Denise Wakeman

Adventures in Visibility | Winning Business Strategies for Entrepreneurial Adventurers with Ande Lyons Ande Lyons is one of the most genuinely enthusiastic people I’ve met. Her positive vibe and attitude make me smile every time I see a post, a picture or a comment from her in my social stream. Ande brings that same mindset and positivity to her clients as she helps entrepreneurial adventurers navigate business start up and the strategies and skills required for business success. And that’s where this Adventure in Visibility takes us … on a journey to explore the winning strategies you need to cultivate to create a successful online presence and business. Ande and I discussed: ✰ Why mindset matters and how to manage yours ✰ How to build your credibility ✰ Establishing your online presence ✰ What you can do to create lots of visibility An enthusiastic and experienced entrepreneur with an MBA and four successful businesses to her credit, Ande Lyons is the founder and Chief Possibility Officer of Possibility

Adventures in Visibility | The Art of Managing Your Social Content (for Optimal Visibility!) This week’s Adventure in Visibility is a celebration of the launch of The Art of Social Media: Power Tips for Power Users, co-authored by +Guy Kawasaki and +Peg Fitzpatrick.    The book covers a wide range of social media strategies, tactics and power tips. For this Adventure in Visibility we’re honing in on how to manage your social content so you get optimal visibility. Some of the topics we’ll talked about are: ✔ How to feed the Content Monster ✔ How to pass the reshare test ✔ Curated vs. original content ✔ And much more including a demo on how fast & easy it is to use Canva Guy Kawasaki is the chief evangelist of +Canva  an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment. Pe

Adventures in Visibility | Essential Strategies to Boost Your Visibility in 2015 This Adventure in Visibility is a bit different. For the first time ever, I’m hosting not one, but two guests. Stephan Hovnanian  a web strategist returns and joins Laurie Laizure to discuss strategies and tactics to help you boost your visibility online and offline in 2015.  We look at what marketing strategies are working and that you need to consider as we move into 2015. If you want to be found by your ideal client, you need to online. But with myriad choices, what are the most effective strategies and tactics to put in place and focus on? We’re going to find out from these two successful business owners who both know a thing or two about building a business on the Web. Timestamps are included on YouTube: http://youtu.be/_NjSQjM17Pg Stephan Hovnanian is the owner of Shovi Websites, a web strategy company located outside Boston. Stephan has spent his career helping companies overcome the challenges of maintaining their o

AdventuresInVisibility.com | How to Successfully Launch a Podcast Jason T. Wiser is my guest on the next Adventure in Visibility. Recently Jason launched a podcast to accompany his popular Hangout show, *Get on Track, Stay on Track.* In order for a podcast to get traction these days, you’ve got to create a lot of buzz so you hit the New and Noteworthy chart in iTunes and get a lot of extra visibility. In this show, we discuss what Jason did to launch his podcast, how it worked and what he learned. Jason and I discuss: ➲ Why host a podcast Party (or any contest) ➲ Understand your goals ➲ Why you need to set a clear budget ➲The Process map for a successful launch ➲ Pitfalls and things Jason would do differently next time ➲ Immediate results and long term results of the podcast launch You can watch the video on YouTube: http://youtu.be/QrsQzn59MAk (timestamps included) Jason Wiser is the host of the weekly podcast, "Get on Track, Stay on Track" helping your small business one expert at a time where he i

Adventures in Visibility | How to Plan and Create Captivating Visual Content I'm pleased to welcome the fabulous and prolific Peg Fitzpatrick on Adventures in Visibility. Peg creates a phenomenal amount of content for her own blog as well as for guest posts and clients. One of her talents is creating visual content and her posts always stand out as a result. On this show, we’re going to be discussing the why and how of creating captivating visual content so your audience is compelled to click and share. Watch the video here: http://goo.gl/tk50R6 Peg and I discuss: ❇ Why quality counts in your images ❇ Where to find images that you have permission to use ❇ How to create branded images for maximum impact ❇ How to be more efficient when you create images ❇ A 5 step plan for your visual content Watch the video interview here: http://goo.gl/Gfjjbl Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with +Guy Kawasaki. Social media is Peg's passion. And her job. She sha

How to Blog Like a Pro | Adventures in Visibility with Rebekah Radice Rebekah Radice is my guest on this episode of Adventures in Visibility. We're going to be diving in to all things blogging (for your business, of course!) This topic is near and dear to my heart as I just celebrated 10 years since publishing my first blog post! Rebekah takes blogging to another level and I can't wait to chat with her about how she consistently knocks out top quality content. Rebekah and I discuss: ✎ Why no one shares your blog posts and what to do about it ✎ Why you need to niche down to grow your blog and your business ✎ How to use social media to support your blog and promote your message ✎ The number one reason blogs fail and how to avoid making that devastating mistake ✎ How to ensure all of your online efforts work together effortlessly Rebekah Radice is the founder of Rebekah Radice, LLC and a founding partner of Imagine WOW; digital marketing agencies committed to helping business professionals align strategy an

Copycat Marketing is Dead! | Adventures in Visibility To truly stand out and be visible, you must tap into what makes you unique. Copycat marketing is dead! That's why Nancy Marmolejo is my guest on Adventures in Visibility. Nancy can see your genius and show you how to position it in the marketplace. On the Hangout Nancy and I discuss: ✷ How to position yourself in an honest, authentic way ✷ Why your online messaging must be spot on ✷ Who you are matters! ✷ Why you need to change your marketing strategies In business since 2003, Nancy’s won numerous awards in business innovation and achievement, been featured in 5 books, has over 100 media credits to her name, and maintains a great reputation in her industry. All work and no play is NOT part of her genius plan, so when she’s not working you can find Nancy living the genius life with her amazing daughter and very large orange cat. Connect with Nancy: Blog: http://talentandgenius.com/blog Facebook: http://facebook.com/nancitainc Twitter: http://twitter

Ask Denise is a new, occasional feature on Adventures in Visibility. One of the most perplexing things about social media marketing is wrangling all the social sites you’re on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk: How many times a day do you have to post to get visibility? It’s not the first time I’ve been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it’s “how often should I post on [insert social networking site]?”. Read the post and view the infographic referenced in the episode: http://goo.gl/qiqeF9 To send me your questions about online visibility and social marketing, go to http://denisewakeman.com/AskDenise More information about Denise is at http://DeniseWakeman.com

Dr. Rachna Jain talked about some of the concepts in her new book "Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity." We addressed some of the issues around focusing too much on building a web presence without creating a path to profitability. And, Rachna talked about the concept of becoming a “category of one” and how that can help you with both popularity and profitability. Check out her book at http://profitablepopularity.com/book Read the related post here: http://denisewakeman.com/online-visibility/rachna-jain-video/ Get notices for future Adventures in Visibility: http://AdventuresinVisibility.com NOTE: this is one of my first Adventures in Visibility Hangouts and we had technical difficulties at the beginning. Remember, this started as an adventure in learning about Google+ Hangouts!

Amy Porterfield on Navigating Facebook to get Better Engagement Without Buying an Ad. If your audience hangs out on Facebook, then it's a good idea to spend some time there connecting and engaging before you ask for a sale. It's a well known fact that organic reach on Facebook has declined significantly. It's frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase engagement. I've invited Amy Porterfield to join me on Adventures in Visibility to share tips that work and won't cost you a dime. Amy and I discuss: - How to increase your visibility on Facebook (without investing in ads) - What works NOW to encourage engagement on your content - The features of an action-worthy post - The latest news from Facebook about click bait and the demise of like-gating Click here for the show notes with video, audio and transcript: http://denisewakeman.com/hoa/amy-porterfield-facebook-engagement/ Amy Porterfield is the co-author of Facebook Marketing All-In-

In this episode of Adventures in Visibility, I invite my long-time friend and colleague, Kathleen Gage, to discuss her new book and how you can build massive online visibility. Kathleen Gage recently launched her latest book, Power Up for Profits, and in it she provides proven solutions for how to quickly, efficiently, and cost-effectively establish a strong presence using many online tactics. During the interview we discussed some of the strategies Kathleen used to get visibility for her book launch, as well as what it means to have an online business today. Attitudes and beliefs have changed a lot since I started working online in 1996 and we discuss how those changes affect our businesses today. Click to watch the video replay http://denisewakeman.com/hoa/adventures-in-visibility-power-up-for-profits-online-visibility/ Kathleen Gage is the “no-nonsense, common sense” online marketing strategist, speaker, author, product creation specialist and owner of “Power Up for Profits.” Kathleen helps entrepreneu

Adventures in Visibility | How to Be A Kickass Blogger with Lynne Knowlton Join Denise Wakeman and Lynne Knowlton for a lively and sure to be funny conversation about how Lynne has developed a huge fan base for her blog in a very short time and how her visibility on the Web has been meteoric. We discuss the unexpected opportunities that have come her way as a result of her style. Watch the video and connect with Lynne here (and check out the treehouse where Lynne blogs when it's not winter!): http://denisewakeman.com/hoa/how-to-be-a-kickass-blogger-adventures-in-visibility-with-lynne-knowlton/ Lynne is a Kickass blogger, Momma to four kiddos and wife to a guy with cancer. Living an imperfect life in the countryside by rolling with the punches and blogging about it. Inspiring others to design the life they want to live. "Blogging is like walking a tight rope while wearing a thong and I’m okay with that... as long as I can blog from my treehouse. Inspiring others to be real and a little bit quirky. Blo

Adventures in Visibility | How to Use Podcasting to Build Your Visibility Podcasting is new again! Everyday I hear about from a colleague that they have started a podcast and are looking for guests to interview. Why should you start a podcast? How can a podcast help you build your visibility and business? That's what Ellen Britt and I will be talking about on this Adventure in Visibility. On the Hangout Ellen and I discuss: ~ Why Ellen decided to add podcasting to her marketing and why you should too ~ What you need to do before your start a podcast ~ The reason you have much less podcasting competition that you might think ~ What Apple’s new operating system coming this fall means for podcasting (and you!) ~ What podcasting means for getting (and staying!) visible NOTE: at about minute 37:00 we both got dropped from the Hangout. We were able to get back on via phone and we wrapped up. At the very end, you can hear a special recording Ellen did with her most memorable Adventure. You don't want to miss th

Adventures in Visibility | How to Tap in to Your Creativity to Create Better Visibility with Laura West Laura West of Joyful Business joins Denise Wakeman for a conversation about using creativity in your business and how that helps boost your visibility on the Web. Laura calls it *Courageous Creativity. Watch the video here: http://denisewakeman.com/hoa/adventures-visibility-courageous-creativity/ To get notice of future Hangouts and replays via email, go to http://AdventuresInVisibility.com

Adventures in Visibility | Hootsuite Tips and Tricks with Mike Allton In this Hangout on Air, Mike Allton and Denise Wakeman talk about some little know features of social media management tool, Hootsuite. Mike's deep knowledge was apparent from the get-go. He shared at least a dozen Hootsuite tips including how to use it as a social listening tool as well as how to curate a steady stream of content for your followers on multiple platforms. Watch the video and read the transcript here: http://denisewakeman.com/hoa/hootsuite-tips-mike-allton/ Mike Allton is a Hootsuite Solution Pro and discussed how to curate content, social listening, Hootsuite apps and security. Get notice of future Adventures in Visibility Hangouts with Denise Wakeman at http://AdventuresInVisibility.com Hosted by http://DeniseWakeman.com - Your Guide to Better Visibility on the Web

Adventures in Visibility | Case Study: How to Exceed Your Crowdfunding Goals If you're an author or entrepreneur and want to self-publish a book, there are a lot of options. If you've considered crowdfunding to raise the money via pre-orders to get your book published you probably know it requires a sustained commitment. In this episode of Adventures In Visibility I welcome +Ryan Hanley, President of Hanley Media Lab to share how he raised over $10,000 in 21 days to so he could self-publish his first book. Watch the Video and get the transcript of this event is here: http://denisewakeman.com/hoa/crowdfunding-ryan-hanley/ On the Hangout Ryan and I discuss: ~ Why Ryan chose to crowdfund his book ~ The crowdfunding platform Ryan chose and why ~ The 3 Steps to successfully crowdfund a project ~ The visibility tactics Ryan used to activate and empower his audience Ryan Hanley is the president of Hanley Media Lab, a content marketing consultancy helping companies grow their audience, to grow their business.

How to Use Pinterest for Dull, Academic or Yucky Topics (and Get Great Search Ranking) Join me and Joan Stewart aka The Publicity Hound, to learn how you can get new followers and traffic to your blog from Pinterest, even if you don't have a business that lends itself to images You don't need stunning photos or a sexy topic to attract followers on Pinterest. Create images of helpful how-to tips, even for the most boring topics, using nothing more than PowerPoint, and cross-promote each tip to your blog, website, or a social media site. Joan Stewart's Pinterest board of publicity tips has had the Number 1 ranking on Google search for her primary keyword phrase for several months. She'll explain what she does, how she does it, and how you can too. Watch the hangout video with Joan Stewart: http://bit.ly/joans-aiv Publicity expert Joan Stewart, aka The Publicity Hound, works with business owners who want to use traditional and social media to establish their credibility, position themselves as experts, and

Adventures in Visibility | Does This Blogsite Make My Wallet Look Fat? Denise Wakeman welcomes Sandra De Freitas of WPBlogistes, to Adventures In Visibility to discuss how to get more visibility and traffic to your blog. Sandra De Freitas is a top tech coach, speaker, trainer, author, expert in internet technology, and founder of WPBlogsites.com, a successful coaching, consulting and training firm. On the Hangout we covered: > Why choose WordPress > Getting started with WordPress > Sandra's favourite plugins > Visibility and traffic tips Watch the Hangout with Sandra here: http://denisewakeman.com/hoa/does-this-blogsite-make-my-wallet-look-fat-sandra-de-freitas/ Sandra De Freitas http://wpblogsites.com Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa If you'd like to get on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

How to Sell Books by the Truckload on Amazon | Adventures in Visibility If you're an author or entrepreneur/author, you want to sell more books, right? In this episode of Adventures In Visibility I welcome Penny Sansevieri, Founder and CEO of Author Marketing Experts. We are going to address what you must know in order to get more visibility so your books get found, on Amazon. Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. Her company is one of the leaders in the publishing industry and has developed some of the most innovative Social Media/Internet book marketing campaigns. She is the author of fourteen books, including How to Sell Your Books by the Truckload on Amazon and Red Hot Internet Publicity, which has been called the "leading guide to everything Internet." AME was the first book marketing and publicity firm to

Adventures in Visibility | How to Use Kickstarter to Publish Your Book Denise Wakeman welcomes Luna Jaffe of Lunaria Financial, to Adventures In Visibility to discuss how she used Kickstarter to publisher her book, Wild Money, and how that impacted her financial planning business. Luna Jaffe, CFP® is the founder and CEO of Lunaria Financial, Ltd, a boutique advisory firm in SW Portland, Oregon, providing holistic money management and financial planning for clients with portfolios ranging from $500k to $10+ million. Luna is the author of Wild Money: A Creative Journey to Financial Wisdom and Wild Money: A Financial Field Guide and Journal (the 2-volume set was published in March 2013), and the e-book Zelda’s Financial Field Guide: A Visual Glossary. On the Hangout we discuss: > Why choose Kickstarter > What's involved with using Kickstarter > Luna's tips for using Kickstarter to publish a book > How the Kickstarter campaign impacted Luna Jaffe's business Luna Jaffe htt://lunajaffe.com http://lunariafinan