Sinopsis
Are you an online entrepreneur who is looking to become a thought leader in your space? The Online Genius Podcast can help. Harvard lawyer and online entrepreneur Bobby Klinck interviews marketing and sales experts to help you learn how to build, protect, and sell your expertise online. Sometimes you’ll laugh (we hope you won’t cry!), sometimes you’ll be surprised at what you find out, but you’ll always walk away with valuable tips and tricks about how to build and protect your online platform so you can have the success you want. Find out more at https://www.youronlinegenius.com
Episodios
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Ep 65: My First Launch of 2019 with Bobby Klinck
12/02/2019 Duración: 49minPeople really seem to like hearing real stories from ‘in the trenches’ – the stories about processes, implementation, and lessons learned through new techniques and programs. So in this episode, I’ll be sharing all the details of what worked, what didn’t work, and how things went for my first launch of 2019. If you’re considering launching products in the near future, this could be very helpful for you as you get started. You can find show notes and more information by clicking here: https://bit.ly/2tbh3V1
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Ep 64: Growing Your Business Using YouTube and Video with Tara Wagner
05/02/2019 Duración: 01h07minToday is all about building your YouTube channel. This is something I’ve thought about many times, and something you've likely considered too, so I brought Tara Wagner on the show today to share some valuable advice on this subject. I met her when she was first starting out, and we’re going to catch up on how she’s doing to get a first-hand perspective on the struggles and tricks to building your presence on YouTube. You can find show notes and more information by clicking here: https://bit.ly/2WzWXRO
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Ep 63: A Winning Content Strategy with Jillian Bowen
29/01/2019 Duración: 01h14minIf you’re grinding away on content that seems meaningless just because you were told you’re supposed to be putting this or that kind of content out there, stop and take a listen. Today I have Jillian Bowen on the show to break down how to create a winning content strategy for your online business without spending soul-sucking time creating content you hate. Jillian has been helping me develop my content strategy, so I can honestly say that between my trial and error and her expertise, you’ll have a ton of great information to learn and build from in this episode. You can find show notes and more information by clicking here: https://bit.ly/2HuuNDZ
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Ep 62: Building a Blog with Angie Gensler
22/01/2019 Duración: 52minMany entrepreneurs consider creating blogs, but often, they don’t know how to work those blogs into their overall content strategy, or how to make them profitable. So today, I’ve got the perfect guest expert to break down what it takes to create a successful blog that gets traffic and generates business. Angie Gensler, the founder of AngieGensler.com, grew her social media and digital marketing blog into an online business that allowed her to quit her high-paying corporate marketing job just 20 months later. She now spends her time teaching entrepreneurs how to market and grow their business without the hustle or overwhelm, and she joins the show to share how she built her blog and tips for creating a successful blog of your own. You can find show notes and more information by clicking here: http://bit.ly/2RYNZxI
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Ep 61: Websites That Convert with Sami Bedell-Mulhern
15/01/2019 Duración: 43minI’m just wrapping up a website redesign, so I decided to have the genius behind it all come on the show to share her website-savvy wisdom. When it comes to building a site (or redesigning one), Sami Bedell-Mulhern knows how to tackle the task from the right perspective. She's here today to give us tips on targeting, technology, and making sales, as well as the important questions we need to ask ourselves along the way. You can find show notes and more information by clicking here: https://bit.ly/2AzZTEA
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Ep 60: Legal Peace of Mind in 3 Easy Steps with Bobby Klinck
08/01/2019 Duración: 33minIt is important for entrepreneurs to outsource and delegate many things, but one thing you can’t completely outsource is the legal stuff. It’s extremely important to have at least a basic understanding of how to protect your business and spot issues before they become problematic. So in this episode, I’ll share three ways that you can gain legal peace of mind when it comes to your business. You can find show notes and more information by clicking here: http://bit.ly/2VxUTsP
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Ep 59: My Year Reading Business Books with Bobby Klinck
01/01/2019 Duración: 32minHappy New Year! As we begin 2019, I want to do something kind of special on the podcast. Today, I’m going to share with you the key lessons I learned in trying to reach my goal of reading 52 marketing, business, and personal development books last year. Now, I didn’t reach my goal (I ended up getting through about 35 books), but I gained valuable insights from my reading that I'm going to discuss in this episode. Listen in to hear why it's so important for entrepreneurs to maintain a giving mindset, how to find your "one thing" in order to use your time more efficiently, and more. You can find show notes and more information by clicking here: http://bit.ly/2CCyByC
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Ep 58: My 2019 Plan (Part 2) with Bobby Klinck
25/12/2018 Duración: 50minToday we’re finishing up the series we’ve been doing about planning for 2019 with part two of the forward-looking segment. After last week’s high-level discussion around setting your goals and thinking about your intentions for the year, this episode dives into more of the nuts and bolts of the plan. Specifically, I’m going to cover three topics: my social media strategy, my promotion plan, and my budget. Listen in to hear the details of what I’m going to do and my advice for figuring out your own plan for these key areas in the coming year. You can find show notes and more information by clicking here: http://bit.ly/2ECIu1D
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Ep 57: My 2019 Plan (Part 1) with Bobby Klinck
18/12/2018 Duración: 51minCreating goals for the coming year can be a fun task, and many people want to skip right to it without taking the necessary steps to ensure these goals will be successful. This week I’ll be talking about how to set goals that will result in massive progress in 2019, as well as why mindset is extremely important in order to grow and transform your business. You'll learn the process I use for goal setting and how I have learned from my goals from past years. You will also get a glimpse of how I aim to shift my mindset over the next year and why that is so important to me. Finally, I'll touch on delegation and setting themes and intentions to help give you a picture of what to work on in order to develop yourself into what your business needs. You can find show notes and more information by clicking here: http://bit.ly/2BmUvnX
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Ep 56: Year In Review with Bobby Klinck
11/12/2018 Duración: 56minAs entrepreneurs, one of the most important things we have to do is make time to plan out the things that are to come in our businesses. The problem is that this often doesn’t feel urgent, and therefore, it’s easy to put it off. But just because it isn’t urgent doesn’t mean it’s not crucial for success, and today I'm going to share how taking the time to figure out my business plan really changed the game for me. Since the end of the year tends to be when everyone reflects, I’m going to go through that process myself and very publicly recap my 2018. I'll be candid about what I did right, my biggest mistakes, and the important lessons I learned along the way. You can find show notes and more information by clicking here: http://bit.ly/2KYnSkS
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Ep 55: My Content Strategy with Bobby Klinck
04/12/2018 Duración: 48minIf you’re an online entrepreneur, you’ve probably heard about the importance of developing a content strategy. The question is: what does one actually look like? I know it can be challenging to figure that out without concrete examples, so today I’m going to share the details of the plan I have in place for getting my content out there. In this episode, I walk you through exactly what I’m doing with my own content, what my overall plan is, and the reasons behind the decisions I’ve made. You'll hear about tactics I’ve had in place for a while, as well as areas I’ve been developing with an expert to help you grasp the basics of what a content strategy should look like and start putting together a plan for your business. You can find show notes and more information by clicking here: http://bit.ly/2SlMRke
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Ep 54: ADA Compliance on Your Website with Bobby Klinck
27/11/2018 Duración: 46minToday’s show is a legal-themed episode that’s going to dig into a thorny issue that’s become sort of a hot topic lately—and for good reason. The Americans With Disabilities Act (or the ADA) is a civil rights law that prohibits discrimination based on disability, and while a lot of it doesn’t apply to us as online entrepreneurs, there is a part that we need to understand and comply with when it comes to our websites. Now, as online entrepreneurs, our websites serve as the hubs for our content, so the ADA is something you definitely don't want to overlook. The problem is, the whole thing can be a little tricky to grasp. So today, I'm going to break down the law into understandable concepts to show you how it applies to our websites and what you need to do to make sure yours is up to ADA standards. You can find show notes and more information by clicking here: http://bit.ly/2qXMP6z
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Ep 53: Using Video to Promote Your Business with Jason Hsiao
20/11/2018 Duración: 46minToday we’re going to be talking about a powerful opportunity that entrepreneurs and small business owners tend to miss out on: using videos as part of your content strategy. I'm not just talking about posting a Facebook Live video here and there; I'm talking about being strategic and using professional-looking video to market your business. And my guest today is here to explain how to do it easily, and without spending a ton of money. Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. He joins this episode to share his advice on how to get started creating videos, tips for using them in your marketing, and why every entrepreneur should be taking advantage of this marketing tool. You can find show notes and more information by clicking here: http://bit.ly/2DtCRkU
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Ep 52: Creating A Content Strategy
13/11/2018 Duración: 39minContent strategy is where many online entrepreneurs and marketers get lost easily. This week is all about how to create and organize regular content in a way that serves your business the best. Starting with making a strategy to actually executing the content regularly, I’ll talk you through the process so that you can have a content calendar that will keep you on track for weeks or months to come. You can find show notes and more information by clicking here: https://bit.ly/2PllgCP
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Ep 51: Building Your Team with Bobby Klinck
06/11/2018 Duración: 34minAs entrepreneurs, it can be tempting to try doing everything ourselves, but the truth is that this is not only hard to sustain, but it also just doesn’t make good business sense. We have to think about where we’re spending our time and make sure that we're doing only the most valuable work we can. So today, I'm going to be talking about something we all need to think about as our businesses grow: building our teams. In this episode, I go through the key people you should think about adding to your team, as well as the tasks they can help with to save you time. Listen in to hear the four main reasons entrepreneurs tend to avoid hiring help, why you need to overcome these hang-ups, and the legal considerations to keep in mind when adding to your team. You can find show notes and more information by clicking here: http://bit.ly/2SDsz6T
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Ep 50: Celebrating What I've Learned with Bobby Klinck
30/10/2018 Duración: 35minThis week, I’m taking a break from the “getting started” theme so I can share some key lessons I’ve learned since starting my podcast almost a year ago. I’ve come to realize so much in that time, and the concepts I'm going to discuss today relate not just to podcasting, but also to broader concepts of being in business, as well. As entrepreneurs, there are a lot of things that we have to figure out as we go, and I know I've made my fair share of mistakes along the way. But there are also some pretty crucial pieces I got right. Listen in to hear about both as I give you the five major lessons I've learned since creating this show. You can find show notes and more information by clicking here: http://bit.ly/2O8gV0w
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Ep 49: Building Your Email List with Bobby Klinck
23/10/2018 Duración: 47minToday we're going to be talking about a subject that any successful online entrepreneur will tell you is absolutely critical for your business: building a solid email list. This is something that has been a key factor in the success of every launch I’ve had, and I can guarantee you that it will play an important role in the success of your business, as well. So how do you go about gaining subscribers? In this episode, I walk you through the four phases of building an email list. I’ll cover some very important concepts you need to know when it comes to getting people to sign up, keeping subscribers engaged, and using your list to generate income. You can find show notes and more information by clicking here: http://bit.ly/2AllwJa
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Ep 48: Your Startup Agreement Toolbox with Bobby Klinck
16/10/2018 Duración: 39minIf you’ve listened to me at any point, you’ve probably heard me talk about the power of written agreements. I am a true believer that they are the most powerful tool you have when it comes to protecting yourself and your business, so today I’m going to share with you the four key policies and agreements you need to have in place when you’re first starting out. Now, of course there are going to be more that you'll need as you grow your business, but what I’m talking about in this episode are the core set that I would call your startup agreement toolbox. Listen in to hear the key policies you have to have on your website, how to ensure your confidential information stays confidential, and so much more. You can find show notes and more information by clicking here: http://bit.ly/2NzH1co
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Ep 47: How To Structure Your Business The Right Way with Bobby Klinck
09/10/2018 Duración: 47minAnyone starting a business is bound to make at least a few mistakes along the way, but there’s one thing I see so many entrepreneurs get wrong that I just had to address it today. Far too often, I see people go into business without taking the time to set up a plan. This not only leads to all kinds of problems in the long run, but it also has many entrepreneurs spending lots of money learning how to sell products before they’ve even figured out what they're going to sell. Planning is everything when it comes to starting your own business, so this episode is all about the foundational steps you need to take in order to structure things the right way. Listen in to learn where every entrepreneur should begin when figuring out a business model, common pitfalls to avoid, and how to get everything set up well from both a business and legal perspective. You can find show notes and more information by clicking here: http://bit.ly/2BXsll5
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Ep 46: 4 Things Every Entrepreneur Needs To “Be” In Order To Succeed with Bobby Klinck
02/10/2018 Duración: 47minToday’s episode is all about a fundamental concept that so many entrepreneurs miss. We’re going to talk about who you have to be as a person in order to succeed. In my experience, it is far too common for entrepreneurs—myself included—to spend way too much time worrying about what we have to do to succeed, and we forget about figuring out what we have to be. Now, until recently, I was guilty of this, too. But I’ve learned a lot of lessons over the years about what it takes to succeed as an entrepreneur, and in this episode, I’m going to share the four key attributes that will significantly improve both your mindset and your business. Listen in to hear the important personality traits that lead to lasting success. You can find show notes and more information by clicking here: http://bit.ly/2OUmS2d