Rosenfeld Media

How much do you want your socks to know about you? Should they alert you that they need to be repaired or be made of self-cleaning fibers? Or should they be able to go one step further and order you a new pair as soon as they’re worn out? Lou sits down with Liza Kindred, founder of Third Wave Fashion, to talk about wearables, tech, and how “me” commerce is leading the charge for mindful tech. Liza will be speaking at To Be Designed, our future and tech virtual conference on April 25. Buy tickets or the recorded program here: http://rfld.me/2nYaDYX Check out Third Wave Fashion: http://thirdwavefashion.com/

Leaving a UX legacy at an enterprise level requires stamina, courage, and grit. But the common denominator for creating a UX legacy is a surprising one: empathy. Lou talks with Colette Vardeman, Executive Director of Design at USAA, about her current experiences, past challenges, and what she’ll be covering as Theme Leader for Creating a Legacy at 2017’s Enterprise UX Conference. Join us at Enterprise UX: http://rfld.me/2ouQx8H Follow Colette Vardeman on Twitter: https://twitter.com/colettev Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

What does an interdisciplinary enterprise team need to focus on to ensure customer satisfaction? Lou talks with Phillip Hunter, Head of UX at Alexa Skills, about the unique challenges of growing and leading enterprise UX teams to success. Phillip Hunter is the Theme Leader for Leading Teams That Execute at 2017’s Enterprise UX Conference. Get tickets at www.enterpriseux.net or follow along on Twitter at @enterpriseUX. Follow Phillip Hunter on Twitter: https://twitter.com/designoutloud Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

What's the difference between Customer Experience and User Experience? Are they working together to create a consistent experience with users of your products? Sarah Bloomer, former Director of Customer Experience and Insights at Forrester Research, talks to Lou Rosenfeld about what companies can do to build bridges between their Customer Experience and User Experience teams. Follow Sarah Bloomer on Twitter: https://twitter.com/boolie Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

The Lean Product Playbook by Dan Olsen has revolutionized the way start-ups get their products to market. But what if you don't work in a startup? Dan reveals to Lou Rosenfeld how the lean philosophy can be applied to companies of all shapes and sizes–even enterprises. Learn what the common challenges and solutions are to bringing the lean philosophy into an established company. Follow Dan Olsen on Twitter: https://twitter.com/danolsen Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

A couple of researchers walk into a bar. After a few drinks, they fess up their most embarrassing tales of research gone wrong. In this podcast, Steve Portigal talks about how that one night at the bar (and cat pee) sparked the idea for his book Doorbells, Danger, and Dead Batteries. Learn why Steve believes in the value of failure stories, and how he convinced a skeptical Lou to publish the book. Follow Steve Portigal on Twitter: https://twitter.com/steveportigal Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Most companies innovate backwards–focusing first on what features or products they can build. In reality, you're in the relationship business. Authors Nathan Shedroff and Steve Diller talk about new tools they’ve developed to help businesses innovate with customer relationships in mind. Buy the Book: https://rosenfeldmedia.com/books/blind-spot/ Follow Nathan on Twitter: https://twitter.com/nathanshedroff Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Throwing money at technology won’t automatically make your company more innovative or productive. So how do you pick the right tools for your organization? In this episode, Real Story Group founder Tony Byrne talks about what digital leaders need to do to make tech buying decisions that drive success. Follow Tony on Twitter: https://twitter.com/tonybyrne Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia Buy books by Real Story Group: http://rosenfeldmedia.com/books/#digital-reality-checks-books

Does your company struggle to find and use video, audio, and image assets after you’ve created them? Do they disappear into a dark netherworld on your server? In this episode, Theresa Regli, author of Digital and Marketing Asset Management, breaks down what to ask before buying kludgy and expensive software. And which vendors rank highest on her list of otherwise lackluster DAM vendors. Buy Theresa’s book: http://rosenfeldmedia.com/books/digital-and-marketing-asset-management/ Follow Theresa on Twitter: https://twitter.com/theresaregli Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Too often, companies take a “research band-aid” approach to user research. Fixing things over here that causes problems over there. Julie Stanford, founder of Sliced Bread Design, and talks about how to avoid playing Whack-A-Mole when researching and designing products. Register for User Research for Everyone Conference: http://userresearchforeveryone.com Follow Julie on Twitter: https://twitter.com/juliestanford Follow Rosenfeld Media on Twitter: https://twitter.com/rosenfeldmedia

Usability testing helps you find bugs in your product. But it can’t tell you if customers love your product. In this episode, UX Team Of One author Leah Buley talks about the insights under your nose that you probably aren’t using. And offers a realistic approach to rapid research and product development. Follow Leah on Twitter: https://twitter.com/leahbuley Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Every company wants to make useful products that people want–but few really do. In today’s episode, Steve Krug, author of Rocket Surgery Made Easy, chats with guest host Laura Klein. Steve shares tips for setting up a successful usability test–and what two questions you should never ask during the test. Ever. Sign up for the User Research for Everyone Conference: http://userresearchforeveryone.com Follow Steve on Twitter: https://twitter.com/skrug Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

You're sitting in front of a mound of user research data. How do you take that mound and make it into valuable bite-sized chunks? How do you make decisionmakers care? Abby Covert, author of How to Make Sense of Any Mess, shares her approach to packaging research in ways that get at what audiences need. Buy Abby’s book: https://www.amazon.com/How-Make-Sense-Any-Mess/dp/1500615994 Follow Abby on Twitter: https://twitter.com/Abby_the_IA Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Cindy Alvarez knows how to go toe to toe with leaders who resist user research and still get it done. The author of Lean Customer Development shares tips from her experience for conducting research–even when you don't have formal authority or budget. Buy Cindy’s book: http://www.leancustomerdevelopment.com/ Follow Cindy on Twitter: https://twitter.com/cindyalvarez Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Erika Hall wants us to get one thing straight: getting research right isn’t about the method you choose. It’s about gathering research to make the right design decisions for your business. Hear Erika’s ideas for how to bake research into the product design process. And why every organization needs a “team philosopher.” Buy Erika’s book: https://www.amazon.com/Just-Enough-Research-Erika-Hall/dp/1937557103 Follow Erika on Twitter: https://twitter.com/mulegirl Follow Rosenfeld Media on Twitter: https://twitter.com/rosenfeldmedia

Nate Bolt knows more about recruiting for user research than the average human. He created the first moderated remote testing software, founded Ethnio, and authored the book Remote Research. In this podcast, Nate sits down with Lou to share ideas for how to get started, and what to look for in an ideal research participant. Buy Nate’s book: http://rfld.me/scboltbk Follow Nate on Twitter: https://twitter.com/boltron Follow Rosenfeld Media on Twitter: https://twitter.com/rosenfeldmedia

As a designer since the early days of Flash, Val Head knows first hand how animation design has evolved to become a powerful tool for creating better user experiences. Hear Val’s insights from her book Designing Interface Animation––for how using motion to enhance your brand, and mobile UX. Buy Val's book: https://rosenfeldmedia.com/books/designing-interface-animation/ Follow Val on Twitter: https://twitter.com/vlh Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Why was the F16's requirements document one tenth as long as the F15's, and yet the F16 took half as much time and money to develop? Dan Ward knows; he spent 20 years innovating within the US Air Force. He has advice you'll want to hear on rapid innovation and how and why to keep projects small and simple.

We grabbed Boon Sheridan—a veritable Swiss Army knife of UX—and asked him that simple question that's not really so simple: what do you know now that you wish you would have known when you started out in UX? Boon's got three things on his wish-he-woulda-known list: how to communicate complex concepts, synthesize disparate types of data, and help different kinds of people communicate. And how to wireframe under water. OK, well not that. Boon also shares his recipe for career success. Its four ingredients—theory, experience, inspiration, and guidance—may sound straightforward, but they're really tough to find.

Longtime friend Marcin Treder of UXPin chats with Lou about the importance of a systematic approach to design and the difficulty that large scale or distributed teams of staying methodical and aligned. Visit UXPin's table at Enterprise UX next week and meet their team.