Author U Your Guide To Book Publishing

Did you know that most authors and speakers are dismal at leveraging their book ... their expertise? Yup, it's the truth. In this episode of AuthorU-Your Guide to Book Publishing, speaking industry expert Lois Creamer joins Dr. Judith Briles for an hour revealing the hybrid of speaking to come PLUS how to truly leverage your expertise and book selling. -How the speaking business will change post COVID. -How to get to the real decision-maker in any organization. -How to monetize your message. -How to develop your positioning statement around your book. -How to start leveraging your expertise. Listen in to two experts who "get" speaking and how it can soar your publishing success on the AuthorU-Your Guide to Book Publishing podcast. http://bit.ly/BookPublishingPodcast

Integrating PR and Marketing is an essential element in today’s book marketing landscape. Joining Judith Briles for this episode is 30 years plus PR veteran Brian Feinblum and creator of the BookMarketingBuzzBlog. Your takeaways include: -10 essential strategies and tips to market a book successfully. -Savvy tips for finding a media person or group to pitch to. -What really works for authors, and what doesn’t. -Crucial question for all authors: what do you bring to the table? -Why authors do what they do is all within their brand. -And of course, much more. You will get plenty of essential author tips for PR position plus how to build book marketing buzz within the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles.

Instagram Marketing Strategies and Tips, Part 2 It's a huge WOOT for authors. Get ready for Part II of the two-parter started last week … all around what makes Instagram tick and how to get it working for you, your influence building, and your bookselling. Think Instagram marketing strategies, POP, and power. - How to stay out (or get out) of Instagram Jail. - Identify Instagram filters and how do you use them. - Create “grids” of posts that roll out a story that attracts followers and comments. - Discover the “secret sauce” portal found on Facebook to post from. It’s another fast hour that sprang boarded from last week’s Part I … You will get plenty of essential author tips for using Instagram—including what you need to know to get started within the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles and her guest, Jules Marie, social media expert. Listen in at: http://bit.ly/BookPublishingPodcast

Why is Instagram so darn popular? One answer is that once the user—that’s you—get how to use it, it’s fun. And, Instagram can put a user in “Instagram Jail” if community rules are violated. Do you know what they are? And how to get it if you land in it? Oh-oh! This is a two-parter … all around what makes Instagram tick and how to get it working for you, your influence building, and your bookselling. Think Instagram marketing strategies. -What marketing strategies can be used to increase followers on Instagram? -What are Instagram filters? -Should you mention customers and partners with tags? -What’s the “story” about Stories? -What are the tools that will make it easy-peasy to post? A fast hour that begged for a Part II … it’s coming! You will get plenty of essential author tips for using Instagram—including what you need to know to get started within the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles and her guest, Jules Marie, social media expert. Listen in at: http://bit.ly

Book Publishing Expert and The Book Shepherd Dr. Judith Briles takes a solo spin with the AuthorU-Your Guide to Book Publishing podcast today. The topic is success—your success as an author and for your book. Plus the top 10 publishing tips and trends for 2021. -Is there a book in you? How about lots of books? -Do you know the latest trends in book publishing for 2021? -should you be an indie publisher or work on creating a deal with a traditional publisher? -Do you know the power of creating a series and why you should, starting now? -Do you know the dollars, cents, and sense of publishing? All important questions to ask as authors enter the publishing maze. Get the answers now with Judith in an hour that is over in a flash. Listen in to the latest AuthorU-Your Guide to Book Publishing Podcast via @BookMarketing @JudithBriles @MyBookShepherd http://bit.ly/BookPublishingPodcast #bookmarketing #author #books #podcast #publishing #JudithBriles

If you were thinking of hiring a Publicist to promote YOU or your BOOK, do you know what questions you should be asking? After all, you are interviewing someone … Today’s edition of AuthorU-Your Guide to Book Publishing introduces publicist and publicity expert DM Collins. You will take away: -The 3 questions would you ask of a potential publicist before hiring him or her. -How long you should use a publicist for best results. -What to expect to pay. -What tasks you should expect from your publicist. -What your publicist should expect from you. -How PR is linked to your book’s brand and your brand. -How to prepare for a potential interview. -What the benefit of having a video on your website does for you. You will get plenty of essential author tips for publicity—including what you need to know if you are doing a DIY campaign within the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles. Listen in at: http://bit.ly/BookPublishingPodcast

WOWSA … discover why authors and publisher should sell to non-bookstores markets instead of bookstores. And, if you haven’t explored premium bookselling opportunities, you are missing out. You can via podcast with @BookMarketing @JudithBriles @MyBookShepherd today. An author’s dream marketing landscape is to have LARGE non-returnable book sales. Discover the steps to make it happen when “selling” is not what you want to do, don’t have time, or know how. Book Marketing expert Brian Jud shares insights, ahas, and plenty of “how-to” that include these podcast takeaways: -Hot tips for authors on how to sell books into retail venues. -Discover the perfect portal to sell your books to the military. -Super idea on how to get your books into airport stores … starting with bypassing the bookstore. Listen to the AuthorU-Your Guide to Book Publishing Podcast via @BookMarketing @JudithBriles @MyBookShepherd http://bit.ly/BookPublishingPodcast #bookmarketing #author #books #podcast #publishing #JudithBriles

It’s Amazon time on today’s podcast … Lot’s happening in the hour with Book Marketing Expert Penny Sansevieri, author of How to Sell Books By the Truckload on Amazon and book marketing cheerleader Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast. Your will learn: -How to avoid the most common mistakes that authors make when selling books on Amazon. -Tips on Author Central’s new look and tools. -The two early book marketing tips to embrace. -How to avoid one of the biggest mistakes authors make on Amazon—not knowing the ideal genre to be connected with. -Current hot trends for marketing on Amazon. -Why embracing brand marketing for your books will increase book sales on Amazon. -Understanding how others scan websites when they visit and how you can take advantage of their viewing habits. -Why it’s a mistake to straddle the wrong lane or be in too many genres. -Tips for using Amazon Ads. Listen in to the latest AuthorU-Your Guide to Book Publishing Podcast via @BookGal @JudithBril

Injecting creativity in writing children's books as an art form. Bestselling author Justin Matott has sold over 1.5 million copies of his books to superfans of all ages from 4 to 99. AuthorU-Your Guide to Book Publishing Host Dr. Judith Briles and Justin Matott deliver a fast hour on the art revealing: -how to spark creativity -how to connect with an audience of any age -how to sell truckloads of books -tips for speaking at schools -how to recover from boo-boos ... and so much more Another author-terrific show from the AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd @JudithBriles. Show page: http://BookPublishingPodcast

Have you ever wondered how working with a printer different than working with a publisher? Today’s podcast is all about printing. With Host Dr. Judith Briles is Rebecca Humrich who has been working within book printing for over 25 years. As a sales representative with Sheridan Books, she has a bird’s eye view of the evolving changes and how the authors can take advantage of them. Answers to questions include: -How has the printing industry been impacted by COVID-19? What does it look like for 2021? -What should one expect when working directly with a printer? -What are printing trends for 2021? -What are the essential questions to ask any book printer before you go to print? -What size should my book be? -What timelines should authors expect in a print run? -Why can’t printers provide a ballpark estimate? -What are the most common file issues you see and how can they be avoided? Listen in and Learn on this episode of the AuthorU-Your Guide to Book Publishing podcast. http://bit.ly/BookPublishingPodcast

Authors want the secret sauce of how to create a speech that not only connects with an audience but delivers the bonus: selling more books. Premier speaking expert and coach Patricia Fripp joins Host Dr. Judith Briles. She reveals where to start in creating a speech based on your book; how to structure it; where to add stories and so much more. If speaking on your book and expertise is in your midst—and in my opinion, it should be—this is the podcast that will deliver oodles of ahas, how-to, and tips that will soar your success. -Get tips on how to REALLY know who is in the audience. -Embrace 5 essential steps to building an audience loving presentation. -Hot tips for authors to demystify and simplify the process for preparing and presenting a powerful presentation. -Discover 2 essential tips of how to deal with a speaking presentation time crunch. -Why there is no such thing as a free speech. -How to open and close a speech based on your book. -Discover 10 key tips for creating a speech that will soar you

Host and The Book Shepherd Dr. Judith Briles invites Zoom expert Paul Griffin to join her for an ear-opening hour on how best to use Zoom for online engagement. If you want to: -ace Zoom meetings -tips for creating online Zoom meetings -how to create engagement on Zoom meetings -how to determine when it's time to move from free Zoom to paid Zoom -discover why you should always restart your computer before starting Zoom -takeaway technology best practices so you shine -and much more ... listen and learn on this episode of theAuthorU-Your Guide to Book Publishing podcast with Dr.Judith Briles The Book Shepherd.

Calling all children's authors ...If you are writing a children's book—get 7 essential tips for your publishing success. -choosing an illustrator -how to print your book -POD may not be your friend -what pitfalls to avoid -how to determine fonts and size -common mistakes to avoid That and so much more in this edition of AuthorU-Your Guide to Book Publishing with host Dr. Judith Briles and multi-award-winning book designer Nick Zelinger of NZGraphics.

Are you an author? Do you want to get a push out for your snap, crackle and pop press release? Discover the Expert Click press release portal. Discover an easy peasy portal for creating and distribution author and book press releases via the AuthorU-Your Guide to Book Publishing Podcast via @ExpertClick and Host @JudithBriles @MyBookShepherd.

Are you building a brand that brings influence to your core mission? Do you know what your core mission is? They are two essential questions ALL authors should ask ... and answer. -For the books. -For their marketing. -For their expertise. -For their success. It's time to revisit and build on your brand for 2021. Joining host Judith Briles, The Book Shepherd, for a fun hour is Susan Gilbert, Marketing Strategist who is all about “pivoting” to the branding zone that is the “right zone” and "core" for you and your book in this episode of the AuthorU-Your Guide to Book Publishing podcast. Listen in: http://bit.ly/BookPublishingPodcast

Do you know what "servant authorship" is? You will after you listen in. -Did you know that the majority of authors do not write a book with an outline? -Did you know that authors are more confused today as to which publishing option/path they should pursue? - Did you know what the #1 hiccup is when it comes to book marketing? Answers to these questions and much more in this edition of the AuthorU-Your Guide to Book Publishing podcast. Joining The Book Shepherd and AuthorU-Your Guide to Book Publishing podcast Host Judith Briles is Anne Janzer, author of Get the Word Out: Write a Book that Makes a Difference.

Hey authors ... are you ready to dive into social media and break through what the social media gurus don't tell you? Too many authors get caught up in the “myths” of publishing, using them as their guiding principles … where they should be trashed! •Myth #1 – You must be on all social media platforms. •Myth #2 – The more fans and followers you have, the better. •Myth #3 – Social media is free. •Myth #4 - Social media will generate leads for your business. •and embrace the #1 Truthiness: It’s all about the foundation! Joining host Judith Briles, The Book Shepherd, for a fun hour is Susan Gilbert, Marketing Strategist who is all about “pivoting” to the zone that is the “right zone” for you and your book in this episode of the AuthorU-Your Guide to Book Publishing podcast. Listen in: http://bit.ly/BookPublishingPodcast

Times are turbulent for authors during the era of COVID. It's time to plan forward for the next year. Judith Briles, The Book Shepherd and host of AuthorU-Your Guide to Book Publishing offers a variety of marketing and influence tips in a fast-moving hour with tips on how to engage in successful book marketing during turbulent times. -how to sell more books -how to find book buyers online -how to build your influence on social media postings and platforms -how to market books It's another fun and informative AuthorU-Your Guide to Book Marketing podcast.

It's a website bonanza of info for authors: Do you know what the most common mistakes authors make in creating a website? Do you know what will make your website dated? You will now. Get tips on: -How to prepare your content for your website. - The best ways to submit material to your web developer. - What the cost factors are in creating a website. - Why Google insists that you get an SSL certificate NOW. - Why all websites need to be mobile. -and much more ... Get more tips from the AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd @JudithBriles and designer Michelle Renee: http://bit.ly/BookPublishingPodcast #authors #books #websites #selfpub #indiepublishing

It's time to "spice" up your book design and beyond, Host Judith Briles The Book Shepherd and Book Designer Rebecca Finkel spike up creativity during COVID times on the AuthorU-Your Guide to Book Publishing podcast for authors and writers. -create a game plan for book design; -how to create texture on the book cover in a POD print world; -tips on creating and enhancing the Search Inside feature for books on Amazon; -tips for creating ebooks' -how to create ebooks that aren't ugly; -swag tips for books that are fun; -and of course, more! Listen in for your book success now.