Online Genius Podcast

Today’s show is going to be a little bit different, and admittedly, it's something I never would have recorded a year ago. In this episode, I am talking about mindset, alignment, and trusting your gut. Here to discuss these topics with me is intuitive healer and psychic business coach Emily Aarons. Emily supports her clients on their healing journey by clearing and releasing blocks so they can step fully into their power as entrepreneurs. You can find show notes and more information by clicking here: http://bit.ly/2xiGIgw 

Today I am sharing with you my mid-year review. As we have reached the 6-month mark for 2019, I wanted to report to you everything that I have learned over that time. And I know sometimes we as entrepreneurs like making things complicated, so in this episode, I am going to explain how you can simplify things for yourself and your business. You can find show notes and more information by clicking here: http://bit.ly/2IXp2wo 

Jennifer Berson is the President and Founder of Jeneration PR, a public relations and social media marketing firm specializing in promoting beauty, baby, and lifestyle brands. Prior to starting her business, Jennifer was a lawyer like myself and practiced civil litigation. Today she joins the show to discuss how to successfully pitch yourself to anyone, such as podcasts or publications. You can find show notes and more information by clicking here: http://bit.ly/2IgVeM1 

Rachel McMichael is a business strategist and coach who helps female entrepreneurs leverage the power of Facebook Advertising to launch and expand their online businesses. Today she joins the show to share how she uses systems to make her business run like clockwork—all while being a busy mom of young children.  In this episode, Rachel shares how she gained the confidence to start up her business and why it's so important to have a support network. Listen in to learn how she delegates tasks, what helped her overcome the guilt of being unable to do everything, and how you can work four hours a day and still run an incredibly successful business.  You can find show notes and more information by clicking here: https://bit.ly/2ZdEYBd  

Today we are talking about something I believe has been the key to my success: the concept of 1,000 true fans. Originally proposed in 2008 by Kevin Kelly, one of the founding editors of Wired magazine, this concept makes success seem less daunting by suggesting that you only need thousands of fans, not millions. In this episode, I break down why this concept works and how to use it in your business. You can find show notes and more information by clicking here: http://bit.ly/2QDuoAm 

Most people wait for the perfect time to start their business or career, but for Zarayda Groenhart, that moment came right in the middle of chaos. Starting her career at the age of 23, Zarayda created her own job in television by asking her peers on the street what they would want to see on a new MTV show, and then finding a way to get in contact with the CEO of MTV to relay the information she had collected. In this episode, she shares mindset hacks that will help you keep your business thriving when life hits you with curveballs.  You can find show notes and more information by clicking here: https://bit.ly/2W3VypG 

What is the most important thing for online entrepreneurs to focus on and put time into? Building human connections, hands down. This is one area that can make or break you, as well as set you apart from the rest of the pack because not enough online businesses are doing this. In this episode, I will lay out the foundation and some basic actionable tips for creating and building human connections online. You can find show notes and more information by clicking here: https://bit.ly/2Hl8NJE

Today we are talking about an important approach to communication and personal development: neuro-linguistic programming (NLP). Here to help me break down this topic, as well as the importance of finding your niche, is my friend Jen Casey. An NLP coach, the host of The Inner Boss podcast, and the creator of two signature programs, “Pitch to Your Niche” and “Design Your Business Vision,” Jen helps online coaches think like a top learner and turn their social media presences into sales. You can find show notes and more information by clicking here: https://bit.ly/305dS0g 

Today I am going to be talking about an important concept that can really move your business forward if you understand it correctly: “The Dream 100.” Utilizing this strategy when collecting data for a new project can help you better capture the attention of your ideal client base and become a cornerstone in your approach to marketing. You can find show notes and more information by clicking here: https://bit.ly/2XOiLc6 

Many entrepreneurs have trouble with the concept of selling, especially when it comes to transitioning from teaching or providing value to the sale. People talk to me about this all the time, so I think it’s really important to address and resolve this issue. Today, Colin Boyd joins me on the show to help shed light on how to sharpen your selling skills, particularly when selling on stage. You can find show notes and more information by clicking here: https://bit.ly/2IH7KFU

Today we are going to be talking about one of the most effective ways to improve your business: email. Tarzan Kay is passionate about this subject, and she joins the show to explain how she has helped many people—including myself—execute launches and extract the maximum profit from even the smallest of email lists. You can find show notes and more information by clicking here: https://bit.ly/2PgjIXE  

Today I'm going to be discussing all the ins and outs of my non-launch launch. After a successful “traditional” launch in January, I had hopes of making my upcoming release bigger and better than ever, but my hectic schedule got in the way. In this episode, I’ll explain the steps I took to ensure a prosperous launch despite being forced to cut out any kind of events I had previously planned. You can find show notes and more information by clicking here: https://bit.ly/2Ur46Gm  

It can feel impossible to get your brand recognized when there are so many business owners successfully advertising their products. How do you stand out from the crowd and keep people interested while remaining true to your brand? Today I’ve got online business mentor and expert copywriter Sara Anna Powers on the show to share how she coaches her clients to discover their niche and build their companies. You can find show notes and more information by clicking here: http://bit.ly/2TVmORC 

One of the biggest new trends in social media marketing is live video. In this episode, I’ll talk with Tiffany Lee Bymaster (also known as Coach Glitter) about why this trend is so important and useful for your business. She shares her vast knowledge and experience in the online marketing space to explain what live video is and how to do it well. You can find show notes and more information by clicking here: https://bit.ly/2HL7t4j

Today we’re going to be talking about one of my favorite ways to market your business: Facebook groups. I recently did an episode about using other people’s Facebook groups to build your business, but this one is all about how to leverage your own group. Here to break down this topic is my guest expert, Christina Jandali. Christina is a business growth strategist who helps online business owners harness the power of free Facebook groups, and she joins me to share what you need to know in order to create an engaged group and build a relationship with your audience. Listen in to learn how to increase group engagement, common mistakes to avoid, and so much more. You can find show notes and more information by clicking here: http://bit.ly/2CwBO2a 

It’s all too common for entrepreneurs to struggle with things like impostor syndrome and limiting beliefs, so today’s episode is all about how to overcome the mental blocks that get in our way. Here to help me explain what it takes to shift your mindset and set yourself up for success is Dr. Shannon Irvine. A PhD in neuro-psychology, as well as an entrepreneur, high achievement mentor, and host of the Epic Success Podcast, Shannon helps her clients “neuro-hack” their way to their ideal life and career. Listen in to hear how her process works, the science behind what makes it so effective, and what you can do to overcome your own limiting beliefs in order to achieve your goals. You can find show notes and more information by clicking here: http://bit.ly/2FcZlr3 

One of the biggest things any business owner needs to understand is how to focus on important tasks instead of wasting time on things that don’t matter. This is absolutely crucial for helping you move forward in your business, and a great way to do it is to follow the Pareto principle—better known as the 80/20 rule. Today, I’ve got online marketing consultant and bestselling author of 80/20 Sales and Marketing Perry Marshall on the show to explain the concept and what you can do to apply it to your business. Perry’s reinvention of the Pareto principle is published in the Harvard Business Review, and NASA uses his 80/20 curve as a productivity tool in their Jet Propulsion Labs at the California Institute of Technology. Additionally, his book on the concept is mandatory reading in many growing companies. Needless to say, Perry knows this subject inside and out, and he covers everything you need to know to start using the 80/20 rule to improve your sales and marketing efforts. You can find show notes and more in

Being focused on perfection has a way of making people go through too many rounds of edits rather than just getting stuff out there. This week, I'll be diving into what it means to sidestep the perfectionism trap and take massive action that is often scary but usually exactly what your business needs to thrive. If you’re stuck in analysis paralysis, maybe after taking many courses and accumulating tons of information, this episode will get you moving. You can find show notes and more information by clicking here: https://bit.ly/2IMUjFj

It can feel impossible to succeed when all you seem to see are people with huge email lists or massive social media followings. But these things aren't necessary for success. In this episode, I’ll be sharing my numbers, from audience to conversions, and you may be surprised at how well you can do with a smaller list. You will get some valuable insight into the processes that you can put in place in order to create and nurture a truly engaged—and buying—list and community. There are multiple ways to build your business, but I’m going to show you how to do so with your email. Listen in to learn how to build an engaged list, what steps you can take to build momentum and trust with your people, and why you have to be consistent with your posting and emails. You can find show notes and more information by clicking here: https://bit.ly/2GCdn7f

Today I’m going to be talking about my favorite way to build your authority and your business: Facebook groups. Pretty much every day, I get someone joining my list or buying something from me after finding me in one of these groups, so for this episode, I’m going to walk you through how I got to this place and how you can do the same thing for your business. Listen in to hear the exact Facebook strategy I used to establish myself as an expert in my field and the steps you can take to follow it, too. You’ll learn how to find the right groups, what to do once you’re in them, and the truth about how much dedication it takes to make this work. You can find show notes and more information by clicking here: http://bit.ly/2GElO1d