Inner Sircle

On this episode, I talk about some perspective shared by Stephanie Stabulis about Instagram KPIs and tactics to achieve them. From her:

Instagram expands shopping on IGTV (and soon to Reels too)-  I reference this article.

Big fan of the LinkedIn Platform and I think brands and founders (and Directors of Marketing) should be using it much more. It is a valuable resource all around. 

On this episode, I talk about my Q4 2020 Strategy Recommendations:  Landing Page Architecture and Buyer Behavior Experimentation  What smart brands like Hint Water are doing, is creating an offering that stands out & is easy for consumers to understand and justify. It is priced high enough for a healthy order value, and you can assume at this amount the margins are healthier than a low-ball “please buy” type of mentality. Also, if your intro offer is for a one time use, or something like a pack of 3, 6 or even 8, etc. it is not enough of a quantity for that person to get used to taking/consuming your product & there is no lifestyle change/behavioral change made. The key to LTV is associating your brand with a lifestyle change in your customer's mind whether it’s micro or macro. Hint offers 36 bottles for $36 + Free Shipping. 36 bottles allows for that customer to get very used to consuming daily, leading to a much higher chance of purchasing again with little remarketing effort needed. Not

On thie episode, I talk about another of my Q4 Strategy Recommendations: Solicit Word of Mouth and Social Proof Marketing!

On this episode, I talk about generating more UGC if you can OR going out and paying for generated content from actors/consumers/influencers.

On this episode, I provide a quick POV on Amazon Prime Day. Some more info can be found here.

On this episode, I talk about how Facebook Removed the 20% Text Limit on Ad Images. I reference this article. 

On this episode, I talk about Instagram Reels. Instagram and TikTok (and others like Triller) are in a land grab right now for user attention. While TikTok was the leader in their content format, Instagram has now copied most of it and they get to leverage their massive user base and native platform familiarity which is an advantage over TikTok. The problem is that users first learned this format on TikTok and they are generally loyal to the newer, cooler platform. Data has spoken and it is showing that Gen Z has taken to the platform and is paying attention there In addition to that, The President banned new downloads of TikTok and new updates the app will be blocked too,  which will downgrade overall performance. (this didnt happen actually, but you get the idea here). More reasons for more eyeballs to be peeking at Reels. The rewarded reach for the effort is next level and far surpass, TikTok and IGTV from a reach POV. I.e. Quest Nutrition First 3 Reels posted: 141K, 135K and 192k views Last 3 I

On this episode, I talk about supporting your sales channel(s) more.  Start your content planning NOW!

On this episode, I talk about Facebook Advertising In Q4 During an Election Year. Things to consider: 1- They are flagging and denying much more. It is more restrictive for sure. 2- Prices are going up as advertisers and political agendas flood the ecosystem.

On this episode, I talk about Facebook Announcing New Limits on How Many Ads Pages Can Run Concurrently. I reference this article. 

On this episode, I breakdown the different types of E-commerce approaches. Which one are you?

On this episode, I dust off the conversation around why Instagram Followers are the wrong KPI to focus on.  Thankfully, most brands are there and with me these days, but some still sweat it.  It is not the place to focus your time, attention and funds to, period.

On this episode, I talk about: High Profile Celebrities Are 'Freezing' Their Facebook and Instagram Accounts in Protest Over Hate Speech I reference this article

On this episode, I talk about tips for launching a new brand or product on social. I reference this article which interviews the brand Jot on their approach. 

On this episode, I talk about how Instagram Reels are REAL and worth a second look! I reference this article and specifically: 87% of Gen Z TikTok users who have used Instagram Reels agree with the statement, “Instagram Reels is basically the same as TikTok.” Most respondents (daily or weekly) who have used Instagram Reels do not think that TikTok is inherently special. 61% of Gen Z TikTok users said they plan to spend more time on Instagram in TikTok’s place. Instagram was the #1 alternative destination for the youths; Snapchat came in second, with 34% planning to spend more time there instead of TikTok. Bottom line: Millennials can say all they want about Reels having an inferior UX to TikTok’s, but Gen Z seems interested in Instagram’s latest copycat. Marketers hoping to reach Gen Z might not want to write the feature off just yet—especially given that TikTok's eventual buyer may not even inherit its celebrated algorithm and engineers.

Instagram carousels are the most engaging post type. I reference this article. 

Instagram Checkout: Everything You Need to Know I reference this article and these tips: Here are our top 5 tips for driving sales with Instagram Checkout: #1: Be Consistent with Product Tags #2: Share an Exclusive Product Drop on Instagram #3: Provide Multiple Routes to Shop #4: Partner with Influencers Who Have Access to Shopping from Creators #5: Don’t Forget About Shoppable Instagram Stories Stickers

Facebook is bringing a shop section to its app, while Instagram expands live shopping