Marketing School | Digital Marketing | Online Marketing

In Episode #448, Eric and Neil discuss the 7 types of marketing that are long-term plays. Tune in to learn why your content marketing, link building, and podcasting efforts are worth it—even if your results take more than a year to show.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Marketing that Are Long-term Plays 00:33 – First is content marketing which usually takes 18 months or longer to become established and effective 00:55 – Second is podcasting which takes over a year 01:14 – Third is link building which shows its effectivity in at least 6-12 months 01:57 – Fourth is campaigns related to your branding or is press-related 02:20 – Fifth, your videos which is considered content marketing 02:30 – The first zero to 10K views are the hardest to get 02:50 – Some people are uploading multiple videos every day 03:04 – Sixth is influencer marketing 03:35 – Seventh is email, which has one of the highest ROIs that you could have, but it takes a long time 04:00 – Be patient; marketi

In Episode #447, Eric and Neil discuss whether or not you should rely on Google Search Console data. Tune in to learn the difference between Google Search Console’s data to Google Analytics’ data and why it’s important to cross-reference what you see with other tools. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Rely on Google Search Console Data? 00:38 – Neil does not see Google Analytics' data matching that of Google Search Console's 00:48 – Google Analytics removes bot traffic while Google Search Console picks up more bot traffic 01:05 – Google Search Console doesn’t update their information as often 01:23 – Google Search Console is still helpful 01:50 – Make sure to still cross-reference with other tools 02:30 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:43 – That’s it for today’s episode! 3 Key Points: Google Search Console’s data won’t always match that of

In Episode #446, Eric and Neil discuss whether adding more text to a page will always result in increased long-tail traffic. Tune in to learn how to effectively add more text to your content and why you should NOT do it if you’re at rank zero. Time Stamped Show Notes: 00:27 – Today’s topic: Does Adding More Text to a Page Always Result in Increased Long-tail Traffic? 00:40 – In most cases, adding more text to a page increases long-tail traffic 00:47 – A great example is Abraham Lincoln’s Wikipedia page that continuously grows 01:26 – Neil has done tests around adding more text and he saw that the long-tail traffic does, in fact, increase 01:33 – The words or phrases should correspond to the content 01:51 – If you’re ranking zero and update with more text, you could lose your ranking 02:21 – Go to the Google Search Console and check all the words and phrases for which you have impressions and/or low click-through rates and expand on those topics 02:41 – After doing a rewrite and republishing, subm

In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make Google Analytics More Actionable 00:33 – Check your conversion rates; you can continually improve your rates 00:52 – Look at your traffic tests from a week-to-week perspective 01:07 – See what causes the drops in traffic; check for what you did or didn’t do 01:15 – Make sure to annotate the big changes you’re making on Google Analytics so you can track over time 01:34 – You can set up custom reports in Google Analytics 01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing 01:48 – Avinash Kaushik is a Google evangelist who shares his reports 02:07 – Google has experiments that allow you to run A/B tests 02:24 – If you’re running a campaign, you can check how your campai

In Episode #444, Eric and Neil discuss how to make a professional podcast. Tune in to learn what Eric and Neil use to create their own podcast. They’ll break down their processes and tell you how they can remain hands-off, yet still maintain the highest quality of podcasts. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make a Professional Podcast 00:37 – Eric and Neil record their podcast at The Network Studio in LA, which is a professional studio 00:52 – The best podcasts around have the best audio quality 01:07 – If you can have professional audio quality, you set yourself above what others are doing 01:13 – Make sure to edit your fillers to make it sound more professional 01:39 – Eric and Neil hires writers to create show notes based on the podcast which are pushed to WordPress and iTunes 01:55 – Good hosting is important for podcasting and Eric and Neil use Libsyn which will publish to different channels automatically 02:20 – Use a player for your website that won’t require you to g

In Episode #443, Eric and Neil discuss how to use Google Trends to improve your SEO. Tune in to learn how Google Trends can give you an edge with your content. From seeing what’s currently trending online to discovering what pops up when you search your keywords, Google Trends gives you a picture of how you can improve your game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Google Trends to Improve Your SEO 00:35 – Search for keywords that you are ranking for and Google Trends will give you additional ideas 00:58 – Google Trends will tell you what’s currently hot and integrate that content onto your website 01:25 – Eric is currently interested with cryptocurrency and he knows which keywords he needs to include in his writing 02:00 – Search for your brand on Google Trends to give you a better idea about whether or not you need to work on your branding 02:20 – Google Trends is free and easy to use 02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual ana

In Episode #442, Eric and Neil discuss how to create a landing page. Tune in to learn the tools that you can use to create a stunning landing page, and, if you need it, where you can find inspiration to make your landing page stand out! Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Landing Page 00:35 – Leadpages has a drag-and-drop builder, built-in themes and WordPress plugin that makes it easier for you to create your landing page 01:00 – Unbounce is affordable and they have other tools offered for free 01:20 – Creating a landing page doesn’t mean that it will work, you HAVE to test it! 01:40 – You can get landing page inspiration from Land-book, Dribbble and Behance 02:11 – You can also hire someone to create the landing page for you 02:35 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:43 – Go to SingleGrain.com/giveaway to get your FREE copy 02:48 – That’s it for today’s episode! 3 Key Points: With the online resourc

In Episode #441, Eric and Neil discuss how to avoid over-servicing clients. Tune in to learn what the Zero Dollar Charge Order is, the value of doing exactly what’s stated in your contract, and how to prevent being taken advantage of by your clients.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Avoid Over-Servicing Clients 00:47 – Eric uses Hubstaff, which is a time tracking tool 01:00 – It’s important to internally track time in a company 01:15 – You don’t have to charge per hour, but audit your time wisely 01:38 – Follow what’s in the contract 01:44 – Learn how to say “no” if it’s not in the contract 02:07 – Eric hired The Smart Agency Podcast’s Jason Swenk 02:20 – He created the tactic called “Zero Dollar Charge Order” 02:27 – You send an invoice for zero dollars that states the services you gave for free 03:35 – If you have to charge for it, charge for it 03:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:07 – Go to

In Episode #440, Eric and Neil discuss seven ways to keep potential clients engaged during business pitches. Tune in to learn the value of being honest, using story, and ensuring that your clients are the ones doing most of the talking to increase their level of engagement. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Keep Potential Clients Engaged During Business Pitches 00:34 – First, make sure that you go above and beyond in preparing for the meeting 01:00 – Make the client feel good about the whole experience 01:11 – Second, utilize storytelling in a way that gets people engaged and hooked 01:29 – Instead of talking about yourself, talk about the client and asks the right questions 01:43 – Fourth, be honest 02:12 – Fifth, show your clients what you can do for them via a conversation 02:44 – Eric uses UberConference; your client should be talking 70% of the time 03:01 – Pay attention to the other person and respond/act according to their reactions 03:24 – Seventh, have someth

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.  Time Stamped Show Notes: 00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop? 00:37 – You get less text in mobile because of its limitations 00:50 – Mobile costs are cheaper 01:15 – You’ll see less snippets or other information with mobile ads 01:35 – When you’re doing mobile-based ads, you need to fine-tune your landing page depending on the device 02:07 – “You have to tailor for experience” 02:18 – Have a responsive design and test how it looks on different devices 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy 02:28 – That’s it for today’s episode! 3 Key Points: When creating ads, consider the dev

In Episode #438, Eric and Neil discuss how to improve brand quality. Tune in to learn how you can effectively boost the quality of your brand, make people talk about you, and what you need to be doing to increase customer loyalty.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Brand Loyalty 00:38 – Amazon Prime’s two-day shipping policy initially scared their investors, but it became successful in the end 01:11 – “Go above and beyond to help customers” 01:28 – When people post on social media and tag your business, make sure to reply 01:40 – When people know that you’re responsive, they tend to be more loyal to you 01:53 – Eric helps their clients get additional exposure which is already above and beyond their services—this creates loyalty 02:05 – Eric connects and builds relationships with people 02:32 – “Just care about people” 02:42 – Think of the big brands who go above and beyond to help you 03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee 00:38 – The baseline is to have a 30-day money back guarantee 00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee 01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt 02:27 – Amazon is committed to giving the best customer service 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back 03:06 – Your guarantee should reflect the quality of your product or service 03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/

In Episode #436, Eric and Neil discuss if TV advertising is really worth it. Tune in to learn whether or not TV ads is worth your investment OR if it’s more advantageous for you to utilize digital ads. Time Stamped Show Notes: 00:27 – Today’s topic: Is TV Advertising Really Worth It? 00:37 – Neil was in Canada with a friend who was working with TV ads 00:57 – Neil’s friend told him that the ROI increases from 20-50% every time they run a TV ad 01:30 – Eric shares about the Trivago ad all over the TV 02:12 – The effectiveness of your ad will still depend on your target demographic 02:25 – Do your market research and planning before implementing a TV ad 02:52 – If you have the money, you can consider a TV ad 03:07 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy 03:25 – That’s it for today’s episode! 3 Key Points: TV advertising still works and IS worth it—if it fits your budget, of

In Episode #435, Eric and Neil discuss how to own negative social media comments. Tune in to know just how Eric and Neil handle the criticism and why it helped them improve and grow as professionals in the long run! Time Stamped Show Notes: 00:27 – Today’s topic: How to Own Negative Social Media Comments 00:36 – Neil learned to just ignore negative comments 00:55 – Eric ends up helping out the negative commenter 02:04 – Some feedback is good feedback that can help you improve 02:27 – “When people give you negative feedback, embrace them” 03:00 – In the long run, it may influence how you change 03:05 – Feedback helps you grow 03:20 – Eric shares about a YouTuber who responds to feedback 03;49 – Don’t take the feedback personally 04:28 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:42 – Go to SingleGrain.com/giveaway to get your FREE copy 04:48 – That’s it for today’s episode! 3 Key Points: Negative comments will get to you at first, b

In Episode #434, Eric and Neil discuss how important headings are for SEO. Tune in to learn why you should still take your sweet time on your headings and how it helps boost your website’s ranking.  Time Stamped Show Notes: 00:27 – Today’s topic: How Important Are Headings for SEO? 00:35 – Headings are still important because the H1 tag still has more authority for search engines 01:12 – If your H1 tag is larger, search engine will read it as more important than the other text in your website 01:25 – Ranking zero is having a snippet above the actual organic ranking 01:39 – Have some sentences after your H1 tag 01:56 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:08 – Go to SingleGrain.com/giveaway to get your FREE copy 02:15 – That’s it for today’s episode! 3 Key Points: Search engines still read your H1 tag as the most important text in your content. Be sure that your heading is high quality and well thought-out. Snippets below your H

In Episode #433, Eric and Neil discuss how to quickly find the most popular blogs in a niche and list the top websites that will help you find them. Tune in to find out the most reliable and useful tool to date. Time Stamped Show Notes: 00:27 – Today’s topic: How to Quickly Find the Most Popular Blogs in a Niche 00:35 – Buzzsumo shows the most shared content and links to content 00:55 – SimilarWeb shows you which posts are similar to yours and the ones that get the most traffic 01:03 – Ahrefs is great for looking at content as well and they will find things you can’t find with Buzzsumo 01:35 – Google search is still one of the most useful ways to find popular blogs 01:57 – Search through different communities like Reddit 02:37 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy 02:57 – That’s it for today’s episode! 3 Key Points: Blogs that are constantly shared are the ones that are th

In Episode #432, Eric and Neil discuss how to secure your website. Tune in to learn why a two-factor authentication for your website is better and the importance of backing up your website for security reasons. Time Stamped Show Notes: 00:27 – Today’s topic: How to Secure Your Website 00:33 – HTTPS is a certificate that can secure your website and there are multiple versions of it 00:55 – Get an SSL certificate 01:08 – One of Eric’s friends switched from HTTP to HTTPS and their traffic dropped 01:48 – Have a two-factor authentication for your website 02:05 – LastPass helps, too 02:21 – Make sure you are constantly checking your website 02:41 – For blogs, use VaultPress 02:55 – For hosting, make sure you’re using a great host 03:15 – Backup your sites 03:39 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:46 – Go to SingleGrain.com/giveaway to get your FREE copy 03:50 – That’s it for today’s episode! 3 Key Points: An SSL certificate and

In Episode #431, Eric and Neil discuss 7 WordPress plugins you ought to use. Tune in and take note of the plugins that you need for your WordPress site—especially if it is the face of your business. Time Stamped Show Notes: 00:27 – Today’s topic: 7 WordPress Plugins You Ought to Use 00:35 – First tool is the Yoast SEO plugin 00:41 – It will give you the foundational tool 00:52 – Second tool is VaultPress so that you can backup your blog, especially if it’s your business 01:10 – Have a tool for content upgrades like Thrive Leads and OptinMonster 01:33 – Breadcrumbs NavXT can be added to your WordPress theme 01:45 – Fifth is to have a plugin checklist like WP Blog Checklist 02:13 – Sixth: check out Comments Not Replied To so you won’t miss out on any comments 02:27 – Seventh is a cache plugin to manage your blog speed 03:05 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:13 – Go to SingleGrain.com/giveaway to get your FREE copy 03:17 –

In episode #430, Eric and Neil discuss how to generate more YouTube search traffic. Tune in to learn how you can revamp your videos to attract more traffic and why your watch time is important. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate More YouTube Search Traffic 00:35 – Use TubeBuddy and VidIQ—TubeBuddy will give you ideas on what tags you should use for your YouTube videos 01:11 – Upload your transcript or the captions for your videos to boost your ranking 01:32 – Think about how you can rank for great titles 01:50 – You have to understand your audience 02:00 – Use amazing images for your CTR 02;34 – YouTube wants people to stay longer on their platform so consider your watch time 03:02 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy 03:26 – That’s it for today’s episode! 3 Key Points: Know your TOP keywords for your videos. If you can upload your own tra

In Episode #429, Eric and Neil discuss 7 tips for increasing engagement with your blog. Tune in to learn how you can boost your viewer’s engagement levels and hook them so they have to keep coming back for more.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tips for Increasing Engagement with Your Blog 00:35 – First is to write your blog in a conversational tone by using “you” and “I” 00:54 – People become more engaged and they will probably leave comments 01:00 – Add a live chat button to your blog 01:26 – Third is to wrap up your blog post with a conclusion 01:36 – Most readers will read your conclusion first before reading the whole blog 01:44 – Fourth is adding different types of content 02:00 – Some read on their mobile while others on their computer 02:13 – Fifth is to respond to comments in your blog 02:30 – Connect social media channels with Edgar 03:08 – Seventh is to do a content upgrade with Thrive, Hello Bar, OptinMonster 04:00 – There are different content upgrades av