Mastery Podcast With Mark Coles

In this week's episode I break down how to actually use your client results to get more calls booked and sign up more clients.Most coaches post a before and after and expect leads to flood in. I used to do that too. But great marketers think differently. It’s not about the abs or the 20kg drop, it’s about the emotional shift behind the transformation.

In this week’s episode I cover the identity shift that changed my business and my whole life forever. If you're a great coach, getting good results, but slightly resistant to change and worried about losing control, this is going to hit home.

In this week's episode I cover the 5 biggest reasons you're stuck earning between 2–4K a month as an online coach and more importantly, what you need to change if you actually want to grow.If you're a good coach, you're getting results, but your income isn’t moving… this one’s for you.

In this week’s episode, I cover what it actually takes to build a long-term online fitness business not one that looks good on paper for six months and then crashes. I see this all the time, and I don’t want it to happen to you. 

In this week's episode I cover the full audit we use to help coaches build a stable and long-term 5–7K/month fitness business. Not just quick tactics but the actual building blocks: service, leads, and sales.

In this week's episode I cover a simple but powerful funnel you can use to get consistent clients — content, conversations, and booking calls. But here’s the truth: even if you’re doing all three, there are breakdowns that can be killing your results.

In this week's episode I cover how to fix your show-up rate on sales calls. Most fitness coaches lose potential clients before the call even starts — because they’re too passive. In this episode, I walk you through the exact process to make sure the person who books actually shows up, knows what they’re showing up for, and is way more likely to say yes.

In this week's episode I cover how to sign up new clients in just seven days and yes, it’s 100% possible. But most coaches mess this up, and I break down exactly how. I share five simple, proven strategies you can implement immediately to start generating leads and making real offers. 

In this week’s episode I sat down with my good friend Kirk Miller at one our yearly London Live events and we went deep into what it actually takes to build a high-ticket coaching business, run a real team, and keep clients long term.

In this week's episode I cover the mindset shift from coach to CEO. I’ll show you how to break free from the time trap, think like a business operator, delegate low-value tasks, and use data to make smarter decisions.

In this week's episode I cover how do you transition from a purely one-to-one coaching model to more of a group focused online fitness model. I’ll walk you through the difference between accountability (where the client takes full ownership) and being fully coached (where you give your soul every single day), and show you how automating your onboarding and using an efficient check-in system can set you free.

In this week’s episode I cover how to turn cold leads into hot prospects inside your DMs.One of the biggest mistakes I see coaches make is only focusing on the people who are already replying, while completely ignoring the ones who followed them but haven’t engaged yet.

In this week's episode I cover integrating AI into your online fitness coaching business in 2025. I share how I’ve approached it, coming from a place of "I'm 47, I could bury my head in the sand," but instead choosing to stay relevant, forward-thinking, and open-minded.

In this week's episode, I cover the three types of content you have to be posting every week if you want to actually grow your business on Instagram in 2025. I break down exactly how to attract the right audience, keep them engaged, and convert them into high-value clients.

From starting out as a 17-year-old in New Zealand to building a million-dollar coaching business, Chenyang’s story is one of relentless growth, risk-taking, and vision. We dive into how she went from corporate burnout to online coaching success, scaling to 85K months, and leading a team that believes in her mission as much as she does.

In this week's episode, Rachel and I cover the real, raw, and sometimes brutal journey of entrepreneurship what it actually takes to build a business, navigate the highs and lows, and maintain your sanity while doing it.

In this week's episode, we sit down with the inspiring Ciara Rossi, who shares her journey from being an Irish dancer to running a thriving online coaching community of 300 women. Listen in as Ciara talks about overcoming self-doubt, the personal struggles that fueled her ambition, and the deep importance of personal development.

In this week's episode, I had the pleasure to chat with Rachel Godfrey at our Dubai Live events last year.We cover her incredible journey from physiotherapist to strategic and high-performance coach for entrepreneurs.

In this week's episode, I share one of my presentations from our 2024 event in London. I cover how you can monetise what you do, improve your sales calls, and master the skill of sales to help your business thrive. This talk dives into the importance of having conviction, understanding your clients' needs, and providing clear solutions to their problems. Tune in to learn how to build confidence in your offer and elevate your coaching business.

In this episode I cover the connection between your results and earning money in the fitness industry. I'll share my month-by-month strategies that have helped me improve my results over the years.