-3-1 method, when you should be posting, and how to stand out from the crowd. Not only does she give some must-know tips for Instagram, but Shannon also goes over the Boutique Hub's newest course, Instagram Ignite Masterclass, launching on March 3rd. This course was designed for the busy retailer who is serious about taking REAL action to increase their brand awareness, grow their follower base and turn those likes into sales. Whether you have 100 followers or 50,000 followers, this episode is for you! Resources: https://retailbootcamp.mykajabi.com/Instagram%20Masterclass https://theboutiquehub.com/how-to-grow-your-instagram-account/ https://theboutiquehub.com/join/boutique/  

Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. Listen to Ashley's background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!