Marketers In Motion

Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us have gotten used to learning, living, and leading from home. While this has created flexibility and autonomy among teams, this can also create a sense of disconnection and isolation. Demonstrating empathy for the changes we are all going through and understanding ways to restore energy and team member interaction are critical. Today we’ll chat with our guest Mark Ostach as he provides us with ways to reignite human connection in a hybrid workplace leaving you filled with newfound courage to connect. Mark Ostach CEO, Leadership Coach & Facilitator Mark Ostach is on a mission to help professionals, teams, and leaders connect with themselves, each other, and their collective purpose. Ostach’s goal is to restore energy and focus to organizations and individuals battling modern life’s non-stop pace and growing sense of disconnection. A wellspring of energy and born empath, Ostach holds degrees in busin

‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and analysis with the out-of-the-box creativity of which data to unearth, which types of clues to search for within the data mounds, and how to use those insights to your advantage. Key Takeaways -Understanding the basic philosophical concepts behind successful data driven marketing, and that they often have very little to do with the data itself. -Recognizing that there are many aspects to a successful data driven marketing approach that require constant assessment and refinement, rather than just one cookie cutter playbook. -Recognizing the early warning signs that your data driven marketing campaign may not be on track. Keith Brophy COO, ADHD Online Keith Brophy is a West Michigan-based entrepreneur with a background of building various nationally-focused businesses.

As the world goes digital, marketers are inundated with data about customer behavior. To avoid being overwhelmed we need to have extreme clarity on the business outcomes we are seeking and the analytics that will guide them. Today we’ll talk about best practices to achieve clarity on those objectives, how to find, and use the right analytics to measure success. Key Topics -Assessing Objectives -Determining Relevant Analytics -Interpreting The Data Joel Ombry Owner, Veracity Mine LLC Joel Ombry served in various roles including market intelligence, strategy, and analytics at Amway Corp. for over 26 years. Most recently he was a Lead Data Analyst in Digital Analytics in the Technology organization. Prior to Amway, he served as an Intelligence Analyst for the U.S Customs Service. He hails from Michigan and attended the University of Michigan and George Washington University in Washington D.C. Show notes, resources & links available at amawestmichigan.org/ep32