Online Genius Podcast

One of the biggest things any business owner needs to understand is how to focus on important tasks instead of wasting time on things that don’t matter. This is absolutely crucial for helping you move forward in your business, and a great way to do it is to follow the Pareto principle—better known as the 80/20 rule. Today, I’ve got online marketing consultant and bestselling author of 80/20 Sales and Marketing Perry Marshall on the show to explain the concept and what you can do to apply it to your business. Perry’s reinvention of the Pareto principle is published in the Harvard Business Review, and NASA uses his 80/20 curve as a productivity tool in their Jet Propulsion Labs at the California Institute of Technology. Additionally, his book on the concept is mandatory reading in many growing companies. Needless to say, Perry knows this subject inside and out, and he covers everything you need to know to start using the 80/20 rule to improve your sales and marketing efforts. You can find show notes and more in