Marketing School | Digital Marketing | Online Marketing

In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while still keeping your profit margins healthy. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make The Most of Black Friday Traffic Surges 00:48 – Retarget the people who didn’t buy 00:59 – Tailor a message for them by offering something better to get them to come back 01:17 – There’s also Cyber Monday 01:28 – Make sure to have different offers for both holiday sales 01:38 – Create mystery campaigns like contests using Vyper or mystery additional discounts 02:08 – People get too riled up, so be creative 02:30 – Take advantage of upsells and downsells during checkout to increase your average value size and profit 02:45 – Ensure your company’s health in the process 03:35 – Segment your products 03:48 – You want to consistently pitch people on your additional products for the next 12 months 04:19 – Marketing School

In Episode #467, Eric and Neil discuss simple SEO preparations that can be made for Black Friday. Tune in to learn how you can boost your ranking prior to Black Friday so that you can maximize your audience’s awareness of your upcoming sales and promotions. Time Stamped Show Notes: 00:27 – Today’s topic: Simple SEO Preparations You Can Make for Black Friday 00:36 – Black Friday is the Friday after Thanksgiving 01:00 – Start optimizing pages for Black Friday offers now or at least a month or two in advance 01:25 – Have the right landing pages and plan your sales, discounts and other offers 01:50 – When optimizing, it’s all about your click-through rates 02:05 – Include Black Friday related keywords on your titles and meta-descriptions 02:30 – Build links to your holiday sale 02:53 – Use social signals that indirectly help search engine optimization 03:19 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:23 – Go to SingleGrain.com/giveaway to get

In Episode #466, Eric and Neil discuss what they think about affiliate marketing. Tune in to learn the pros and cons of affiliate marketing and why both Eric and Neil LOVE it. Time Stamped Show Notes: 00:27 – Today’s topic: What Neil & Eric Think About Affiliate Marketing 00:35 – In general, Eric thinks that you are at a disadvantage if you start with affiliate marketing early 00:40 – You’re collecting a percentage of the sales, so you need to perform up to 5x times better than the advertisers 00:53 – Having a service or building a product is better/easier 01:11 – Neil loves affiliate marketing 01:28 – Neil would love affiliate people to work for him 01:38 – They figure out ways to make things happen 01:45 – Affiliate marketing is one of the best ways to learn about the market 02:12 – Eric loves affiliate marketers, but thinks of the long-term 02:25 – Check out affiliate marketer conferences and network 02:36 – There’s the Affiliate Summit and Affiliate World to name a few 02:53 – Going

In Episode #465, Eric and Neil discuss how SEO is going to change in 2018. You’ll find out why that #1 spot in a search result is becoming more and more crucial for the purpose of voice searches. You’ll also hear what will affect your likelihood of appearing first. Time Stamped Show Notes: 00:27 – Today’s topic: How SEO Is Going to Change in 2018 00:40 – Voice searches are becoming more and more popular 00:49 – If you’re going after a voice search, you’re only going to get one result 01:06 – Gaining the first position for search results is crucial 01:27 – Google has been investing so much into voice 02:00 – In Google’s algorithm, one factor is the brand query 02:12 – People are searching for keywords associated with the brand, like “Neil Patel SEO” 02:32 – It’s one of the hardest factors to manipulate 02:40 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:52 – Go to SingleGrain.com/giveaway to get your FREE copy 02:56 – That’s it for to

In Episode #464, Eric and Neil discuss how to find new growth opportunities. Tune in to learn the websites you can visit that will help take you to that next level in your copy, landing page, and marketing strategies. You’ll also find out why it’s good to know what your competitors are up to.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Find New Growth Opportunities 00:33 – If you’re following marketing, you’re continuing to learn 00:40 – Quora ads and LinkedIn ads are still considered semi-new in marketing 01:00 – Marketing School makes Eric and Neil stay relevant because they’re accountable to their audience 01:13 – Learn and read around the space 01:25 – Assess your competitors using Ahrefs, SEMrush and BuiltWith 01:42 – Don’t use ad blockers so you can see your competitors’ ads 01:58 – Land-book is great place for landing page inspiration 02:07 – Go to Swiped.co for feedback regarding copy 02:15 – Facebook Groups like Badass Marketers and Founders is an engaging one 02:31 – com an

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers. Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Special? 00:35 – Eric shares what makes the iPhone special 00:55 – A brand becomes special when it can make those special connections with their audience 01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives 01:51 – The easiest way to find what can make your brand special is by looking at what your competitors are doing 01:58 – Do what your competitors are NOT doing, as long as it won’t hurt your brand 02:13 – Branding is important 02:21 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:33 – Go to SingleGrain.com/giveaway to get your FREE copy 02:40 – That’s it for today’s episode! 3 Key

In Episode #462, Eric and Neil discuss 7 marketing tools you should be checking weekly. Check your ranking, keep track of HIT keywords, and know what your competition is up to so that you can stay ahead of the game! Time Stamped Show Notes: 00:27 – Today’s topic: 7 Marketing Tools You Should Be Checking Weekly 00:32 – One is Google Analytics 00:43 – Two is SEMrush to track your competitors 00:56 – Three is AuthorityLabs which shows new keyword opportunities and great keywords you should be tracking 01:16 – Four is Ahrefs so you can identify the spammy sites 01:34 – Five is Google Trends which shows how you are trending over time 01:44 – Six is VaultPress which shows security issues 02:00 – Last is Google Search Console 02:26 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:36 – Go to SingleGrain.com/giveaway to get your FREE copy 02:40 – That’s it for today’s episode! 3 Key Points: Utilize tools to help you keep up to date on your websit

In Episode #461, Eric and Neil discuss what minimum viable SEO is. Tune in to know the basic things you need to know to win the SEO game. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Minimum Viable SEO? 00:37 – The minimum viable product is the basic product of what you need in order to win in the SEO game 00:43 – First is to make sure that your URL is right for your product/service and clear 01:08 – Think about your titles, direct correlation and meta descriptions 01:35 – With SEO, make sure you have clean code 02:04 – Yoast SEO plugin is one tool you can use 02:08 – Have breadcrumbs on your site 02:25 – Have internal links in place 02:38 – Use unique title and description tags 02:56 – When you have your blog on your subdomain, you’re losing tons of traffic 03:33 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:38 – Go to SingleGrain.com/giveaway to get your FREE copy 03:46 – That’s it for today’s episode! 3 Key Points: Yo

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention. Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Audience Retention on YouTube 00:43 – Your watch time matters GREATLY 00:48 – Check your analytics section for audience retention data 00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate 01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20% 01:16 – “These are audio files, so that explains it” 01:36 – “You need to have visual hooks” 02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer 03:02 – Get to the point and make your videos valuable 03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention 03:41 – Marketing Schoo

In Episode #459, Eric and Neil discuss what a healthy link profile looks like. Tune in to learn which sites will help you check your spam score. You’ll also find out why deep links are important. Time Stamped Show Notes: 00:27 – Today’s topic: What Does a Healthy Link Profile Look Like? 00:35 – Check Moz to see your spam score—you’ll see how much spam is on your link profile 00:54 – Go to Ahrefs and put in your competitors’ profiles to see their ranking 01:18 – If there are a bunch of spammy links, your link profile is NOT healthy 01:42 – Deep links are important 02:02 – You want to build links to content 02:30 – Your link profile has to be relevant 02:51 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:00 – Go to SingleGrain.com/giveaway to get your FREE copy 03:05 – That’s it for today’s episode! 3 Key Points: Check your spam score to make sure you don’t come off “spammy”. Know your competitors’ link profile and how they’re ranking—th

In Episode #458, Eric and Neil discuss how to network with other marketers. Tune in to learn how organizing a small dinner can help you connect with people and why it is important to engage with people on the same level. Time Stamped Show Notes: 00:27 – Today’s topic: How to Network With Other Marketers 00:32 – Eric and Neil ended up networking with other marketers when they visited their friend in Toronto 00:49 – Throw an event or small dinner 01:06 – You can meet marketers by participating on the web 01:36 – Host a Zoom meeting for mastermind work 01:54 – Make sure you’re connecting with people at your level 02:35 – There are a lot of marketers on Slack groups, such as Buffer and Online Geniuses 03:12 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:22 – Go to SingleGrain.com/giveaway to get your FREE copy 03:26 – That’s it for today’s episode! 3 Key Points: Hosting a small dinner and inviting people into your network can help you forge

In Episode #457, Eric and Neil discuss 7 tools to help with mobile conversion rate optimization. Tune in to hear about the tools that Eric and Neil stand behind and will ensure that your mobile game is operating at its finest!  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Tools To Help With Mobile CRO 00:40 – First tool is Crazy Egg which is a heat-mapping tool that helps you dissect your data in a visual format 01:01 – Second is Google Analytics on mobile which will help you increase your conversion rate 01:23 – Third is an email capture tool like Bounce Exchange, Hello Bar, Sumo and OptinMonster 01:45 – Fourth, survey tools like SurveyMonkey and Typeform 02:03 – Fifth is BuiltWith, which is used to track your competitors’ marketing 02:47 – Sixth is Optimizely that enables you to do A/B testing for mobile 03:06 – Seventh is Google Page Speed—this makes sure your website loads fast 03:29 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:41

In Episode #456, Eric and Neil discuss what you should do to combat your declining Facebook reach. Tune in to learn the tactics you can employ today to grow your reach and why boosting posts to gain more traffic may not work to your advantage.  Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do to Combat Your Declining Facebook Reach? 00:40 – Facebook keeps on screwing everyone over 00:50 – The algorithms are changing and this will push people to boost their ads 01:20 – Boosting posts for traffic does NOT work 01:38 – Boosting pages for engagement can work, but it’s expensive 02:00 – Facebook Watch is going after YouTube 02:18 – Eric and Neil are thinking of using live stream on Facebook and YouTube 02:38 – Diversify—use other platforms to boost your Facebook reach 02:59 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:06 – Go to SingleGrain.com/giveaway to get your FREE copy 03:10 – That’s it for today’s episode! 3 Key

In Episode #455, Eric and Neil discuss how AI will connect offline marketing with online marketing. Tune in to learn the benefits of AI and the impact it has on the world of marketing today and in the near future.  Time Stamped Show Notes: 00:27 – Today’s topic: How AI Will Connect Offline Marketing with Online Marketing 00:37 – The world is changing; offline and online marketing are being combined 01:31 – Amazon has Alexa, Google has Google Home and Apple is coming up with their own because these companies are after the data they can gather 02:06 – AI is becoming your personal assistant as it allows you focus on more important things 02:22 – There will be drastic change in technology in the coming years 03:02 – Amazon just bought Whole Foods as they know most of their prime users are buying from them 03:50 – Marketing is becoming more automated as technology evolves as well 04:17 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:30 – Go to SingleG

In Episode #454, Eric and Neil discuss how to improve your ranking position on Google Maps. Tune in to learn why citation is important for your local SEO and why your name and address need to match what is used on Google Maps. Time Stamped Show Notes: 00:27 – Today’s topic: How to Improve Your Ranking Position on Google Maps 00:34 – First, verify your Google My Business information 00:46 – Use the same name and address for your website that is shown on Google Maps 01:18 – Acquire Google reviews for your business by asking your customers to leave a review 01:41 – Integrate the Google Maps location onto your website 01:48 – Use citation tools like Moz Local, Yext and BrightLocal for local SEO 02:07 – Make sure you have great images for your locations 02:17 – Links to your site help a lot 02:56 – Run ads on Google Maps 03:03 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:14 – Go to SingleGrain.com/giveaway to get your FREE copy 03:18 – That’

In Episode #453, Eric and Neil discuss how to drive more sales using Google Shopping. Tune in to learn how you can successfully use Google Shopping, why it’s an excellent platform to show off your products, and why free shipping is guaranteed to boost your conversions. Time Stamped Show Notes:Podcast_Episode_453 00:27 – Today’s topic: How to Drive More Sales Using Google Shopping 00:33 – Google Shopping populates search results with product images when you’re searching for a product 01:00 – You need to have the right product feed that’s hooked in to start showing your product 01:08 – Have unique SKUs and more reviews 01:34 – You need technical help to start Google Shopping 01:52 – Make sure you’re bidding competitively 02:10 – Have the right user experience to convert sales 02:24 – Make sure your site is optimized for mobile 02:36 – Offer free shipping as it boost conversions more than anything else 02:57 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics

In Episode #452, Eric and Neil discuss the optimal way to create a sitemap. Tune in to learn why creating a sitemap manually is NOT beneficial for you—especially with all the online tools you can leverage today.  Time Stamped Show Notes: 00:27 – Today’s topic: What Is the Optimal Way to Create a Sitemap? 00:35 – Eric searches sitemap tools and uses sitemap plugins for WordPress 00:52 – You don’t want to create your sitemap manually 01:05 – Your site continuously updates and a sitemap tool can do the updates for you automatically 01:40 – Sitemaps are important because it is crawled by search engines 02:01 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:10 – Go to SingleGrain.com/giveaway to get your FREE copy 02:16 – That’s it for today’s episode! 3 Key Points: Leverage the sitemap tools and plugins that are available for you online. Don’t create your sitemap manually as it needs to be automatically updated. A sitemap is SEO 101—put it on

In Episode #451, Eric and Neil discuss whether you should hire senior marketers or junior marketers. Tune in to learn the benefits of each and also why Eric leans on the side of hiring junior marketers. Experienced marketer or not, Eric and Neil discuss why hiring someone who aligns with your core values is non-negotiable. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire Senior Marketers or Junior Marketers? 00:36 – Bottom line: it depends on the current status of your company 01:00 – If you’re starting out, a junior marketer is much more reasonable to have; you can groom them the way you need and want to 01:40 – Neil hires junior marketers because they’re young, they’re willing to learn and they’re more aggressive 02:04 – Some senior marketers tend to be lazy in execution 02:23 – Get people that tie-in with your core values 02:27 – Eric looks for people who are growth-oriented and hungry for achievement 03:01 – There are people who can stay with your company for a long time 03

In Episode #450, Eric and Neil discuss how to use surveying to boost your conversions. Tune in to learn how Neil uses surveys to boost his conversions and discover the RIGHT type of questions people will want to answer. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Surveying to Boost Your Conversions 00:40 – As long as your surveys are creative, it can be used to boost conversions 00:50 – Neil shares how he helped Eric with his surveys for Single Grain 01:07 – Surveying can generate more leads 01:17 – From your blog page, you can implement surveys to retrieve any kind of feedback 01:25 – Surveys can also be used for your pricing page 01:50 – Google has their own survey tools 01:55 – Qualaroo, Hotjar and Survey Monkey are some tools used for surveying 02:15 – You should be actively surveying 02:20 – Kissmetrics has s blog post that outlines the right questions to ask 02:37 – Keep your surveys short and with high impact questions that are right for your business 03:05 – Time your sur

In Episode #449, Eric and Neil discuss how to use emojis in your marketing. Tune in to learn why you should integrate emojis into your campaigns. You’ll learn how Eric and Neil utilize them and why emojis can even humanize a bot’s response to offer a more personalized experience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Use Emojis in Your Marketing 00:35 – Eric has subscribed to CB Insights which involves the venture capital and private equity world 00:58 – Their email caught Eric’s attention because of the use of an emoji 01:15 – Emojis create an emotional connection 01:28 – Drip allows you to add an emoji—something Eric uses 01:48 – Even if it’s a bot, using an emoji makes the message feel more personal 01:59 – You can also integrate emojis into your blog post 02:38 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 02:46 – Go to SingleGrain.com/giveaway to get your FREE copy 02:55 – That’s it for today’s episode! 3 Key Points: