Copy Chief Radio

Terri Trespicio, a sharp-witted comedian, eloquent writer, trusted brand advisor, and world-renowned speaker with 7 million views on her TEDx talk. Terri and I discuss her new book and how she learned to let go of limiting beliefs.

Brenna and I talk about the psychology of launch strategy, she shares some key strategies for planning your pre-launch, and how social media and email copy play a major role in today’s campaign models. 

As an entrepreneur or service provider, your reputation is (by far) the most valuable asset you have. A good one will catapult you into the highest levels of opportunity, and a bad one will cost you dearly. So, how do you establish and protect your reputation?

Copywriter Craig Dave talks about a thing he likes to call a “laughertorial” - an essentially funny, somewhat satirical, advertorial. There are some really important lessons for effective copywriting in this conversation, so start listening!

My guest today Arthur Lih, is the inventor of LifeVac, a device that has saved 160+ lives (70 of them children) since he invented it. His “reason why” story will break your heart. 

If you’ve had your fill of empty, overnight “influencers”, and want to shed the imposter syndrome that stems from seeing their highlight reels… then you’re gonna love this very real conversation with Ryan Lee. 

Copy Chief Live guest expert Laura Belgray has made a career of creating wildly popular offers, then yanking them the minute they stop being fun. Laura talks about her criteria for deciding to start, or quickly stop, offering a service... 

How does Cole Schafer get big companies to grant him full artistic freedom and trust their brand to his envelope-pushing approach? Let’s get his take…

Dean Edelson, a senior copywriter at ClickFunnels, chats about his own super successful product he just launched. Needless to say we have a lot to learn from Dean, and he gets into all the important stuff in this episode. 

The 3 things I would want my teenagers to know about how to work with great clients, from anywhere, on their own terms. 

Best-selling author Mike Michalowicz chats about how to stand out in the deafening world of marketing noise. Dive in and enjoy this quick, “ah-ha” packed episode.

Kevin shares a way to take an ordinary review (or critique) and easily turn it into a piece of content that will instantly position you as a respected expert in your field. 

Get tactics and inspiration for deciding when and how to jump ship and go all-in on freelancing… from someone whos been there and has done just that.

Copywriter and prolific Instagrammer, Sammy Musgrave is back to explain how she’s using proven copy strategies for turning scrollers into subscribers.

Want to know how you can position yourself as an indispensable problem solver, instead of a generalist freelancer…Casey Stanton immediately shows you how to reframe your thinking and potentially open up a whole new world of possibilities for how to grow your business.

One of the fastest ways to build a strong reputation for yourself as a freelancer is to create Authority Content by simply teaching what you’re learning. Csaba Borzasi has done an amazing job of this recently and he is here to share his idea.

Laura Lopuch and I share notes on the cold outreach tactics that work best - and never work (and can actually damage your reputation).

Kevin sits down with long-time member and coach of the Copy Chief community, Angie Colee, to explore the “big leaps” and what it really means to stare down some of the tough choices freelancers face.

In this episode, Adam teaches us about the simple research breakthrough that instantly demystifies the process of landing jokes with your audience - and growing it fast as a result. 

Chris Haddad discusses his journey through his physical and mental agony, his copywriting process, and what’s next for “Mr. Moneyfingers”. Pop in the earbuds for this extra spicy conversation.