Online Genius Podcast

In order to gain a following and find people who are excited to buy your product, you've got to have an idea of who your ideal customer is. Yet so many people struggle with knowing where their customers are and what they truly need. So in this episode, I will be sharing how to map out your customer journey, from where they are to where you want their destination to be. You can find show notes and more information by clicking here: https://bit.ly/36lO1Ec 

Whether you are just starting out or you’ve been up and running with your business for a while, impostor syndrome can creep in and sabotage you if you let it. This common mindset issue holds many people back from success, so today I’m going to discuss how to spot imposter syndrome and how to beat it before it can keep you from achieving your goals. You can find show notes and more information by clicking here: https://bit.ly/2Nuj5t9

Today I've got returning guests Tom and Ariana Sylvester back on the podcast! The co-founders of Lifestyle Builders, Tom and Ariana help people create their ideal businesses and lives, and they join the show for the second time to share the good, the bad, and the ugly when it comes to entrepreneurship. You can find show notes and more information by clicking here: https://bit.ly/2ByDtni 

Today is the first of my new “Foundations Friday” episodes, a bonus show I'll be doing every week to tackle one topic and give you one key takeaway. I believe everyone can benefit from taking the time to master the basics, so today I am going to talk about what I believe is the biggest foundational issue most businesses face. You can find show notes and more information by clicking here: https://bit.ly/33GPDq5 

Last week, I shared five lessons I have learned over the years, but today I am sharing the most important lesson I have learned during my time as an entrepreneur. What lesson am I talking about? That you don’t need secret strategies to build your business—you need the basics. You can find show notes and more information by clicking here: https://bit.ly/2IVkUxq 

For my 100th episode, I am going to be sharing five important lessons I have learned while building up my business. When I started, I didn’t have a business—I had a dream, and I want to teach you what I did to get to where I am today. I’ll even share what I would have done differently when I first started out if I had known the things I know now. You can find show notes and more information by clicking here: https://bit.ly/2paJsvi 

Today's topic gets me pretty fired up, as I have fallen victim to this trap myself, and I hate seeing others fall for it too. I'm talking about fake engagement. This is something you should absolutely not be doing, and in this episode, I'm going to break down why that is and what you should be doing instead.  You can find show notes and more information by clicking here: https://bit.ly/2o1zZqi 

Every entrepreneur out there trying to sell a product needs a great promo sequence. That includes emails, social media, and/or Facebook ads, but today I am going to be talking specifically about the email side of things. In particular, I'll cover how to create a full-fledged sales email sequence that you can use in any promo series. You can find show notes and more information by clicking here: https://bit.ly/2n5qCFd 

Today I am going to be discussing something that I think every online entrepreneur needs to know at least a little bit about: Facebook advertising. Specifically, I'll cover how to create a strategy to ensure you’re going to achieve your desired outcome—and why it's so important to get this figured out before you jump into advertising on this platform. You can find show notes and more information by clicking here: https://bit.ly/2kU2jcs   

Today I am going to be covering something that I truly enjoy talking about: email. Email is one of the most important tools your business can use, especially when done correctly. In this episode, I will be sharing my tips on creating the perfect welcome sequence to help your subscribers get to know you. You can find show notes and more information by clicking here: https://bit.ly/2m7uFQC 

Today I'm discussing something I am extremely passionate about: creating a scalable business model. As someone who has done this within my own business, I know the power of making this change. In this episode, I break down the problems with one-on-one work, as well as the advantages of going to a scalable product. You can find show notes and more information by clicking here: http://bit.ly/2lGaOYu   

This episode is inspired by an email from one of my followers who reached out regarding the problems with affiliate marketing. Affiliate marketing is a part of the big launches that we see today and can be a powerful tool, but when it's done incorrectly, it can rub people the wrong way. So today, I will be sharing the rules to follow when deciding if you should be promoting a product, company, or person. You can find show notes and more information by clicking here: https://bit.ly/2LjvuyK 

This episode is about something I believe every online entrepreneur needs to be working on: writing addictive weekly emails. Email marketing is my favorite kind of marketing, and what I believe has been the key to my success. So today, I will teach you how to take your readers from cold subscribers to raving fans, simply by showing them who you are through your writing. You can find show notes and more information by clicking here: https://bit.ly/2MoLy5p 

Today I am very excited to have my friend and mentor, Amy Porterfield, on the show to discuss all things online courses. Amy successfully teaches profitable action steps for creating online courses to business owners, educators, and entrepreneurs—including me! In fact, I have modeled the way I do business after the way Amy does business. She has made millions of dollars just off of her courses, so listen in as she teaches us how she does it. You can find show notes and more information by clicking here: https://bit.ly/2yVWOgD 

Today I am talking about something I believe many of my followers need to be focusing on: list building. I can't stress enough how important it is to have an engaged email list, and in this episode, I will teach you how to create this valuable asset. You can find show notes and more information by clicking here: https://bit.ly/31rJZHs 

Today I am continuing my two-part series on how to use the power of storytelling within your business. I firmly believe that personal vignettes are the best way to help your fans feel like they can trust you, as it gives you the opportunity to allow people a glimpse into your world. Everyone has had interesting things happen in their lives, and in this episode, I will teach you how to tell these stories and more. You can find show notes and more information by clicking here: http://bit.ly/2MFApfA 

For a long time, many lessons were taught through stories—even history was taught this way. As human beings, we are wired to remember and relate to stories, so today I am going to be talking about the importance of storytelling and how to incorporate it into your business. You can find show notes and more information by clicking here: http://bit.ly/2yf2jH4 

Today's topic is something that everyone should be doing, but many people get terribly wrong. I am going to be sharing how to get into your clients' minds, understand what they desire, and speak their language.  Listen in as I explain how to sell your audience what they want, while giving them what they need. You will learn the importance of curiosity and being unafraid to sound unintelligent, as well as how to observe your ideal customers and build trust with your audience. You can find show notes and more information by clicking here: https://bit.ly/2XMUHup

Today I am going to be talking about what has become my passion, and what sets me apart from other digital marketers out there. I will be talking about something I call my ‘FANS framework’ and teach you how to incorporate this concept into your business to connect and build trust with your audience. You can find show notes and more information by clicking here: https://bit.ly/2JoJSGm 

In this episode, I am going to discuss core beliefs—specifically, the seven core beliefs that I use to run my business and why you should create and adopt your own. Core beliefs pervade every part of your business, from how you work with your team to how you treat your customers and the way you interact with peers. Figuring this out has been a crucial part of the success I've had with my business, so today I'm going to share how to figure this out for your business. You can find show notes and more information by clicking here: http://bit.ly/2YBHJMu