Bj Murphy 360

BJ and Zac sat down to catch up as well as recap the recent Social Media Masterminds meetup. They discuss Zac’s experience with TikTok and how he dared post a funny TikTok video to LinkedIn–yes, the professional site. Is BJ making progress towards his goal of mastering video? Tune in to find out. Key points Where did the idea for an SM3 meetup come from? Most people over-analyze their content before posting Why did Zac post a TikTok video on LinkedIn? Day trading attention You need to choose a social media platform to be active on Telling our local news via more video Recording videos can help more people… and future generations www.bjmurphy360.com

What philosophies have driven BJ to get to where he is today? On November 18, 2019, he revealed this and more to students of East Carolina University. BJ talked about his own student days, his career journey and his sojourn into politics. Besides giving career advice and nuggets on entrepreneurship, BJ shared the story of how Neuse News came to be. Key points Will resumes become obsolete? BJ’s recounts his college years and early internships Why BJ went into sales… and politics Leadership lessons from Hurricane Irene Spotting marketing clues and using them to shape business strategy How the mayor of Kinston used social media during two hurricanes The inspirations behind Magic Mile Media and Neuse News Why most newspapers in the country are losing subscribers year after year Neuse News has put out about 3,000 pieces of content in 16 months Local news online for free without pop-up ads–how is that possible? Philosophies that have shaped BJ’s journey Why BJ videoed this event at ECU’s Coll

It’s Okay to Get a Vocational Education at the Community College  Magic Mile Media and Neuse News were at the 2019 Holly Jolly Holiday Show at the Kinston Community Center. Amidst the bustle, BJ and Zac took time out to record this podcast episode where they pondered the merits of internships, our community college system, and the four-year college degree. They also caught up on recent happenings in business and on social media.   Key points • Why students love visiting Additive America, Neuse News, and Magic Mile Media • Magic Mile Media is partnering with Lenoir Community College to develop a livestreaming course  • Being successful in social media for business requires much more than hashtags  • Are you considering vocational education for your high schooler? • Instagram has phased out the vanity metrics on likes… and not everyone’s happy • What does it mean for Neuse News to transition from a project to a “legit” business? • How BJ will respond to LinkedIn connections who insist on a s

Dear high school students,  It's OK to get a vocational education at your community college. In fact, there are many occupations that will pay you handsomely if you possess the right training and skill set.  To your success,  BJ   www.bjmurphy360.com

LinkedIn and Facebook algorithms seem to prioritize native, organic content over reshared posts. Knowing which types of posts get more reach helps you choose how to repurpose or create content for various social media platforms.  On this episode, BJ and Zac discuss what they’ve learned through trial and error, recent business developments, how they deal with haters on social media, and so much more.   Key points • What it takes to livestream a football game • Why Zac started recording (and livestreaming) his 3D printing process • How Neuse News is using the YouTube channel • Selling versus telling stories: People don’t like to be sold to but they like to buy • Should businesses send marketing campaigns via snail mail? • The Neuse News email newsletter is free and ad-free • Formatting video for IGTV • Zac’s LinkedIn “algorithm test” • Two Facebook hacks: native videos and watch parties • BJ’s interesting experience with a hater • Embracing the people who don’t like what you’re doing www.bjmurphy360.

The Facebook Journalism Project with Anna Ratti Have you heard about the Facebook Journalism Project (FJP)? Facebook is partnering with local journalism entities across the country and providing them with grants to support projects aimed at building community through local news. On this episode, BJ is joined by Anna Ratti, an intern student from East Carolina University. Using Q&A style, she gathers all the information needed to submit a Neuse News application for an FJP grant.  Key points  • What is the Facebook Journalism project and how did BJ hear of it?  • Specific Neuse News activities that the Facebook Journalism grant award would fund • Key players and resources needed to realize the Neuse News sub project • Who will benefit from all this?  • About community engagement and drawing upon diverse perspectives in the community  • How will success and impact of the sub project be measured?  • Plans to enhance organizational sustainability  • Potential challenges and h

Recently, a local small business used social media to tell the world they were modifying their business hours. Though they recognized the power of social media to communicate an important change in business, it turned out they hadn’t been using the same channel to promote their business. On this episode, Zac and BJ exchange notes on some of the best practices for posting on Facebook and LinkedIn. Whether you’ve been posting regularly on social or you’ve been wondering what to post, you’ll want to listen in. www.bjmurphy360.com Key points · Leveraging social media for marketing · There is no such thing as a perfect post–any post can go viral · In business, it’s okay to be a copycat · Develop a relationship with people before you try to get them to buy · Why you shouldn’t use your personal Facebook profile for business · How Zac uses YouTube ads · A tip to make your video go viral · Does it matter how the Facebook and LinkedIn algorithms work? · An upcoming Social Media Masterminds meetup · The idea of a four-h

Following the inaugural Social Media Masterminds Marketing Summit (SM3), the team at Magic Mile Media decided to relaunch the BJMurphy360 website, continue with regular meetups, and be intentional about building a content funnel. Zac is a newcomer to Kinston and on this episode, he and BJ share perspectives on how local business owners can promote their businesses a bit better, and some of the dos and don’ts when it comes to social media. www.bjmurphy360.com Key points · Key action points from the SM3 Summit · Big Plans for the BJ Murphy360 podcast and content funnel · Why Zac is establishing local connections · How local businesses can rethink the allocation of their advertising budget · The beard challenge #BeardTheBeej · People are using social media to make buying decisions · Disrupting the news business with a new approach · How one business is killing it on social · A key strategy to employ when managing social media accounts · Why BJ will spend less time at the drawing board and more time at the doing

On today's episode Zac and I talk about how we've overcome mistakes, why we're producing so much content, networking with business leaders on and off social media, how to reallocate marketing dollars to be more effective and more. www.bjmurphy360.com

At the first annual Sm3 Social Media Masterminds Marketing Summit I needed to fill in for a speaker and ended up giving the final keynote address of the day. Since then we've started the launch of www.bjmurphy360.com, which will include a blog, videos, newsletter and more. Here are the topics that I covered at the summit: 1. Social media philosophies 2. "Greater Than" series 3. Descending order of Facebook engagement 4. A sample content model for your brand 5. An example social media strategy for realtors 6. Your strengths and being happy I truly hope you enjoy this and it gives you value. www.bjmurphy360.com 

On this episode, Zac and I find out the main communication tool of the next generation. We also discuss how to edit videos and how daily videos are equivalent to daily diary entries.   Zac also shares the story of how 3D industrial printing helped protect a cochlear implant for a wrestler. We also talk about the Neuse News Model for hyper-local, digital news and why we're both engaging more with the LinkedIn platform.   ww.bjmurphy360.com Episode 2.04

What is the #1 thing small business owners should look for in hiring employees? High Point University freshman and recent Arendell Parrott Academy graduate Drew Dacey had a class assignment to interview someone in their field. Drew is from our area and loves what we're doing at Magic Mile Media and Neuse News and reached out to me. Here's what happened... www.bjmurphy360.com

What is Neuse News? Why did I start Magic Mile Media? Why are we building these businesses? What's driving us? The night before our first ever SM3 Summit: Social Media Masterminds Marketing Summit dozens of our attendees gathered at Big Game Brewing for a social. I answered several of these questions and more. Hopefully, there's a nugget or two in here that you can use to challenge yourself today. #toyoursuccess www.bjmurphy360.com www.magicmilemedia.com www.neusenews.com Episode 2.03

How often does a 19-year-old check Snapchat, Instagram and Facebook in a day? Parker Mitchell is a former Neuse News intern and he currently helps with play by play for our high school football game of the week. As I was setting up for a podcast with Zac Holcomb (go check it out!) Parker and I chatted about the state of social media in his generation. This was not a planned event, but he dropped some incredible insight for you marketing professionals. www.bjmurphy360.com @bjmurphy360 Episode 2.02

I have re-launched the "BJMurphy360 Podcast" with the help of my friend Zac Holcomb. He recently moved his young family to Kinston from Ohio to start Addititive America, an industrial grade 3D printing company. On today's episode we chat about why Kinston, changes in social media and how small businesses can move fast with today's technology. www.bjmurphy360.com Season 2, Episode 1

As social media practitioners, we see mistakes made by small business owners every day. Join me, Brandon Potter and Aleatha Thrower as we discuss the impact social media can have on your business. Oh, and what do we call this? LOL (listen till the end). >>> www.sm3summit.com www.magicmilemedia.com

"Social media is one of those things where we all think that we know it because we're consumers of it and we use it. So we think we know everything there is to know about it...until you own a business, or until you're trying to promote a non-profit, or until you're trying to get the word out about something else." - Marie White, Turner-White Photography and Vice President of Professional Photographers of North Carolina Thank you to Turner-White Photography for helping to sponsor the SM3 Summit: Social Media Masterminds Marketing Summit on Saturday, October 5th. For more details, click here >>> www.sm3summit.com.

For the first time in my life, instead of giving a welcome at church I had the honor of actually bringing the message. Pastor Allen Stocks and his leadership team at Tanglewood Church invited me to speak on Graduation Sunday.  My message was entitled "Side to Side" which took some cues from the parable of the talents and the movie "Hitch".  Five key talking points:   Service to others leads to greatness  Master the mundane  Answering the question "why?"  Trust and happiness  And, the oxygen mask   Congratulations to this year's graduating class. I promise you'll have challenges ahead, but the opportunities to use your talents and contribute to this world are far greater.  Watch the message here:  https://www.youtube.com/watch?v=wWV75-ltJMQ 

On this episode of BJ Murphy 360, I had the pleasure of sitting down with Bryan Hanks. Bryan is the former Editor of the Kinston Free Press, has written for multiple national news outlets, and is an avid sports fan. We've worked together long enough that he's written both favorable and unfavorable editorials about policy/advocacy positions I've taken over the years. As you can tell we've got a great mutual respect for each other. I visited him at his home (full of Washington Redskins and UVA memorabilia) and we discussed sports, politics including Trump and the state of NC, and more. Our Rapid Fire Round included Lebron or Jordan, Coach K or Wooden, Wood Ducks or Indians, NC East or West BBQ, and when the first female POTUS could be sworn in. Then Bryan asks a Question of the Day that you do not want to miss! Oh, and you can spot our special guest? #toyoursuccess http://www.bjmurphy360.com http://www.magicmilemedia.com

On this episode of BJ Murphy 360, I sat down with Algenon Cash. He's a sought-after political commentator across the state, has chaired the North Carolina Energy Forum, and is the owner of Wharton Gladden - where they are now investing in the new Zesto restaurant in the Triad. We've done this at least once before and had great feedback, so here's another politically agitating, lighthearted, and fun episode for your viewing and educational pleasure. Algenon and I discuss: - North Carolina Leadership Forum - Guns & Mental Health - Trump & Stormy Daniels - Is POTUS keeping his campaign promises - Free Trade - $1.3 Trillion - 2018 NC Elections - 2020 NC Governor's Race And, in our Rapid Fire Round he's forced to choose between: - Socks or No Socks - Fight: Joe Biden v Donald J. Trump - Dollar or Cryptocurrency - Coca-Cola or Pepsi Be sure to listen and respond to Algenon's Question of the Day. Until next time here's to your success!